Vi

What Vi does

Vi (legally Classic Residence Management Limited Partnership, headquartered in Chicago, Illinois) is a U.S. owner and operator of luxury Life Plan Communities, also known as Continuing Care Retirement Communities (CCRCs). Founded in 1987, the company runs 10 communities across Florida, Arizona, California, Illinois, Colorado, and South Carolina, serving more than 4,000 residents with a workforce of 3,000+ employees. Each community combines independent living apartments with on-site assisted living, memory support, and skilled nursing, allowing residents to age in place across a continuum of care, anchored by the company's Living Well wellness program of nearly 300 monthly activities covering fitness, intellectual stimulation, and social engagement.

The underlying operating platform centers on owned, vertically-integrated senior housing real estate in premium markets rather than proprietary technology. Vi licenses third-party platforms, notably TouchTown (resident-facing web and mobile app for dining reservations and activity registration) and LifeSpeak (employee digital wellness content), and pairs these with co-development relationships (Plaza Companies in Scottsdale) to source and operate new inventory. Community-level service functions, including food and beverage, lifestyles, resident care, sales and marketing, housekeeping, and facilities maintenance, are operated by Vi's own corporate operations team.

The business operates under a multi-stream revenue model typical of CCRCs: recurring monthly residence fees for independent living access, one-time entrance fees paid under Life Plan contracts, and ongoing fees for higher-acuity care services. Contract structures include Type A (Inclusive) plans bundling unlimited care access into the monthly fee and Type C (Fee-for-Service) plans that bill care at market rates when needed. Vi employs a direct-to-consumer sales motion via dedicated Sales Directors at each community, supported by content marketing, a Resource Hub, social media, community events, and resident referrals. In December 2025, Vi announced a strategic merger with LCS (Life Care Services), expected to close mid-2026, which will combine Vi's communities with LCS's broader senior living portfolio.

Name

Vi

Legal name

Classic Residence Management Limited Partnership

Website

https://viliving.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vi (Classic Residence Management Limited Partnership) owns and operates 10 luxury Life Plan Communities across the United States, serving more than 4,000 affluent seniors with independent living plus on-site assisted living, memory support, and skilled nursing under Type A and Type C contracts.

Ownership category

akta.pro rank

Product category

Senior Living (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Luxury / High-End Assisted Living Communities (HLADABAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC)

Keywords

• Senior living communities
• Continuing care retirement
• Life plan community
• Assisted living services
• Memory care nursing

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Residence Fees: Residents pay recurring monthly fees for independent living, which may include access to amenities, dining, lifestyle programming, and basic services. The fees vary by community and unit type.
2. Entrance Fees: One-time entrance fees are required for Life Plan Community contracts, providing priority access to care services and often predictable long-term care costs.
3. Care Services: Additional fees for assisted living, memory support, skilled nursing, and other care services as residents' needs evolve. In Type A/Inclusive communities, unlimited care access may be included in fees. In Type C/Fee-for-Service, care is billed at market rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Vi operates 10 luxury Life Plan Communities (Continuing Care Retirement Communities, or CCRCs) across the United States, providing independent living apartments with on-site access to assisted living, memory support, and skilled nursing care. Residents pay an entrance fee plus monthly service fees under Type A (Inclusive) or Type C (Fee-for-Service) contracts and receive resort-style amenities, dining, and the Living Well program of nearly 300 monthly wellness, fitness, and social activities. The communities are located in Florida, Arizona, California, Illinois, Colorado, and South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Living Well: Vi's holistic approach to wellness encompassing mind, body and spirit, with nearly 300 programs per month for residents.

Products and services

• Vi Life Plan Communities Luxury Life Plan Communities (CCRCs) offering independent living apartments with priority on-site access to assisted living, memory support, and skilled nursing care as residents' needs evolve. Sold under entrance-fee-plus-monthly-fee contracts to affluent older adults.
• Vi at Aventura Luxury Life Plan Community in Aventura, Florida offering stylish apartments, world-class cuisine, varied lifestyle programming, and proximity to Miami amenities.
• Vi at Bentley Village Private luxury Life Plan Community in Naples, Florida on 156 sprawling acres, featuring a private 18-hole golf course, two recently opened clubhouses, and new apartments.
• Vi at Lakeside Village Vibrant Life Plan Community in Lantana, Florida on 47 lush acres near Palm Beach County's Lake Osborne.
• Vi at Silverstone Vi and Plaza Companies community in Scottsdale, Arizona offering warm community spaces and desert vistas.
• Vi at Grayhawk Intimate Vi and Plaza Companies community in Scottsdale, Arizona with spectacular desert vistas.
• Vi at La Jolla Village Luxury Life Plan Community in San Diego, California offering proximity to Southern California attractions and lifestyle amenities.
• Vi at Palo Alto Life Plan Community situated in the heart of Silicon Valley, California, close to world-class academic institutions.
• Vi at The Glen Life Plan Community nestled in Chicago's North Shore in Glenview, Illinois, offering Midwestern charm.
• Vi at Highlands Ranch Life Plan Community in Highlands Ranch, Colorado offering elevated senior living near the Rocky Mountains.
• TidePointe, a Vi Community Vi Life Plan Community on Hilton Head Island, South Carolina offering Southern hospitality and coastal beauty.
• Living Well Wellness Program Holistic wellness philosophy encompassing mind, body, and spirit, with nearly 300 programs per month covering functional fitness, intellectual stimulation, social activities, and nutritional education for Vi residents.
• Continuum of Care Services On-site care services at each Life Plan Community including assisted living, memory support, and skilled nursing available to residents as their needs evolve, enabling aging in place without relocation.

