Bambino Mio
Bambino Mio Ltd is a UK-based direct-to-consumer company, founded in 1997, that designs and sells OEKO-TEX certified reusable cloth nappies, potty training pants, swimwear, and baby care accessories to parents of newborns through toddlers in the UK and Ireland.
- Company typePrivate
- Founded1997
- HeadquartersBrixworth, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bambino Mio does
Bambino Mio Ltd is a UK-based private consumer goods company founded in 1997 and headquartered in Brixworth, United Kingdom, that designs, manufactures, and sells reusable cloth nappies and related baby care products under the Bambino Mio, Revolutionary Reusable, Miosolo, and Mioboost brands. The company operates a direct-to-consumer e-commerce business through its UK website (bambinomio.co.uk), serving UK and Ireland customers, with a wholesale programme for retailers as a secondary channel. Its core products are the Revolutionary Reusable Nappy (a birth-to-potty adjustable nappy with OEKO-TEX Standard 100 certified materials, stitched-in absorbency, and popper-based sizing) and the Miosolo All-In-One Reusable Nappy (for babies from approximately 3 months). These are complemented by Mioboost inserts, reusable and disposable liners, wet bags, reusable wipes, potty training pants, swim nappies and swimwear, portable potties, and laundry sheets. The company holds B Corp certification and is backed by a £13 million growth investment from BGF made in September 2021, described as the largest ever investment in a UK reusable nappy company.
The business model is a one-time-purchase direct-to-consumer model with extensive bundle pricing: individual nappies retail at £12.99-£19.99, while bundles range from the £50 Try-Me-Trio (3 nappies) up to the £447.71 Everything Bundle (20 nappies plus full accessories). Marketing is content-led, anchored by The Changing Room blog, email capture with 10% first-order discounts, SEO-optimised category pages, award badges (including Mother & Baby Awards 2026 Gold for Best Reusable Nappy), and a 4.9-star review profile from 1,869 customer reviews. The company employs 51-100 people and targets parents of newborns through toddlers who seek sustainable, cost-saving alternatives to disposable nappies, with claimed per-child savings of up to £700 versus disposables.
The proprietary technology stack is product- rather than software-led, centred on materials and design: OEKO-TEX Standard 100 certified fabrics, double-elasticated leg cuffs, water-resistant laminated outer layers, stay-dry inner layers, adjustable popper sizing, and pocket systems for customisable absorbency. There is no disclosed AI/ML capability, software platform, or data flywheel. Geographic expansion beyond the UK and Ireland was signalled as a use of proceeds in the 2021 BGF investment, though no public international storefronts or distribution partnerships are visible in the current data.
Bambino Mio firmographics
Firmographics- Name
- Bambino Mio
- Legal name
- Bambino Mio Ltd
- Website
- https://bambinomio.co.uk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bambino Mio Ltd is a UK-based direct-to-consumer company, founded in 1997, that designs and sells OEKO-TEX certified reusable cloth nappies, potty training pants, swimwear, and baby care accessories to parents of newborns through toddlers in the UK and Ireland.
