Soundbrenner
Soundbrenner is a music technology company that designs, manufactures, and sells wearable practice tools, vibrating metronomes, and professional in-ear monitors for individual musicians and music students via a direct-to-consumer e-commerce storefront with global shipping.
- Company typePrivate
- Founded2014
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soundbrenner does
Soundbrenner is a music technology company that designs, manufactures, and sells wearable practice tools and professional audio gear for musicians. Founded in 2014 and headquartered in Sheung Wan, Hong Kong with German operating roots, the company operates a pure direct-to-consumer e-commerce model via soundbrenner.com with global shipping and local fulfillment in key markets including the United States. Its product portfolio spans vibrating metronomes (Pulse), smartwatch-style practice companions (Core 2, Spark), in-ear monitors (Wave, Wave Pro), adjustable earplugs (Minuendo), microphones (Flow), foot pedals (Stomp), and curated third-party MIDI instruments (Genki Wave, Playtronica). The company's core technology differentiators include a proprietary 7G ERM haptic motor delivering vibrations 700% more powerful than standard wearables, patented Minuendo membrane technology for stepless noise reduction, and quad-driver hybrid IEM architectures using beryllium-coated and planar magnetic drivers.
The business model centers on one-time hardware sales priced between $50 and $349 with average selling prices concentrated in the $119-$229 range, complemented by a free Metronome app (210K+ ratings, 4.7 stars) that serves as a top-of-funnel acquisition channel for hardware upsell. Revenue streams include core device sales, accessories and consumables (ear tips, cables, straps), and digital gift cards; the company also distributes third-party partner products through its storefront. Customer segments span professional and semi-professional musicians, music students and educators, drummers and percussionists, and gamers/content creators, with all sales transacted directly through the owned e-commerce channel. Customer acquisition relies on professional artist endorsements (Jordan Rudess, John 'JR' Robinson, Peter Erskine, Randy Waldman, and others), influencer partnerships across Instagram, TikTok, and YouTube, SEO-driven content, and student discount programs.
Soundbrenner has raised approximately $3.5M across six funding rounds since 2014, with notable backing from Wistron Corporation (manufacturing strategic, $1.5M in 2017) and a 2021 round led by Choco Up with Goodwater Capital. The company operates with 11-50 employees, manufactures in batches (e.g., 5,000-unit Wave production runs), and reports a warranty claim rate under 1%. The product ecosystem integrates with major DAWs (Ableton Live, Logic Pro X, Pro Tools, Cubase, Reason) and consumer platforms (Spotify, YouTube, Instagram, TikTok), while the flagship Metronome app synchronizes with wearables via Bluetooth for practice tracking, chromatic tuning, and decibel monitoring.
Soundbrenner firmographics
Firmographics- Name
- Soundbrenner
- Legal name
- Soundbrenner
- Website
- https://soundbrenner.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soundbrenner is a music technology company that designs, manufactures, and sells wearable practice tools, vibrating metronomes, and professional in-ear monitors for individual musicians and music students via a direct-to-consumer e-commerce storefront with global shipping.
- Ownership category
- akta.pro rank
Soundbrenner industry classification
Industry- Product category
- Consumer Music Technology
- NAICS
- Audio and Video Equipment Manufacturing (33431), Musical Instrument and Supplies Retailers (459140), Audio and Video Equipment Manufacturing (3343)
- SIC
- Household Audio & Video Equipment (3651), Musical Instruments (3931)
- akta.pro primary industry
- Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)
- akta.pro secondary industries
- Wired Headphones & Earphones (CRACANAC), Microphones, Headsets & Audio Input Devices (HDACAFAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
Keywords
Where Soundbrenner is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Soundbrenner business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Product Sales: One-time hardware sales of in-ear monitors (Wave, Wave Pro), vibrating metronomes (Pulse), practice companions (Core 2, Spark), earplugs (Minuendo), microphones (Flow), foot pedals (Stomp), and MIDI instruments (Playtronica, Genki Wave). Products sold directly through e-commerce with accessories and replacement parts.
- The Metronome App: Free metronome app with 210K+ ratings and monthly active users. App available on iOS and Android with companion functionality for wearables. Monetization appears through ecosystem lock-in driving hardware sales.
- Accessories and Consumables: Ongoing sales of ear tips, cables, straps, cases, and protective plans for hardware products. Replacement parts and add-ons drive repeat purchases.
