Opcity

Real Estate Lead Generationopcity.com

Opcity is a real estate referral platform that screens and live-transfers pre-qualified consumer leads to matched real estate agents, charging a referral fee only on closed transactions and powering the ReadyConnect Concierge service within Realtor.com PRO.

Company typePrivate
Founded2015
HeadquartersAustin, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Opcity does

Opcity, Inc., founded in 2015 (or 2016 per company filings) and headquartered in Austin, Texas, operates a real estate referral matching platform that connects consumers with real estate agents and mortgage loan officers through pre-screened, live-transferred leads. The company's core product, ReadyConnect Concierge, screens consumer inquiries—typically within approximately four seconds—by assessing intent, timeframe, pre-approval status, and other qualifiers, then uses a proprietary algorithm to match motivated buyers and sellers with agents based on past performance with the platform and stated preferences. Matched agents receive real-time SMS or app-push notifications and the first to claim the lead is live-transferred by phone from a Realtor.com representative. Since 2018, Opcity has operated as a wholly-owned subsidiary of Move, Inc. (parent of Realtor.com, the official site of the National Association of REALTORS), and its technology powers the ReadyConnect Concierge service marketed under the Realtor.com PRO brand to nearly 200,000 participating agents.

Opcity's revenue model is purely transaction-based: brokerages and agents pay a referral fee only when a deal closes, with no subscription, monthly, or upfront charges. The Referral Manager App and a brokerage admin dashboard extend the platform into workflow management and performance analytics, enabling coaching of agent behavior across the funnel. Distribution is concentrated through Realtor.com PRO, which delivers consumer-side traffic at scale; Opcity monetizes this traffic by converting inquiries into closed transactions for participating agents and capturing a referral fee per deal. As a subsidiary, Opcity's strategic positioning is tightly coupled to Move, Inc.'s broader PRO product portfolio, including adjacent offerings such as Connections℠ Plus, Market VIP, and ClientSelect Mortgage Advertising.

Opcity firmographics

Firmographics

Name: Opcity
Legal name: Opcity, Inc.
Website: http://www.opcity.com/
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 101–250 employees
Short description: Opcity is a real estate referral platform that screens and live-transfers pre-qualified consumer leads to matched real estate agents, charging a referral fee only on closed transactions and powering the ReadyConnect Concierge service within Realtor.com PRO.
Ownership category
akta.pro rank

Opcity industry classification

Industry

Product category: Real Estate Lead Generation
NAICS: Offices of Real Estate Agents and Brokers (5312)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)

Keywords

Real estate lead generation
Lead referral services
Consumer screening platform
Agent lead matching
Referral management software

Where Opcity is headquartered

Location

Headquarters

HQ city: Austin
HQ country: United States
HQ region: North America

Markets served

Opcity business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Referral Fee on Closed Transactions: Opcity/ReadyConnect Concierge generates revenue by charging brokerages a referral fee only when a transaction is closed. There are no upfront costs, subscription fees, or monthly charges — the service is risk-free for agents and brokerages until a successful deal closes.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Risk-free referral lead service with no upfront costs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Opcity product offering

Product offering

Core offering

Opcity operates the ReadyConnect Concierge real estate referral service, which screens inbound consumer inquiries (within approximately 4 seconds) to verify intent, timeframe, and pre-approval status, then matches qualified leads to participating real estate agents via a proprietary algorithm based on past agent performance and client preferences. Live-transferred leads are delivered to the first agent to claim an SMS or push-notification alert, and Opcity charges brokerages a referral fee only on closed transactions, with no upfront or subscription costs.

Product overview

Opcity operates as a real estate technology platform offering lead referral solutions. The core product is ReadyConnect Concierge℠, which provides pre-screened, live-transferred real estate leads to agents at conversion rates 3-5x higher than industry average. The platform uses an advanced algorithm to match motivated buyers and sellers with suitable agents based on performance history and client preferences. Opcity powers the referral infrastructure for realtor.com's marketing products, with the Referral Manager App serving as an add-on for managing incoming referrals and tracking agent performance through an admin dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

ReadyConnect Concierge

Quantifiable outcome

Convert leads 3-5x higher than the industry average
+2 more outcomes

Companies that use Opcity

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Opcity technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Opcity partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Move, Inc. / Realtor.comcoreOEM/ Whitelabel/ Licensing PartnerOpcity's Referral Manager platform integrates with and powers the ReadyConnect Concierge service offered through realtor.com, the official site of the National Association of REALTORS. The service is branded and marketed under the realtor.com PRO platform while Opcity provides the underlying referral management technology. The login portal redirects between referrals.opcity.com and the Concierge service, indicating a deep embedded partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Opcity competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Opcity financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Opcity leadership team

Management profile

Number of profiles

Opcity funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Opcity M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opcity

What does Opcity do?

Is Opcity a public or private company?

Opcity is a private company. It is classified as corporate owned and is currently operating.

When was Opcity founded?

Opcity was founded in 2015. It employs 101 to 250 people.

Where is Opcity based?

Opcity is headquartered in Austin, United States, in the North America region.

How does Opcity make money?

One revenue line is on record: referral Fee on Closed Transactions.

Does Opcity have an API?

No public API is recorded for Opcity.

What industry is Opcity in?

Opcity's product category is Real Estate Lead Generation. Its primary akta.pro industry code is FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 5312 and its SIC code is 6531.