SBI Securities

What SBI Securities does

SBI Securities is Japan's largest online brokerage and a wholly-owned subsidiary of SBI Holdings (OTCMKTS: SBHGF), operating a unified multi-product retail trading platform that serves Japanese retail investors and select international equity customers. The platform, built on AWS cloud infrastructure following a 16-month migration completed in March 2024, handles approximately 100 million daily visits, 3.6 million daily transactions, and over $13 billion in daily transaction value across 13+ million securities accounts. Its product surface spans domestic and foreign equities, investment trusts, bonds, futures and options, FX, commodities, CFDs, security tokens, margin trading, IPO participation, NISA tax-advantaged accounts, and iDeCo pensions, supplemented by sub-brand offerings including SBI Wrap (discretionary), ROBOPRO (AI robo-advisor), and SBI VC Trade (crypto under the SBI Group).

Name

SBI Securities

Legal name

株式会社SBI証券

Website

https://www.sbisec.co.jp

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

1–10 employees

Short description

SBI Securities is Japan's largest online brokerage, serving 13+ million retail accounts with a zero-commission multi-product trading platform for domestic and foreign equities, investment trusts, bonds, FX, derivatives, and NISA accounts. A subsidiary of SBI Holdings (OTCMKTS: SBHGF), it is embedded within the broader SBI Group financial services ecosystem.

Ownership category

akta.pro rank

Product category

Online Retail Brokerage

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

akta.pro secondary industries

Securities Borrowing & Lending (Equities/Bonds) (FSACAIAC), Wealth Lending & Margin / Securities-Backed Lines (Retail) (FSAAAAAN)

Keywords

• Online brokerage services
• Retail securities trading
• Investment trust distribution
• IPO underwriting
• Margin trading services

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Trading Commissions: Commissions from domestic and foreign stock trading. While domestic stock trading fees were eliminated under the Zero Revolution initiative, the company generates revenue through margin lending interest, foreign stock trading, and other transaction-based fees.
2. Margin Lending: Interest income from margin trading services. As of June 2026, SBI Securities achieved domestic equity margin debt of 3 trillion yen, the first among major internet brokerages in Japan.
3. Investment Trust Management Fees: Revenue from investment trust distribution and management fees. The company surpassed 30 trillion yen in investment trust holdings under management as of June 2026.
4. Foreign Exchange Services: FX conversion fees and spreads from foreign currency transactions related to international securities trading.
5. Blockchain Government Bond Services: Participating in Progmat-led blockchain-based round-the-clock Japanese government bond trading system targeting the $4 trillion daily global repo market.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SBI Securities is Japan's largest online brokerage firm, operating a unified multi-product financial services platform. Its core offerings center on domestic and foreign equity trading, supplemented by derivatives (futures/options), forex trading, bonds, investment trusts, NISA tax-advantaged accounts, iDeCo pensions, margin trading, IPO participation, security tokens, and cryptocurrency services through affiliated SBI VC Trade.

Product overview

SBI Securities is Japan's largest online brokerage firm operating as a unified multi-product financial services platform. The core offering centers on domestic and foreign equity trading, supplemented by derivatives (futures/options), forex trading, and bond services. The platform extends through modular add-on products including robo-advisory services (ROBOPRO), wrap accounts (SBI Wrap), investment trusts, NISA accounts, iDeCo pension plans, precious metals trading, security tokens, and cryptocurrency services (via SBI VC Trade). The company also offers margin trading, IPO participation services, shareholder benefit programs, and mobile trading applications. Notably, SBI Securities eliminated domestic stock trading fees starting September 2023 as part of its Zero Revolution initiative, driving volume growth to over 13 million securities accounts processing over $13 billion in daily transaction value. The platform is cloud-migrated to AWS (completed March 2024) with plans to extend to foreign stock, investment trust, and bond systems by 2026. Emerging products include crypto investment trusts (targeting 2028 regulatory approval) and blockchain-based 24-hour government bond trading.

