Iconic Moments

What Iconic Moments does

Iconic Moments (legal entity: Pass It Down, Inc.) is a private digital art platform founded in 2015 and headquartered in Chattanooga, Tennessee, that operates as an NFT marketplace and curatorial service connecting cultural institutions and contemporary artists with collectors. The platform is built on Ethereum using the ERC-721 standard and pairs digital NFT collectibles with museum-quality physical prints that are linked through NFC chip authentication and burn-to-claim redemption mechanics. Core products include the Iconic Moments web3 marketplace, the Studio Sessions program (institutional archival collections such as the Norman Rockwell Collection), recurring Art Basel poster and print collaborations across Basel, Hong Kong, Miami Beach, and Paris, themed artist drops (Monster Soup, Ephemeral Embers), and an Art Pass NFT membership that provides priority mint access.

The company generates revenue through primary NFT sales, 10% secondary-market royalties routed through smart contracts on OpenSea (its designated approved secondary marketplace), physical print fulfillment, and licensing partnerships with cultural institutions and artists. End customers include cultural collectors purchasing limited-edition drops priced from $150 to $3,500, while B2B counterparties consist of museums, artist estates, and fairs (Norman Rockwell Museum, Pollock-Krasner House, White House Historical Association, Museum of Art + Light, Art Basel, Universal Hip-Hop Museum) that share in proceeds. Distribution combines a self-serve web3 marketplace with MetaMask wallet integration, OpenSea for secondary trading, and physical retail presence at Art Basel events, supported by community-led go-to-market through Discord, Twitter/X, Instagram, and email newsletters.

Iconic has raised approximately $2 million in disclosed venture funding (Cultivation Capital and Stout Street Capital, April 2023; Boot64 Ventures, October 2024), was awarded the 2022 United Nations World Summit Award for Innovation in Culture & Tourism, and recently extended into AI-driven digital interactives through a 2026 partnership with the White House Historical Association. Its strategic positioning centers on bridging traditional cultural institutions with web3 distribution, leveraging exclusive archival licenses and physical-print integration as primary differentiators against generic NFT marketplaces.

Name

Iconic Moments

Legal name

Pass It Down, Inc.

Website

https://iconicmoments.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Iconic Moments is a private NFT marketplace and curatorial platform that pairs blockchain-based digital collectibles with museum-quality physical prints, serving cultural collectors and partnering with museums, artist estates, and Art Basel to distribute limited-edition releases globally.

Ownership category

akta.pro rank

Product category

NFT Marketplace / Digital Art Collectibles

NAICS

Art Dealers (45992)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Art & 1/1 Digital Art NFT Marketplaces (FSADANAB)

akta.pro secondary industries

NFT Authentication, Provenance & Anti-Fraud (verification, provenance graphs, wash-trade detection) (FSAPAFAH), Online Collectibles Marketplaces & Auction Retail (CRALAGAO), Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE)

Keywords

• NFT marketplace
• Digital art collectibles
• Cultural institution partnerships
• Physical print authentication
• Web3 art platform

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Primary NFT Sales: Iconic sells NFTs directly through its marketplace for primary sales. NFTs are sold at fixed prices or through mint events, with prices ranging from hundreds to thousands of dollars depending on the artist and edition size.
2. Secondary Market Royalties: Iconic earns a 10% resale royalty on all secondary sales of NFTs initially purchased on their marketplace, automatically paid through smart contracts.
3. Physical Print Sales: Collectors can claim physical prints from their NFT purchases. For example, Monster Soup prints are 20x24 inch museum-quality Hahnemühle German etching paper prints, hand-signed by the artist.
4. Licensing Partnerships: Iconic partners with major cultural institutions (Norman Rockwell Museum, Art Basel, etc.) to produce and sell limited-edition art releases, sharing proceeds with partner institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Iconic Moments operates a curated Web3 NFT marketplace that partners with museums, cultural institutions, and digital artists to produce limited-edition NFT collections paired with museum-quality physical prints. Each digital collectible is authenticated through embedded NFC chips in the corresponding physical print, enabling verifiable provenance and digital certificate of authenticity claims. The platform supports primary sales via its own marketplace and secondary sales through OpenSea, with a 10% royalty on resales.

