Iba Halal Care

What Iba Halal Care does

Iba Halal Care, operating under the brand name Iba Cosmetics and legally constituted as Ecotrail Personal Care Pvt. Ltd., is an Ahmedabad, India-based direct-to-consumer beauty brand founded in 2014 by sisters Mauli Teli and Grishma Teli. The company manufactures and sells halal-certified (Halal India), PETA-certified vegan and cruelty-free cosmetics and personal care products across five categories: makeup (lipsticks, foundations, concealers, primers, eyeliners, mascaras, highlighters, kits), skincare (face washes, serums, moisturizers, toners, sunscreens, scrubs, masks, including ingredient-led Ubtan, Vitamin C, Green Tea and Niacinamide ranges), haircare (shampoos, conditioners, hair masks, henna-based hair color, hair serums), alcohol-free fragrances, and body care.

The core technology is a proprietary formulation platform built around plant-based and naturally derived ingredients — botanical actives (Aloe Vera, Green Tea, Amla, Neem), vitamins (Vitamin C, Niacinamide, Vitamin E) and natural oils (Coconut, Olive, Moroccan Argan, Black Seed) — combined with deliberate substitutions to avoid non-halal or non-vegan inputs (Candelilla and Carnauba waxes in place of beeswax, Olive Oil in place of shark-derived squalene, and exclusion of alcohol, pig fat, sulfates, parabens, ammonia and bleaching agents). Production is vertically integrated through a state-of-the-art in-house manufacturing facility in Ahmedabad, supported by in-house R&D and microbiological and QC testing labs, with the entire facility Halal India certified alongside each SKU.

The business model is direct-to-consumer e-commerce through ibacosmetics.com, selling one-time purchases at flat price tiers (₹199, ₹299, ₹399, ₹499) up to premium makeup kits and combos above ₹4,000, with no subscription model. Customer segments span Muslim women and families seeking halal compliance, non-Muslim ethical and conscious consumers, and gift buyers. Following a USD 10 million investment from Singapore-based Believe Pte Ltd in November 2022, which acquired a majority stake of over 50%, the company has announced retail expansion plans into Saudi Arabia, UAE, Bahrain and Bangladesh.

Name

Iba Halal Care

Legal name

Ecotrail Personal Care Pvt. Ltd.

Website

https://ibacosmetics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Iba Halal Care is an Ahmedabad-based D2C cosmetics brand selling halal-certified, PETA-vegan and cruelty-free makeup, skincare, haircare, fragrances and body care through ibacosmetics.com to Muslim and ethical-conscious consumers, with international retail expansion underway in the Middle East and South Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Iba Cosmetics generates revenue through direct-to-consumer sales of halal-certified, vegan cosmetics and personal care products via its e-commerce platform ibacosmetics.com. Revenue is derived from one-time purchase transactions across multiple product categories including makeup, skincare, haircare, fragrances, and body care. Products are sold at various price points (₹199 to ₹5,898) with occasional promotional discounts and bundle pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Iba Halal Care is a direct-to-consumer cosmetics and personal care brand that manufactures and sells halal-certified, PETA-certified vegan, and cruelty-free beauty products. Its portfolio spans makeup (lipsticks, foundations, concealers, eyeliners, highlighters, makeup kits), skincare (face washes, serums, moisturizers, sunscreens, toners, masks), haircare (shampoos, conditioners, hair masks, hair colors, hair serums), fragrances, and body care, all formulated without alcohol, pig fat, animal-derived ingredients, sulfates, parabens, ammonia, or bleaching agents. Products are sold primarily through its own e-commerce platform ibacosmetics.com and produced at its in-house Halal India-certified manufacturing facility in Ahmedabad.

