Pago

What Pago does

Pago, operated by S.C. Timesafe S.R.L. (Trade Register J23/1658/2016, CUI 35968582), is a Romanian mobile-first bill payment platform founded in 2016 and headquartered in the Bucharest metropolitan area (Voluntari, Ilfov). The company consolidates payments to more than 400 utility, telecom, insurance, government, and service providers into a single iOS/Android application, alongside a Samsung Tizen TV companion app, with 500,000+ active users in Romania and 44 million cumulative bills paid. Beyond household utility bills, the platform covers RCA auto insurance, Rovinieta road vignettes, mobile top-ups, travel insurance, eSIM data plans, taxes via Ghiseul.ro, donations, and bridge tolls.

Name

Pago

Legal name

S.C. TIMESAFE S.R.L.

Website

https://pago.ro

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pago is a Romanian mobile bill-payment platform serving 500,000+ consumers and SMBs with 400+ integrated utility, telecom, insurance, and government providers, monetizing via freemium subscriptions, B2B2C embedded partner-app integrations, and transaction commissions.

Ownership category

akta.pro rank

Product category

Mobile Bill Payment

akta.pro primary industry

Rental, Sharing & Peer‑to‑Peer Local Asset Platforms (Tools, Storage, Parking) (BPAMAHAM)

Keywords

• Mobile bill payments
• Utility bill aggregation
• Consumer fintech app
• Embedded payment SDK
• Bill payment platform

Headquarters

HQ city

Bucurestii Noi

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Subscription (Free tier): Free tier allows up to 4 bill payments per month plus unlimited mobile top-ups, RCA, travel insurance, Rovinieta, and bridge tolls — drives acquisition and conversion funnel.
2. Premium Subscription: Premium tier at 87.99 RON/year (paid annually) or 9.49 RON/month — includes 8 monthly bill payments, ability to add custom billers via scan, 50% more Puncte Pago rewards, vehicle alerts, and priority support.
3. Unlimited (Nelimitat) Subscription: Top tier at 259.99 RON/year (paid annually) or 27.99 RON/month — unlimited bill payments, 2x Puncte Pago rewards, priority support, and priority consideration of feature requests.
4. B2B Revenue Share / Embedded Integrations: Revenue share from partner apps (BT Pay, George, Engie, Amparcat, Salt, Raiffeisen, Up Romania, E-commerce, Car Policy) embedding Pago's services, targeting 6 million+ additional users across Romania.
5. Insurance Commission (RCA & Travel): Commission-based revenue from insurance brokerage (RCA and travel policies) facilitated through Insurance Broker partnership.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Pago operates a cross-platform mobile application that consolidates household utility, telecom, vehicle, insurance, tax and government payments for Romanian consumers through a single interface backed by 400+ provider integrations and tokenized card processing via Romcard. Beyond the consumer app, Pago also sells a B2B2C embedded-integration offering that allows partner banks, telecoms and utilities (BT Pay, George, Engie, Raiffeisen, Salt, Up Romania, Amparcat) to embed Pago's bill payment, RCA, and mobile top-up flows under a revenue-share model.

Differentiator

Problem solved

Functional benefit

Brands

• Aplicația Pago-Samsung: A Samsung smart TV application allowing Pago users to view and pay bills to their configured Agreed Providers on Samsung TVs via the Samsung Tizen Store. Operates only in conjunction with the main Pago mobile app.

Products and services

• Pago Mobile Application Pago's flagship product: a cross-platform mobile application (iOS, Android, and Samsung Tizen) that consolidates 400+ utility, telecom, insurance, vehicle, tax, donation, and government payments for individual users in Romania, with planned availability in Italy and Poland. Card data is tokenized through Romcard under Visa/Mastercard acceptance.
• Pago Partner Integrations Program (B2B2C Embedded Services) A B2B revenue-share offering that allows partner organizations (banks, telecoms, utilities, employee-benefit platforms) to embed Pago's bill payment, RCA and prepay flows inside their own consumer applications, extending Pago's reach to 6 million+ additional Romanian phones without direct acquisition.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature6 records

Partnerships

25 partnerships are on record, tiered flagship, core / critical infrastructure, core endorsement, critical / regulatory, core / strategic, strategic, important, critical / public sector, critical infrastructure, supporting infrastructure, core infrastructure, core / operational, supporting analytics, marketing analytics, core engagement, marketing infrastructure, critical compliance and supporting.

