VARTA
- Company typePublic
- Founded1887
- HeadquartersEllwangen, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
VARTA firmographics
Firmographics- Name
- VARTA
- Legal name
- VARTA AG
- Website
- https://varta-ag.com
- Company type
- Public
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
VARTA industry classification
Industry- Product category
- Battery Manufacturing
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- akta.pro primary industry
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)
- akta.pro secondary industries
- Battery Pack Manufacturing & Module Assembly (EUAFABAI), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
Keywords
Where VARTA is headquartered
LocationHeadquarters
- HQ city
- Ellwangen
- HQ country
- Germany
- HQ region
- Europe
Offices14 records
Markets served
VARTA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Microbattery Sales (CoinPower, Hearing Aid Batteries): Sales of specialized microbatteries including rechargeable CoinPower lithium-ion button cells for hearables/wearables, primary hearing aid batteries, and custom battery packs for medical, IoT, and industrial applications.
- Consumer Battery Sales: Mass-market sales of household batteries, rechargeable batteries, power banks, flashlights, and accessories through retail channels and e-commerce. Products include alkaline batteries, lithium batteries, and specialty batteries.
- Energy Storage Systems: Sales of residential and commercial energy storage systems including VARTA.hybrid.wall, VARTA.wall, VARTA pulse neo, VARTA element backup, and VARTA flex storage. Includes optional VARTA.iq Pro subscription for advanced energy management features.
- Custom Battery Pack Solutions: Development and manufacturing of custom lithium-ion battery packs for medical devices, robotics, connectivity, and telecommunications applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VARTA Power Station VP500 portable battery - 537 Wh, LiFePO4, 700W output |
| One time/ perpetual license | Pay-as-you-go | VARTA Outdoor Lantern L10 - 170 lumens, up to 70 hours runtime |
| One time/ perpetual license | Pay-as-you-go | VARTA Outdoor Lantern L20R - 420 lumens, USB-C rechargeable |
| One time/ perpetual license | Pay-as-you-go | VARTA.hybrid.wall system - 10 kW inverter with modular battery storage 4.5-20 kWh |
| Subscription | Monthly | VARTA.iq Pro energy management subscription |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
VARTA product offering
Product offeringCore offering
VARTA AG manufactures and sells a broad portfolio of battery products, including rechargeable microbatteries (CoinPower button cells for hearables and wearables), zinc-air hearing aid batteries, alkaline consumer household batteries, and residential and commercial energy storage systems. The company combines German-engineered battery technology with global manufacturing and serves both OEM customers and end consumers across more than 75 countries.
Product overview
VARTA AG operates as a diversified battery technology company organized into two main business segments: Lithium-Ion Solutions & Microbatteries (comprising Microbatteries, CoinPower lithium-ion button cells, Large Lithium-Ion Cells, and Power Pack Solutions) and Household Batteries (encompassing Consumer Batteries and Energy Storage). The Consumer Batteries division offers household batteries, rechargeable batteries (akkus), special batteries, hearing aid batteries, flashlights, chargers, power banks, and mobile power solutions (including the VP500 power station and VS200 solar panel). The Energy Storage division, operated through VARTA Storage GmbH, provides residential and commercial energy storage systems centered on the VARTA.hybrid.wall all-in-one system (combining VARTA.hybrid inverter and VARTA.wall modular battery storage with VARTA.iq AI-powered energy management), along with the VARTA.backupswitch for backup power and VARTA.flex storage E for commercial applications. VARTA Microbatteries supplies CoinPower lithium-ion button cells for wireless earbuds and wearables, along with custom battery solutions for industrial customers.
Differentiator
Problem solved
Functional benefit
Brands
- CoinPower: Lithium-ion coin cell battery brand used in wearables and consumer electronics including AirPods
- VARTA.hybrid.wall
- VARTA.wall
- VARTA.iq
- VARTA.home
- VARTA pulse neo
- VARTA element backup
- VARTA flex storage E
Products and services
- CoinPower
- Hearing Aid Batteries
- Consumer Batteries (VARTA Longlife, VARTA High Energy, VARTA Max Tech, VARTA Recharge Accu)
- Residential and Commercial Energy Storage Systems
- Custom Lithium-Ion Battery Packs and Industrial Solutions
Quantifiable outcome
- Up to 30% higher energy density in CoinPower lithium-ion cells compared to standard designs
- +3 more outcomes
Companies that use VARTA
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
VARTA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
VARTA partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ClarioscoreGlobal leader in low-voltage battery technology and owner of VARTA brand for automotive and select industrial batteries. VARTA AG and Clarios maintain separate brand arrangements.
- Hella Gutmann SolutionsminorCollaboration agreement to develop battery diagnostic services for European workshops. Combines VARTA's 130 years of battery expertise with Hella Gutmann's professional diagnostic solutions.
