FlowPay
FlowPay is an Italian PSD2-licensed payment institution offering a document-driven open banking API platform. It serves financial institutions, fintechs, ERPs, marketplaces, fuel station operators, and energy companies with automated payment initiation, account information, bulk, and conditional payment services.
- Company typePrivate
- Founded2023
- HeadquartersCampi Bisenzio, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FlowPay does
FlowPay S.r.l. is an Italian payment institution (Istituto di Pagamento) authorized by Banca d'Italia under PSD2 (registration code 36925) to provide Account Information Services (AIS), Payment Initiation Services (PIS), and Payment Execution (PE). Headquartered in Florence, Italy, the company has been operating as a regulated payment services provider since at least 2019, with a renewed or restructured corporate history tied to its 2023 PSD2 licensing milestone. FlowPay serves B2B2X customers — financial institutions, fintechs, ERPs and platforms, marketplaces and e-commerce operators, petrol/fuel station chains, and energy companies — through an API-first open banking platform. Its distribution combines direct enterprise integration with a partner channel in which fintechs, ERPs, and platforms embed FlowPay's payment rails into their own offerings.
The platform is built on a document-driven API architecture in which each document type (invoice, payment document, etc.) maps to a dedicated API endpoint, enabling rule-based automation of payment initiation, collection, and account information flows without code-level customization. The product portfolio comprises eight core modular services: Open Banking Payments (account-to-account, recurring, future-dated, and instant), pagoPA (Italian public-sector payments), Bulk Payments, Locked Payments (conditional/escrow-style settlement), SEPA Circuits (SDD and international card networks), AIS (financial data access and valorization), Check IBAN (open and closed banking validation), and Split Payments and Payment Chains (automated sum-splitting and routing). Differentiation rests on a documented "open approach" philosophy that combines open banking with traditional payment and collection services, and on regulatory authorization from Banca d'Italia that competitors without a license cannot easily replicate.
FlowPay generates revenue primarily through transaction fees on Payment Initiation Services, Bulk Payments, and pagoPA flows, supplemented by subscription-style billing for Account Information Services. Pricing is not publicly disclosed and is handled via direct contact for B2B customers. The customer base includes enterprise names such as Credit Agricole, Agos, and Engie alongside a broader set of fintech and platform partners (Mia Fintech, Overlend, Paycloud, K-linx, Change Capital, Bimob, Liqex, Pausepay, Vega, Rititalia, iPatente). Headcount is reported in the 11-50 range. ESG positioning is supported through a partnership with WWF Italia for donation payments via the Oasi project.
FlowPay firmographics
Firmographics- Name
- FlowPay
- Legal name
- FlowPay S.r.l.
- Website
- https://flowpay.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlowPay is an Italian PSD2-licensed payment institution offering a document-driven open banking API platform. It serves financial institutions, fintechs, ERPs, marketplaces, fuel station operators, and energy companies with automated payment initiation, account information, bulk, and conditional payment services.
- Ownership category
- akta.pro rank
FlowPay industry classification
Industry- Product category
- Open Banking Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
- akta.pro secondary industries
- Payment Orchestration Platforms (FSAGABAA), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)
Keywords
Where FlowPay is headquartered
LocationHeadquarters
- HQ city
- Campi Bisenzio
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
FlowPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Initiation Services (PIS): Fees for payment initiation services enabling businesses to initiate payments through open banking. FlowPay acts as an authorized payment institute under PSD2.
- Account Information Services (AIS): Services for accessing and valuing financial data through open banking APIs.
- Bulk Payment Services: Mass transaction processing services for documents and invoices.
- pagoPA Services: Tax payment processing services for Italian compliance.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
FlowPay product offering
Product offeringCore offering
FlowPay is an Italian payment institution (Istituto di Pagamento) authorized by Banca d'Italia under PSD2 (ref. 36925) that provides open banking payment infrastructure via APIs. It enables businesses to automate account-to-account payments, bulk payments, conditional (locked) payments, split payments, SEPA direct debits, IBAN verification, Italian pagoPA tax payments, and account information services through a document-driven API architecture.