• Banca TransilvaniaflagshipStrategic or Co-development PartnerBanca Transilvania (BT) integrates Pago's services directly into its BT Pay mobile wallet, enabling BT customers to access Pago bill payments without downloading the Pago app. Account sync transfers Agreed Providers list and payment history between apps. BT also publicly recommends Pago on its homepage and footer.
• Romcardcore / critical infrastructureTechnology or IntegrationRomcard is Pago's payment processor — the largest and most experienced online and offline card-payment processor in Romania. All payment-card data is stored exclusively on Romcard's servers and never on Pago's infrastructure, supporting PCI-style compliance and tokenized transactions.
• Visacore endorsementGTM or Marketing PartnerVisa publicly endorses Pago as a recommended app on the Pago homepage and footer. Pago also runs co-branded Visa marketing campaigns (e.g., the Scratch & Win campaign paying with Visa cards to win up to 500 lei).
• CNAIR (National Company for Road Infrastructure Administration)critical / regulatoryOthersCNAIR is the Romanian government agency that issues Rovinieta (road vignettes) and bridge-crossing tariffs. Pago transmits user data to CNAIR to issue vignettes and toll payments, and relays expiration notifications to users on behalf of CNAIR under legal contract.
• Loteria Română (Loto)core / strategicStrategic or Co-development PartnerPago integrates Loteria Română's traditional lottery games (Loto 6/49, Noroc, Loto 5/40, Supernoroc, Joker, Noroc Plus) directly into the Pago app, acting as Loteria Română's mandated agent. Pago processes CNP-based age verification (18+) and ticket payments in Loteria Română's name under a mandate contract.
• 123 Credit Opportunity Solutions SRL (123credit)strategicStrategic or Co-development Partner123credit provides consumer-lending products accessible from within the Pago app via a partner interface. Pago processes only minimal joint-controller data (user ID, status, contract value/duration) under Article 26 GDPR joint-controller agreement; full credit processing handled by 123credit.
• PROPTECH CORP SRL (Milluu)strategicStrategic or Co-development PartnerMilluu services accessible from within the Pago app via a partner interface. Pago and Milluu operate as joint controllers (Article 26 GDPR) for minimal data exchange (user ID, status, contract value/duration); the full Milluu experience is hosted by Milluu.
• Engie RomaniaimportantChannel Partner/ Reseller/ DistributorEngie embeds Pago's bill payment functionality into its consumer app to offer seamless energy bill payments to its Romanian customers as part of Pago's B2B2C revenue-share model.
• Salt BankimportantChannel Partner/ Reseller/ DistributorSalt embeds Pago's bill payment services into its telecom/financial app via the B2B2C revenue-share integration.
• AmparcatimportantChannel Partner/ Reseller/ DistributorAmparcat integrates Pago's bill payment and prepay services into its consumer app via the B2B2C revenue-share model.
• Raiffeisen Bank RomaniaimportantChannel Partner/ Reseller/ DistributorRaiffeisen Bank integrates Pago services within its app via the B2B2C revenue-share model to extend bill-payment capabilities to its customers.
• Up RomaniaimportantChannel Partner/ Reseller/ DistributorUp Romania (employee benefits platform) embeds Pago's bill payment, RCA, and prepay services within its platform via the B2B2C revenue-share model.
• George (Banca Transilvania digital bank)importantChannel Partner/ Reseller/ DistributorGeorge banking app embeds Pago's services to extend bill-payment capabilities to Banca Transilvania customers.
• Ghișeul.ro (Autoritatea pentru Digitalizarea României)critical / public sectorTechnology or IntegrationIntegration with the Romanian national digital platform Ghișeul.ro enables Pago users to pay taxes and fees to public institutions directly via the Pago app, with CNP-based authentication for tax accounts.
• Amazon Web Services (AWS)critical infrastructureTechnology or IntegrationAWS provides Amazon Relational Database Service (RDS) for storage of all data generated by the Pago app, forming part of Pago's cloud infrastructure for security and scalability.
• Digital Oceansupporting infrastructureTechnology or IntegrationDigital Ocean's Spaces and Tools/Integrations products are used as the development environment for the Pago application.
