ProCredit Bank
ProCredit Bank is a development-oriented commercial bank in Georgia, founded in 1999 and wholly owned by Frankfurt-based ProCredit Holding, serving Georgian MSMEs and private individuals through branches across five cities and a digital banking platform offering SME loans, green financing, and retail banking services.
- Company typePrivate
- Founded1999
- HeadquartersTbilisi, Georgia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What ProCredit Bank does
ProCredit Bank (JSC ProCredit Bank) is a development-oriented commercial bank incorporated in Georgia in 1999 under Banking Licence #233 issued by the National Bank of Georgia, operating as a wholly-owned subsidiary of Frankfurt-based ProCredit Holding. The bank serves two primary segments: Georgian micro, small, and medium enterprises (MSMEs) seeking business financing, credit lines, ECO loans, and preferential agrocredit; and private individuals seeking housing loans, consumer loans, savings accounts, payment cards, and 24/7 digital banking access. Its product portfolio spans deposits (FlexSave, term deposits, deposit certificates, savings plans), retail and business loans, Visa/Mastercard payment cards, and bundled subscription packages priced from 5 GEL (Starter) to 100 GEL (Business Full+) per month.
The bank's technology platform centers on its Direct Banking (myDirect) proposition, combining internet banking, the ProCredit m-Banking iOS/Android app, Zone 24/7 self-service facilities with ATMs and cash deposit machines, video identification through the Identomat biometric system, and an Open Banking API with a developer test portal. Distribution is hybrid: physical service points across Tbilisi, Batumi, Kutaisi, Zugdidi, and Telavi, complemented by 24/7 self-service zones, POS terminals, a telephone contact center, and an instant GEL/foreign currency transfer system launched in 2024 alongside Bank of Georgia, Basisbank, and Credo Bank.
Revenue mechanics are anchored in interest income from lending activities (SME, retail, mortgage, ECO), transaction and service fees (money transfers, ATM, cards), and deposit gathering, with a stated development-banking mandate emphasizing EU standards, environmental sustainability (ISO 14001:2015-certified Environmental Management Unit), and cross-border MSME support through institutional partners including the EBRD, EU, EFSE, and UN Women Georgia.
ProCredit Bank firmographics
Firmographics- Name
- ProCredit Bank
- Legal name
- JSC ProCredit Bank
- Website
- https://procreditbank.ge
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ProCredit Bank is a development-oriented commercial bank in Georgia, founded in 1999 and wholly owned by Frankfurt-based ProCredit Holding, serving Georgian MSMEs and private individuals through branches across five cities and a digital banking platform offering SME loans, green financing, and retail banking services.
- Ownership category
- akta.pro rank
ProCredit Bank industry classification
Industry- Product category
- Commercial Banking
- NAICS
- Commercial Banking (522110)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
- akta.pro secondary industry
- Agricultural & Rural Development Banks (FSABAKAE)
Keywords
Where ProCredit Bank is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices9 records
Markets served
ProCredit Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Revenue from lending activities to SMEs and private individuals, including housing loans, consumer loans, and business financing
- Transaction and Service Fees: Fees from money transfers, ATM withdrawals, card transactions, account maintenance, and other banking services
- Card Services: Revenue from debit cards, premium cards, and card transaction processing
- Deposits: Accepting deposits from customers including savings accounts, term deposits, and deposit certificates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package - 5 GEL/month |
| Subscription | Monthly | Comfort Package - 10 GEL/month |
| Subscription | Monthly | Premium Package - 20 GEL/month |
| Subscription | Monthly | Business Standard Package - 30 GEL/month |
| Subscription | Monthly | Business Standard+ Package - 75 GEL/month |
| Subscription | Monthly | Business Full+ Package - 100 GEL/month |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels6 records
ProCredit Bank product offering
Product offeringCore offering
ProCredit Bank is a development-oriented commercial bank in Georgia offering lending, deposits, payment cards, and digital banking services to small and medium enterprises (SMEs) and private individuals. It provides business financing, credit lines, ECO/green loans, savings products, and a direct banking platform combining internet, mobile, and 24/7 self-service channels. The bank is part of the Frankfurt-based ProCredit group and emphasizes environmental sustainability alongside SME support.