- Gift Cards: Digital gift cards in USD values of $25, $50, $100, $250, $500, redeemable globally in any currency
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wave in-ear monitors - Entry-level professional IEMs |
| Unit Pricing | Pay-as-you-go | Wave Pro in-ear monitors - Premium flagship IEMs |
| Unit Pricing | Pay-as-you-go | Pulse vibrating metronome - Entry-level wearable metronome |
| Unit Pricing | Pay-as-you-go | Core 2 practice companion - All-in-one music practice tool |
| Unit Pricing | Pay-as-you-go | Spark practice companion - Youth-focused music practice wearable |
| Unit Pricing | Pay-as-you-go | Minuendo earplugs - Adjustable noise reduction earplugs |
| Unit Pricing | Pay-as-you-go | Flow microphone - Studio-quality USB/Lightning microphone |
| Unit Pricing | Pay-as-you-go | Stomp foot pedal - Bluetooth page turner/controller |
| Unit Pricing | Pay-as-you-go | Genki Wave MIDI ring - Motion-controlled MIDI controller |
| Unit Pricing | Pay-as-you-go | Playtron MIDI instrument - Turn objects into instruments |
| One time/ perpetual license | Pay-as-you-go | Gift cards - Digital gift cards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Soundbrenner product offering
Product offeringCore offering
Soundbrenner manufactures and sells wearable music technology products for musicians, including vibrating metronome wearables (Pulse), in-ear monitors (Wave, Wave Pro), practice companions (Core 2, Spark), and adjustable earplugs (Minuendo). The hardware ecosystem is supported by a free companion Metronome app with 210K+ ratings and integrated practice-tracking functionality.
Product overview
Soundbrenner is a music technology company offering a unified platform of professional practice tools for musicians. The core portfolio centers on in-ear monitors (Wave, Wave Pro), wearable practice devices (Pulse vibrating metronome, Core 2 and Spark practice companions), and the free Metronome app. The ecosystem integrates with third-party DAWs (Ableton Live, Logic Pro X, Pro Tools, Cubase, Reason) and apps (GarageBand, Spotify, YouTube, Instagram, TikTok). Adjacent products include Minuendo adjustable earplugs, Flow studio microphone, Stomp Bluetooth foot pedal, Genki Wave MIDI ring, and Playtronica MIDI instruments (Playtron, TouchMe). Accessories include cables, ear tips, straps, and carrying cases. All products are available through the direct-to-consumer web store with worldwide shipping, 1-year warranty, and 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Wave in-ear monitors Professional in-ear monitors with dual-driver hybrid array (10mm dual-magnet dynamic + balanced armature tweeter), 36dB noise isolation, and detachable cable for musicians performing on stage, recording in studios, or practicing.
- Wave Pro in-ear monitors Premium in-ear monitors with quad-driver hybrid system (beryllium-coated dynamic + titanium-reinforced dynamic + planar magnetic drivers), Hi-Fi oxygen-free copper cable, and aluminum housing for studio-quality monitoring.
- Pulse vibrating metronome Wearable vibrating metronome with 7G ERM haptic motor (700% more powerful than standard wearables), 20-400 BPM range, IP62 sweat resistance, 6+ hours battery, and multi-player sync for up to 5 devices.
- Core 2 practice companion Smartwatch-style all-in-one practice tool combining vibrating metronome, practice tracker, chromatic tuner (MEMS microphone), decibel meter (70-110 dB range), and step counter with OLED display.
- Spark practice companion Music practice smartwatch designed for young musicians ages 5-15, combining vibrating metronome, chromatic tuner, decibel meter, and gamified practice motivator.
- Minuendo earplugs Adjustable noise reduction earplugs with patented membrane technology providing stepless 7-25 dB adjustment, world's first Hi-Fi filter for natural flat frequency response, and 11 ear tip options.
- The Metronome app Free metronome app with adjustable tempo and time signatures, song/setlist library, chromatic tuner, and Bluetooth sync with Soundbrenner wearables; 4.7 rating across 210K+ reviews.
- Flow microphone Studio-quality handheld microphone with cardioid polar pattern, 50-15,000 Hz frequency response, and plug-and-play USB-C/XLR connectivity across iOS, Android, Windows, and Mac.
- Stomp foot pedal Bluetooth page turner and app controller with 6 customizable buttons, 15m range, and 150+ hours battery life for hands-free sheet music, setlist, and app control.
- Genki Wave MIDI ring Motion-controlled MIDI ring with 6 unique gestures (tilt, pan, roll, vibrato, tap, click), 9x5 LED matrix, 3 customizable buttons, and <1ms latency for DAW control.
