What Wellbee does

Wellbee is a Warsaw-based online mental health platform founded in 2020 that connects patients in Poland with over 180 vetted mental health specialists across disciplines including psychotherapy, psychiatry, couples therapy, sexology, psychodietetics, addiction therapy, and personal development. The platform's distinguishing operational feature is a quality-controlled supply side — only 7% of therapist applicants pass Wellbee's recruitment standards — combined with a proprietary Therapy Guardian (Opiekun Terapii) matching service in which human assistants help patients select an appropriate specialist. Sessions are delivered primarily via online video, with in-person options in Polish cities, and appointments are typically available within 12 hours.

The company operates a hybrid go-to-market: a product-led, self-service consumer flow through wellbee.pl where patients browse specialist profiles and book individual sessions priced at roughly 239–339 PLN per 50-minute session, layered with a sales-led B2B channel ("Dla firm") that packages mental health support as a corporate employee benefit. Revenue is generated primarily through per-session payments, supplemented by a nominal 10 PLN fee for Therapy Guardian consultations (refundable upon attendance). The platform is modular, spanning matching and booking, video session delivery, psychoeducational content, self-assessment tests, development courses, and a corporate wellness sub-brand.

Wellbee's capital history shows escalating investor conviction: a $275K seed from Tar Heel Capital Pathfinder in September 2020, an approximately $709K round led by WP2 Investments in October 2022, an undisclosed round led by bValue Fund in July 2023, and most significantly a €7.8M majority acquisition (69.8% stake) by Benefit Systems — the Polish owner of the MultiSport benefits program — in November 2024. The acquisition is Benefit Systems' first move into mental health and signals a planned expansion of Wellbee's footprint across Central and Eastern Europe.

Name

Wellbee

Legal name

Wellbee Sp. z o.o.

Website

https://wellbee.pl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellbee is a Warsaw-based online mental health platform connecting Polish patients with 180+ vetted therapists via video sessions, supported by a human Therapy Guardian matching service and dual B2C/B2B distribution.

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Mental Health Therapist Marketplaces (HLALALAJ), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Online therapy platform
• Mental health services
• Psychotherapy marketplace
• Corporate wellness benefits
• Video therapy sessions

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Therapy Sessions: Wellbee charges patients per individual therapy session booked through the platform. Session prices vary by specialist, with examples including 239 PLN per 50-minute session for individual therapy and 339 PLN per 50-minute session for coaching.
2. Therapy Guardian Consultations: Revenue generated from 20-minute consultation sessions with Therapy Guardians who help patients select appropriate specialists. Prices range from free to 10 PLN per session.
3. Corporate Wellness Programs: B2B services offered to companies under the 'Dla firm' (For Business) segment, providing mental health support to employees as part of corporate wellness benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wellbee operates an online mental health platform connecting patients with over 180 verified mental health specialists across Poland for both online video-based and in-person therapy sessions. The platform features a Therapy Guardian (Opiekun Terapii) matching service that helps patients select appropriate specialists based on individual needs, with appointments available within 12 hours. It also offers a corporate wellness sub-brand (Wellbee dla firm) providing employee mental health benefits to business clients.

Product overview

Wellbee is a mental health platform offering online psychotherapy services in Poland. The core product is the Wellbee Platform, which connects patients with over 180 verified mental health specialists through online video sessions. The platform operates on a modular architecture that includes: the core matching and booking platform; Opiekun Terapii (Therapy Guardian) - a free support service helping patients find the right specialist; online and in-person therapy session modules; psychoeducational content including self-assessment tests and development courses; and a corporate wellness sub-brand (Wellbee dla firm) serving business clients. The platform emphasizes same-day appointments (within 12 hours) and a rigorous specialist verification process where only 7% of therapists meet their recruitment standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellbee Platform Online mental health platform connecting patients with over 180 verified mental health specialists in Poland, offering various therapeutic approaches including psychotherapy, psychiatry, personal development, sexology, psychodietetics, crisis intervention, addiction therapy, and sports psychology. Customers can browse specialist profiles, read reviews, and book appointments directly through the platform.
• Online Therapy Sessions Video-based therapy consultations conducted remotely through the Wellbee platform, available with appointments typically within 12 hours. Specialists cover psychotherapy, psychiatry, personal development, sexology, psychodietetics, crisis intervention, addiction therapy, and sports psychology. Sessions are 50 minutes long with prices varying by specialist (e.g., 239 PLN for individual therapy, 339 PLN for coaching).
• In-Person Therapy Sessions Face-to-face therapy sessions available in patients' local cities across Poland through the Wellbee platform, offering the same verification standards and specialist quality as online consultations.
• Corporate Wellness Program (Wellbee dla firm) B2B mental health and wellness services tailored for businesses, providing employee assistance programs and psychological support services for corporate clients. Companies can offer their employees access to Wellbee's network of verified mental health specialists as part of corporate wellness benefits.

Quantifiable outcome

• Appointments available within 12 hours
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/wellbee
• Facebookfacebook.com/wellbeepl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellbee