What Semi Exact does

Semi Exact designs and manufactures made-to-order metal furniture components, including table legs, bed frame kits, outdoor furniture, shelving brackets, and restaurant table bases, using 100% recycled American steel processed through precision laser cutting, sandblasting, and powder coating. The company operates manufacturing facilities in Nevada and Wisconsin, with corporate registration held under Design Goods, LLC in Seattle, and was founded circa 2020. Its product portfolio spans core components (tube steel, flat bar, spider, hairpin, pedestal legs; full frame bases; shelving), complete DIY kits (Box Frame Bed, Platform Bed by Ben Uyeda, Outdoor Lounge Kit, Outdoor Couch Kit), and a premium "heirloom" tier (The Grove Collection with walnut and maple tops priced up to $2,581.95). A proprietary slot-and-bracket system, 1-inch incremental custom sizing from 4" to 40", and lifetime warranty on welds underpin the engineering differentiator: enabling builders without metalworking tools to assemble professional-grade furniture.

Name

Semi Exact

Legal name

Design Goods, LLC

Website

https://semiexact.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Semi Exact is a Nevada-based manufacturer of custom DIY furniture components made from recycled American steel, selling table legs, bed frames, outdoor kits, and shelving direct-to-consumer and to trade professionals via its e-commerce storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Minden

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase of steel furniture components (table legs, bed frames, brackets, shelving). Products are made-to-order in custom sizes and finishes. Includes Quick Ship items for faster delivery.
2. Gift Cards: Digital gift cards sold in $25 increments for gifting purposes.
3. Trade Program Membership: Professional program offering 20% discounts, custom order access, and exclusive offerings for design professionals, restaurants, and businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Semi Exact designs and manufactures steel furniture components—metal table legs, full-frame table bases, bed frame kits, shelving systems, and outdoor lounge kits—fabricated in the USA from recycled American steel using precision laser cutting and powder coating. Customers buy direct through semiexact.com, choosing custom sizes in 1-inch increments and multiple powder-coat finishes, or selecting Quick Ship in-stock items for 2–5 day delivery. The product is aimed at DIY furniture makers who want professional-quality results without metalworking tools, and at design professionals served by the dedicated Pro Program.

Product overview

Semi Exact is a Nevada-based manufacturer and direct-to-consumer seller of DIY furniture components made from 100% recycled American steel. The core product portfolio consists of metal table legs (tube steel, flat bar, spider, hairpin, and pedestal styles), furniture hardware (90-degree brackets, console legs, corner brackets), and complete DIY furniture kits (bed frames, outdoor furniture). The company sells individual components like table legs and shelving brackets alongside bundled offerings such as The Grove Collection (heirloom tables with premium wood tops) and Quick Ship in-stock items. Accessories include leveling feet, casters, headboard brackets, and center support spines. Semi Exact differentiates through made-to-order custom sizing, powder-coated finishes, and a Pro Program offering trade discounts. The company provides free DIY tutorials and project guides, and has introduced a 'Ready to Make' DIY furniture initiative backed by a $600,000 StartUpNV investment in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Table Legs

Quantifiable outcome

• Lifetime warranty on welds and structural integrity for original purchaser
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Foureyes Furniture (Chris Salomone)coreStrategic or Co-development PartnerDesign collaboration with Foureyes Furniture for Spider Metal Table Legs product line. Chris Salomone is a YouTube furniture designer whose first original design was the Spider Coffee Table. Collaboration features his distinctive mid-century style with dramatic tapers and splayed angles.
• HomeMade Modern (Ben Uyeda)coreStrategic or Co-development PartnerProduct collaboration with Ben Uyeda of HomeMade Modern for The Platform Bed. Ben is a popular DIY furniture content creator. Product is designed to make bedroom building more accessible and affordable.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Waddell Manufacturing: Long-established US manufacturer of wood and metal table legs, bases, and furniture components sold to consumers and the trade. Directly comparable product category and customer overlap, though Waddell skews more toward wood and traditional styles while Semi Exact focuses on steel and modern designs.
• Osborne Wood Products: US-based manufacturer and direct-to-consumer seller of furniture components (table legs, corbels, bun feet) primarily in wood. Comparable component-based model serving DIY furniture builders, though material focus is wood versus Semi Exact's steel.
• TableLegs.com: Online retailer of replacement and custom table legs in wood, metal, and metal-hybrid designs serving DIYers and furniture makers. Closely matches Semi Exact's direct-to-consumer e-commerce motion in table legs, though with broader material mix.
• King Architectural Metals: Manufacturer and distributor of architectural metal products including forged and cast components for stairs, railings, and furniture. Comparable in metal component fabrication and trade-customer focus, though with a heavier ornamental/architectural orientation.

Broad incumbents

• Richelieu Hardware: Large North American distributor and manufacturer of specialty hardware, fittings, and components for the cabinetry, furniture, and millwork industries. Broader product portfolio and B2B distribution model; Semi Exact is a niche specialized competitor within its universe.
• Hafele America: Global hardware and fittings supplier serving furniture, cabinetry, and construction with a broad product catalog. Comparable only at the category level—Semi Exact operates a much narrower, consumer-facing line versus Hafele's extensive trade catalog.
• Knape & Vogt: Established US manufacturer of storage, organization, and hardware components for residential and commercial furniture. Overlaps with Semi Exact's shelving and hardware lines but at much greater scale and B2B orientation.
• Restoration Hardware (RH): Premium home furnishings retailer with extensive custom metal-and-wood table base and bed frame offerings. Comparable at the high-end metal furniture product level, though RH is a vertically integrated retailer rather than a component manufacturer.
• West Elm: National modern home furnishings retailer (Williams-Sonoma brand) selling metal-and-wood tables and beds. Competes with Semi Exact's end customers in finished furniture; Semi Exact supplies DIYers building in the same aesthetic at lower cost.

Emerging players

• Etsy maker-seller ecosystem (e.g., TheCopperSmith, CheapCharlieMetal): Aggregate of small-batch Etsy sellers offering custom steel table legs, bed frames, and shelving brackets directly to consumers. Closest pricing and customization comparison to Semi Exact but fragmented, lower scale, and limited manufacturing infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/semiexact
• Facebookfacebook.com/semiexact
• Instagraminstagram.com/semiexact
• Pinterestpinterest.com/semiexact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Semi Exact