What NFT Now does

NFT Now (now rebranded as Now Media) is a web3-focused digital media company founded in 2021 and headquartered in New York, operating under legal entity NFT Now Media, Inc. (Wyoming). The company produces editorial content, newsletters, podcasts, and video across the intersection of NFTs, digital art, AI, and web3 culture, serving creators, collectors, technologists, and crypto industry participants. Its core platform encompasses three flagship newsletters (the free tri-weekly The Now, plus subscription tiers Luminaries and In the Flow), a podcast distributed on Apple and Spotify, a YouTube channel, and editorial verticals including Now AI, Runway, Next Up, NFT100, and BTC Now. Signature products include the Now Pass NFT membership token (granting on-chain identity and one year of Premium tier access), the Now Network premium community, and The Gateway global event series.

The company's technology stack centers on a content aggregation and recommendation engine that curates material from 100+ external sources into personalized subscriber feeds. NFT Now pioneered tokenized media, having airdropped its first tokenized podcast episode to Now Pass holders in September 2023. The business model combines three revenue streams: recurring subscription revenue across Free, Standard ($15/month or $99/year), and Premium ($499/year) tiers; sponsored content and editorial partnerships (clearly disclosed under the company's ethics policy); and event sponsorships and media partnerships with brands such as Christie's, Mercedes-Benz NXT, Shiseido, Swarovski, Adidas /// Studio, and LG Art Lab. Distribution is multi-channel across web, email, podcast platforms, social (Twitter/X, Instagram, TikTok, Lens Protocol), and Discord.

NFT Now raised approximately $5.8M in a 2022 exempt securities offering from 90 investors, including ConsenSys Mesh, Fourth Revolution Capital, and Wave Digital Assets, toward a $7.75M target. The company operates with 11-50 employees under founder-led leadership: Matt Medved (CEO & EIC), Alejandro Navia (President), Aaron Baker (CTO & Creative Director), and Sam Hysell (COO). The July 2025 rebrand to Now Media marked a strategic pivot from a purely NFT-focused editorial identity to a broader 'voice of digital culture' positioning, accompanied by the launch of new subscription tiers and AI-powered personalization tools.

Name

NFT Now

Legal name

NFT Now Media, Inc.

Website

https://nftnow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

NFT Now (rebranded Now Media) is a web3 digital media company producing newsletters, podcasts, video, and events covering NFTs, AI, and digital culture for creators, collectors, and industry participants, monetized via subscriptions, sponsorships, and premium community access.

Ownership category

akta.pro rank

Product category

Digital Media and Web3 Content Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

General NFT Marketplaces (Multi-Category) (FSADANAA)

Keywords

• Web3 media platform
• NFT editorial content
• Digital culture newsletters
• AI content aggregation
• Blockchain media membership

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Newsletters: Now Media operates a multi-tier subscription model including free newsletter (The Now) and paid tiers (Standard at $15/month or $99/year, Premium at $499/year) that provide access to premium newsletters, exclusive content, and community features.
2. Sponsored/Partner Content: The company produces sponsored content and partnerships, clearly labeled as 'Presented by', 'Sponsored content/In Partnership With', or '#ad' or '#partner' tags per their editorial ethics policy.
3. Event Sponsorships & Partnerships: Revenue generated through media partnerships, event sponsorships, and participation in web3 conferences like NFC Summit Lisbon.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NFT Now (now operating as Now Media) is a subscription-based digital media platform covering NFTs, web3, digital art, AI, and crypto culture. The company sells tiered consumer subscriptions to flagship newsletters (The Now free, Luminaries and In the Flow paid), an NFT-based membership pass (Now Pass), and access to its premium Now Network community, while monetizing audience reach through sponsored content and event partnerships with brands such as Christie's, Swarovski, and Mercedes-Benz NXT.

Product overview

NFT Now (now rebranded as Now Media) is a web3 digital media platform offering a multi-product ecosystem centered on editorial content, community, and tokenized media. The core platform encompasses flagship newsletters (The Now free tier, Luminaries and In the Flow premium subscriptions), a podcast series, video content, and AI-powered personalized content aggregation. Key products include the Now Pass NFT membership token, Now AI content vertical, The Gateway and NFT100 event series, and the premium Now Network community. Content verticals cover News, Features, Guides, AI, Art, Collectibles, Culture, Music, Runway, and Next Up emerging artist profiles. The platform serves creators, collectors, and web3 enthusiasts through both free and subscription-based access tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Now Pass: NFT pass offering exclusive access and membership benefits for Now Media subscribers.
• Now Network
• Now AI
• Now Runway
• Next Up
• NFT100
• BTC Now

