What Bettear does

Bettear Ltd. is an Israeli-headquartered audio technology company founded in 2016 that designs and manufactures Auracast (Bluetooth LE Audio) and Wi-Fi streaming solutions for professional assistive listening and live audio applications. The company's product ecosystem comprises professional transmitters (CASTER, POD), smart receivers and transceivers (RTX, RTX GO, B-LITE), access panels (B-PASS), management software (Hive Central), charging infrastructure, and the Bettear mobile app, supported by its proprietary DAP™ (Deep Audio Processing) AI/DSP technology for adaptive personalized audio and speech intelligibility. Products carry global regulatory certifications (CE, FCC, ISED, TELEC, UKCA, RCM, cUL, RoHS, REACH, WEEE), enabling deployment across the US, EU, UK, Japan, Canada, and Australia/New Zealand.

The company sells primarily through direct enterprise sales and a network of over 50 channel partners and distributors, targeting venues including theaters, concert halls, museums, educational institutions, courtrooms, government facilities, and houses of worship across 70+ countries. Revenue is generated via hardware sales of professional audio equipment, recurring software licenses for the Hive Central management platform (including tiered Pro editions such as Tour Builder), and accessories sold direct and through channel partners. Pricing is quote-based for enterprise deployments; the Bettear App is offered free of charge to end users. Bettear is privately held, founder-controlled by Itamar Gabbay (CEO) and Yami Thor (CTO), with a US subsidiary (Bettear Inc.) established in February 2026 to drive Americas-region growth.

Name

Bettear

Legal name

Bettear Ltd.

Website

https://bettear.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bettear designs and manufactures Auracast (Bluetooth LE Audio) and Wi-Fi audio streaming hardware and software for professional assistive listening in theaters, museums, classrooms, courtrooms, and live-event venues, serving enterprise customers across 70+ countries via direct sales and 50+ channel partners.

Ownership category

akta.pro rank

Product category

Assistive Listening Technology

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Assistive listening technology
• Auracast broadcast audio
• Professional audio streaming
• Accessibility audio solutions
• Wireless audio transmitters

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of professional audio equipment including transmitters (CASTER, POD), receivers (RTX, RTX GO, B-LITE), management platforms, and accessories. Products are sold directly and through channel partners to enterprise venues.
2. Software Licenses: Hive Central management platform offered with tiered licensing including Hive Central Pro for advanced features like Tour Builder. CASTER-S license for additional LAN port functionality.
3. Accessories & Add-ons: Sale of complementary products including headsets, neck loops, charging solutions, adapters, mounting hardware, and replacement batteries.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bettear designs, manufactures, and sells a complete ecosystem of professional audio hardware and software for assistive listening and live audio streaming in public venues. Its portfolio includes Auracast (Bluetooth LE Audio) transmitters and receivers, Wi-Fi audio streamers, smart access panels, charging cradles, the Hive Central management platform, and the proprietary DAP (Deep Audio Processing) AI-based audio personalization technology. Solutions target theaters, museums, educational institutions, government facilities, concert venues, and visitor centers to enable accessible, low-latency audio for hearing aid and cochlear implant users as well as general audiences.

Product overview

Bettear offers a dual-technology audio solutions portfolio: the Auracast Ecosystem and Wi-Fi Audio Solution. The Auracast Ecosystem includes CASTER (professional transmitter), B-PASS (access panel), RTX and RTX GO (receivers/transceivers), POD (all-in-one hub), SmartHive and HIVE4 (charging cradles), and Hive Central (centralized management platform). The Wi-Fi Audio Solution comprises B-SHOW (professional streamer), B-LITE (smart receiver), and Bettear App (mobile application). The company also develops DAP (Deep Audio Processing), a proprietary AI-powered audio personalization technology with patent-pending status. Products serve venues including theaters, museums, classrooms, courtrooms, and live events for assistive listening, live audio streaming, and tour guiding applications.

Differentiator

Problem solved

Functional benefit

Brands

• DAP™ (Deep Audio Processing): State-of-the-art audio personalization research leveraging AI and DSP technologies for adaptive personalized audio. Patent pending.