Differentiator

Problem solved

Functional benefit

Brands

• SBIラップ (SBI Wrap): Robo-advisory investment service offering multiple portfolio courses including AI investment, professional management, leverage, and all-equity options.
• SBI株オプション (SBI Stock Options)
• SBI VCトレード (SBI VC Trade)

Products and services

• Domestic Stocks (国内株式) Equity trading service for Japanese domestic stocks listed on the Tokyo Stock Exchange (TSE) and other Japanese exchanges, supporting cash trading, margin trading, and share lending programs. Zero commission since September 2023 under Zero Revolution.
• Foreign Stocks (外国株式) International equity trading service enabling Japanese retail investors to trade US stocks and other foreign equities, including commission-free US stock execution via Alpaca partnership.
• Investment Trusts (投資信託) Distribution service offering thousands of mutual fund products across various asset classes, with features including fund accumulation plans and credit card investment accumulation. Holdings surpassed 30 trillion yen.
• Bonds (債券) Bond trading service covering Japanese government bonds, municipal bonds, corporate bonds, and foreign-denominated bonds, including participation in a blockchain-based 24-hour government bond trading initiative led by Progmat.
• FX - Foreign Exchange Forex trading service enabling currency trading with competitive spreads and leverage options, including FX conversion services for international securities trading.
• SBI Wrap (SBIラップ) Discretionary investment wrap account service offering professionally managed portfolios with multiple course options including AI-driven investment, expert management, leverage, and all-equity.
• ROBOPRO Robo-Advisor AI-powered robo-advisor providing automated investment management and portfolio optimization based on user risk profiles.
• NISA (Nippon Individual Savings Account) Tax-advantaged investment account under Japan's NISA system, offering growth investment and accumulation investment frameworks for tax-free investing.
• iDeCo (Defined Contribution Pension) Individual-type defined contribution pension plan service offering tax-advantaged retirement savings with a selection of investment options and the iDeCo select plan with curated fund offerings.
• Margin Trading (信用取引) Margin trading service allowing investors to borrow funds to increase buying power with competitive margin interest rates. Achieved 3 trillion yen in domestic equity margin debt as of June 2026.
• SBI Stock Options (SBI株オプション) Options trading service for domestic Japanese stock options, allowing investors to trade put and call options on Japanese equities.
• Futures and Options (先物・オプション) Derivatives trading service covering futures contracts and options, including Nikkei 225 futures and options for hedging and speculative purposes.
• Security Tokens (ST) Security token offering service enabling trading of tokenized securities, including new issue STs and secondary market trading.
• IPO / Public Offerings IPO and PO participation service enabling retail investors to participate in new share offerings for listed companies. SBI Securities also acts as underwriter/co-manager for Japanese IPOs (e.g., Seiwa Holdings, March 2026).
• SBI Securities Mobile App Mobile application for trading and account management, offering 24-hour trading capability and comprehensive account access.
• Gold, Silver, Platinum (金・銀・プラチナ) Precious metals trading service allowing investors to buy and accumulate physical precious metals with options for lump-sum purchases and systematic accumulation plans.
• Exchange-listed CFD Contract for difference trading service offering leveraged trading on stock indices and other underlying assets.
• IPO Underwriting Services Lead underwriter and co-manager services for Japanese and international IPOs, including Seiwa Holdings (March 2026, JPY 6.75B) and Innovaccer Inc. (February 2026, approximately JPY 12.32B).

