Education Perfect

What Education Perfect does

Education Perfect Limited is a New Zealand-based (Dunedin) education technology company founded in 2007 that operates a cloud-based digital learning, assessment, and analytics platform for K-12 schools. The platform delivers curriculum-aligned content across Australian, New Zealand, Canadian (Alberta, Ontario), Cambridge, IB, UK National, and US curricula in subjects including Mathematics, Science, English, more than 20 languages (including Te Reo Māori, Samoan, Arabic, Chinese), Humanities, Health & PE, DigiTech, and EAL. Core platform features include the EP Learning Cycle pedagogical framework, smart lessons with gamified quizzes, automated mastery and completion reporting, and personalized learning pathway recommendations. AI-powered modules — Student Feedback and Activity Creator — are built on Anthropic Claude-3-Sonnet and Claude-3.5-Sonnet models hosted on Amazon Bedrock.

The company generates revenue primarily through annual institutional subscriptions to schools and districts on a per-user basis, supplemented by monthly or annual individual subscriptions for parents/guardians purchasing licenses for their children. Education Perfect employs a hybrid go-to-market combining enterprise field sales targeting school districts (with 'Request a Demo' and 'Speak with us' CTAs) and a self-serve 'Try it free' teacher trial that supports bottom-up adoption. The company operates regional offices in Dunedin (headquarters), Melbourne, and Darlinghurst (Sydney), and claims 1.4 million+ students and 50,000+ teachers globally across ANZ and Canada. Strategic acquisitions include EdPotential (NZ, December 2021, education data analytics) and Essential Assessment (Australia, assessment solutions). The company is privately held and founder-owned, with no disclosed institutional venture capital or private equity investment, and maintains a regulatory posture that includes ISO 27001:2022, GDPR, COPPA, PIPEDA, NZ Privacy Act 2020, Australian Privacy Act, CCPA, the ST4S Safer Technologies for Schools badge, and the CSA AI Trustworthy Pledge.

Name

Education Perfect

Legal name

Education Perfect Limited

Website

https://educationperfect.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Education Perfect is a New Zealand-based EdTech company providing a cloud-based learning, assessment, and analytics platform with curriculum-aligned content and AI-powered personalization for K-12 schools across Australia, New Zealand, Canada, and the UK/IB/US international school market.

Ownership category

akta.pro rank

Product category

K-12 Educational Software (EdTech Learning Platform)

NAICS

Educational Support Services (611710), Educational Services (611), Educational Services (61), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Curriculum learning platform
• Adaptive learning software
• Educational assessment tools
• Student analytics platform
• K-12 EdTech solutions

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. School/Institution Subscriptions: Annual or multi-year subscription licensing to schools and school districts. Pricing based on number of users (teachers and students). Subscription auto-renews unless cancelled with proper notice.
2. Individual Consumer Subscriptions: Monthly or annual subscription options available for individual parents/guardians purchasing licenses for their children. Billed via credit card with auto-renewal.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Education Perfect sells a cloud-based, curriculum-aligned digital learning, assessment, and analytics platform for K-12 schools, teachers, and students. The platform delivers curriculum content across Australian, New Zealand, Canadian provincial, IB, Cambridge, Edexcel IGCSE, UK National, and US curricula, with AI-powered student feedback and activity creation, adaptive smart lessons, automated assessment, and personalised learning pathways. It is licensed via annual institutional subscriptions to schools and districts, with a complementary individual consumer subscription option for parents.

Product overview

Education Perfect is a unified online learning platform offering curriculum-aligned content, assessment, and analytics. The platform comprises the core EP platform integrated with AI-powered modules (Student Feedback and Activity Creator), dedicated Assessment and Analytics modules, NAPLAN and Provincial Assessments preparation tools. The 2021 acquisition of EdPotential enhanced EP's data analytics capabilities for ANZ schools. The platform supports multiple curricula (Australian, Canadian, New Zealand, IB, Cambridge, UK) across subjects including Mathematics, Science, English, Languages, Humanities, Health & PE, and DigiTech.

