Blockasset
Blockasset operates BlockBet, a crypto-native online casino and sportsbook serving individual crypto gamblers globally. Founded in 2021 in London, the platform aggregates 10+ third-party game providers, offers 16 proprietary Originals, and monetizes via house edge on wagers.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Blockasset does
Blockasset operates BlockBet, a crypto-native iGaming platform that combines a full-featured online casino with an integrated sportsbook. Founded in 2021 and headquartered in London, the platform is positioned as a self-serve, direct-to-consumer product where users deposit cryptocurrency to access slots, live casino, table games, crash games, game shows, and sports betting across major sports including American football, soccer, basketball, tennis, and MMA. BlockBet aggregates content from more than ten third-party game providers — Pragmatic Play, Evolution Gaming, Hacksaw Gaming, Nolimit City, BGaming, Smartsoft, Spribe, Play'n GO, Red Rake, Alea, Shady Lady, and Gamzix — and supplements this catalog with 16 proprietary in-house titles branded as BlockBet Originals (Plinko, Keno, Blackjack, Crash, Mines, Dice, Baccarat, Roulette, Coinflip, and others) marketed on high Return-to-Player rates.
The business model is a house-edge economics model: BlockBet earns from the margin built into casino games and sportsbook odds on every wager, with no subscription or licensing fees disclosed. Monetization is reinforced through a VIP loyalty program (BlockBet+) with a rewards store, a referral program (Refer & Earn), and event-driven promotions including a dedicated World Cup campaign. Distribution is product-led via the blockbet.gg web platform, with supporting community channels on X, Instagram, Telegram, and Discord. The platform is marketed as globally accessible, though individual game titles are geo-blocked, and the company publishes standard AML, KYC, and Responsible Gambling policies.
Blockasset has 11-50 employees and closed a $2 million second funding round in August 2024. No management team, board composition, or institutional investors are disclosed in the available data. Notably, the firmographic description positions the company around athlete/fan NFTs and digital collectibles, but no operational evidence of NFT products, athlete partnerships, or fan-token integrations is present in the source material — the entire evidenced commercial footprint is the BlockBet casino and sportsbook. There is no evidence of AI/ML capabilities, patents, certifications, or proprietary blockchain technology beyond standard crypto payment rails.
Blockasset firmographics
Firmographics- Name
- Blockasset
- Website
- https://blockasset.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blockasset operates BlockBet, a crypto-native online casino and sportsbook serving individual crypto gamblers globally. Founded in 2021 in London, the platform aggregates 10+ third-party game providers, offers 16 proprietary Originals, and monetizes via house edge on wagers.
- Ownership category
- akta.pro rank
Blockasset industry classification
Industry- Product category
- Online Gambling / Crypto Casino & Sportsbook
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industry
- Blockchain Game Studios & Game Development (FSAPAGAC)
Keywords
Where Blockasset is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Blockasset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Casino and Sports Betting Wagering: BlockBet operates as a crypto-native online casino and sportsbook, generating revenue from the house edge built into casino games and sports betting odds. The platform hosts a wide variety of slot games, live casino games, crash games, table games, and game shows from multiple game providers, as well as sports betting on American football, soccer, basketball, tennis, and MMA.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Blockasset product offering
Product offeringCore offering
Blockasset operates BlockBet, a crypto-native online casino and sportsbook platform accessible globally at blockbet.gg. The platform offers casino games (slots, live casino, table games, crash games, game shows) from multiple third-party providers, an in-house suite of proprietary games branded as BlockBet Originals, and sports betting on American football, soccer, basketball, tennis, and MMA. All deposits, withdrawals, and wagers are conducted in cryptocurrency.
Product overview
Blockasset operates BlockBet, a unified crypto-native iGaming platform combining a full-featured online casino with an integrated sportsbook. The platform architecture consists of the BlockBet core product offering crypto casino and sports betting services, supplemented by proprietary in-house games branded as BlockBet Originals, a VIP loyalty program called BlockBet+, and ancillary features including streaming and a referral system. The casino section aggregates games from multiple third-party providers including Pragmatic Play, Hacksaw Gaming, Evolution Gaming, and others, organized into categories for Slots, Live Casino, Table Games, Crash Games, and Game Shows. The sportsbook covers major sports categories including American Football, Soccer, Basketball, Tennis, and MMA. All transactions leverage cryptocurrency for deposits and withdrawals.
Differentiator
Problem solved
Functional benefit
Products and services
- BlockBet (Crypto Casino & Sportsbook Platform) Crypto-native online casino and sportsbook platform for individual users, offering casino games, live dealer experiences, sports betting, and crypto-native gaming features including blockchain-based transactions.
- BlockBet Originals (Proprietary Casino Games Suite) In-house developed exclusive casino games available only on BlockBet, featuring high Return-to-Player titles including Plinko, Keno, Blackjack, Crash, Mines, Dice, Cross the Road, HiLo, Video Poker, Diamonds, Limbo, Baccarat, Dragon's Tower, Roulette, Coinflip, Slider, and Wheel.
- BlockBet Sportsbook Sports betting module of BlockBet covering American Football, Soccer, Basketball, Tennis, and MMA with crypto-native wagering for individual bettors.
- BlockBet Casino Online casino within BlockBet aggregating games from multiple third-party providers across Slots, Live Casino, Table Games, Crash Games, and Game Shows categories for individual users.
- BlockBet+ VIP Loyalty Program Paid-style VIP loyalty and rewards program offered to regular BlockBet players, providing exclusive benefits, access to the Blockbet Store for rewards, and the VIP Transfer promotion.
Companies that use Blockasset
Customer profileSegments1 record
Ideal customer profiles1 record
Blockasset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature1 record
Blockasset partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major.
- Pragmatic PlaymajorPragmatic Play provides a wide selection of slot games, live casino games, and crash games to the BlockBet platform. Games include Sugar Rush, Gates of Olympus, Sweet Bonanza, and various live casino offerings like Blackjack Lobby and Baccarat Lobby.
- Evolution GamingmajorEvolution Gaming provides live casino games including Lightning Roulette, Speed Roulette, Crazy Time, MONOPOLY Live, and various table games like Dragon Tiger, Teen Patti, and Texas Hold'em Bonus Poker.
- Hacksaw GamingmajorHacksaw Gaming supplies innovative slot games and crash games to BlockBet including Wanted Dead or a Wild, RIP City, San Quentin xWays, and Speed Crash.
- Nolimit CitymajorNolimit City provides high-volatility slot games including Duck Hunters, Supersized, and Soaked By Seamen to the BlockBet casino platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Blockasset competitors and assessment
Company assessmentDirect peers
- Stake.com: Largest crypto-native casino and sportsbook globally; offers slots, live casino, and sports betting with crypto payments. Closest direct competitor to BlockBet in product, model, and target user.
- Rollbit: Crypto casino and sportsbook with token-incentivized gameplay, crash games, and sports betting. Directly comparable to BlockBet in offering crypto casino + sportsbook with proprietary token mechanics.
- BC.Game: Crypto casino supporting hundreds of games including originals (Crash, Mines, Plinko), slots, and live dealer — same product mix and crypto-native GTM as BlockBet.
- Roobet: Crypto casino and sportsbook targeting a similar crypto-gambler persona, with proprietary games and third-party provider integrations comparable to BlockBet's mix.
- Cloudbet: Long-standing crypto sportsbook and casino; offers sports betting and casino verticals with crypto deposits — direct overlap with BlockBet's casino + sportsbook combination.
- BetFury: Crypto casino and sportsbook with in-house originals, slots, live casino, and sports betting, plus tokenized rewards. Strongly comparable to BlockBet's product and crypto-native mechanics.
- 1xBit: Crypto casino and sportsbook offering slots, live casino, and sports betting with multi-cryptocurrency support. Closely mirrors BlockBet's full vertical stack.
- FortuneJack: Crypto casino and sportsbook with originals, slots, and live dealer games. Comparable crypto-native gambling platform targeting the same user persona as BlockBet.
- Wild.io: Crypto casino offering slots, live casino, and table games from multiple providers — directly comparable catalog and crypto-native GTM to BlockBet.
Broad incumbents
- Sportsbet.io: Established crypto-friendly sportsbook and casino operator with broader marketing footprint and brand recognition. Comparable to BlockBet on crypto sports betting, but operates at larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blockasset social profiles
Digital presenceBlockasset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blockasset leadership team
Management profileNumber of profiles
Blockasset funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blockasset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blockasset
What does Blockasset do?
Blockasset operates BlockBet, a crypto-native online casino and sportsbook platform accessible globally at blockbet.gg. The platform offers casino games (slots, live casino, table games, crash games, game shows) from multiple third-party providers, an in-house suite of proprietary games branded as BlockBet Originals, and sports betting on American football, soccer, basketball, tennis, and MMA. All deposits, withdrawals, and wagers are conducted in cryptocurrency.
Is Blockasset a public or private company?
Blockasset is a private company. It is classified as unknown and is currently operating.
When was Blockasset founded?
Blockasset was founded in 2021. It employs 11 to 50 people.
Where is Blockasset based?
Blockasset is headquartered in London, United Kingdom, in the Europe region.
How does Blockasset make money?
One revenue line is on record: casino and Sports Betting Wagering.
Who are Blockasset's main competitors?
Direct peers on record are Stake.com, Rollbit, BC.Game, Roobet, Cloudbet, BetFury, 1xBit, FortuneJack and Wild.io. Sportsbet.io is listed as a broad incumbent.
Does Blockasset have an API?
No public API is recorded for Blockasset.
What industry is Blockasset in?
Blockasset's product category is Online Gambling / Crypto Casino & Sportsbook. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of FSAPAGAC, Blockchain Game Studios & Game Development. Its NAICS code is 7132.