Product overview

Iconic Moments is a digital art platform that operates as a unified NFT marketplace and curatorial service. The platform combines blockchain-based digital collectibles with limited-edition physical prints, enabling cultural collectors to access works from renowned artists and institutions. The core offering includes the Iconic Moments NFT Marketplace (for viewing, buying, and trading NFTs), the Studio Sessions program (producing limited print and NFT editions of archival works from cultural institutions like Norman Rockwell Museum), and the Art Basel poster series (exclusive artist collaborations). Additional products include themed collections like Monster Soup and Ephemeral Embers, an Art Pass membership providing priority mint access, and digital exhibitions. The platform integrates physical prints with NFT technology through NFC chip verification and burn-to-claim mechanics, and partners with cultural institutions including Norman Rockwell Museum, Museum of Art + Light, Jackson Pollock Studio, White House Historical Association, and Universal Hip-Hop Museum.

Differentiator

Problem solved

Functional benefit

Brands

• Art Pass: Iconic Art Pass - a token that provides holders guaranteed access to mint new NFT collections and exclusive releases.

Products and services

• Iconic Moments NFT Marketplace Web3 digital platform for viewing, exploring, and buying NFTs with crypto wallet integration and smart contract functionality. Hosts primary sales on behalf of Iconic and its cultural institution partners, and serves as the gateway to physical print redemption.
• Studio Sessions: The Norman Rockwell Collection Limited print and matching digital (NFT) editions celebrating Norman Rockwell's creative process. Produced in partnership with Norman Rockwell Museum and Norman Rockwell Family. Includes archival process works with certificates of authenticity.
• 'Monster Soup' Collection by Des Lucréce NFT collection by Des Lucréce featuring 100 unique varieties of soup cans in four signature colors. Includes Specialty, Rare, and Ultra-Rare variants. Collectors can burn NFTs to claim limited-edition 20x24 inch museum-quality physical prints hand-signed by the artist.
• Art Basel Miami Beach Poster Series Collaboration with Art Basel featuring exclusive poster releases by notable artists. Includes Limited Edition prints (hand-signed, numbered, with NFC chips) and Collector's Edition posters with NFC chip technology for digital certificate of authenticity claims.
• 'Ephemeral Embers' by Bryan Brinkman Limited collection of 100 digital editions and 100 unique hand-signed prints combining Norman Rockwell Museum archival works with Bryan Brinkman's contemporary animation. A Norman Rockwell original ink sketch is incorporated into the new contemporary work through special arrangement with the Rockwell family.
• Iconic Art Pass Membership NFT providing guaranteed priority access to Iconic Moments mint windows and exclusive collection releases. Art Pass holders receive direct-to-contract (DTC) access during mint events.
• De Coded Digital Exhibition Digital art exhibition in partnership with the Museum of Art + Light featuring curated digital works. Part of the MoA+L collection showcasing contemporary digital artists.
• Beyond The Edge (Jackson Pollock) Digital collection in partnership with The Jackson Pollock Studio featuring Pollock-Krasner House artifacts and artwork. Proceeds benefit the Pollock-Krasner House and Study Center.
• Shepard Fairey Collaboration Limited release collaboration with street artist and graphic designer Shepard Fairey, creator of the iconic Obama 'Hope' poster. Part of Iconic's artist partnership program.
• AI-Driven Digital Interactives for 'So You Want to See the President!' AI-driven digital interactives that animate historical figures depicted in Norman Rockwell's 1943 painting 'So You Want to See the President!' combining historical research with interactive digital presentation for The People's House museum exhibit.

Quantifiable outcome

• $7.25 million painting acquisition enabled through partnership with White House Historical Association