- go-eminorCharging infrastructure manufacturer partnering with VARTA Storage for EmPower Tour 2026 events. Part of VARTA ecosystem for PV and sector coupling solutions.
- SolitekminorModule manufacturer partnering with VARTA Storage for EmPower Tour 2026. Part of VARTA ecosystem for PV installation solutions.
- E.ONminorEnergy provider supporting VARTA Storage EmPower Tour 2026 as event partner.
- EWEminorEnergy provider supporting VARTA Storage EmPower Tour 2026 as event partner.
- Bundesverband SolarwirtschaftminorGerman Solar Industry Association supporting VARTA Storage EmPower Tour 2026 as guest speaker at expert panel.
- LoxoneminorHome automation provider partnering with VARTA Storage for energy storage and home automation integration solutions.
- Various Research Institutions and UniversitiesminorVARTA collaborates closely with research institutes, government institutions, and universities for battery technology development and innovation.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
VARTA competitors and assessment
Company assessmentDirect peers
- Murata Manufacturing: Leading Japanese manufacturer of small-format lithium-ion and ceramic-based batteries, including coin cells and microbatteries comparable to VARTA's CoinPower line for hearables, wearables, and IoT devices.
- Renata Batteries (Swatch Group): Swiss manufacturer of button cells, hearing aid batteries, and specialty coin cells. Renata is one of VARTA's closest direct competitors in the premium hearing aid battery segment manufactured in Europe.
- Energizer Holdings: Direct competitor in consumer batteries (alkaline, rechargeable, hearing aid, specialty) with comparable global retail distribution across supermarkets, electronics stores, and DIY outlets.
- Duracell: Direct competitor in consumer household batteries, rechargeable batteries, and specialty cells. Duracell is VARTA's most comparable mass-market battery brand globally, with overlapping retail channels and product categories.
Regional players
- E3/DC: German residential energy storage and home energy management company (part of Hager Group). Competes regionally with VARTA Storage in the German premium BESS market with comparable inverter and battery integration.
Broad incumbents
- Samsung SDI: Major Korean battery manufacturer producing lithium-ion cells for consumer electronics, automotive, and energy storage systems. Overlaps with VARTA's microbattery and BESS product lines as a broad incumbent.
- Panasonic Energy: Global diversified battery manufacturer spanning consumer batteries, automotive lithium-ion, and energy storage. Competes with VARTA broadly across microbatteries and energy storage though as part of a much larger portfolio.
- BYD: Chinese battery and electric vehicle manufacturer with growing residential and commercial energy storage offerings (Battery-Box). Competes with VARTA Storage on residential BESS in Europe.
- LG Energy Solution: Global lithium-ion battery manufacturer serving consumer electronics, automotive, and energy storage markets. Comparable to VARTA's microbattery and large-cell operations as a broad incumbent.
Emerging players
- Sonnen (Shell-owned): German residential and commercial energy storage specialist owned by Shell, with strong focus on European markets. Directly competes with VARTA Storage's hybrid.wall and VARTA.wall product lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
VARTA social profiles
Digital presenceVARTA compliance and trust
Trust signalCompliance8 records
VARTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
VARTA leadership team
Management profileNumber of profiles
VARTA subsidiaries and ownership
Company hierarchySubsidiaries6 records
VARTA funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VARTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VARTA
What does VARTA do?
VARTA AG manufactures and sells a broad portfolio of battery products, including rechargeable microbatteries (CoinPower button cells for hearables and wearables), zinc-air hearing aid batteries, alkaline consumer household batteries, and residential and commercial energy storage systems. The company combines German-engineered battery technology with global manufacturing and serves both OEM customers and end consumers across more than 75 countries.
Is VARTA a public or private company?
VARTA is a public company. It is classified as public and is currently operating.
When was VARTA founded?
VARTA was founded in 1887. It employs 1,001 to 5,000 people.
Where is VARTA based?
VARTA is headquartered in Ellwangen, Germany, in the Europe region.
How does VARTA make money?
Four revenue lines are on record. Microbattery Sales (CoinPower, Hearing Aid Batteries) is the primary driver. The others are consumer Battery Sales, energy Storage Systems and custom Battery Pack Solutions.
Who are VARTA's main competitors?
Direct peers on record are Murata Manufacturing, Renata Batteries (Swatch Group), Energizer Holdings and Duracell. E3/DC is listed as a regional player. Broad incumbents are Samsung SDI, Panasonic Energy, BYD and LG Energy Solution. Sonnen (Shell-owned) is listed as an emerging player.
Does VARTA have an API?
No public API is recorded for VARTA.
What industry is VARTA in?
VARTA's product category is Battery Manufacturing. Its primary akta.pro industry code is CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs), with a secondary code of EUAFABAI, Battery Pack Manufacturing & Module Assembly. Its NAICS code is 33591.