Quantifiable outcome

• 87% of employees feel good about their contributions to the community (based on Great Place to Work surveys)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• LCS (Life Care Services)flagshipStrategic or Co-development Partner · 4 September 2025LCS and Vi announced a strategic merger expected to close in mid-2026 pending regulatory approvals. The merger will integrate Vi's 10 communities and over 4,000 residents with LCS's portfolio, creating one of the industry's most renowned and respected senior living brands. This is a transformative combination bringing together two industry leaders.
• LifeSpeak Inc.coreTechnology or IntegrationVi selected LifeSpeak to provide employees and their family members with a digital health and wellbeing platform. Launched January 11, the platform provides access to an extensive library of expert-led micro learnings and monthly Ask an Expert sessions on mental health, wellbeing, and professional development topics.
• HiltonminorStrategic or Co-development PartnerDuring COVID-19 pandemic, Vi partnered with Hilton to provide job opportunities to workers displaced from the hospitality industry. Vi offered temporary, part-time, and full-time positions in desirable locations across the United States.
• HyattminorStrategic or Co-development PartnerDuring COVID-19 pandemic, Vi partnered with Hyatt to provide job opportunities to workers displaced from the hospitality industry. Vi offered temporary, part-time, and full-time positions across its communities.
• Plaza CompaniescoreStrategic or Co-development PartnerVi at Grayhawk and Vi at Silverstone in Scottsdale, Arizona are co-developed communities between Vi and Plaza Companies. Plaza Companies is a leading developer of senior living and healthcare communities in Arizona.
• TouchTown Inc.coreTechnology or IntegrationVi uses TouchTown as a vendor for resident-facing digital services including dining reservations, activity registrations, and other community engagement functions accessible through web browser and mobile app.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Manages approximately 140+ senior living communities including independent living, assisted living, and memory care across the U.S. Comparable in CCRC/IL operations and is a subsidiary of Diversified Healthcare Trust, providing similar capital structure context.
• Belmont Village Senior Living: Family-owned operator of approximately 30+ upscale senior living communities in major U.S. metros. Closely comparable in luxury amenity positioning, urban/suburban markets, and continuum-of-care service model targeting affluent residents.
• Senior Lifestyle: Operates approximately 90+ senior living communities across the U.S., including independent living, assisted living, memory care, and skilled nursing. Comparable in mid-market to upscale community portfolio and multi-state geographic footprint.
• Watermark Retirement Communities: Family-owned operator of approximately 60+ senior living communities nationwide, with significant CCRC and Life Plan Community presence. Comparable in upscale amenity offering and continuum-of-care model targeting affluent seniors.
• Brookdale Senior Living: Largest U.S. senior living operator with approximately 640+ communities spanning independent living, assisted living, and memory care. Direct comparable in CCRC/continuum-of-care services and Cary Maslow, Vi's COO, previously held management roles at Brookdale.
• LCS (Life Care Services): One of the largest senior living management companies in the U.S., managing over 140 communities. Announced strategic merger with Vi in December 2025, making it the most direct comparator in CCRC operations, management services, and resident care delivery.
• Sunrise Senior Living: Operates approximately 270+ communities across the U.S., Canada, and the U.K. offering assisted living, memory care, and short-term stays. Comparable continuum-of-care model and similar affluent-senior target demographic with premium service positioning.
• Eclipse Senior Living (formerly Erickson Living): Operates large-scale CCRC/Life Plan Communities, primarily on or near college campuses, with a recurring entrance fee revenue model directly analogous to Vi's Type A contracts. Closest pure-play CCRC peer to Vi's Life Plan Community structure.
• Atria Senior Living: Operator of approximately 200+ senior living communities across the U.S. and Canada, with a portfolio of independent living, assisted living, and memory care. Comparable luxury/market-rate positioning and similar direct-to-consumer sales motion targeting affluent older adults.

Emerging players

• Silverado Senior Living: Memory-care focused senior living provider operating approximately 20+ communities with strong clinical positioning. Comparable in the memory-support component of Vi's continuum-of-care offering, though narrower in service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ViSeniorLiving
• LinkedInlinkedin.com/company/viliving
• Xx.com/vilivingjobs

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vi