Differentiator

Problem solved

Functional benefit

Brands

• EdPotential: Education data analytics software company providing a platform that helps schools assess and analyze student data to identify learning gaps and strengths - acquired by Education Perfect in 2021

Products and services

• Education Perfect Platform A comprehensive cloud-based online learning, assessment, and analytics platform providing curriculum-aligned content, pedagogical best practices, and differentiated learning tools for K-12 teachers and students across multiple international curricula.
• EdPotential Education data analytics software that helps schools assess and analyze student data to identify learning gaps and strengths, now offered as part of the Education Perfect ecosystem for ANZ schools.

Quantifiable outcome

• 95% of teachers say EP provides the data and insights to improve teaching practice
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• EdPotential LimitedcoreStrategic or Co-development Partner · 1 December 2021Education Perfect acquired EdPotential, a New Zealand-based education data analytics software company, in December 2021. The acquisition combined Education Perfect's digital learning tools with EdPotential's data analytics capabilities to improve student outcomes and school decision-making for ANZ schools. EdPotential provides a platform helping schools assess and analyze student data to identify learning gaps and strengths. EdPotential Limited (NZCN 9429042437987) is now an affiliated company.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Edmentum: Edmentum offers K-12 adaptive curriculum, assessment, and learning pathways sold to schools and districts. Same buyer persona and overlapping product surface (curriculum + adaptive learning + analytics), serving similar instructional use cases.
• Newsela: Newsela provides curriculum-aligned content with adaptive reading levels and assessment for K-12. Directly comparable to EP's content library + differentiated instruction + analytics positioning for ELA and humanities.
• IXL Learning: IXL offers curriculum-aligned, adaptive learning and assessment across K-12 math, ELA, science, and social studies with personalized learning pathways. It directly competes with EP across the same buyer (schools/districts) and product category (curriculum + adaptive practice + analytics).
• Mathletics (3P Learning): 3P Learning's Mathletics is one of the most direct competitors in ANZ K-12 math and curriculum-aligned adaptive learning, with school subscription distribution. Same buyer (schools/districts), same region overlap (Australia/NZ), same core use case (adaptive practice + reporting).
• Study.com: Study.com provides curriculum-aligned video lessons, practice, and assessments for K-12 and test prep, sold to schools, teachers, and parents. It overlaps with EP's core offering of curriculum content + assessment across multiple subjects and grade levels.
• Nearpod: Nearpod provides K-12 interactive lessons, formative assessment, and analytics used by teachers and schools. Comparable in the lesson-delivery + assessment + teacher analytics stack, with overlapping buyer (teachers and school administrators).
• Quizlet: Quizlet offers K-12 and higher ed study tools, practice, and assessment with both consumer and school subscription tiers. Comparable consumer-led plus school distribution motion with overlapping core use case of study/practice/learning activities.

Emerging players

• ReadTheory: ReadTheory provides K-12 adaptive reading comprehension with quizzes and analytics to teachers and schools. Comparable in adaptive assessment + teacher analytics for ELA, narrower subject focus but overlapping buyer and use case.
• Khan Academy: Khan Academy provides free K-12 curriculum content, practice, and teacher tools with Khanmigo AI tutor. Comparable content + adaptive learning + teacher tools, but free/non-profit model rather than paid SaaS — sets the floor on pricing and expectations.

Broad incumbents

• Schoology (PowerSchool): Schoology is a full K-12 LMS integrated within PowerSchool's broader student information system suite. Larger incumbent with overlapping assessment, content integration, and analytics, but anchored in LMS rather than pure curriculum content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epforlearning
• Facebookfacebook.com/epforlearning
• LinkedInlinkedin.com/company/education-perfect
• Instagraminstagram.com/educationperfect

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Perfect