Product overview
ProCredit Bank operates as a development-oriented commercial bank offering comprehensive banking services through a multi-channel platform combining physical branch infrastructure with digital banking channels. The core offering centers on Direct Banking (myDirect), a remote services platform encompassing Internet Banking, Mobile Banking, Zone 24/7 self-service facilities, Video Identification, and various payment solutions. The bank serves both retail customers and small-to-medium enterprises with a product portfolio organized into: (1) Deposits including FlexSave, Term Deposits, Deposit Certificates, Savings Plans, and Child Deposits; (2) Retail and Business Loans covering Housing Loans, Consumer Loans, Credit Limits, ECO Loans, Solar financing, and specialized agrocredit programs; (3) Payment Cards including Visa Business cards, Mastercard World Debit, Mastercard Black Edition premium cards, and Digital cards; (4) Digital Services including E-commerce, POS Terminals, Open Banking API, and ProConnect business partnership platform. The bank emphasizes green financing through ECO Loans and Green Economy Financing Facility, supporting energy efficiency and renewable energy investments.
Differentiator
Problem solved
Functional benefit
Brands
- ProConnect: A platform for business partnerships across Central and Eastern Europe, as referenced in Bulgarian operations.
- ProCredit Bank EV Charging Network
Products and services
- Housing Loan
- Consumer Loan
- Auto Loan
- Salary Overdraft FlexFund
- Loan for Purchasing an Electric Car
- Solar Power Plant for Personal Use
- Credit Limit
- Credit Line
- Short-term Business Loan
- Business Overdraft
- ECO Loan
- Solar Power Plant for Your Business
- Preferential Agrocredit
- EU4Business - EBRD Credit Line
- Green Economy Financing Facility
- FlexSave Savings Account
- Term Deposit
- Deposit Certificate
- Savings Plan Deposit
- Child Deposit
- Visa Business Classic
- Visa Business Classic Plus
- Mastercard World Debit
- Mastercard Black Edition
- Digital Card Visa Classic
- Banking Product Packages (Starter, Comfort, Premium)
- Direct Banking Platform (myDirect)
- Mobile Banking (ProCredit m-Banking)
- Zone 24/7 Self-Service
- POS Terminal Service
- E-commerce Payment System
- Open Banking API
Quantifiable outcome
- Energy-efficient bulbs consume at least 4x less electricity than incandescent bulbs
- +3 more outcomes
Companies that use ProCredit Bank
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ProCredit Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature4 records
ProCredit Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major, minor and core.
- Green for Growth Fund (GGF)majorEUR 20 million unfunded portfolio guarantee facility to boost MSME lending in Bosnia and Herzegovina. At least 25% of financing directed toward green projects meeting EBRD Green Economy Transition standards.
- UN Women GeorgiamajorPartnership focused on empowering women's economic empowerment through financial inclusion initiatives.
- Kutaisi International UniversityminorMemorandum of cooperation for eco-friendly initiatives, green policy support, and career development opportunities for students.
- ESN GeorgiaminorCollaboration on student network activities and 15th anniversary celebration events.
- ProCredit GroupcoreInternational network of development-oriented commercial banks specializing in SME financing, headquartered in Frankfurt. ProCredit Group includes ProCredit Holding, ProCredit Academy, and Quipu (IT company).
- Bank of Georgia (and partner banks)majorSigned memorandum for implementation of instant GEL and foreign currency transfer system, enabling 24/7 transfers among partner banks.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ProCredit Bank competitors and assessment
Company assessmentDirect peers
- Bank of Georgia: The largest commercial bank in Georgia, serving retail, SME, and corporate segments. Directly comparable as a domestic commercial bank competitor with overlapping deposit, lending, and digital banking offerings; ProCredit operates in the same regulatory market with overlapping SME and retail customers.
- TBC Bank: Second-largest universal bank in Georgia with deep retail and SME penetration, a leading digital app, and payment-rail partnerships. Directly comparable to ProCredit in core deposit, lending, and digital banking products for both individuals and Georgian SMEs.
- Basisbank (formerly Bank Republic): Mid-sized Georgian commercial bank serving SMEs and individuals with similar deposit, loan, and card products. Comparable as a same-market competitor participating in the instant GEL transfer memorandum alongside ProCredit.
