Mister Loo

What Mister Loo does

Mister Loo is a Swiss-founded, Bangkok-headquartered company that designs, builds, finances, and operates publicly accessible restroom facilities across emerging Southeast Asian markets. Founded around 2015 (firmographics data indicates 2014), the company began operations in Thailand in 2016 and has since expanded into Vietnam (2019), Indonesia (2021), and the Philippines (2023), with a publicly stated plan to enter India. As of end FY2024, Mister Loo operated 92 facilities serving 14 million users, deployed at high-footfall venues including traditional markets, shopping malls, transport hubs, pedestrian zones, beaches, and tourist hotspots. The company is led by an in-house Training Academy and SOP-driven operations function, with country managers in each active market and a workforce of 101–250 employees.

The core offering is structured as two product tiers under sub-brands Mister Loo Standard (basic, affordable sanitation) and Mister Loo Premium (air-conditioning, touchless fixtures, WiFi, ambient music, luggage lockers, vending, and planned wellness/e-health features). The underlying technology platform integrates e-payment systems (QR code and contactless), a mobile app for locating facilities, loyalty programs, real-time operational dashboards, and user analytics that feed performance and customer-engagement reporting. Strategic procurement partnerships with Ecolab, Kimberly-Clark, Rentokil Initial, and TOTO standardize hygiene quality and consumables supply, while venue-access partnerships with property developers (Sinarmas Land, Agung Sedayu, Asset World Corporation, SM Mall of Asia) and public-sector bodies (Bangkok Metropolitan Administration, Cebu Provincial Capitol, Integrasi Transit Jakarta) secure site placement.

Mister Loo's revenue model is primarily transaction-based, generated from per-use fees at facilities, with access via cash, QR/contactless e-payment, or membership programs. Premium-tier locations generate supplementary revenue from add-on services (vending, luggage lockers, health applications). The company is privately held, having raised approximately CHF 5 million in Series A funding in November 2022 from Silverhorn (lead) and responsAbility, and targets 500 locations across Southeast Asia by 2030.

Name

Mister Loo

Legal name

Mister Loo Co., Ltd.

Website

https://misterloo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Mister Loo is a Swiss-founded, Bangkok-headquartered operator of tech-enabled public restroom facilities across Southeast Asia, running 92 Standard and Premium tier sites in Thailand, Vietnam, Indonesia, and the Philippines, serving 14 million users annually through venue partnerships and transaction-based fees.

Ownership category

akta.pro rank

Product category

Public Sanitation Services

NAICS

Janitorial Services (561720)

SIC

Sanitary Services (4950)

akta.pro primary industry

Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)

akta.pro secondary industries

Portable Toilet Rental & Servicing (BPALAMAF), Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Public sanitation services
• Smart restroom facilities
• Public toilet operations
• Restroom management services
• Sanitation infrastructure

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Public Restroom Usage Fees: Revenue is generated from user fees for accessing public restroom facilities. Users can pay via cash, e-payment options such as QR code or contactless payment, or through membership programs. Facilities are located at high-footfall strategic venues across Southeast Asia.
2. Premium Amenity Add-ons: Premium tier facilities offer additional services such as vending machines for hygiene products, secure luggage lockers, and health application access, generating supplementary revenue from higher-value user experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mister Loo designs, builds, finances, and operates tech-enabled public restroom facilities at high-footfall locations across Southeast Asia, offering two tiers: Mister Loo Standard (basic sanitation) and Mister Loo Premium (air-conditioned, touchless fixtures, WiFi, vending, luggage lockers). Revenue comes from per-use access fees paid by individual users via cash, QR-code/contactless e-payment, or membership, plus ancillary amenity revenue from Premium-tier add-ons.

Product overview

Mister Loo is a tech-enabled public sanitation platform providing premium public restrooms across Emerging Asia. The company operates two distinct product tiers: Mister Loo Standard (basic, affordable sanitation facilities) and Mister Loo Premium (luxury facilities with air conditioning, WIFI, ambient music, and health services). The platform offering includes smart toilet services (design, build, finance, operate), operations and hygiene management, technology and digital services (e-payments, loyalty programs, real-time dashboards, user analytics), and wellness/e-health integration. The company serves markets spanning Thailand, Indonesia, Philippines, and Vietnam, with facilities located at high-footfall venues including markets, malls, transport hubs, pedestrian zones, and tourist areas.

Differentiator

Problem solved

Functional benefit

Brands

• Mister Loo Standard: Basic facilities providing essential sanitation services. Focus on value-conscious basic comfort seekers with essential, clean, and reliable public restrooms designed for high-traffic areas with basic sanitation facilities.
• Mister Loo Premium

Products and services

• Mister Loo Standard

Quantifiable outcome

• 14 million toilet users served in FY2024
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EcolabcoreTechnology or IntegrationMister Loo collaborates with Ecolab by applying advanced sanitation solutions, ensuring high hygiene standards across all its public restroom facilities. This partnership supports consistent cleanliness and safety through professional-grade disinfectants and hygiene technologies.
• Kimberly-Clark CorporationcoreTechnology or IntegrationThrough its partnership with Kimberly-Clark, Mister Loo sources premium hygiene products such as tissue and hand towels for its restrooms. This collaboration ensures a consistent supply of quality consumables, enhancing user comfort across all locations.
• TOTOcoreTechnology or IntegrationMister Loo and TOTO share the same vision for premium sanitation. Mister Loo works with TOTO on integrating premium fixtures and advanced hygiene technologies into its facilities, ensuring every user benefits from both outstanding comfort and world-class sanitation standards.
• Bangkok Metropolitan Administration (BMA)coreStrategic or Co-development PartnerMister Loo collaborates with BMA to install and manage high-standard public restrooms in key urban areas of Bangkok. This partnership enhances public sanitation infrastructure, benefiting both residents and tourists in the Thai capital.
• Asset World Corporation (AWC)coreStrategic or Co-development PartnerMister Loo partners with Asset World Corporation, Thailand's leading integrated lifestyle real estate group and a member of TCC Group, to provide premium restroom facilities within their commercial properties.
• Sinarmas Land GroupcoreStrategic or Co-development PartnerMister Loo partners with Sinarmas Land Group to install and operate modern public restrooms within their properties. The first Indonesia location at BSD Pasar Modern (2021) was established in cooperation with Sinarmas Land, one of Indonesia's largest real estate conglomerates.
• Agung Sedayu GroupminorStrategic or Co-development PartnerMister Loo collaborates with Agung Sedayu Group to develop and manage public restrooms in their commercial developments at PIK Island. This partnership aims to improve sanitation facilities in high-traffic areas, enhancing overall visitor satisfaction.
• Integrasi Transit Jakarta (ITJ)minorStrategic or Co-development PartnerMister Loo works with ITJ (a subsidiary of PT MRT Jakarta and PT Transportasi Jakarta) to provide clean and efficient restroom facilities at transit points. This partnership enhances commuter experience by ensuring access to quality sanitation services.
• SM Mall of Asia ArenaminorStrategic or Co-development PartnerMister Loo opened its first iconic premium restroom at SM Mall of Asia in Manila — the largest mall in the Philippines. This partnership provides a flagship Premium tier location in a high-traffic retail destination.
• Cebu Provincial CapitolminorStrategic or Co-development PartnerMister Loo collaborates with the Cebu Provincial Government to develop and manage public restrooms in high-traffic bus terminals and tourist areas. This partnership enhances sanitation infrastructure, promoting better hygiene standards for locals and visitors alike.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/misterloocom
• LinkedInth.linkedin.com/company/mister-loo-ag
• Instagraminstagram.com/misterloocorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mister Loo