Performance Finance
- Company typePrivate
- Founded2005
- HeadquartersKettering, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Performance Finance firmographics
Firmographics- Name
- Performance Finance
- Legal name
- Performance Finance Ltd
- Website
- https://performancefinance.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Performance Finance industry classification
Industry- Product category
- Specialist Consumer & Business Finance
- NAICS
- Sales Financing (52222), Finance and Insurance (52)
- SIC
- Loan Brokers (6163), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where Performance Finance is headquartered
LocationHeadquarters
- HQ city
- Kettering
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Performance Finance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Credit Broker Commission: Performance Finance acts as credit broker introducing clients to limited number of carefully selected credit providers. Receives commission from credit providers (fixed fee or percentage of amount borrowed) for introductions.
- Direct Lending Interest: Direct lender providing Lease, Loan and Hire Purchase facilities. Interest income from own book lending on regulated and non-regulated agreements. Competition between 2005 and 2023 resulted in £55 million in direct lending.
- Finance Facilities: Provides lease, business loans, personal loans and hire purchase facilities for professionals. Revenue generated through interest spreads and arrangement fees on these financial products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal loans up to £200,000 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Performance Finance product offering
Product offeringCore offering
Performance Finance is a UK specialist finance provider delivering leases, hire purchase, business loans and personal loans exclusively to qualified professionals — opticians, dentists, vets, doctors/GPs, solicitors, barristers and accountants. It operates as both a direct lender (using own funds and a £15m British Business Bank facility) and an FCA-regulated credit broker routing clients to a panel of approved lenders. Offerings span equipment finance, practice acquisition, refurbishment, VAT funding, PI Insurance financing, WIP funding, tax loans and new-start practice finance.
Product overview
Performance Finance is a specialist UK finance company providing lease, business loans, hire purchase, and personal loan facilities exclusively for qualified professionals. The company operates a platform architecture with three core service divisions: Medical Funding (covering opticians, dentists, vets, doctors, and GPs), Professions Funding (solicitors, barristers, accountants, and business professionals), and Funding Options (lease, hire purchase, business loans, personal loans, equipment finance, refurbishment, car finance, and tax loans). Additional offerings include a dedicated Finance App for mobile illustrations, a Supplier Area platform for equipment vendor partners, and New Start Business Funding for medical professionals launching new practices. The company also provides specialized products like PI Insurance financing, VAT funding, WIP funding, and tax loans. Performance Finance serves as both a direct lender and credit broker, offering regulated and non-regulated facilities through its own funds and panel of approved lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- Lease / Leasing Rental agreements with fixed rates and flexible terms (3 months to 7 years) for equipment, IT, furniture and refurbishments; provides tax efficiency and VAT benefits, particularly advantageous for partially exempt businesses.
- Hire Purchase Fixed-rate financing with repayment terms up to 7 years, enabling clients to spread equipment costs while maximising capital allowances in the first year of purchase.
- Business Loans Bespoke unsecured business loans with competitive fixed rates for professional individuals and businesses; covers practice purchase, refurbishment, acquisition, partner buy-in/out, aged debt, debtor loans and business development.
- Personal Loans Unsecured personal loans up to £200,000 for professionals to fund personal ambitions and financial needs.
- Equipment & IT Finance Short-term finance for equipment, IT, shop fittings and other assets with terms from 3-12 months, typically under £10,000.
- Refurbishment Finance Cost-effective financing for improving business premises or financing dilapidations when moving premises.
- Car Finance Vehicle financing solutions particularly helpful when financing larger fleets of vehicles, preserving business capital.
- PI Insurance Financing Professional Indemnity Insurance financing allowing law firms and professionals to spread insurance premium costs over 6-24 months with flexible repayment dates.
- VAT Funding for Business Professionals Short-term VAT funding solutions with 12-month rolling facilities for businesses to manage VAT liabilities.
- Tax Loans Unsecured loans specifically designed for tax liability payments, with flexible terms and personal service for individuals and businesses.
- WIP Funding Work-in-progress funding for law firms to improve cash flow by accessing funds tied up in unbilled work.
- New Start Business Funding Specialized funding for qualified medical professionals starting new practices, including optical, ophthalmology, dental and veterinary startup financing.
- Credit Broker Panel Access Introduction service routing clients to a carefully selected panel of approved credit providers; Performance Finance receives commission (fixed fee or percentage of amount borrowed) from the lender for each introduction.
- Performance Finance App Mobile/web application enabling suppliers, partners and clients to instantly generate finance illustrations (monthly payment information, optional terms, return-on-investment calculations) by entering an investment value, and to email digital finance illustrations directly to clients.
Quantifiable outcome
- 93% of credit approvals provided within 24 hours
- +2 more outcomes
Companies that use Performance Finance
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Performance Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Performance Finance partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Net Zero EyecarecoreNet Zero Eyecare certified Performance Finance as a Carbon Neutral business following independent audit against the Net Zero Carbon standard. The certification involves detailed carbon accounting including Scope 1, 2, and 3 GHG emissions, with carbon footprint 100% offset through Gold Standard Marketplace carbon credits.
