Lens
Lens, Inc. is a Tokyo-based SaaS company that sells Lens RM, an AI-powered platform for third-party and vendor risk management, to Japanese financial institutions and large enterprises including Resona Group and GMO Aozora Net Bank.
- Company typePrivate
- Founded2022
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Lens does
Lens, Inc. (株式会社レンズ) is a Tokyo-based, privately held Japanese SaaS company founded in August 2022 by former Mercari Group executives Shingo Fushimi and Takao Nozawa. The company develops and sells Lens RM, a cloud-based (AWS) SaaS platform for third-party and vendor risk management targeted at financial institutions and large Japanese enterprises. Lens RM applies AI to analyze vendor and sub-vendor (Nth-party) questionnaire responses for incomplete submissions, high-risk items, and follow-up requirements, and supports ingestion of documents in Excel, Word, image, and PDF formats; the platform also provides configurable approval workflows, vendor ledger management, customizable checklists, and bulk group assessments, with ISO/IEC 27001:2022 certification and SAML/SSO support for enterprise security.
Lens operates a direct enterprise sales motion with a multi-step engagement (inquiry, demo, needs assessment, proposal, onboarding, go-live), quote-based subscription pricing on annual billing cycles, and a self-serve inquiry form on its website. Its customer base consists of Japanese financial institutions and large enterprises, with disclosed customers including GMO Aozora Net Bank, Resona Holdings and four subsidiary banks, and DG Financial Technology. The company distributes exclusively through direct sales in Japan, supported by an executive advisor (former TIS Inc. Deputy President Mitsutera Nishida), industry association memberships in FITA and the Fintech Association of Japan, and content marketing via its Lens Blog covering Japanese regulatory topics (IPA, METI, FSA, FISC, Personal Information Protection Act).
The company closed a ¥844M (~$5.5M) seed round in February 2025 led by Coral Capital with participation from Coreline Ventures, DG Daiwa Ventures, and Machina Record, following a February 2024 third-party allotment from individual investors with deep fintech and security expertise. The company is registered as a Kabushiki Kaisha in Tokyo, operates from a headquarters in Shibuya (BLOCKS EBISU), and reports a headcount of 1–10 employees with ¥42M in registered capital.
Lens firmographics
Firmographics- Name
- Lens
- Legal name
- 株式会社レンズ
- Website
- https://lensinc.jp
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lens, Inc. is a Tokyo-based SaaS company that sells Lens RM, an AI-powered platform for third-party and vendor risk management, to Japanese financial institutions and large enterprises including Resona Group and GMO Aozora Net Bank.
- Ownership category
- akta.pro rank
Lens industry classification
Industry- Product category
- Third-Party Risk Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Lens is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Lens business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lens RM SaaS Subscription: Lens RM is offered as a cloud-based SaaS subscription service for third-party risk management. Pricing follows a subscription model with inquiry-based quotes, targeting financial institutions and large enterprises on multi-year contracts. The product lifecycle includes onboarding support, and expansion revenue can come from additional modules (AI review, group assessment) and increased vendor coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription — custom pricing based on scope and needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lens product offering
Product offeringCore offering
Lens RM is an AI-powered SaaS solution for third-party and vendor risk management, enabling financial institutions and large enterprises to digitalize and centrally manage the full vendor lifecycle — including external outsourcing, sub-vendors (Nth parties), cloud services, and internal department/system risk. The platform combines AI-driven analysis of vendor questionnaire responses (detecting incomplete submissions and high-risk items), multi-format document import, configurable approval workflows, ledger management, customizable check sheets, and bulk group assessments to replace manual Excel-based processes.
Product overview
Lens, Inc. (株式会社レンズ) offers a single unified product called Lens RM — an AI-powered SaaS platform for third-party risk management and vendor lifecycle management. The platform was launched in August 2023 and provides organizations with tools to efficiently manage vendors, sub-vendors, third parties, and cloud services through features including AI-powered risk assessment, automated document import, workflow management, centralized ledger management, customizable check sheets, and group assessments. The solution supports both external third-party risk management and internal department/system/project risk management and internal controls, enabling digitalization of management processes combined with AI utilization for cost reduction and sophisticated risk management.
Differentiator
Problem solved
Functional benefit
Brands
- Lens RM: AI-powered SaaS solution for third-party and vendor risk management, providing AI risk assessment support, workflow management, ledger management, checklist management, group assessment, and security management features.
Products and services
- Lens RM AI-powered SaaS solution for third-party and vendor risk management and vendor lifecycle management. It provides AI risk assessment support that analyzes vendor and sub-vendor questionnaire responses to detect incomplete submissions, high-risk items, and follow-up matters; AI Import to digitize Excel, Word, image, and PDF questionnaires; configurable approval workflows; centralized vendor/sub-vendor (Nth-party) ledger management; customizable check sheets with conditional logic; bulk group assessments for periodic/annual surveys; and enterprise security controls including SAML/SSO and IP-based access restrictions. Targeted at financial institutions, system developers, and large enterprises in Japan.