- Playtron MIDI instrument Touch-sensitive MIDI controller that turns conductive objects (fruits, metal, etc.) into musical instruments via 18 alligator clips, with <0.001s latency and DAW compatibility.
- TouchMe MIDI instrument Body-contact MIDI controller that turns the human body into a musical instrument through conductivity, with touch-sensitive design and compact PCB.
- Gift card Digital gift cards available in US$25, US$50, US$100, US$250, and US$500 denominations, redeemable in any currency globally with no expiration date.
Quantifiable outcome
- Up to 36dB noise isolation with foam ear tips protecting hearing
- +4 more outcomes
Companies that use Soundbrenner
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Soundbrenner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature8 records
Soundbrenner partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Soundbrenner competitors and assessment
Company assessmentDirect peers
- Shure: Long-established pro-audio manufacturer with a dominant in-ear monitor line (SE series) used by touring musicians worldwide. Most directly comparable on the Wave/Wave Pro IEM product line.
- Westone Audio: Specialist in custom and universal-fit in-ear monitors for musicians and audio professionals. Closely comparable to Soundbrenner on pro-IEM positioning and musician-focused audience.
- Ultimate Ears: Pro-IEM brand (now part of Logitech) producing custom and universal-fit monitors for touring and studio musicians. Direct overlap with Soundbrenner's Wave Pro musician-targeting IEMs.
- 64 Audio: Premium pro-IEM maker with hybrid driver configurations (including beryllium and planar magnetic drivers) targeting professional musicians and audiophiles. Comparable to Soundbrenner on Wave Pro's premium hybrid-driver positioning.
- Etymotic Research: Long-standing maker of musician earplugs (ER series) and in-ear headphones with audiologist-grade hearing protection. Directly comparable to Soundbrenner on the Minuendo hearing protection line.
Broad incumbents
- Sennheiser: Major audio equipment maker with the IE series of in-ear monitors and broad pro-audio portfolio. Competes with Soundbrenner on IEMs and adjacent musician audio accessories but operates at vastly larger scale across consumer and professional audio.
- BOSS: Roland's music gear brand producing the well-known DB-90 'Dr. Beat' metronome and a broad portfolio of effects, recorders, and accessories. Most comparable on the Pulse vibrating metronome product line within a much larger catalog.
- IK Multimedia: Music hardware and software maker with portable interfaces, microphones, and accessories for mobile musicians. Overlaps with Soundbrenner's Flow microphone and broader musician-accessory DTC strategy.
Emerging players
- Roli: Music technology company producing wearable and controller products (Lumi, Seaboard, Blocks) for musicians and learners. Comparable to Soundbrenner on the wearables-for-musicians category and DTC go-to-market.
Others
- Native Instruments: Major music production hardware and software company (Maschine, Komplete). Adjacent ecosystem player rather than direct competitor, but targets the same musician-creator customer and intersects on the MIDI controller/accessory category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Soundbrenner social profiles
Digital presenceSoundbrenner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soundbrenner leadership team
Management profileNumber of profiles
Profiles1 record
Soundbrenner funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soundbrenner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soundbrenner
What does Soundbrenner do?
Soundbrenner manufactures and sells wearable music technology products for musicians, including vibrating metronome wearables (Pulse), in-ear monitors (Wave, Wave Pro), practice companions (Core 2, Spark), and adjustable earplugs (Minuendo). The hardware ecosystem is supported by a free companion Metronome app with 210K+ ratings and integrated practice-tracking functionality.
Is Soundbrenner a public or private company?
Soundbrenner is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soundbrenner founded?
Soundbrenner was founded in 2014. It employs 11 to 50 people.
Where is Soundbrenner based?
Soundbrenner is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
How does Soundbrenner make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are the Metronome App, accessories and Consumables and gift Cards.
Who are Soundbrenner's main competitors?
Direct peers on record are Shure, Westone Audio, Ultimate Ears, 64 Audio and Etymotic Research. Broad incumbents are Sennheiser, BOSS and IK Multimedia. Roli is listed as an emerging player. Native Instruments is listed as an others.
Does Soundbrenner have an API?
No public API is recorded for Soundbrenner.
What industry is Soundbrenner in?
Soundbrenner's product category is Consumer Music Technology. Its primary akta.pro industry code is CRACAIAD, Hearables (True Wireless Earbuds & Smart Headphones), with a secondary code of CRACANAC, Wired Headphones & Earphones. Its NAICS code is 33431 and its SIC code is 3651.