Product overview

Iba is a halal-certified, PETA-certified vegan, and cruelty-free cosmetics and personal care brand offering a comprehensive portfolio of beauty products. The product lineup spans across Makeup (lipsticks, foundations, concealers, primers, compacts, BB creams, eye makeup, highlighters, blushes, lip tints, and makeup kits), Skincare (face washes, moisturizers, serums, toners, sunscreens, facial kits, scrubs, and masks), Hair Care (shampoos, conditioners, hair treatments, hair oils, and henna-based hair colors), Fragrances (alcohol-free perfumes), and Body Care (body washes and lotions). All products are free from alcohol, pig fat, animal-derived ingredients, sulfates, parabens, ammonia, and bleaching agents, with key ingredient lines including Ubtan Range, Vitamin C Range, Green Tea Range, and Niacinamide Range.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Stay Matte Lipstick Kit (Pack of 10) Transfer-proof and smudge-resistant matte lipstick set of 10 shades infused with Vitamin E, Coconut Oil, Shea Butter, and Aloe Vera for moisturizing lips while delivering long-lasting color, targeted at halal-conscious and vegan consumers.
• Moisture Rich Lipstick Hydrating lipstick formulated with Vitamin E, Olive Oil, Shea Butter, and Aloe Vera providing rich moisture and high pigmentation for halal-conscious and vegan consumers.
• Liquid Foundation Ultra blendable liquid foundation with SPF 15 providing breathable, lightweight, full coverage with a natural dewy finish, available in shades suitable for diverse Indian skin tones.
• Waterproof Concealer Ultra pigmented waterproof concealer with silky matte finish, infused with Argan and Jojoba extracts, smudge-proof formula.
• Photo Perfect HD Face Primer Silicone-based face primer that smoothes and mattifies skin, fills pores and fine lines, and extends makeup wear.
• Bright Glow Tinted Sunscreen SPF 60 PA++++ 2-in-1 makeup and sunscreen with no white cast, brightens with Vitamin C, long-lasting and sweatproof tinted formula for halal-conscious consumers.
• Invisible Sunscreen SPF 50 PA++++ Non-greasy gel sunscreen with matte finish, zero white cast, and water-resistant formula.
• Vitamin C Face Wash Advanced Activs Youth Preserve face wash that reduces dullness, tanning, and pigmentation with a non-drying formula containing Hyaluronic Acid and Vitamin E.
• Green Tea Face Wash Crystal Clear face wash with Salicylic Acid, Green Tea Extract, and Neem Extract that fights acne, reduces breakouts, and fades marks.
• Ubtan Instant Facial 3-in-1 Wash-Scrub-Mask Deep cleansing 3-in-1 product that unclogs pores, removes tan, and reveals glowing skin.
• Plant Keratin Hair Treatment Mask Professional plant-based keratin hair mask that smoothens, nourishes, and repairs hair, adds shine, and controls frizz.
• Henna Hair Color Ammonia-free hair color infused with pure natural Henna that does not damage hair, scalp, or cause hair fall.
• No More Grey Hair Serum Reverses premature greying with regular use, increases melanin levels naturally, and reverses hair ageing process; suitable for men and women.
• 3-in-1 Rose Water Toner Multi-benefit toner that hydrates and soothes, tightens pores and balances pH, removes makeup.
• Ubtan Serum Brightening and glow-enhancing serum from the Ubtan Range formulated with traditional ingredients.
• Vitamin C Daily Glow Cream Advanced Activs moisturizer that boosts glow, fades spots, and deeply hydrates with Vitamin C.

Quantifiable outcome

• 600,000+ customers served with halal-certified, vegan cosmetics
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Halal IndiacoreOthersHalal India is an independent halal certification body recognized by the Government of India. They certify all Iba products as Halal compliant, verifying that each ingredient comes from Halal origin and that products are manufactured under strict hygienic and sanitary conditions. The entire manufacturing facility is also Halal Certified by Halal India.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Physicians Formula: US-listed mass-market cosmetics brand with a portion of halal-friendly product lines and a focus on hypoallergenic, clean formulations. Comparable to Iba as a broader incumbent with overlapping clean-beauty positioning rather than a direct halal-only competitor.
• Nykaa (FSN E-Commerce Ventures): India's largest multi-brand beauty and personal care retailer with its own e-commerce platform and extensive offline footprint. Comparable as a broader incumbent that stocks both Iba-like indie brands and global labels, and represents both a potential retail partner and competitive threat to Iba's DTC channel.
• The Body Shop: Global ethical beauty retailer built around vegan, cruelty-free, and natural-ingredient positioning. Comparable to Iba as a broader incumbent operating in the clean/ethical beauty space with established brand recognition and international retail reach across similar categories.

Direct peers

• Plum: India-based vegan and cruelty-free beauty and personal care brand with a similar DTC-led model, comparable price points, and 100% vegetarian formulations. Directly comparable as a plant-based Indian beauty brand competing for the same conscious-consumer segment.
• Mamaearth (Honasa Consumer): One of India's largest D2C beauty and personal care brands, owned by Honasa Consumer. Directly comparable as a natural, toxin-free Indian beauty brand selling across the same categories (skincare, haircare, body care) through a DTC-plus-retail model.
• Inika Organic: Australian-certified organic, vegan, and halal-cosmetics brand selling makeup and skincare globally. Directly comparable to Iba in combining halal certification with vegan/cruelty-free positioning and premium natural formulations, though operating from Australia rather than South Asia.
• Sugar Cosmetics: Leading Indian D2C cosmetics brand selling makeup and skincare through its own e-commerce platform and offline channels. Directly comparable in product category, Indian DTC distribution model, and target consumer segment, though positioned around performance rather than halal certification.
• WOW Skin Science: Indian D2C beauty and personal care company offering haircare, skincare, and body care products with a focus on natural, chemical-free formulations. Comparable to Iba in product categories, ingredient positioning, and Indian online/offline retail presence.

Emerging players

• PHB Ethical Beauty: UK-based independent halal-certified, vegan, and cruelty-free cosmetics brand. Comparable to Iba as a smaller, niche player focused on certified halal beauty for Muslim and ethical consumers, representing a regional peer in the UK market rather than a direct India competitor.
• Saaf Pure Skincare: UK-based independent halal-certified, organic skincare brand. Comparable to Iba as a niche halal beauty player serving Muslim consumers seeking certified clean formulations, but operating in a different geography and focused primarily on skincare rather than full cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ibacosmetics
• Xx.com/Ibacosmetics
• LinkedInlinkedin.com/company/iba-cosmetics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iba Halal Care