Product overview
FlowPay is an Italian payment institution (Istituto di Pagamento, Bank of Italy Ref. 36925) offering an open banking and open approach payment platform. The product portfolio consists of eight core modular services: Open Banking Payments (account-to-account, recurring, instant), Bulk Payments, Locked Payments (conditional escrow-style), SEPA Circuits (SDD and international cards), AIS (Account Information Services), Check IBAN, Split Payments and Payment Chains, and pagoPA for Italian public payments. The platform is built on a document-driven API architecture where each document type has a dedicated API endpoint, enabling enterprises to integrate and automate payment flows efficiently. The company also supports the WWF Italia Oasi project through its payment infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Open Banking Payments Account-to-account open banking payment solution supporting recurring payments, scheduled future-dated payments, and instant payments via API integration, targeting businesses integrating PSD2-compliant payment flows.
- pagoPA Simplified Italian public-sector tax and utility payment service, integrable into enterprise systems for streamlined compliance with Italian payment obligations.
- Bulk Payments Mass payment service enabling the execution of multiple document and invoice payments in a single transaction batch, for enterprises needing efficient bulk processing.
- Locked Payments Conditional payment solution that releases funds only when a predefined condition or trigger event is satisfied, enabling escrow-style settlement for buyer-seller protection scenarios.
- SEPA Circuits Payment circuits supporting SEPA Single Euro Payments Area direct debit (SDD) schemes and international card networks for cross-border European transactions.
- AIS (Account Information Services) Account Information Service enabling the access and valorisation of financial data from connected bank accounts under PSD2 open banking framework.
- Check IBAN IBAN validation and certification service using both open banking and closed banking methods to verify account correctness before payment execution.
- Split Payments and Payment Chains Automated payment chain and sum-splitting system that routes and distributes payment amounts across multiple predefined recipients automatically for marketplaces and platforms.
Companies that use FlowPay
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
FlowPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
FlowPay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WWF ItaliaminorFlowPay supports WWF Italia's Oasi project through an innovative donation payment service. Users can make donations via bank transfer through FlowPay's payment platform. The partnership enables environmental conservation efforts by allowing quick, seamless donations to WWF Italia's protected area system covering over 30,000 hectares.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
FlowPay competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlowPay social profiles
Digital presenceFlowPay compliance and trust
Trust signalCompliance2 records
FlowPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlowPay leadership team
Management profileNumber of profiles
Profiles5 records
FlowPay funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlowPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlowPay
What does FlowPay do?
FlowPay is an Italian payment institution (Istituto di Pagamento) authorized by Banca d'Italia under PSD2 (ref. 36925) that provides open banking payment infrastructure via APIs. It enables businesses to automate account-to-account payments, bulk payments, conditional (locked) payments, split payments, SEPA direct debits, IBAN verification, Italian pagoPA tax payments, and account information services through a document-driven API architecture.
Is FlowPay a public or private company?
FlowPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FlowPay founded?
FlowPay was founded in 2023. It employs 11 to 50 people.
Where is FlowPay based?
FlowPay is headquartered in Campi Bisenzio, Italy, in the Europe region.
How does FlowPay make money?
Four revenue lines are on record. Payment Initiation Services (PIS) is the primary driver. The others are account Information Services (AIS), bulk Payment Services and pagoPA Services.
Does FlowPay have an API?
Yes. FlowPay provides a document-driven API architecture with a dedicated API endpoint for each document type. Developers can build payment and data-valorisation services by integrating via API. The API enables Payment Initiation (PIS), Account Information (AIS), Bulk Payment, pagoPA, Locked Payment, Split Payment, and Request to Pay (RTP) services. FlowPay is a payment institution authorised by the Bank of Italy under PSD2 to provide AIS, PIS, and PE (payment execution) services. No specific auth method, rate limits, or sandbox availability are stated on the website. Developer documentation is at docs.flowpay.it.
What industry is FlowPay in?
FlowPay's product category is Open Banking Payment Infrastructure. Its primary akta.pro industry code is FSAMAFAB, A2A Payment Initiation Service Providers (PISPs), with a secondary code of FSAGABAA, Payment Orchestration Platforms. Its NAICS code is 52232 and its SIC code is 6199.