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• White House Historical AssociationcoreStrategic or Co-development Partner · 25 June 2026Iconic partnered with the White House Historical Association to create AI-driven digital interactives that animate characters from Norman Rockwell's 1943 painting 'So You Want to See the President!' The painting was acquired for $7.25 million and will be on public display at The People's House museum until June 2027.
• Norman Rockwell MuseumcoreStrategic or Co-development PartnerLong-term partnership to produce Studio Sessions: The Norman Rockwell Collection, bringing never-before editioned works to the public and blockchain. The collection includes process works from Rockwell's archives (50,000+ archival negatives). Proceeds benefit the Museum's mission.
• Norman Rockwell Family AgencycoreStrategic or Co-development PartnerPartnership with the Rockwell Family for licensing and authentication of Norman Rockwell artworks, enabling limited-edition digital and physical releases.
• Pollock-Krasner House and Study CentercoreStrategic or Co-development PartnerPartnership for 'Beyond The Edge' collection featuring Jackson Pollock's studio artifacts and Lee Krasner's legacy. Proceeds support the House's preservation and educational mission.
• Universal Hip-Hop MuseumcoreStrategic or Co-development PartnerPartnership for NFT campaigns celebrating hip hop culture, including the CYDI NFT collection. The collaboration aims to bring hip hop's artistic influence into the digital collectibles space.
• Art BaselcoreStrategic or Co-development PartnerMulti-year collaboration for exclusive poster and print releases at Art Basel events worldwide including Miami Beach, Hong Kong, Paris, and Basel. Iconic collaborates with renowned generative artists to create limited-edition prints.
• World Central KitchenminorGTM or Marketing PartnerA portion of Monster Soup NFT proceeds are donated to World Central Kitchen, a nonprofit providing meals in the wake of natural disasters.
• Tyler HobbscoreStrategic or Co-development PartnerArtist collaboration for Art Basel Miami Beach 2024 '64 Bits of Sunlight' poster series. 400 unique generative prints created using custom algorithms.
• Des LucrécecoreStrategic or Co-development PartnerArtist partnership for 'Monster Soup' collection featuring 100 varieties of soup cans with monster theme. First physical print collection from this artist, combining NFTs with museum-quality physical prints.
• Bryan BrinkmancoreStrategic or Co-development PartnerArtist collaboration for 'Ephemeral Embers' collection, reimagining Norman Rockwell's artistic legacy through contemporary animation. Limited to 100 digital editions and 100 unique prints.
• IMG (Rockwell Family's Licensing Representative)coreChannel Partner/ Reseller/ DistributorIMG serves as the Rockwell Family's global licensing representative and is involved in Studio Sessions collaboration, managing the commercial relationship between Iconic and the Rockwell Family.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Art Blocks: Generative art NFT marketplace with a curatorial approach and artist partnerships. Comparable to Iconic as both sell curated digital art NFTs via primary drops with royalty mechanics, though Art Blocks is broader and not institution-focused.
• MakersPlace: Curated NFT art marketplace emphasizing premium digital art with authentication and provenance features. Comparable to Iconic in target audience (collectors seeking authenticated digital art) and curatorial brand-led positioning.
• KnownOrigin: NFT marketplace focused on digital art from independent artists, acquired by eBay. Comparable to Iconic as a curated NFT art marketplace with primary sales and secondary royalties.
• LiveArt: NFT marketplace for art and collectibles with curation and provenance tooling. Comparable to Iconic in offering curated drops, authentication features, and collector-focused marketplace tools.

Emerging players

• Masterworks: Platform for fractional ownership of physical fine art, similar to Iconic in bridging traditional art institutions with digital distribution. Overlaps in cultural collector audience but focuses on equity-like shares rather than NFTs.
• fxhash: Open generative art platform on Tezos with a community of artists creating algorithmic works. Comparable to Iconic in serving generative/digital art collectors, though community-led rather than institution-led.
• Rally: Platform for fractional ownership of collectible assets (cars, trading cards, memorabilia). Comparable to Iconic at the intersection of cultural collectibles and blockchain-based ownership, with similar target collector profile.

Broad incumbents

• Christie's 3.0: Auction house's dedicated on-chain platform for NFT sales of digital and physical art. Comparable to Iconic in serving cultural collectors and partnering with institutions, but operates as part of a much broader auction business.
• Sotheby's Metaverse: Auction house's NFT and digital art vertical, offering curated drops and secondary trades. Comparable in addressing cultural collectors and high-end digital art, with significantly deeper brand and capital resources.

Regional players

• Tezos NFT Marketplaces (Objkt, Rarible on Tezos): NFT marketplaces on a lower-fee, more energy-efficient chain popular with generative and fine art NFT communities. Comparable to Iconic in serving art-collector NFT demand, with overlapping artist rosters (e.g., Tyler Hobbs has worked across chains).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/iconic__culture
• Facebookfacebook.com/IconicNFTs
• Instagraminstagram.com/iconicmoments_nft
• LinkedInlinkedin.com/company/iconic-moments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconic Moments