Fisher & Paykel

Name

Fisher & Paykel

Legal name

Fisher & Paykel Appliances, Inc.

Website

https://fisherpaykel.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Luxury Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Major Household Appliance Manufacturing (335220), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Household Appliances (3630)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Smart Appliances & Kitchen/Laundry (Major/Small Appliances) (HSAPAQAE), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Luxury kitchen appliances
• Premium home appliances
• Built-in cooking appliances
• Smart connected appliances
• Integrated laundry appliances

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Luxury Appliance Sales: Fisher & Paykel generates revenue primarily through the sale of premium kitchen and laundry appliances including ovens, cooktops, refrigerators, dishwashers, and fabric care products. Products are sold through direct e-commerce, authorized retailers, and trade channels with price points ranging from approximately $1,599 to over $5,000 for individual appliances.
2. Accessories and Spare Parts: Sale of complementary accessories including handles, door panels, water filters, cleaning products, and spare parts for existing appliances.
3. Service and Warranty: Revenue generated through warranty services, product registration, and service bookings for appliance maintenance and repairs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fisher & Paykel designs, manufactures, and sells premium kitchen and laundry appliances globally, including ovens, cooktops, ranges, companion cooking products, column refrigerators and freezers, French and quad-door refrigerators, bottom freezers, wine and undercounter cooling, drawer-based and drop-door dishwashers, ventilation, and laundry products. The company complements these physical appliances with the SmartHQ connected home platform, which delivers app-based remote control, AI-powered recipe generation, AI-assisted troubleshooting, and integration with Google Assistant and Amazon Alexa.

Differentiator

Problem solved

Functional benefit

Brands

• SmartHQ: Connected home platform and app that integrates Fisher & Paykel connected appliances for remote control and management.
• SmartHQ AI Assistant
• Flavorly
• DishDrawer

Products and services

• Cooking Appliances A suite of luxury cooking appliances including ovens, cooktops, ranges, and companion products offered across Series 5, 7, 9, and 11 tiers for premium residential kitchens. Targets homeowners and design professionals seeking professional-grade cooking performance and seamless kitchen integration.
• Cooling Appliances Premium refrigeration and cooling products including column refrigerators and freezers, French and quad-door refrigerators, bottom freezers, and wine and undercounter units such as integrated wine cabinets, CoolDrawer multi-temperature drawers, and integrated beverage centres. Targets luxury homeowners and trade professionals specifying high-end kitchens.
• DishDrawer Dishwashers Fisher & Paykel's signature drawer-based dishwasher line offering independent washing per drawer, flexible racking, ergonomic accessibility, and knock-to-pause functionality, with Series 9 and Series 11 integrated and professional variants. Targets luxury homeowners seeking quiet (43 dBA) operation and design integration.
• Drop Door Dishwashers Conventional drop-door dishwashers complementing the DishDrawer line, designed for premium kitchen integration and quiet operation.
• Ventilation Premium rangehoods and ventilation products designed to coordinate with Fisher & Paykel cooking appliances in luxury kitchen installations.
• Fabric Care (Laundry) Appliances Premium fabric care products showcased as part of the State of the Art Collection at EuroCucina 2026, integrated with SmartHQ connected home features for premium laundry applications.
• SmartHQ Connected Home Platform Connected home platform integrating Wi-Fi-enabled Fisher & Paykel appliances for remote monitoring, control, and over-the-air software updates via a smartphone app. Includes AI features Flavorly recipe generator and SmartHQ AI Assistant, with voice control through Google Assistant and Amazon Alexa.
• Accessories and Spare Parts Complementary accessories and spare parts including handles, door panels, water filters, cleaning products, and consumables for existing Fisher & Paykel appliances.
• Warranty and Service Bookings Product registration, warranty coverage, and bookable service and repair appointments for Fisher & Paykel appliances across global markets.
• State of the Art Collection A new premium product collection unveiled at EuroCucina 2026 inside the Nature—Ritual immersive installation, showcasing the evolved Minimal Style across cooking, wine care, and fabric care categories.

Quantifiable outcome

• Market share in Australian washing machines grew from under 1% to 22% in 18 months following Haier's 2012 acquisition
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Google AssistantcoreTechnology or IntegrationIntegration partnership enabling hands-free voice control of Fisher & Paykel connected appliances through Google Assistant, allowing users to operate appliances using voice commands for enhanced convenience when hands are occupied.
• Amazon AlexacoreTechnology or IntegrationIntegration partnership enabling hands-free voice control of Fisher & Paykel connected appliances through Amazon Alexa, providing users with voice command capabilities for appliance operation.
• Haier GroupcoreOthersHaier Group acquired Fisher & Paykel in 2012 and maintains it as a premium brand subsidiary within its global portfolio. Haier provides global distribution, R&D synergies, and shared technology platforms including SmartHQ.

Scale indicators5 records

Recent moves7 records

Direct peers

• Thermador: Thermador is a direct competitor in the premium US appliance market, offering luxury cooking, refrigeration, and dishwashing products at comparable price tiers, often specified alongside Fisher & Paykel in luxury residential projects.
• Smeg: Smeg is a direct design-led premium appliance peer from Italy with overlapping cooking, cooling, and small appliance offerings, competing for design-conscious consumers and trade specifications in the same luxury kitchen segment.
• Gaggenau: Gaggenau is a direct luxury peer owned by BSH (Bosch) and competes head-to-head with Fisher & Paykel in premium cooking, cooling, and dishwashing for high-end residential kitchens, with similar architect/designer channel focus and experiential showroom strategy.
• Viking Range: Viking is a direct premium peer in luxury cooking and refrigeration, with professional-grade positioning comparable to Fisher & Paykel's Professional style, targeting the same luxury homeowner and design professional channels.
• JennAir: JennAir is a premium appliance brand owned by Whirlpool, offering luxury cooking, refrigeration, and dishwashing products that compete with Fisher & Paykel in the high-end residential kitchen market with similar design-forward positioning.
• Sub-Zero Group: Sub-Zero and Wolf are direct premium competitors to Fisher & Paykel in luxury refrigeration, cooking, and dishwashing. Both brands target the same architect/designer and luxury homeowner segments with comparable price points and integrated kitchen suite positioning.
• Miele: Miele is a direct premium appliance peer, offering high-end cooking, cooling, dishwashing, and laundry appliances with similar design-led positioning, comparable price points, and a strong European heritage competing for the same luxury specification channel.

Broad incumbents

• KitchenAid: KitchenAid is a broad incumbent premium brand (owned by Whirlpool) that overlaps with Fisher & Paykel's small kitchen appliance and design-conscious positioning, though typically at lower price points and broader distribution.
• Bosch Home Appliances: Bosch is a broad incumbent in major home appliances whose premium lines (800/benchmark series) compete with Fisher & Paykel on connected features, design, and specification, while also serving mid-market segments Fisher & Paykel does not target.
• Samsung Bespoke: Samsung's Bespoke and premium appliance lines compete with Fisher & Paykel in connected, design-forward refrigeration and laundry, leveraging SmartThings ecosystem as a broader incumbent alternative to SmartHQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fisherandpaykel
• Facebookfacebook.com/fisherpaykelna
• Instagraminstagram.com/fisherpaykel
• Xx.com/fisherpaykelus

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher & Paykel