Quantifiable outcome
- Annual 400–500 vendor assessments handled by a small team
- +2 more outcomes
Companies that use Lens
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Lens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Lens partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FITA — Financial IT Association (特定非営利活動法人金融IT協会)coreLens joined FITA in May 2025 as a member contributing to the financial industry's DX, risk management, and security. Lens participates in FITA's Security Democratization Working Group, which aims to raise the overall security posture of Japan's financial system through industry-wide education and best practice sharing.
- FinTech Association of Japan (一般社団法人Fintech協会)coreMember of the general Fintech Association of Japan. Supports industry-wide digital transformation and security standards in the financial sector.
- Mitsuteri Nishida (西田光志)coreExecutive Advisor joining April 1, 2025. Former Representative Director and Vice President of TIS Inc., with extensive experience managing large-scale system development, operations, and security for financial institutions and major enterprises. Brings governance, risk, and compliance expertise to Lens's enterprise outreach.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lens competitors and assessment
Company assessmentDirect peers
- OneTrust: OneTrust is a global leader in trust intelligence, with a robust third-party risk management (TPRM) and GRC platform. It directly competes with Lens in TPRM workflows, vendor risk assessment automation, and AI-powered questionnaire analysis, though at much larger scale and with broader GRC scope.
- ProcessUnity: ProcessUnity is a dedicated TPRM platform offering vendor risk assessment workflows, automated questionnaire analysis, and continuous monitoring. It directly parallels Lens RM's vendor lifecycle and risk-assessment functionality, primarily serving mid-market and enterprise financial services customers in North America.
- Prevalent: Prevalent provides a third-party risk management platform with vendor assessments, threat intelligence, and AI-assisted risk scoring. It directly overlaps Lens RM's core value proposition around vendor/sub-vendor risk evaluation and automated questionnaire review.
- GRCS Inc. GRCS is a Japanese-domiciled GRC software and consulting company offering integrated risk management, compliance, and information security solutions. As a domestic Japanese GRC vendor, it is one of the most direct local comparables to Lens, serving financial institutions and large enterprises in the same regulatory environment.
Broad incumbents
- ServiceNow: ServiceNow's Integrated Risk Management (IRM) and TPRM modules operate as part of a much larger enterprise platform used by large financial institutions globally. Lens competes against ServiceNow's TPRM capabilities, but ServiceNow offers these as part of a much broader enterprise workflow and ITSM ecosystem.
- Diligent: Diligent's GRC platform includes third-party risk management alongside broader governance, audit, and compliance suites. It competes in the same enterprise GRC/TPRM buying cycle, particularly with large financial institutions and regulated enterprises.
- NAVEX Global: NAVEX Global is a large GRC and ethics/compliance platform with third-party risk management capabilities. It competes indirectly with Lens through broader risk and compliance suites sold into large, regulated enterprises.
- Riskonnect: Riskonnect provides integrated risk management (IRM) software with TPRM, operational risk, and compliance modules. It overlaps with Lens in vendor risk workflows while operating as a broader enterprise risk platform.
Emerging players
- LogicGate: LogicGate offers a flexible, no-code GRC platform including TPRM, vendor risk, and compliance workflows. It overlaps with Lens in TPRM workflow automation but competes more broadly across the GRC category with a North American customer base.
- Vanta: Vanta is an emerging compliance automation platform with growing vendor and trust management capabilities. While more focused on compliance certifications (SOC 2, ISO) than full TPRM, it competes in adjacent trust and assurance workflows for technology-forward buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lens social profiles
Digital presenceLens compliance and trust
Trust signalCompliance1 record
Lens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lens leadership team
Management profileNumber of profiles
Profiles3 records
Lens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lens
What does Lens do?
Lens RM is an AI-powered SaaS solution for third-party and vendor risk management, enabling financial institutions and large enterprises to digitalize and centrally manage the full vendor lifecycle — including external outsourcing, sub-vendors (Nth parties), cloud services, and internal department/system risk. The platform combines AI-driven analysis of vendor questionnaire responses (detecting incomplete submissions and high-risk items), multi-format document import, configurable approval workflows, ledger management, customizable check sheets, and bulk group assessments to replace manual Excel-based processes.
Is Lens a public or private company?
Lens is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lens founded?
Lens was founded in 2022. It employs 1 to 10 people.
Where is Lens based?
Lens is headquartered in Tokyo, Japan, in the Asia region.
How does Lens make money?
One revenue line is on record: lens RM SaaS Subscription.
Who are Lens's main competitors?
Direct peers on record are OneTrust, ProcessUnity, Prevalent and GRCS Inc.. Broad incumbents are ServiceNow, Diligent, NAVEX Global and Riskonnect. Emerging players are LogicGate and Vanta.
Does Lens have an API?
No public API is recorded for Lens.
What industry is Lens in?
Lens's product category is Third-Party Risk Management Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII), with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54151 and its SIC code is 8742.