- Credo Bank: Georgian commercial bank focused on micro, small, and medium enterprise lending and retail banking. Closely comparable to ProCredit's MSME-development niche, with overlapping agri-lending and rural reach in Georgia.
- ProCredit Bank Bulgaria: Sister entity within the ProCredit Group, sharing identical group standards, IT (Quipu), and development-oriented SME banking model. Directly comparable as the most similar subsidiary in the network — referenced in company data as having over €2B in assets by 2025.
- ProCredit Bank Ukraine: Another ProCredit Group subsidiary operating in Ukraine, with a similar MSME and green-finance product set. Directly comparable as a same-model subsidiary sharing technology, training, and funding partnerships, with the EFSE Ukraine Sub-Fund (€20M) as a recent funding line.
- ProCredit Bank Bosnia and Herzegovina: ProCredit Group subsidiary in Bosnia and Herzegovina, with the same development-oriented commercial bank model targeting MSMEs and green investments. Directly comparable — recent €20M EBRD/EU portfolio guarantee facility underscores the parallel business model.
Broad incumbents
- Halyk Bank: Large universal commercial bank in Kazakhstan with strong SME and retail franchise across Central Asia and the Caucasus region. Comparable as a broader emerging-market commercial bank serving SMEs and individuals via extensive digital banking infrastructure.
Others
- EBRD (European Bank for Reconstruction and Development): Major development finance institution that channels credit lines and guarantee facilities to ProCredit Bank (and its group peers) for MSME and green lending. Comparable as a key funding/strategic counterparty whose continued engagement directly supports ProCredit's growth.
- European Fund for Southeast Europe (EFSE): Development impact fund providing local-currency MSME financing across the Western Balkans and Eastern Europe. Directly comparable as an institutional funding partner (€20M Ukraine Sub-Fund facility to ProCredit) whose role shapes ProCredit's lending capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ProCredit Bank social profiles
Digital presenceProCredit Bank compliance and trust
Trust signalCompliance3 records
ProCredit Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProCredit Bank leadership team
Management profileNumber of profiles
Profiles3 records
ProCredit Bank subsidiaries and ownership
Company hierarchySubsidiaries1 record
ProCredit Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProCredit Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProCredit Bank
What does ProCredit Bank do?
ProCredit Bank is a development-oriented commercial bank in Georgia offering lending, deposits, payment cards, and digital banking services to small and medium enterprises (SMEs) and private individuals. It provides business financing, credit lines, ECO/green loans, savings products, and a direct banking platform combining internet, mobile, and 24/7 self-service channels. The bank is part of the Frankfurt-based ProCredit group and emphasizes environmental sustainability alongside SME support.
Is ProCredit Bank a public or private company?
ProCredit Bank is a private company. It is classified as corporate owned and is currently operating.
When was ProCredit Bank founded?
ProCredit Bank was founded in 1999. It employs 501 to 1,000 people.
Where is ProCredit Bank based?
ProCredit Bank is headquartered in Tbilisi, Georgia, in the Asia region.
How does ProCredit Bank make money?
Four revenue lines are on record. Interest Income is the primary driver. The others are transaction and Service Fees, card Services and deposits.
Who are ProCredit Bank's main competitors?
Direct peers on record are Bank of Georgia, TBC Bank, Basisbank (formerly Bank Republic), Credo Bank, ProCredit Bank Bulgaria, ProCredit Bank Ukraine and ProCredit Bank Bosnia and Herzegovina. Halyk Bank is listed as a broad incumbent. Others are EBRD (European Bank for Reconstruction and Development) and European Fund for Southeast Europe (EFSE).
Does ProCredit Bank have an API?
Yes. ProCredit Bank offers an Open Banking API that enables third-party providers to access account information and initiate payments through standardized endpoints. The API supports registration of consent and obtaining required API endpoints. Developers can access the test portal for testing integration. Developer documentation is at devportal.procreditbank.ge.
What industry is ProCredit Bank in?
ProCredit Bank's product category is Commercial Banking. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans, with a secondary code of FSABAKAE, Agricultural & Rural Development Banks. Its NAICS code is 522110 and its SIC code is 6022.