• Google (Firebase / Google Analytics)core infrastructureTechnology or IntegrationGoogle Ireland Limited provides Firebase Platform (database, hosting, push notifications), Firebase Crashlytics (crash reporting), Firebase Analytics (consent-based behavior analytics), and Google Analytics (for pagoplateste.ro / pago.ro website analytics).
• Intercom R&D Unlimited Companycore / operationalTechnology or IntegrationIntercom is classified as an essential service for user support and provides in-app communication between Pago and its users, as well as city/device/usage analytics.
• SolarWinds Worldwide LLC (Loggly)supporting infrastructureTechnology or IntegrationLoggly is used to visualize Pago app access and user actions for operational monitoring and debugging.
• HotJar Ltdsupporting analyticsTechnology or IntegrationHotJar analyzes user activity on the pagoplateste.ro / pago.ro websites to inform UX improvements.
• AppsFlyer Ltd.marketing analyticsTechnology or IntegrationAppsFlyer is used for attribution of Pago app installs to marketing sources and measuring the effectiveness of advertising campaigns (consent-based).
• CleverTap, Inc.core engagementTechnology or IntegrationCleverTap analyzes in-app user behavior, segments users, and delivers personalized in-app communications. Data hosted in EU (eu1) data center; SDK uses anonymous UUID identifier.
• Meta Platforms Ireland Limited (Facebook SDK)marketing infrastructureTechnology or IntegrationFacebook SDK integrated in Pago app for advertising-event reporting and measuring marketing campaign effectiveness on Meta platforms (consent-based).
• Usercentrics GmbHcritical complianceTechnology or IntegrationUsercentrics Consent Management Platform (CMP) displays the in-app consent panel and manages/records/transmits user consent choices to other third-party SDKs.
• Benefit Systems (Benefit Voucher)supportingChannel Partner/ Reseller/ DistributorBenefit Vouchers purchased on benefitsystems.ro can be redeemed as Puncte Pago inside the Pago app, supporting benefit-points distribution and loyalty program.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• MobyPay: Romanian fintech offering mobile payments and bill payment aggregation for Romanian consumers — directly comparable in geography, customer base (Romanian B2C), and core bill-payment functionality to Pago.
• PayPoint: UK-listed bill payment network and retailer services platform — directly comparable as a multi-channel bill payment aggregator serving consumers and small merchants, with overlapping business model.
• PayByPhone: Mobile payment app for parking, transit, and utility bills operating across UK, North America, and Europe — comparable in mobile-first bill payment aggregation and consumer UX focus.
• mPay (Poland): Polish mobile payment platform offering bill payment, transport tickets, and parking — directly comparable in product offering and one of Pago's announced expansion target markets.
• Satispay: Italy's leading independent mobile payment network — a direct comparable for Pago's expansion into the Italian market with similar consumer mobile-payment focus and merchant network.
• Payit (NatWest): UK bill payment platform operated by NatWest — directly comparable as a bank-led or bank-embedded bill payment service, mirroring Pago's BT Pay and George integrations.

Broad incumbents

• Trustly: Swedish account-to-account payment network serving major European banks and merchants — broader incumbent in the European payments ecosystem with overlapping partner-bank distribution relationships.
• Revolut: UK-based consumer super-app with multi-country European presence — broader incumbent offering accounts, transfers, and bill payments across many of Pago's expansion markets.
• Klarna: Swedish consumer fintech with super-app ambitions across Europe — broader incumbent operating in multiple of Pago's expansion markets with consumer-facing payment and merchant flows.
• Orange Money: Telecom-led mobile payment services from major European carriers — broader incumbent offering bill payment and top-ups, overlapping with Pago's prepaid mobile top-up and B2B2C distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pago_app
• Facebookfacebook.com/pago.plateste
• LinkedInlinkedin.com/company/pago-plateste

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pago