Products and services

• Now Media (core platform) The overarching subscription-based digital media platform covering NFTs, web3, digital art, AI, and crypto culture through newsletters, podcasts, videos, events, and AI-powered content aggregation. Targeted at creators, collectors, and enthusiasts seeking curated editorial coverage.
• The Now Newsletter Free high-signal digest newsletter delivered three times weekly, providing curated highlights and editorial perspective on shifts shaping culture, crypto, and innovation for individual subscribers.
• Luminaries Newsletter Weekly subscription deep-dive newsletter featuring long-form profiles of bold builders, creatives, and visionaries at the intersection of technology, art, crypto, and innovation, including exclusive invitations to private salon Q&As.
• In the Flow Newsletter Weekly subscription policy dispatch by Alejandro Navia decoding power in the digital world, covering Capitol Hill to protocol governance with direct interviews and exclusive insights.
• Now Pass NFT-based membership pass that grants holders exclusive content access, community benefits, and one year of free Premium tier subscription by connecting their wallet.
• The Gateway Flagship global event series featuring conferences in locations such as Korea and Miami, bringing together digital artists, collectors, and web3 innovators for panels, exhibitions, and networking.
• NFT100 Event and editorial vertical spotlighting 100 influential figures in the NFT and digital art space, featuring profiles and interviews with trailblazing artists and collectors.
• NFT Now Podcast Weekly podcast featuring conversations with trailblazing artists, collectors, and technologists about how NFTs are redefining the creative economy, distributed on Apple Podcasts and Spotify.
• Now Network Premium network providing subscribers access to invite-only events, salons, meetups, AI-powered curated content from 100+ sources, and a private Telegram community with direct access to the Now Media team.
• Now Media YouTube Channel Video content platform featuring interviews, event coverage, documentaries, and visual storytelling across web3, digital art, and crypto culture, available as a free channel on YouTube.

Quantifiable outcome

• Simplifies the NFT market into actionable insights delivered weekly to subscribers
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NFC Summit LisboncoreStrategic or Co-development Partner · 4 June 2025Third consecutive year as official media partner for NFC Summit Lisbon. Now Media hosts main-stage programming including fireside chats, panels, and the 'Sculpting Time' exhibition debut. Matt Medved serves as media partner host and moderator.
• LG Art LabminorGTM or Marketing Partner · 10 December 2024Podcast sponsorship partnership for the NFT Now Podcast. LG Art Lab sponsors specific podcast episodes including the Mendezmendez episode and Emi Kusano episode. Episodes are 'Presented in Partnership With LG Art Lab.'
• SwarovskiminorGTM or Marketing Partner · 2 October 2024Collaboration on mmERCH Seedphrase Collection video interview shot at Swarovski's New York store. Partnership exploring digital fashion and luxury intersection.
• Mercedes-Benz NXTminorGTM or Marketing Partner · 1 February 2024Panel discussion at Gateway Miami exploring digital collectability and the intersection of traditional luxury brands with NFTs and digital art.
• ShiseidominorGTM or Marketing Partner · 10 January 2024Shiseido hosted a panel at Gateway Miami exploring their 'Future Reflections' generative art collection powered by Art Blocks Engine. Partnership exploring beauty brand web3 engagement.
• Christie'scoreGTM or Marketing Partner · 3 January 2024Christie's hosted a panel at Gateway Miami featuring Jack Butcher and AC from 6529 Capital. Partnership positions NFT Now as bridge between traditional art world and digital art.
• Adidas /// StudiominorGTM or Marketing Partner · 8 November 2023Adidas /// Studio RESIDENCY program unveiling at Gateway Korea featuring limited open editions and exclusive merchandise. Partnership exploring brand web3 artist residencies.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CoinDesk: Largest crypto-native digital media outlet, with extensive NFT, markets, and culture coverage. Closest comparable by format (editorial, newsletters, events, podcasts) and target audience (creators, collectors, and crypto professionals).
• Cointelegraph: Long-running crypto news outlet with extensive NFT, markets, and culture verticals. Comparable as a multi-format crypto news brand monetized through ads and subscriptions serving a global retail and professional audience.
• Decrypt: Crypto and web3 media outlet covering NFTs, DeFi, gaming, and culture. Comparable as a culture-leaning crypto publication with newsletters, podcasts, and a creator/collector audience that overlaps Now Media's.
• NFT Evening: Niche NFT-focused news and drops site covering the digital collectibles market daily. Comparable as a category-specific NFT media property targeting collectors and creators, though without Now Media's event and luxury-brand programming.
• The Block: Crypto and digital asset media/research platform covering NFTs, DeFi, and institutions. Comparable as a subscription-supported, research-driven crypto media brand with similar professional readership.
• Bitcoin Magazine: Pioneer Bitcoin and crypto media brand now covering Ordinals and Runes — directly overlapping Now Media's BTC Now vertical. Comparable as a culture-aware crypto publication with a strong subscription and community model.

Broad incumbents

• Artnet: Established art-market media and data platform with growing digital art and NFT coverage. Comparable as a bridge between the traditional art world and digital/web3 — a positioning Now Media also pursues via Christie's, Swarovski, and Mercedes-Benz NXT partnerships.
• Bloomberg Crypto: Crypto vertical inside Bloomberg's broader financial media platform. Comparable as a high-credibility editorial destination for crypto/NFT news and analysis, but operates as one of many verticals within a large incumbent newsroom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nftnow
• YouTubeyoutube.com/@nftnow
• Instagraminstagram.com/nowmedia
• TikToktiktok.com/@nftnow
• LinkedInlinkedin.com/company/nftnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NFT Now