Opcity
Opcity is a real estate referral platform that screens and live-transfers pre-qualified consumer leads to matched real estate agents, charging a referral fee only on closed transactions and powering the ReadyConnect Concierge service within Realtor.com PRO.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Opcity does
Opcity, Inc., founded in 2015 (or 2016 per company filings) and headquartered in Austin, Texas, operates a real estate referral matching platform that connects consumers with real estate agents and mortgage loan officers through pre-screened, live-transferred leads. The company's core product, ReadyConnect Concierge, screens consumer inquiries—typically within approximately four seconds—by assessing intent, timeframe, pre-approval status, and other qualifiers, then uses a proprietary algorithm to match motivated buyers and sellers with agents based on past performance with the platform and stated preferences. Matched agents receive real-time SMS or app-push notifications and the first to claim the lead is live-transferred by phone from a Realtor.com representative. Since 2018, Opcity has operated as a wholly-owned subsidiary of Move, Inc. (parent of Realtor.com, the official site of the National Association of REALTORS), and its technology powers the ReadyConnect Concierge service marketed under the Realtor.com PRO brand to nearly 200,000 participating agents.
Opcity's revenue model is purely transaction-based: brokerages and agents pay a referral fee only when a deal closes, with no subscription, monthly, or upfront charges. The Referral Manager App and a brokerage admin dashboard extend the platform into workflow management and performance analytics, enabling coaching of agent behavior across the funnel. Distribution is concentrated through Realtor.com PRO, which delivers consumer-side traffic at scale; Opcity monetizes this traffic by converting inquiries into closed transactions for participating agents and capturing a referral fee per deal. As a subsidiary, Opcity's strategic positioning is tightly coupled to Move, Inc.'s broader PRO product portfolio, including adjacent offerings such as Connections℠ Plus, Market VIP, and ClientSelect Mortgage Advertising.
Opcity firmographics
Firmographics- Name
- Opcity
- Legal name
- Opcity, Inc.
- Website
- https://opcity.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Opcity is a real estate referral platform that screens and live-transfers pre-qualified consumer leads to matched real estate agents, charging a referral fee only on closed transactions and powering the ReadyConnect Concierge service within Realtor.com PRO.
- Ownership category
- akta.pro rank
Opcity industry classification
Industry- Product category
- Real Estate Lead Generation
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where Opcity is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Opcity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Referral Fee on Closed Transactions: Opcity/ReadyConnect Concierge generates revenue by charging brokerages a referral fee only when a transaction is closed. There are no upfront costs, subscription fees, or monthly charges — the service is risk-free for agents and brokerages until a successful deal closes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Risk-free referral lead service with no upfront costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Opcity product offering
Product offeringCore offering
Opcity operates the ReadyConnect Concierge real estate referral service, which screens inbound consumer inquiries (within approximately 4 seconds) to verify intent, timeframe, and pre-approval status, then matches qualified leads to participating real estate agents via a proprietary algorithm based on past agent performance and client preferences. Live-transferred leads are delivered to the first agent to claim an SMS or push-notification alert, and Opcity charges brokerages a referral fee only on closed transactions, with no upfront or subscription costs.
Product overview
Opcity operates as a real estate technology platform offering lead referral solutions. The core product is ReadyConnect Concierge℠, which provides pre-screened, live-transferred real estate leads to agents at conversion rates 3-5x higher than industry average. The platform uses an advanced algorithm to match motivated buyers and sellers with suitable agents based on performance history and client preferences. Opcity powers the referral infrastructure for realtor.com's marketing products, with the Referral Manager App serving as an add-on for managing incoming referrals and tracking agent performance through an admin dashboard.
Differentiator
Problem solved
Functional benefit
Products and services
- ReadyConnect Concierge
Quantifiable outcome
- Convert leads 3-5x higher than the industry average
- +2 more outcomes
Companies that use Opcity
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Opcity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Opcity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Move, Inc. / Realtor.comcoreOpcity's Referral Manager platform integrates with and powers the ReadyConnect Concierge service offered through realtor.com, the official site of the National Association of REALTORS. The service is branded and marketed under the realtor.com PRO platform while Opcity provides the underlying referral management technology. The login portal redirects between referrals.opcity.com and the Concierge service, indicating a deep embedded partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Opcity competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Opcity social profiles
Digital presenceOpcity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Opcity leadership team
Management profileNumber of profiles
Opcity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Opcity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Opcity
What does Opcity do?
Opcity operates the ReadyConnect Concierge real estate referral service, which screens inbound consumer inquiries (within approximately 4 seconds) to verify intent, timeframe, and pre-approval status, then matches qualified leads to participating real estate agents via a proprietary algorithm based on past agent performance and client preferences. Live-transferred leads are delivered to the first agent to claim an SMS or push-notification alert, and Opcity charges brokerages a referral fee only on closed transactions, with no upfront or subscription costs.
Is Opcity a public or private company?
Opcity is a private company. It is classified as corporate owned and is currently operating.
When was Opcity founded?
Opcity was founded in 2016. It employs 101 to 250 people.
Where is Opcity based?
Opcity is headquartered in Austin, United States, in the North America region.
How does Opcity make money?
One revenue line is on record: referral Fee on Closed Transactions.
Does Opcity have an API?
No public API is recorded for Opcity.
What industry is Opcity in?
Opcity's product category is Real Estate Lead Generation. Its primary akta.pro industry code is FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 5312 and its SIC code is 6531.