Deerhold
Deerhold operates the PRIZM platform, which converts CMS-compliant payer Machine-Readable Files into healthcare price transparency intelligence for health plans, providers, self-insured employers, benefits consultants, and payers. It bundles the PRIZM analytics platform with an MRF Analyzer compliance tool via SaaS subscriptions, professional services, and a freemium sign-up tier.
- Company typePrivate
- Founded2019
- HeadquartersLexington, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Deerhold does
Deerhold operates the PRIZM platform, a healthcare price transparency intelligence product that processes payer Machine-Readable Files (MRFs) under the CMS Transparency in Coverage mandate and renders them usable for network evaluation, contract negotiation, and compliance workflows. The PRIZM engine benchmarks health-plan networks against Medicare rates, surfaces rate variability across payers, and supplies a member-facing cost-shopping tool for compliance, while an associated MRF Analyzer add-on parses and quality-checks CMS v2.0-compliant MRFs via predefined schema tests, billing-code (CPT, HCPCS, RC) querying, and NPI-level provider inspection. Deerhold's website emphasizes CMS v2.0 schema compliance and SOC 2 Type II certification as credibility anchors.
The firm is headquartered in Lexington, US, with Deerhold Ltd. listed as the legal entity in website copy. Headcount is reported at 51-100, and leadership comprises founders Muna Joshi (Co-Founder & Chief Administrative Officer), Rudra Pandey (Founder & Chairman of the Board), and Binod Bhattarai (Chief Technology Officer). Deerhold runs a hybrid offshore plus on-site engineering model and markets itself as delivering results 'at a fraction of the cost of other solutions.'
Revenue mechanics combine SaaS-style subscription access to PRIZM (with quote-based enterprise tiers), MRF Analyzer usage, and a custom software development / professional services arm. The go-to-market blends a product-led growth motion (free sign-up at prizm.deerhold.com/signup) with consultative enterprise sales for network evaluation, actuarial analysis, and integration work. Target buyers span health plans and insurers, healthcare providers, self-insured employers, benefits consultants / TPAs, and payers themselves, all addressing healthcare price opacity and CMS TiC compliance.
Deerhold firmographics
Firmographics- Name
- Deerhold
- Legal name
- Deerhold Ltd.
- Website
- https://deerhold.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Deerhold operates the PRIZM platform, which converts CMS-compliant payer Machine-Readable Files into healthcare price transparency intelligence for health plans, providers, self-insured employers, benefits consultants, and payers. It bundles the PRIZM analytics platform with an MRF Analyzer compliance tool via SaaS subscriptions, professional services, and a freemium sign-up tier.
- Ownership category
- akta.pro rank
Deerhold industry classification
Industry- Product category
- Healthcare Price Transparency Software
- NAICS
- Health and Welfare Funds (525120)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Quality, Risk Adjustment & Stars Analytics/Services (FSAIAGAJ)
- akta.pro secondary industry
- Medigap Member Support & Care Navigation (Advocacy/Concierge) (HLAEADAH)
Keywords
Where Deerhold is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Markets served
Deerhold business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- PRIZM Platform Subscription: SaaS-based subscription model providing access to the PRIZM healthcare price transparency intelligence platform. Includes capabilities for network evaluation, market-based pricing analysis, and compliance shopping tools.
- MRF Analyzer: Tool for parsing and quality-checking CMS-compliant payer machine-readable files, likely offered as part of platform subscription or as standalone usage.
- Professional Services: Custom software development services tailored to healthcare IT objectives, leveraging offshore and on-site development models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Sign-Up Tier |
| Subscription | Annual | Enterprise/Commercial Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Deerhold product offering
Product offeringCore offering
Deerhold provides a healthcare price transparency intelligence platform (PRIZM) that unlocks payer machine-readable files (MRFs) for actionable insights such as health plan network evaluation using Medicare rate benchmarks, market-based pricing analysis, contract negotiation support, and CMS Transparency in Coverage compliance. It also offers the MRF Analyzer tool for parsing, inspecting, and quality-checking CMS-compliant machine-readable files, plus custom software development services leveraging offshore and on-site engineering models.
Product overview
Deerhold offers a unified healthcare price transparency intelligence platform centered on two products: PRIZM (the core platform) and MRF ANALYZER (an add-on tool). PRIZM enables users to evaluate health plan networks, benchmark against Medicare rates, spot rate variability, ensure compliance with Transparency in Coverage requirements, and integrate price transparency data into existing workflows. MRF ANALYZER complements PRIZM by providing dedicated CMS-compliant MRF parsing, inspection, and quality-checking capabilities, powered by the same PRIZM infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- PRIZM: Healthcare price transparency intelligence platform that enables users to evaluate health plan networks, leverage market-based pricing, comply with Transparency in Coverage requirements, integrate healthcare price transparency data, and ensure network discount accuracy.
