Lens

What Lens does

Lens, Inc. (株式会社レンズ) is a Tokyo-based, privately held Japanese SaaS company founded in August 2022 by former Mercari Group executives Shingo Fushimi and Takao Nozawa. The company develops and sells Lens RM, a cloud-based (AWS) SaaS platform for third-party and vendor risk management targeted at financial institutions and large Japanese enterprises. Lens RM applies AI to analyze vendor and sub-vendor (Nth-party) questionnaire responses for incomplete submissions, high-risk items, and follow-up requirements, and supports ingestion of documents in Excel, Word, image, and PDF formats; the platform also provides configurable approval workflows, vendor ledger management, customizable checklists, and bulk group assessments, with ISO/IEC 27001:2022 certification and SAML/SSO support for enterprise security.

Lens operates a direct enterprise sales motion with a multi-step engagement (inquiry, demo, needs assessment, proposal, onboarding, go-live), quote-based subscription pricing on annual billing cycles, and a self-serve inquiry form on its website. Its customer base consists of Japanese financial institutions and large enterprises, with disclosed customers including GMO Aozora Net Bank, Resona Holdings and four subsidiary banks, and DG Financial Technology. The company distributes exclusively through direct sales in Japan, supported by an executive advisor (former TIS Inc. Deputy President Mitsutera Nishida), industry association memberships in FITA and the Fintech Association of Japan, and content marketing via its Lens Blog covering Japanese regulatory topics (IPA, METI, FSA, FISC, Personal Information Protection Act).

The company closed a ¥844M (~$5.5M) seed round in February 2025 led by Coral Capital with participation from Coreline Ventures, DG Daiwa Ventures, and Machina Record, following a February 2024 third-party allotment from individual investors with deep fintech and security expertise. The company is registered as a Kabushiki Kaisha in Tokyo, operates from a headquarters in Shibuya (BLOCKS EBISU), and reports a headcount of 1–10 employees with ¥42M in registered capital.

Name

Lens

Legal name

株式会社レンズ

Website

https://lensinc.jp

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lens, Inc. is a Tokyo-based SaaS company that sells Lens RM, an AI-powered platform for third-party and vendor risk management, to Japanese financial institutions and large enterprises including Resona Group and GMO Aozora Net Bank.

Ownership category

akta.pro rank

Product category

Third-Party Risk Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Third-party risk management
• Vendor risk management
• GRC software
• Compliance automation
• Supplier risk assessment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lens RM SaaS Subscription: Lens RM is offered as a cloud-based SaaS subscription service for third-party risk management. Pricing follows a subscription model with inquiry-based quotes, targeting financial institutions and large enterprises on multi-year contracts. The product lifecycle includes onboarding support, and expansion revenue can come from additional modules (AI review, group assessment) and increased vendor coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lens RM is an AI-powered SaaS solution for third-party and vendor risk management, enabling financial institutions and large enterprises to digitalize and centrally manage the full vendor lifecycle — including external outsourcing, sub-vendors (Nth parties), cloud services, and internal department/system risk. The platform combines AI-driven analysis of vendor questionnaire responses (detecting incomplete submissions and high-risk items), multi-format document import, configurable approval workflows, ledger management, customizable check sheets, and bulk group assessments to replace manual Excel-based processes.

Product overview

Lens, Inc. (株式会社レンズ) offers a single unified product called Lens RM — an AI-powered SaaS platform for third-party risk management and vendor lifecycle management. The platform was launched in August 2023 and provides organizations with tools to efficiently manage vendors, sub-vendors, third parties, and cloud services through features including AI-powered risk assessment, automated document import, workflow management, centralized ledger management, customizable check sheets, and group assessments. The solution supports both external third-party risk management and internal department/system/project risk management and internal controls, enabling digitalization of management processes combined with AI utilization for cost reduction and sophisticated risk management.

Differentiator

Problem solved

Functional benefit

Brands

• Lens RM: AI-powered SaaS solution for third-party and vendor risk management, providing AI risk assessment support, workflow management, ledger management, checklist management, group assessment, and security management features.