- Ownership category
- akta.pro rank
Bambino Mio industry classification
Industry- Product category
- Reusable Baby Nappies
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Baby Diapers & Training Pants (CRADALAE)
- akta.pro secondary industries
- Swimwear (Children) (CRAAAHAG), Microfiber Cloths, Wipes & Cleaning Towels (Reusable) (CRAJAIAD)
Keywords
Where Bambino Mio is headquartered
LocationHeadquarters
- HQ city
- Brixworth
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bambino Mio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Bambino Mio generates revenue through direct-to-consumer e-commerce sales of reusable nappies, potty training products, swim wear, and accessories. Products are sold as one-time purchases with various bundle options. The company operates a UK-focused online store with tiered pricing based on quantity packs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Miosolo All-In-One Reusable Nappy (single) |
| Unit Pricing | Pay-as-you-go | Revolutionary Reusable Nappy (single) |
| Unit Pricing | Pay-as-you-go | Try-Me-Trio Bundle (3 nappies with boosters) |
| Unit Pricing | Pay-as-you-go | 5 Nappy Bundle (High 5 Bundle) |
| Unit Pricing | Pay-as-you-go | Essentials Nappy Bundle |
| Unit Pricing | Pay-as-you-go | Everything Revolutionary Nappy Bundle |
| Unit Pricing | Pay-as-you-go | Nighttime Reusable Nappy Bundle |
| Unit Pricing | Pay-as-you-go | Newborn Reusable Nappy Starter Bundle |
| Unit Pricing | Pay-as-you-go | Mioboost Classic Flat Nappy Insert (3-pack) |
| Unit Pricing | Pay-as-you-go | Potty Training Pants (3-pack) |
| Unit Pricing | Pay-as-you-go | Potty Training Pants (5-pack) |
| Unit Pricing | Pay-as-you-go | 3 Piece Baby Swim Set |
| Unit Pricing | Pay-as-you-go | Baby Changing Mat |
| Unit Pricing | Pay-as-you-go | Out & About Wet Nappy Bag |
| Unit Pricing | Pay-as-you-go | Stay At Home Wet Nappy Bag |
| Unit Pricing | Pay-as-you-go | Reusable Nappy Liners (8-pack) |
| Unit Pricing | Pay-as-you-go | Bright & Mighty Eco-Friendly Laundry Sheets |
| Unit Pricing | Pay-as-you-go | Bambino Mio E-Gift Card |
| Other | Pay-as-you-go | Delivery |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Bambino Mio product offering
Product offeringCore offering
Bambino Mio designs, manufactures, and sells reusable cloth nappies (Revolutionary birth-to-potty and Miosolo all-in-one ranges), reusable potty training pants, reusable baby swim nappies and swim sets, and complementary accessories such as Mioboost absorbent inserts, wet bags, liners, reusable wipes, changing mats, and eco laundry sheets. The company sells to individual parents and families primarily in the UK and Ireland through its own e-commerce store and a wholesale programme for retailers, with products sold individually or via value bundles.
Product overview
Bambino Mio is a UK-based reusable nappy and baby product company offering a portfolio of eco-friendly baby care products. The core product lines include the Revolutionary Reusable Nappy (birth-to-potty, adjustable fit with OEKO-TEX certified materials) and the Miosolo All-In-One Reusable Nappy (for babies from 3 months). These are complemented by a comprehensive range of accessories including Mioboost nappy boosters, nappy liners (disposable Messless and reusable), wet bags, changing mats, reusable wipes, and laundry products. The company also offers potty training products including Enhanced Design training pants, portable potties, and toilet training seats, as well as a swim range with reusable swim nappies, UPF 40 rash vests, and swim hats. Bambino Mio sells products individually and through value bundles including the Try-Me-Trio (3 nappies), 5 Nappy Bundle/High 5, Essentials Bundle (10 nappies + accessories), Everything Bundle (20 nappies + full accessories), Nighttime Bundle, Days Out Bundle, and Newborn Bundle. The company operates as a B Corp certified business and holds OEKO-TEX Standard 100 certification for materials safety.
Differentiator
Problem solved
Functional benefit
Brands
- Revolutionary Reusable: Award-winning reusable nappy designed to fit from birth to potty training
- Miosolo
- Mioboost
Products and services
- Revolutionary Reusable Nappy Birth-to-potty reusable cloth nappy with adjustable poppers and front tabs, double elasticated legs, hook and loop fastenings, and built-in pocket for customizable absorbency. Made from OEKO-TEX Standard 100 certified materials independently tested free from harmful substances, suitable for newborns through potty training. Sold individually or in value bundles.
- Miosolo All-In-One Reusable Nappy All-in-one reusable nappy with stitched-in absorbent core designed for quick, no-fuss changes from around 3 months. Features one-size fit with poppers, stay-dry inner layer, water-resistant outer layer, and pocket for extra inserts. Made from OEKO-TEX certified microfibre fabric.
- Reusable Potty Training Pants Reusable washable potty training pants (Enhanced Design and Elite Design) for children transitioning from nappies to potty. Designed to contain accidents while supporting the toilet-training process, available in designs including Bold Animals, Brave Dinos, and Light Blue.
- 3 Piece Baby Swim Set Complete swim set comprising reusable swim nappy, UPF 40 rash vest, and swim hat, designed for pool and beach use.
- Reusable Swim Nappy Reusable swim nappy designed for use in swimming pools and at the beach as a sustainable alternative to disposable swim nappies.