- MRF ANALYZER
Products and services
- PRIZM A healthcare price transparency intelligence platform that enables health plans, providers, self-insured employers, benefits consultants, and payers to evaluate health plan networks against Medicare rate benchmarks, spot rate variability, negotiate competitive contracts, comply with CMS Transparency in Coverage requirements, integrate price transparency data into existing workflows, and apply actuarial adjustments to improve network discount accuracy and underwriting precision.
- MRF Analyzer A self-serve tool that parses, inspects, and quality-checks CMS-compliant payer machine-readable files in seconds. Users upload payer MRFs, run predefined QC tests against CMS schema rules, query billing codes (CPT, HCPCS, RC), and explore provider details including NPIs and network affiliations. Powered by PRIZM.
- Custom Software Development Services Tailored offshore and on-site software development services designed to help clients reach their healthcare IT objectives within demanding timeframes, leveraging a global support network of engineers experienced in healthcare data.
Quantifiable outcome
- Results delivered at a fraction of the cost of other solutions
Companies that use Deerhold
Customer profileSegments5 records
Ideal customer profiles5 records
Deerhold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Deerhold partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Deerhold competitors and assessment
Company assessmentDirect peers
- Turquoise Health: Healthcare price transparency platform that aggregates payer MRF data and offers provider-payer rate intelligence, shopping tools, and analytics — directly competing with PRIZM in CMS-driven price transparency use cases.
- Healthcare Bluebook: Provider of healthcare cost benchmarking and quality data used by employers, TPAs, and health plans to steer members to cost-effective care — overlapping PRIZM's market-based pricing and network evaluation capabilities.
- Quest Analytics: Provider network adequacy and analytics platform used by health plans and regulators to evaluate networks — competing with PRIZM's network evaluation and Medicare benchmarking use cases.
Broad incumbents
- Cotiviti: Healthcare analytics and payment integrity vendor serving payers and providers with risk adjustment, quality, and claim-analytics capabilities — competing with Deerhold on actuarial adjustments and network analytics.
- MultiPlan: Established healthcare cost containment and network analytics vendor offering repricing, claim editing, and network design — overlapping PRIZM's payer-facing analytics and contract benchmarking use cases.
- Merative (formerly IBM Watson Health): Large healthcare data and analytics vendor offering claims analytics, market intelligence, and population health tools to payers and providers — competes with PRIZM at the analytics/platform layer.
- Zelis: Healthcare claims cost management and payments platform serving payers, providers, and employers with repricing, network analytics, and cost transparency — overlaps with PRIZM's pricing intelligence and member cost-estimation tools.
- Lyric (formerly ClaimsXten): Healthcare payment integrity and clinical editing vendor addressing claims accuracy and network optimization for payers — adjacent to PRIZM's accuracy-validation and actuarial adjustment capabilities.
- Optum (UnitedHealth Group): Largest US healthcare analytics and payer-services platform offering claims data, network analytics, and actuarial tools — the dominant incumbent against which any payer-facing price transparency vendor must compete.
Others
- RAND Corporation (Hospital Price Transparency work): Research organization publishing widely cited hospital price transparency studies that shape the analytical frameworks Deerhold's Medicare-benchmarking and rate-variability features are built on — an intellectual/standards-level peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Deerhold social profiles
Digital presenceDeerhold compliance and trust
Trust signalCompliance1 record
Deerhold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deerhold leadership team
Management profileNumber of profiles
Profiles3 records
Deerhold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deerhold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deerhold
What does Deerhold do?
Deerhold provides a healthcare price transparency intelligence platform (PRIZM) that unlocks payer machine-readable files (MRFs) for actionable insights such as health plan network evaluation using Medicare rate benchmarks, market-based pricing analysis, contract negotiation support, and CMS Transparency in Coverage compliance. It also offers the MRF Analyzer tool for parsing, inspecting, and quality-checking CMS-compliant machine-readable files, plus custom software development services leveraging offshore and on-site engineering models.
Is Deerhold a public or private company?
Deerhold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deerhold founded?
Deerhold was founded in 2019. It employs 51 to 100 people.
Where is Deerhold based?
Deerhold is headquartered in Lexington, United States, in the North America region.
How does Deerhold make money?
Three revenue lines are on record. PRIZM Platform Subscription is the primary driver. The others are MRF Analyzer and professional Services.
Who are Deerhold's main competitors?
Direct peers on record are Turquoise Health, Healthcare Bluebook and Quest Analytics. Broad incumbents are Cotiviti, MultiPlan, Merative (formerly IBM Watson Health), Zelis, Lyric (formerly ClaimsXten) and Optum (UnitedHealth Group). RAND Corporation (Hospital Price Transparency work) is listed as an others.
Does Deerhold have an API?
No public API is recorded for Deerhold.
What industry is Deerhold in?
Deerhold's product category is Healthcare Price Transparency Software. Its primary akta.pro industry code is FSAIAGAJ, Medicare Quality, Risk Adjustment & Stars Analytics/Services, with a secondary code of HLAEADAH, Medigap Member Support & Care Navigation (Advocacy/Concierge). Its NAICS code is 525120 and its SIC code is 6321.