Products and services

• CASTER Professional Auracast transmitter delivering high-quality, low-latency audio broadcasting (<40ms) for large-scale venues. Supports open or secure broadcasts, PoE in/out, flexible antennas, analog or Dante models, and centralized management via Hive Central. Used by enterprise venues such as theaters, museums, and live event operators.
• RTX Smart handheld Auracast transceiver and media player with dual-mode capability (receiver or transmitter), wide-area coverage up to 50m, all-day battery life, and support for headsets, neckloops, and microphones. Used by venues to deliver intuitive Auracast audio experiences to end users.
• B-PASS Smart access panel for fast and secure access to Auracast streams via NFC tap or QR code scanning. Features adjustable security levels, passkey generation, and customizable branding, running Android 11 on RK3568 Cortex-A55 hardware. Sold to enterprise venues for stream access control.
• Hive Central Enterprise-grade management platform (macOS/Windows) for controlling, monitoring, and configuring Bettear Auracast devices, streams, and experiences at scale. Includes smart stream control, multi-language tour dispatch, role-based management, zone management, and firmware management. Sold to enterprise operators managing multi-room or multi-venue installations.
• SmartHive 10-bay smart charging and management cradle for RTX devices, available in desktop or rack-mount configurations with magnetic docking, overcharge protection, integrated network switch, and Hive Central management. Sold to venues deploying multiple RTX receivers.
• RTX GO

Quantifiable outcome

• Anonymous Cochlear Implant User, Japan reported being able to hear more than 80% clearly and enjoyed the movie very much when using Bettear Auracast-equipped cinemas.

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• GN Hearing JapancoreTechnology or Integration · 25 February 2026GN Hearing Japan participated as a cooperating company in Japan's first Auracast Film Festival and Experience, demonstrating how Auracast technology enables users with hearing impairments to receive clearer audio. ReSound (GN Group hearing aid brand) has standardized Auracast across all hearing aids released after 2024.
• Live NationcoreStrategic or Co-development PartnerStrategic partnership to deliver inclusive and uncompromised sound at Live Nation concerts and live events. Live Nation has partnered with Bettear to provide accessible audio experiences across their venue portfolio.
• 50+ Global Partners and DistributorscoreChannel Partner/ Reseller/ DistributorBettear maintains a global network of over 50 partners and distributors worldwide to bring next-generation audio experiences to venues. Partners combine local expertise with global innovation to drive scalable growth and deliver consistent results.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Audio-Technica: Audio-Technica is a major Japanese pro audio manufacturer with a broad product portfolio including wireless systems, microphones, and headphones. It is a broad incumbent with the scale to expand into Auracast-based venue broadcasting, and its Japanese headquarters gives it geographic overlap with Bettear's APAC expansion efforts.
• Shure: Shure is a major pro audio manufacturer known for wireless microphones, in-ear monitors, and conferencing solutions. While not focused on assistive listening specifically, Shure's wireless audio expertise and enterprise sales channels make it a credible broad incumbent that could expand into the Auracast venue broadcasting category.
• Sonova (Phonak): Sonova, parent of Phonak and other hearing aid brands, is a global hearing healthcare leader with significant R&D investment in wireless audio and Auracast integration. As a broad incumbent in the hearing ecosystem, Sonova's hearing aids serve as both complement and potential competitive threat to Bettear's receiver-agnostic value proposition.
• Sennheiser: Sennheiser is a global pro audio incumbent with deep presence in wireless transmission, headphones, and hearing solutions (including its Sonova consumer division partnership). As a broad incumbent, Sennheiser has the scale and R&D resources to enter the Auracast pro audio space and compete directly with Bettear in venue audio broadcasting.

Direct peers

• Listen Technologies: Listen Technologies is a leading US-based provider of assistive listening systems, including Wi-Fi and Auracast solutions for venues. It is the most direct competitor to Bettear in the Auracast-based professional audio space, serving the same theater, museum, education, and house-of-worship markets with overlapping product categories.
• Anchor Audio: Anchor Audio manufactures portable PA systems, wireless audio products, and assistive listening solutions for venues, schools, and houses of worship. It competes with Bettear in the venue wireless audio space with overlapping customer segments, though it is more focused on portable/event audio than installed Auracast broadcasting.
• Contacta Systems: Contacta Systems is a UK-based provider of assistive listening solutions including hearing loops, infrared, RF, and Wi-Fi audio systems for public venues. It serves a comparable customer base (theaters, museums, government buildings) with overlapping technology approaches, making it a direct geographic and product peer.
• Bellman & Symfon: Bellman & Symfon is a Swedish manufacturer of assistive listening devices and alerting solutions for people with hearing loss. While more consumer-focused than Bettear, it competes in the assistive listening hardware category with overlapping end-user value propositions for hearing aid users and venue operators.
• Williams AV: Williams AV manufactures assistive listening devices, hearing loop systems, and wireless audio transmission equipment for venues, courts, and education. It is a direct competitor in the pro audio assistive listening category and has also introduced Auracast-compatible products targeting similar customer segments to Bettear.

Others

• GN Hearing (ReSound): GN Hearing's ReSound brand is a major hearing aid manufacturer that has standardized Auracast across its post-2024 hearing aids and is a Bettear partner (GN Hearing Japan). It is not a direct competitor but is a critical ecosystem enabler whose product roadmap decisions directly shape Bettear's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bettear
• Facebookfacebook.com/Bettear.il

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettear