What Avelo Labs does

Avelo Labs is a Hawaii-based diving technology company founded in 2017 that designs and distributes the Avelo System, an integrated human-centered diving architecture intended to replace decades of equipment-centered scuba design. The system combines the Hydrotank (a water-based buoyancy device replacing conventional tank, BCD, and weight system), the Jetpack (a battery-powered backplate and harness manufactured by Shearwater), Avelo Mode (real-time buoyancy and workload feedback on compatible Shearwater and ScubaPro dive computers), and Avelo Edge/Edge Pro (post-dive performance analytics). CEO and founder Aviad Cahana, a diving instructor and environmental engineer, invented the system to reduce the cognitive and physical task load of conventional diving. Headcount is 1-10 employees and the company is incorporated in Delaware.

Revenue mechanics are channel-led and multi-stream. Avelo does not sell direct to consumers; instead, hardware (Hydrotank and Jetpack) is sold or rented through a global network of certified Avelo Dive Centers, destination resorts, and liveaboards under commercial partnership agreements with rent-to-own and sales options. Training and certification fees are a second stream, covering the Avelo Diver course (minimum four dives), Recreational Avelo Diver conversion (two dives), Instructor pathway, and Technician pathway. Pricing is quote-based via the partnerships team and not publicly disclosed. The company has raised approximately $1.03 million through a 2021 SEC Form D equity offering against a $3.13 million target, with a $100,000 minimum targeted at accredited investors; no institutional venture or private equity investors are disclosed.

The technology is protected by patents granted in the US, EU, UK, EFTA, Australia, and Mexico during 2022-2024, and certified to ISO 91111-2, ISO 24801-2, ISO 24802-2, CE 0036, DOT, and AGA. Strategic ecosystem partners include Shearwater (Core, manufactures the Jetpack and integrates Avelo Mode), ScubaPro (Core, regulators and dive computers), Ocean Reef (Core, full-face masks), DAN (Core, course recognition and professional liability insurance), Whites (Supporting, drysuits), and Fourth Element (Supporting, thermal protection). Go-to-market combines the Avelo Tour across US dive centers with industry events such as DEMA Show and boot Düsseldorf, where Avelo received the 2025 Innovation Award. Operating geographies span North America, Caribbean, Europe, and Asia, with planned expansion into Indonesia, Croatia, Spain, Netherlands, and Italy.

Name

Avelo Labs

Legal name

Avelo Labs Inc.

Website

https://diveavelo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Avelo Labs designs the Avelo System, an integrated human-centered diving architecture replacing conventional tank, BCD, and weight systems with water-based buoyancy control. The company distributes globally through certified Avelo Dive Centers, destination resorts, and liveaboards serving recreational and professional divers.

Ownership category

akta.pro rank

Product category

Scuba Diving Equipment

akta.pro primary industry

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)

akta.pro secondary industries

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving equipment
• Buoyancy control devices
• Diving training certification
• Recreational diving systems
• Dive center equipment

Headquarters

HQ city

Kula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Equipment sales: Avelo Dive Centers operate under a commercial partnership model with equipment programs including rent-to-own and sales options. The Avelo System (Hydrotank and Jetpack) is sold or rented through partner dive centers.
2. Training and certification: Instructor and technician certification pathways, eLearning platform access, and diver certifications generate revenue through training fees.
3. Securities offering: SEC Form D filing indicates an equity offering of approximately $3.13 million total, with $1.03 million sold, targeting accredited investors with minimum $100,000 investment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avelo Labs designs, patents, and distributes the Avelo System, a human-centered diving architecture that replaces the conventional tank, BCD, and weight system with a water-based Hydrotank and a battery-powered Jetpack manufactured by Shearwater. The company monetizes the system through equipment sales and rent-to-own programs via a global partner network of dive centers, destination resorts, and liveaboards, alongside a structured certification curriculum (Avelo Diver, Recreational Avelo Diver, Instructor, and Technician pathways) delivered through certified Avelo Dive Centers.

Product overview

Avelo Labs offers the Avelo System, a unified human-centered diving architecture that integrates the Hydrotank (water-based buoyancy replacement for conventional tank/BCD/weights), Jetpack (battery-powered backplate and harness), Avelo Mode (real-time in-dive feedback on compatible Shearwater and ScubaPro dive computers), and Avelo Edge/Edge Pro (post-dive performance analytics). The system is complemented by training programs (Avelo Diver certification, Recreational Avelo Diver conversion, Instructor and Technician pathways) and is distributed through a global network of Avelo Dive Centers, destination resorts, and liveaboards.

Differentiator

Problem solved

Functional benefit

Brands

• Avelo System: Integrated diving architecture combining Hydrotank, Jetpack, Avelo Mode, and Avelo Edge for human-centered diving.
• Avelo Zone
• Avelo Mode
• Avelo Edge
• Avelo Edge Pro

Products and services

• Avelo System Integrated human-centered scuba diving system consisting of the Hydrotank (water-based buoyancy replacement for conventional tank, BCD, and weight system) and the Jetpack (battery-powered backplate/harness), with integrated Avelo Mode real-time feedback and Avelo Edge post-dive analytics. Sold and rented through certified Avelo Dive Centers to new and certified recreational divers.
• Avelo Diver Course Full scuba certification training program for new divers with no prior certification, delivered through certified Avelo Dive Centers. Includes eLearning on physics, physiology, equipment, safety, and environment plus a minimum of four in-water training dives with competency assessments, leading to Avelo Diver certification.
• Recreational Avelo Diver (RAD) Course Two-dive orientation course for certified open-water divers adding the Avelo System to their existing certification. Includes eLearning (1–2 hours) and in-water training, with digital certification issued on completion.
• Avelo Instructor Certification Professional certification pathway for dive instructors to teach and certify divers using the Avelo System. Covers teaching techniques, student assessment, and safety protocols; aligned with ISO 24802-2 and recognized by DAN.
• Avelo Technician Certification Professional certification pathway for technicians to inspect, maintain, and repair the Hydrotank and Jetpack, including pump and bladder replacement, flow testing, and diagnostics, delivered through Avelo.

Quantifiable outcome

• Water-based buoyancy holds steady across depth changes, eliminating constant adjustment required by conventional systems
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ShearwatercoreTechnology or IntegrationShearwater designed and manufactures the Avelo Jetpack. Shearwater dive computers display Avelo Mode for real-time buoyancy and task-load awareness during the dive. Partnership announced at DEMA Show in Las Vegas for strategic R&D collaboration.
• ScubaProcoreTechnology or IntegrationRegulators and dive computers engineered to integrate with the Avelo System. ScubaPro G2C dive computer displays Avelo Mode.
• Ocean ReefcoreTechnology or IntegrationFull-face masks designed to pair seamlessly with the Avelo System.
• WhitessupportingTechnology or IntegrationWhites FUSION drysuits are flexible, form-fitting, and engineered to move naturally with the Avelo System, extending presence and ease into colder water.
• DAN (Divers Alert Network)coreStrategic or Co-development PartnerThe dive industry's leading education and insurance organization recognizes Avelo for safer, smarter diving. DAN recognizes Avelo courses and Avelo Instructors can add Avelo to their DAN Professional Liability Insurance.
• Fourth ElementsupportingStrategic or Co-development PartnerShares Avelo's commitment to purposeful design and ocean stewardship. Creates award-winning thermal protection and OceanPositive swimwear.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ScubaPro: Premium scuba equipment brand (regulators, BCDs, dive computers) and a current Avelo integration partner. Comparable as a competitor in regulators and dive computers, and as a partner whose strategic posture could shift toward building a proprietary alternative.
• SSI (Scuba Schools International): Major global scuba training and certification agency competing directly with PADI and operating in the same dive-center-driven training model that Avelo relies on for distribution of its certification pathway.
• Suunto: Manufacturer of dive computers and multisport watches used widely by recreational and technical divers. Directly comparable as a dive computer competitor, and a potential integration or competing-platform risk to Avelo Mode.
• Fourth Element: Diving thermal protection and ocean-positive apparel brand, and an Avelo brand-aligned partner. Comparable as a peer in the dive lifestyle/adventure consumer category and as a partner that helps shape end-user brand affinity.
• PADI: The world's largest scuba diving certification organization, training and certifying the majority of recreational divers globally. Directly comparable to Avelo's training and certification business, and a critical stakeholder whose endorsement or competition would materially affect Avelo's path to scale.
• Cressi: Italian scuba, snorkeling, and freediving equipment manufacturer with global retail presence. Comparable as a competitor across regulators, BCDs, and dive computers, particularly relevant given Avelo's planned expansion into Southern Europe (Italy, Spain).
• Shearwater Research: Manufacturer of high-end dive computers and the Avelo Jetpack. Comparable as a peer in dive computing hardware and as a manufacturing partner — the most strategically entangled peer in Avelo's ecosystem.
• Aqua Lung: Foundational scuba equipment manufacturer (regulators, BCDs, tanks) with a long-established installed base. Directly comparable to Avelo as a competing provider of core diving hardware and the most likely incumbent to launch a competing buoyancy architecture.
• Mares: Long-established European scuba equipment manufacturer producing regulators, BCDs, fins, and dive computers. Directly comparable as a traditional full-stack scuba equipment competitor that any switcher from Avelo would likely default to.

Broad incumbents

• Garmin (Descent series): Consumer electronics giant whose Descent line of GPS dive watches competes in the dive computer category with the benefit of massive R&D and distribution scale. Comparable as a broad incumbent that could absorb dive-specific functionality into a general-purpose device.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@diveavelo
• Facebookfacebook.com/diveavelo
• LinkedInlinkedin.com/company/diveavelo
• Instagraminstagram.com/diveavelo

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avelo Labs