- Mioboost Classic Flat Nappy Insert Highly absorbent nappy insert sold in 3-packs, usable alone for newborns or as a booster inside any reusable nappy. Quilted design for liquid distribution, super stay-soft fabric, OEKO-TEX Standard 100 certified.
- Reusable Baby Wipes Reusable baby wipes positioned as a zero-waste, money-saving alternative to single-use wipes; part of the Bambino Mio nappy accessories range.
- Nappy Wet Bags Waterproof wet bags for storing used nappies when out and about (Out & About Wet Bag, £5.99) and between washes at home (Stay At Home Wet Bag, £19.99).
- Baby Changing Mat Portable and foldable changing mats for use on the go, available in various prints (£10.99 each).
- Bright & Mighty Eco-Friendly Laundry Sheets Eco-friendly laundry sheets designed for washing reusable nappies and baby items, priced from £4.99.
- Portable Potty and Toilet Training Seat Portable potty and toilet training seat accessories designed to make the potty-to-toilet transition feel manageable for parents and toddlers.
- Try-Me-Trio Bundle Starter bundle containing 3 Revolutionary Reusable Nappies plus absorbent boosters, positioned as an introduction to reusable nappies at £50.00 per bundle.
- 5 Nappy Bundle (High 5 Bundle) Bundle of 5 reusable nappies with daily boosters at £80.00 per bundle, suitable for parents wanting to start a reusable routine or top up their collection.
- Essentials Reusable Nappy Bundle Complete starter bundle of 10 Revolutionary reusable nappies with daily boosters, 100 Messless nappy liners, 8 reusable liners, 2 flexi boosters, 10 reusable wipes, out-and-about wet bag, and stay-at-home wet bag; £239.99 (sale £179.99).
- Everything Revolutionary Reusable Nappy Bundle Comprehensive bundle of 20 reusable nappies plus a full selection of accessories for complete reusable nappy coverage in and out of the home; £447.71 (sale £349.99).
- Nighttime Reusable Nappy Bundle Reusable nappy bundle designed for calmer nights with fewer leaks, including boosters for extended absorbency; £114.99 (sale £89.99).
- Days Out Reusable Nappy Bundle Bundle containing everything needed for smooth, stress-free reusable nappy changes on the go.
- Newborn Reusable Nappy Bundle Gentle bundle for newborns featuring Revolutionary Reusable Nappies designed to grow with the baby from day one; £143.99 (sale £99.99).
- Bambino Mio e-Gift Card Digital gift cards available from £10 for gifting to parents of babies and toddlers.
Quantifiable outcome
- Potential cost savings of up to £700 per child
- +2 more outcomes
Companies that use Bambino Mio
Customer profileSegments1 record
Ideal customer profiles2 records
Bambino Mio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bambino Mio partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bambino Mio competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bambino Mio social profiles
Digital presenceBambino Mio compliance and trust
Trust signalCompliance5 records
Bambino Mio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bambino Mio leadership team
Management profileNumber of profiles
Profiles3 records
Bambino Mio funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bambino Mio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bambino Mio
What does Bambino Mio do?
Bambino Mio designs, manufactures, and sells reusable cloth nappies (Revolutionary birth-to-potty and Miosolo all-in-one ranges), reusable potty training pants, reusable baby swim nappies and swim sets, and complementary accessories such as Mioboost absorbent inserts, wet bags, liners, reusable wipes, changing mats, and eco laundry sheets. The company sells to individual parents and families primarily in the UK and Ireland through its own e-commerce store and a wholesale programme for retailers, with products sold individually or via value bundles.
Is Bambino Mio a public or private company?
Bambino Mio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bambino Mio founded?
Bambino Mio was founded in 1997. It employs 51 to 100 people.
Where is Bambino Mio based?
Bambino Mio is headquartered in Brixworth, United Kingdom, in the Europe region.
How does Bambino Mio make money?
One revenue line is on record: direct Product Sales.
Does Bambino Mio have an API?
No public API is recorded for Bambino Mio.
What industry is Bambino Mio in?
Bambino Mio's product category is Reusable Baby Nappies. Its primary akta.pro industry code is CRADALAE, Baby Diapers & Training Pants, with a secondary code of CRAAAHAG, Swimwear (Children). Its NAICS code is 4581 and its SIC code is 5600.