Amplify Surgical Inc.
Amplify Surgical Inc. is a privately held medical device company that develops dualPortal biportal endoscopic systems and dualX dual-expanding titanium interbody implants for minimally invasive lumbar spine fusion, selling directly to hospitals and spine surgeons in the United States.
- Company typePrivate
- Founded2017
- HeadquartersFoothill Ranch, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Amplify Surgical Inc. does
Amplify Surgical Inc., founded in 2017 in Mission Viejo, California and headquartered in Foothill Ranch, California, is a privately held medical device company that develops and commercializes implants and instruments for minimally invasive lumbar spine surgery. The company's product platform centers on the dualPortal two-portal (biportal) endoscopic system and the dualX family of dual-expanding titanium interbody cages (dualX, dualXSlim, dualX LLIF), which collectively enable procedures such as T/PLIF, TLIF, and LLIF with reduced insertion trauma, higher achievable lordotic angles (up to 18° via trueLordosis technology), and—per the company's claims—hospital stays under 12 hours versus 3–5 days for traditional TLIF. The dualLIF procedural solution combines dualPortal endoscopy with dualX implants and has demonstrated interoperability with third-party robotic and navigation platforms including Stryker Q Guidance, Medtronic Mazor, and VB Spine ES2.
The company sells primarily through a direct enterprise field-sales motion targeting hospitals, ambulatory surgical centers, and the orthopedic and neurosurgical spine surgeons who use its products, supported by an event-driven training ecosystem anchored by an annual Endoscopic Spine Symposium at UC Irvine and a multi-city cadaveric workshop tour. Revenue is generated via hardware sales of implants and instrumentation under quote-based, multi-year hospital contracts; pricing is not publicly disclosed. Amplify Surgical holds 17+ U.S. patents protecting the dualX dual-expanding mechanism, instrumentation, and surgical techniques, and operates under FDA 510(k) clearance (originally secured 2018) and ISO 13485 certification. Its geographic footprint is concentrated in the United States, with measured presence in South Korea and China.
The company's commercial momentum is evidenced by milestones including 1,000+ spinal levels treated by April 2021, 100+ surgeons trained, and recurring "first-in-U.S." clinical cases at flagship accounts such as UCI Health, Emory Healthcare, Banner Del E Webb, Penn Medicine, and New England Baptist Hospital. Ownership appears founder-controlled, with co-founders Andy Choi (CEO) and Dr. Jefrey Roh (CMO) leading a lean team (11–50 employees) that has been built around a single disclosed $7.3M funding round in 2018. The company actively recruits across engineering, marketing, and quality functions, consistent with an early-growth-stage commercial expansion.
Amplify Surgical Inc. firmographics
Firmographics- Name
- Amplify Surgical Inc.
- Legal name
- Amplify Surgical Inc.
- Website
- https://amplifysurgical.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amplify Surgical Inc. is a privately held medical device company that develops dualPortal biportal endoscopic systems and dualX dual-expanding titanium interbody implants for minimally invasive lumbar spine fusion, selling directly to hospitals and spine surgeons in the United States.
- Ownership category
- akta.pro rank
Amplify Surgical Inc. industry classification
Industry- Product category
- Spinal Implant Devices
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Spine Implants & Motion Preservation (Fusion/Disc/Interspinous) (HLAHAEAC)
- akta.pro secondary industries
- Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine) (HLAHAEAL), Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA), 3D-Printed & Patient-Specific Implants (Custom Ortho/Spine/Cranial) (HLAHAEAJ), Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG), Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)
Keywords
Where Amplify Surgical Inc. is headquartered
LocationHeadquarters
- HQ city
- Foothill Ranch
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Amplify Surgical Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Spinal Implant Sales: Sale of dualX dual-expanding titanium interbody implants for lumbar fusion procedures (T/PLIF, TLIF, LLIF approaches). Revenue generated from一次性 hardware sales of implants and instruments to hospitals and surgical centers.
- Endoscopic Access System Sales: Sale of dualPortal two-portal endoscopic instruments and access systems to spine surgeons and hospitals for minimally invasive procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for hospitals and surgical centers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Amplify Surgical Inc. product offering
Product offeringCore offering
Amplify Surgical designs, manufactures, and markets medical devices for minimally invasive spine surgery. Its core offerings include the dualPortal two-portal endoscopic access system and the dualX family of dual-expanding titanium interbody fusion implants for lumbar spine procedures (T/PLIF, TLIF, LLIF). Products are sold to hospitals, ambulatory surgical centers, and spine surgeons through direct field sales supported by cadaver-based training programs.
Product overview
Amplify Surgical Inc. is a medical device company offering a portfolio of surgical solutions for minimally invasive spine surgery. The core offerings include the dualPortal two-portal endoscopic system (including dualPortal 2.0) for visualization and access, and the dualX family of dual-expanding titanium interbody implants available in three variants: dualX Slim (for T/PLIF with 10-20mm expansion profile), standard dualX (for T/PLIF with 12-21mm expansion), and dualX LLIF (for lateral access with 18mm portal requirement). The dualLIF combined procedure solution integrates dualPortal endoscopy with dualX implants, compatible with robotic navigation systems. The company pioneered the first-to-U.S. market biportal endoscopic approach and continues to advance navigation-integrated surgical solutions.
Differentiator
Problem solved
Functional benefit
Brands
- dualPortal: A novel two-portal endoscopic approach to the spine that allows surgeons to easily learn and perform a wider array of lumbar spine procedures.
- dualX
- dualXSlim
- dualLIF
Products and services
- dualPortal Endoscopic System Two-portal (biportal) endoscopic access system for lumbar spine surgery that decouples the endoscopic camera from surgical instruments, enabling surgeons to perform a wider array of lumbar spine procedures with greater flexibility and visualization than conventional one-portal endoscopy.
- dualPortal 2.0 Updated version of the dualPortal endoscopic system providing a complete procedural solution from O.R. Prep to Final Close with increased surgical efficiency and ease of learning, including patented access and decompression instruments.
- dualX T/PLIF Interbody System Dual-expanding titanium interbody fusion cage for transforaminal and posterior lumbar interbody fusion (T/PLIF) that expands bidirectionally (horizontal and vertical) to provide ALIF-sized final geometry through a small insertion profile.
- dualX Slim Interbody Cage Dual-expanding interbody implant with one of the smallest insertion profiles in the market (10mm expanding to 20mm), offering trueLordosis technology with 8°, 12°, 15°, and 18° lordotic angles for minimally invasive and endoscopic T/PLIF approaches.
- dualX LLIF Solution Expandable interbody cage system for lateral lumbar interbody fusion (LLIF) performed through an 18mm opening, minimizing potential psoas retraction up to 50% while achieving maximum implant geometry; expands from heights 7mm to 17mm and widths 13mm to 22mm.
- dualLIF Combined Procedure Solution Endoscopic transforaminal lumbar interbody fusion procedure that combines dualPortal endoscopic technique with dualX interbody implants into an integrated procedural workflow, now integrable with robotic guidance systems such as Medtronic Mazor.
Quantifiable outcome
- Patients discharged in under 12 hours vs. 3-5 day average hospital stay for traditional TLIF
- +3 more outcomes
Companies that use Amplify Surgical Inc.
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Amplify Surgical Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Amplify Surgical Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Emory HealthcarecoreClinical partnership with Emory Healthcare for surgical procedures and surgeon training. Dr. Daniel Refai and surgical team at Emory completed world's first continuously navigated endoscopic TLIF using Amplify Surgical's dualPortal and dualX platform, demonstrating technology integration capabilities.
- Stryker NavigationcoreTechnology integration partnership using Stryker Navigation's Q Guidance System for real-time navigation during endoscopic spine procedures. Enables continuous navigation from skin incision through screw fixation in dualPortal procedures.
- UCI Health / UC IrvinecoreOngoing partnership with UC Irvine for surgeon training and education. UCI Surgical Science Laboratory hosts Annual Endoscopic Spine Symposium and cadaver workshops. Dr. Don Y. Park serves as Director of Advanced Endoscopic and Outpatient Program at UCI Health.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Amplify Surgical Inc. competitors and assessment
Company assessmentDirect peers
- Globus Medical: Major spine device manufacturer with broad interbody, MIS, and enabling-technology portfolio. Direct competitor in expandable interbody cages and MIS lumbar fusion, and a potential acquirer of biportal endoscopic technology.
- NuVasive (now Globus): Spine device leader with deep MIS TLIF and lateral (XLIF) portfolio. Directly comparable in lumbar interbody fusion and minimally invasive approach, and the historical leader in lateral lumbar access.
- Orthofix: Mid-sized spine and orthopedic device company with MIS lumbar interbody portfolio. Comparable in scale and focus on enabling technologies for minimally invasive spine fusion.
- Alphatec Spine: Pure-play spine device company focused on MIS and lateral approaches. Clark Hutton, Amplify's VP of Operations, previously held a senior role at Alphatec Spine developing the Illico MIS posterior fixation system.
- SeaSpine: Spine-focused medical device company with interbody and fixation portfolio. Similar scale and product overlap in expandable interbody cages and MIS lumbar fusion.
Broad incumbents
- Stryker Spine: Large spine division within Stryker with interbody, fixation, and navigation (Q Guidance) portfolio. Amplify's CEO Andy Choi and CMO Dr. Roh previously held roles at Stryker Spine, and Amplify integrates with Stryker's Q Guidance System.
- Medtronic Spine: Largest spine device player globally, with Mazor robotic guidance platform and broad interbody portfolio. Amplify has demonstrated dualLIF integration with Medtronic's Mazor system, making Medtronic both a partner and dominant incumbent.
Emerging players
- joimax: Germany-based endoscopic spine surgery specialist with established multi-portal endoscopic systems. Most direct competitor in endoscopic spine access technology, particularly in Europe and Asia.
- Centinel Spine: Spine device company focused on motion preservation and lumbar interbody technologies. Comparable in size and spine-focused scope, with potential overlap in MIS lumbar interbody approaches.
Regional players
- Spineart: Swiss spine device company with cervical and lumbar interbody portfolio. Comparable in product category (interbody fusion) but primarily serves Europe and other ex-U.S. markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplify Surgical Inc. social profiles
Digital presenceAmplify Surgical Inc. compliance and trust
Trust signalCompliance1 record
Amplify Surgical Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify Surgical Inc. leadership team
Management profileNumber of profiles
Profiles4 records
Amplify Surgical Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify Surgical Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify Surgical Inc.
What does Amplify Surgical Inc. do?
Amplify Surgical designs, manufactures, and markets medical devices for minimally invasive spine surgery. Its core offerings include the dualPortal two-portal endoscopic access system and the dualX family of dual-expanding titanium interbody fusion implants for lumbar spine procedures (T/PLIF, TLIF, LLIF). Products are sold to hospitals, ambulatory surgical centers, and spine surgeons through direct field sales supported by cadaver-based training programs.
Is Amplify Surgical Inc. a public or private company?
Amplify Surgical Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplify Surgical Inc. founded?
Amplify Surgical Inc. was founded in 2017. It employs 11 to 50 people.
Where is Amplify Surgical Inc. based?
Amplify Surgical Inc. is headquartered in Foothill Ranch, United States, in the North America region.
How does Amplify Surgical Inc. make money?
Two revenue lines are on record. Spinal Implant Sales are the primary driver. The others are endoscopic Access System Sales.
Who are Amplify Surgical Inc.'s main competitors?
Direct peers on record are Globus Medical, NuVasive (now Globus), Orthofix, Alphatec Spine and SeaSpine. Broad incumbents are Stryker Spine and Medtronic Spine. Emerging players are joimax and Centinel Spine. Spineart is listed as a regional player.
Does Amplify Surgical Inc. have an API?
No public API is recorded for Amplify Surgical Inc..
What industry is Amplify Surgical Inc. in?
Amplify Surgical Inc.'s product category is Spinal Implant Devices. Its primary akta.pro industry code is HLAHAEAC, Spine Implants & Motion Preservation (Fusion/Disc/Interspinous), with a secondary code of HLAHAEAL, Surgical Navigation, Robotics & Patient-Matched Instrumentation (Ortho/Spine). Its NAICS code is 339113 and its SIC code is 3842.