Products and services

• Lens RM AI-powered SaaS solution for third-party and vendor risk management and vendor lifecycle management. It provides AI risk assessment support that analyzes vendor and sub-vendor questionnaire responses to detect incomplete submissions, high-risk items, and follow-up matters; AI Import to digitize Excel, Word, image, and PDF questionnaires; configurable approval workflows; centralized vendor/sub-vendor (Nth-party) ledger management; customizable check sheets with conditional logic; bulk group assessments for periodic/annual surveys; and enterprise security controls including SAML/SSO and IP-based access restrictions. Targeted at financial institutions, system developers, and large enterprises in Japan.

Quantifiable outcome

• Annual 400–500 vendor assessments handled by a small team
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• FITA — Financial IT Association (特定非営利活動法人金融IT協会)coreStrategic or Co-development Partner · 28 May 2025Lens joined FITA in May 2025 as a member contributing to the financial industry's DX, risk management, and security. Lens participates in FITA's Security Democratization Working Group, which aims to raise the overall security posture of Japan's financial system through industry-wide education and best practice sharing.
• FinTech Association of Japan (一般社団法人Fintech協会)coreStrategic or Co-development Partner · 28 May 2025Member of the general Fintech Association of Japan. Supports industry-wide digital transformation and security standards in the financial sector.
• Mitsuteri Nishida (西田光志)coreOthers · 1 April 2025Executive Advisor joining April 1, 2025. Former Representative Director and Vice President of TIS Inc., with extensive experience managing large-scale system development, operations, and security for financial institutions and major enterprises. Brings governance, risk, and compliance expertise to Lens's enterprise outreach.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OneTrust: OneTrust is a global leader in trust intelligence, with a robust third-party risk management (TPRM) and GRC platform. It directly competes with Lens in TPRM workflows, vendor risk assessment automation, and AI-powered questionnaire analysis, though at much larger scale and with broader GRC scope.
• ProcessUnity: ProcessUnity is a dedicated TPRM platform offering vendor risk assessment workflows, automated questionnaire analysis, and continuous monitoring. It directly parallels Lens RM's vendor lifecycle and risk-assessment functionality, primarily serving mid-market and enterprise financial services customers in North America.
• Prevalent: Prevalent provides a third-party risk management platform with vendor assessments, threat intelligence, and AI-assisted risk scoring. It directly overlaps Lens RM's core value proposition around vendor/sub-vendor risk evaluation and automated questionnaire review.
• GRCS Inc. GRCS is a Japanese-domiciled GRC software and consulting company offering integrated risk management, compliance, and information security solutions. As a domestic Japanese GRC vendor, it is one of the most direct local comparables to Lens, serving financial institutions and large enterprises in the same regulatory environment.

Broad incumbents

• ServiceNow: ServiceNow's Integrated Risk Management (IRM) and TPRM modules operate as part of a much larger enterprise platform used by large financial institutions globally. Lens competes against ServiceNow's TPRM capabilities, but ServiceNow offers these as part of a much broader enterprise workflow and ITSM ecosystem.
• Diligent: Diligent's GRC platform includes third-party risk management alongside broader governance, audit, and compliance suites. It competes in the same enterprise GRC/TPRM buying cycle, particularly with large financial institutions and regulated enterprises.
• NAVEX Global: NAVEX Global is a large GRC and ethics/compliance platform with third-party risk management capabilities. It competes indirectly with Lens through broader risk and compliance suites sold into large, regulated enterprises.
• Riskonnect: Riskonnect provides integrated risk management (IRM) software with TPRM, operational risk, and compliance modules. It overlaps with Lens in vendor risk workflows while operating as a broader enterprise risk platform.

Emerging players

• LogicGate: LogicGate offers a flexible, no-code GRC platform including TPRM, vendor risk, and compliance workflows. It overlaps with Lens in TPRM workflow automation but competes more broadly across the GRC category with a North American customer base.
• Vanta: Vanta is an emerging compliance automation platform with growing vendor and trust management capabilities. While more focused on compliance certifications (SOC 2, ISO) than full TPRM, it competes in adjacent trust and assurance workflows for technology-forward buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lensincjp
• LinkedInlinkedin.com/company/lensinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lens