Storyhunter
Storyhunter, founded in 2012 in Brooklyn, operates a two-sided video production marketplace connecting global brands with 50,000+ vetted creators across 192+ countries, supplemented by the Glimmer Select production studio and a Creator Management Platform for enterprise buyers.
- Company typePrivate
- Founded2012
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Storyhunter does
Storyhunter, founded in 2012 and headquartered in Brooklyn, is a private two-sided video production marketplace and freelancer management platform that has repositioned its go-to-market under the Glimmer.io brand. Per the source data, the platform connects brands with a network of more than 50,000 vetted professional content creators spanning 192+ countries, and bundles that marketplace with two higher-margin product layers: a Creator Management Platform (CMP) that lets enterprise buyers build and operate their own creator networks, and Glimmer Select, a full-service production studio that delivers campaigns end-to-end via local production teams.
The underlying technology is a cloud-based creative collaboration platform that handles creator discovery, matching, project management, and production fulfillment; proprietary elements include the scaled creator network, the CMP workflow layer, and the integrated production studio. The company operates a dual GTM motion — enterprise field sales anchored on named accounts such as Meta, Starbucks, Hearst, Bloomberg Industry Group, and Zapier, alongside a self-serve onboarding flow targeting SMBs — and combines a recurring/platform-fee revenue stream with professional services revenue from managed production work. Pricing is quote-based and not publicly disclosed, and the company serves three primary segments: enterprise brands, SMBs, and the supply-side creator/freelancer base.
The broader vertical video production agencies market is projected to grow from $3.2B in 2024 to $14.7B by 2033 at a 17.6% CAGR, which frames the company's positioning as a software-and-services layer on top of a structurally expanding market. However, the input data contains essentially no first-party financial disclosure for Storyhunter specifically — revenue, ARR, GMV, recent funding, and leadership beyond a single product lead (Jenny Ma) are absent — so any quantitative assessment should be treated as low confidence.
Storyhunter firmographics
Firmographics- Name
- Storyhunter
- Website
- https://storyhunter.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- Storyhunter, founded in 2012 in Brooklyn, operates a two-sided video production marketplace connecting global brands with 50,000+ vetted creators across 192+ countries, supplemented by the Glimmer Select production studio and a Creator Management Platform for enterprise buyers.
- Ownership category
- akta.pro rank
Storyhunter industry classification
Industry- Product category
- Creative Content Production Platform
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (51321), Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI), Content Operations & Workflow Management (BPAFAIAI), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where Storyhunter is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Storyhunter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Creator Platform Services: Platform fees for connecting brands with content creators; revenue from facilitating creative collaboration projects
- Production Services: Full-service production studio providing wide range of content creation services for campaigns
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Storyhunter product offering
Product offeringCore offering
Storyhunter operates a video production marketplace and freelancer management platform that connects brands with a global network of over 50,000 professional content creators across 192+ countries. The platform offers a Creator Management Platform (CMP) for managing creator networks, Glimmer Select full-service production studio, and self-serve tools for discovering and hiring freelance videographers, directors, cinematographers, and producers.
Product overview
Based on the source data provided, the webpage content pertains to Glimmer.io, not Storyhunter. The news article references Storyhunter as a participant in the vertical video production agencies market, which is projected to grow from USD 3.2 billion in 2024 to USD 14.7 billion by 2033 at a CAGR of 17.6%. No specific product or service details for Storyhunter are available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Management Platform (CMP) Cloud-based software platform that enables brands to build, manage, and scale their networks of freelance content creators globally, providing tools for creator discovery, project coordination, and creative collaboration.
- Glimmer Select Full-service production studio offering vetted production and marketing experts with local production teams in 192+ countries, capable of producing one-off spots to large campaigns for enterprise brands.
- Enterprise Solutions Custom content production services and dedicated enterprise solutions for large global brands requiring scalable, always-on creative operations and cross-market production support.
Quantifiable outcome
- Trusted by leading global brands including Meta, Starbucks, Hearst, Bloomberg
Companies that use Storyhunter
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Storyhunter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Storyhunter partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Storyhunter competitors and assessment
Company assessmentBroad incumbents
- Fiverr: Global freelance services marketplace with deep penetration in video production and creative services. Competes for the same brand budgets and freelance creator supply as Glimmer, but at significantly larger scale and across many more categories.
- Upwork: Largest horizontal freelance talent marketplace, including a meaningful share of video producers, editors, and creative professionals. Overlaps with Glimmer on the enterprise and SMB brand-customer base for video and creative production work.
- Snap (Snap Inc.): Operates a major creator and AR/Studio ecosystem, including marketplaces that connect brands with creators and production partners. A broad incumbent shaping the demand for short-form and vertical video that Glimmer's marketplace fulfills.
- Behance: Adobe-owned creative professional network where brands discover and hire video, motion, and design talent. Comparable as a discovery and hiring channel for the same freelance creator supply Glimmer aggregates.
Direct peers
- Tongal: Specialist marketplace connecting brands with a curated network of freelance filmmakers and video creators for campaigns. Closest direct competitor in the video creator marketplace niche, with a similar crowdsourced production model.
- 90 Seconds: Cloud video production platform offering brands end-to-end video creation via a global network of vetted creators. Directly comparable as a SaaS-plus-creator-network model targeting enterprise brand video content needs.
- Genero: Creative marketplace and production platform that connects brands with a global community of directors, creators, and producers for video and branded content. Direct overlap in use case, customer segment, and freelance creator network model.
- ProductionHUB: Online directory and marketplace for hiring film, video, and production crew. Comparable as a production-crew matching platform serving brands and agencies sourcing vetted freelance production talent.
Emerging players
- Jellysmack: Creator economy company that helps video creators distribute and monetize content across platforms. Adjacent in serving the professional creator segment, though more focused on content optimization than brand-creator matching.
- WowMakers: Specialist explainer and brand video production agency combining in-house teams with a curated freelance creator bench. Comparable in offering full-service video production backed by vetted creator talent for brand clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Storyhunter social profiles
Digital presenceStoryhunter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storyhunter leadership team
Management profileNumber of profiles
Profiles1 record
Storyhunter funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storyhunter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storyhunter
What does Storyhunter do?
Storyhunter operates a video production marketplace and freelancer management platform that connects brands with a global network of over 50,000 professional content creators across 192+ countries. The platform offers a Creator Management Platform (CMP) for managing creator networks, Glimmer Select full-service production studio, and self-serve tools for discovering and hiring freelance videographers, directors, cinematographers, and producers.
When was Storyhunter founded?
Storyhunter was founded in 2012. It employs 11 to 50 people.
Where is Storyhunter based?
Storyhunter is headquartered in Brooklyn, United States, in the North America region.
How does Storyhunter make money?
Two revenue lines are on record. Creator Platform Services are the primary driver. The others are production Services.
Who are Storyhunter's main competitors?
Broad incumbents on record are Fiverr, Upwork, Snap (Snap Inc.) and Behance. Direct peers are Tongal, 90 Seconds, Genero and ProductionHUB. Emerging players are Jellysmack and WowMakers.
Does Storyhunter have an API?
No public API is recorded for Storyhunter.
What industry is Storyhunter in?
Storyhunter's product category is Creative Content Production Platform. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HSACAHAI, Creative Talent Booking (Photographers, Videographers, Content Creators). Its NAICS code is 51219 and its SIC code is 7812.