- OSA (Optical Suppliers Association)minorPerformance Finance achieved Level 2 of the OSA Green Charter accreditation, supporting sustainable practices within the optical community. The OSA Sustainability Committee fosters cooperation across the optical industry to support learning about sustainable practice.
- Panel of Approved LenderscorePerformance Finance works with an extensive panel of approved lenders to provide finance options. As a credit broker, they determine which lender is most suitable for client needs and circumstances.
- Candela MedicalminorPartnership with Candela Medical aesthetic equipment manufacturer. Jayne Tingle (Aesthetics Account Manager) joined Candela's Grace McCormack on Instagram to discuss aesthetics funding options.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
Performance Finance competitors and assessment
Company assessmentEmerging players
- Liberis: UK-founded revenue-based finance and small business funding provider serving SMBs. Adjacent competitor in the UK small business credit market, including embedded finance partnerships with technology platforms.
- Funding Circle: UK SME lending platform providing small business loans to SMEs and professional service firms. Competes with Performance Finance for unsecured business loan demand from UK professionals and SMBs.
- iwoca: UK fintech lender providing flexible working capital and small business loans to SMEs via a digital platform. Competitor for Performance Finance's unsecured business loan and personal loan business among UK SMEs and professionals.
Direct peers
- Practice Plan: UK provider of practice finance, patient plan and business support services specifically to dental practices. Closely comparable vertical focus on UK dental practice funding, equipment, and practice acquisition finance.
- Shire Leasing: UK specialist asset finance provider offering lease and hire purchase to SMEs and professionals across multiple sectors. Directly comparable to Performance Finance in product mix (leasing/HP), target customer (UK SMEs and professionals), and broker-led distribution model.
- Braemar Finance: UK specialist finance business providing asset finance, business loans and professional loans to SMEs and consumers. Highly comparable to Performance Finance given overlapping product set (leasing, hire purchase, personal/business loans) and SME/professional target market.
- Henry Schein Financial Services: Financial services arm of Henry Schein, providing equipment finance and leasing solutions to dental and medical practices globally. Directly comparable for the dental and medical equipment financing vertical that anchors Performance Finance's medical funding business.
- Haydock Finance: UK-based specialist asset finance provider offering lease, hire purchase and business loans to SMEs and consumers, with a focus on equipment finance across multiple sectors. Highly comparable in business model and product offering to Performance Finance's leasing and HP book.
Broad incumbents
- Close Brothers Asset Finance: Asset finance division of Close Brothers Group, one of the UK's leading specialist lenders offering leasing and hire purchase to SMEs. Comparable product mix and SME/professional target, but operates at significantly greater scale as a bank-owned incumbent.
- Wesleyan: UK mutual providing financial services (protection, investments, savings) specifically to professionals including doctors, dentists and teachers. Broader incumbent with overlapping professional-only customer base, but offerings focus on insurance and investments rather than lending.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Performance Finance social profiles
Digital presencePerformance Finance compliance and trust
Trust signalCompliance4 records
Performance Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Finance leadership team
Management profileNumber of profiles
Profiles9 records
Performance Finance subsidiaries and ownership
Company hierarchySubsidiaries2 records
Performance Finance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Finance
What does Performance Finance do?
Performance Finance is a UK specialist finance provider delivering leases, hire purchase, business loans and personal loans exclusively to qualified professionals — opticians, dentists, vets, doctors/GPs, solicitors, barristers and accountants. It operates as both a direct lender (using own funds and a £15m British Business Bank facility) and an FCA-regulated credit broker routing clients to a panel of approved lenders. Offerings span equipment finance, practice acquisition, refurbishment, VAT funding, PI Insurance financing, WIP funding, tax loans and new-start practice finance.
Is Performance Finance a public or private company?
Performance Finance is a private company. It is classified as management employee owned and is currently operating.
When was Performance Finance founded?
Performance Finance was founded in 2005. It employs 11 to 50 people.
Where is Performance Finance based?
Performance Finance is headquartered in Kettering, United Kingdom, in the Europe region.
How does Performance Finance make money?
Three revenue lines are on record. Credit Broker Commission is the primary driver. The others are direct Lending Interest and finance Facilities.
Who are Performance Finance's main competitors?
Emerging players on record are Liberis, Funding Circle and iwoca. Direct peers are Practice Plan, Shire Leasing, Braemar Finance, Henry Schein Financial Services and Haydock Finance. Broad incumbents are Close Brothers Asset Finance and Wesleyan.
Does Performance Finance have an API?
No public API is recorded for Performance Finance.
What industry is Performance Finance in?
Performance Finance's product category is Specialist Consumer & Business Finance. Its primary akta.pro industry code is FSAHAJAF, Direct Lending — Specialty Finance (Consumer/SME Lending Platforms). Its NAICS code is 52222 and its SIC code is 6163.