Quantifiable outcome

• Zero domestic stock trading fees eliminating barriers to equity investment for retail investors
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fukuoka BankminorChannel Partner/ Reseller/ Distributor · 29 May 2026SBI Securities began providing financial product intermediation services through partnership with Fukuoka Bank, expanding distribution reach for investment products in the Kyushu region.
• Rakuten SecuritiescoreStrategic or Co-development Partner · 17 May 2026SBI Securities and Rakuten Securities, Japan's two largest online brokerages, are each developing in-house cryptocurrency investment trusts. This strategic alignment positions both firms to lead in providing retail investors access to Bitcoin and Ethereum through existing brokerage accounts.
• ProgmatminorStrategic or Co-development Partner · 8 May 2026SBI Securities participates in Progmat-led blockchain-based round-the-clock Japanese government bond trading initiative targeting the $4 trillion daily global repo market. Other participants include Tokio Marine Holdings and Daiwa Securities.
• ER27 Co., Ltd.minorStrategic or Co-development Partner · 3 April 2026SBI Securities group company ER27 Co., Ltd. participates as anonymous partnership investor in NBI Atami Investment LLC real estate fund for hot spring inn renovation project in Atami City, Shizuoka Prefecture, Japan.
• Showa Lease Co., Ltd.minorImplementation/ SI/ Consulting Partner · 3 April 2026Financial advisor for NBI Atami Investment LLC real estate fund, providing advisory services for the luxury hot spring inn renovation project.
• AlpacacoreTechnology or Integration · 25 November 2025Alpaca launched US stock execution service for SBI Securities, eliminating brokerage commissions on US stocks and ETFs and waiving real-time FX conversion fees. This enables Japanese retail investors greater access to US equities through a seamless integration.
• Ridge-icoreStrategic or Co-development Partner · 12 September 2025SBI Holdings (parent company) entered into capital and business alliance with Ridge-i involving share acquisitions and collaborative AI initiatives. The alliance aims to promote AI deployment across SBI Group and facilitate new solution development, particularly in digital transformation for regional banks.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Others

• Alpaca: US-based brokerage infrastructure provider powering SBI Securities' commission-free US stock execution service. Functions as a technology and execution partner rather than competitor, enabling SBI's foreign stock offering extension.

Direct peers

• Okasan Securities Group: Japanese securities group whose Okasan Online Securities business is being absorbed into SBI Securities via an April 2026 absorption split. Historically a direct competitor in Japanese online brokerage; consolidation will expand SBI Securities' customer base.
• Monex Securities: Japanese online brokerage offering domestic and foreign stock trading, investment trusts, and crypto asset services via its Monex Crypto brand. Direct peer to SBI Securities in the Japanese retail online brokerage segment with overlapping product suites and digital-first distribution.
• Matsui Securities: Japanese online brokerage historically known for low-cost single-fee trading and NISA-focused services. Directly competes with SBI Securities on retail stock trading commissions and investment trust distribution in the Japanese market.
• Rakuten Securities: Japan's second-largest online brokerage and SBI Securities' most direct competitor; both firms have pioneered zero domestic trading fees, are co-developing cryptocurrency investment trusts, and compete head-to-head for Japanese retail brokerage customers via digital self-serve platforms.

Emerging players

• Robinhood Markets: US retail brokerage that pioneered commission-free equity trading and mobile-first investing. Highly comparable to SBI Securities in its product-led growth, zero-commission model, and retail-investor-focused platform, though operates in a different regulatory geography.
• Interactive Brokers: Global multi-asset online broker serving active retail and institutional traders with extensive international market access. Comparable to SBI Securities in its digital-first brokerage model, multi-asset offering, and emphasis on low-cost execution, though primarily serving non-Japanese customers.

Broad incumbents

• Nomura Securities: Japan's largest traditional securities firm and a dominant broker-dealer offering domestic and foreign stock trading, investment trusts, and IPO underwriting. Competes with SBI Securities in IPO underwriting (co-managed Seiwa Holdings alongside Mizuho) and full-service retail brokerage, though primarily via offline channels.
• Mizuho Securities: Major Japanese broker-dealer offering institutional and retail securities services. Co-managed the Seiwa Holdings IPO with SBI Securities in March 2026, and competes across underwriting, equity trading, and investment trust distribution.
• Daiwa Securities: One of Japan's major traditional broker-dealers offering comprehensive securities services including stock trading, investment trusts, and IPO underwriting. A participant alongside SBI Securities in the Progmat-led blockchain government bond initiative, and competes across institutional and retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBusinessdrive100man
• Xx.com/SBISEC
• Facebookfacebook.com/sbisec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBI Securities