UpGrad
upGrad is an India-based integrated online higher education and upskilling platform offering degree, certificate, and bootcamp programs in AI, data science, MBA, and management through partnerships with global universities, serving individual learners, enterprises (800+ clients), and study-abroad aspirants across 70+ countries.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What UpGrad does
upGrad is an India-based integrated online higher education and professional upskilling platform founded in 2015 and headquartered in Mumbai. The company delivers degree programs, executive certificates, bootcamps, and doctoral degrees across AI/ML, data science, MBA, management, marketing, and education disciplines through co-branded partnerships with marquee universities including IIT Kharagpur, IIIT Bangalore, IIM Kozhikode, Liverpool John Moores, Golden Gate, Touro, Northeastern, and O.P. Jindal Global University, supplemented by 23 offline learning centers across 20 Indian cities (expanding to 50) and a study-abroad pathway business routing learners to international campuses in the USA, Germany, UK, Ireland, and other countries. Its revenue model combines B2C tuition (INR 4.5–5.65 lakh for online program components, USD 22,000–29,350 for on-campus tuition), B2B enterprise training through upGrad Enterprise serving 800+ corporate clients, and an early-talent marketplace revenue stream via the 90%-owned Internshala platform (34M registered learners, 450K employers). Pricing is per-program and multi-year, with EMI options available through Indian banks and merit-based scholarships up to 50%.
The platform's technology layer is anchored by upGrad being the first Indian edtech to integrate OpenAI's full technology stack (ChatGPT, Codex, Atlas) across curriculum, supplemented by AI-powered personalization, AI-led talent matching, Microsoft co-branded GenAI certificates with GPT-4.0 credit access, and a 360-degree career support system including mentorship and job placement. Operationally, upGrad serves learners from 70+ countries, reports FY26 expected revenue of approximately Rs 1,972 crore (~$237M) with PAT of Rs 38+ crore in the first 11 months (a turnaround from a Rs 273.7 crore loss in FY25), and has raised over $650 million in total funding. The May 2026 round valued the company at ~$1.73 billion, below its 2022 peak of $2.25 billion, and the company is preparing for a 2027 IPO with projected FY27–FY29 revenue growth of 30%/64%/59%.
UpGrad firmographics
Firmographics- Name
- UpGrad
- Legal name
- upGrad Education Private Limited
- Website
- https://upgrad.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- upGrad is an India-based integrated online higher education and upskilling platform offering degree, certificate, and bootcamp programs in AI, data science, MBA, and management through partnerships with global universities, serving individual learners, enterprises (800+ clients), and study-abroad aspirants across 70+ countries.
- Ownership category
- akta.pro rank
UpGrad industry classification
Industry- Product category
- Online Higher Education
- NAICS
- Educational Services (611), Professional and Management Development Training (611430), Educational Support Services (611710), Computer Training (61142), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
- akta.pro secondary industries
- Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Intensive Bootcamps & Accelerated ASE Programs (EDAAABAH), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where UpGrad is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
UpGrad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Online Higher Education & Professional Programs: Revenue from online degree programs, executive education, and professional certification courses offered in partnership with universities. Programs range from Executive PG Diplomas to full Master's degrees and Doctorates. Pricing is subscription/fee-based per program with varying durations.
- upGrad Enterprise (Corporate Training): B2B enterprise training solutions serving 800+ companies worldwide, providing AI-powered corporate skilling and workforce development programs.
- Study Abroad Pathway Programs: Revenue from international education pathway programs combining online pre-requisite coursework with on-campus degree completion at partner universities in USA, Germany, and other countries.
- Offline Learning Centers: In-person classroom programs in data science, digital marketing, and full-stack development offered at physical centers across India, with merit-based scholarships up to 50%.
- Internshala Platform Revenue: Early-talent marketplace generating revenue from internship postings and employer hiring solutions. upGrad acquired 90% stake and targets scaling revenue from Rs 45 crore to Rs 100 crore.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Touro University MBA (Online 6 months + On-campus 12 months) |
| Subscription | Multi-year contract | MBA 90 ECTS at ISM Germany (Online 7 months + On-campus 18 months) |
| Subscription | Monthly | Offline Classroom Programs (4-6 months) |
| Freemium | Pay-as-you-go | Free Courses |
| Subscription | Annual | upGrad Enterprise (B2B) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
UpGrad product offering
Product offeringCore offering
upGrad is an online higher education and professional upskilling platform that delivers degree, executive, and certification programs in partnership with universities such as IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, and Touro University. It also operates an enterprise training arm (upGrad Enterprise) serving 800+ companies, an offline bootcamp network of 23 centers across Indian cities, a study-abroad pathway vertical, and the Internshala early-talent internship marketplace. The platform delivers AI-personalized online learning, live mentorship, career support, and project-based content to individual learners and corporate workforces.
Product overview
upGrad is a multi-product, multi-format edtech platform operating as a platform-plus-modules architecture. Its core offering spans degree and executive education programs (AI/ML, Data Science, MBA, Management, Marketing, Doctorate, Education) delivered online with university partners, supplemented by in-person offline bootcamps across Indian cities, project management certifications through KnowledgeHut, Microsoft co-branded AI certificate programs, a free course catalog, and a study abroad vertical enabling pathway degrees at 70+ international universities. The upGrad for Business enterprise arm provides corporate workforce upskilling. The portfolio is unified by a shared learning platform, AI-powered personalization, career support services, and 360-degree learner assistance, connecting education from undergraduate through doctoral and professional upskilling levels.
Differentiator
Problem solved
Functional benefit
Brands
- upGrad Enterprise: Corporate training and workforce development solutions for businesses
- upGrad for Business
- upGrad Abroad
- upGrad Rekrut
- KnowledgeHut
- Harappa Education
- Internshala
Products and services
- Agentic AI and Generative AI Programs A suite of upskilling programs covering applied AI, agentic AI, and generative AI for business and technical roles, offered with IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, and Microsoft as executive certificates and degree programs.
- Artificial Intelligence and Machine Learning Programs Executive diplomas, master's degrees, and professional certificates in machine learning, deep learning, and AI, delivered with IIIT Bangalore, Liverpool John Moores University, O.P. Jindal Global University, and Golden Gate University.
- Data Science Programs Data science curriculum spanning master's degrees, executive diplomas, professional certificates, and bootcamps in data science, analytics, and generative AI, with university partners including IIIT Bangalore, Liverpool John Moores University, and Microsoft.
- MBA Programs Online and hybrid MBA degrees from international universities including Liverpool Business School, Golden Gate University, O.P. Jindal Global University, Edgewood College, Paris School of Business, and Touro University, featuring online study followed by on-campus immersion.
- Marketing Programs Digital marketing and communications upskilling programs including an AI-powered digital marketing certificate from MICA, with additional offerings in advertising, performance marketing, SEO, social media, and content marketing.
- Management Programs Management upskilling covering executive certificates, leadership programs, HR analytics, business analytics, supply chain, and fintech, in collaboration with IIM Bangalore, IIM Kozhikode, IIIT-B, IIM Udaipur, and IMT Ghaziabad.
- Doctorate Programs Doctoral offerings including Doctor of Business Administration (DBA) and Doctor of Education (Ed.D.) degrees from Swiss School of Business and Management, Edgewood College, ESGCI Paris, Golden Gate University, and Rushford Business School.
- Education Programs Advanced education degrees including Master of Education (M.Ed.) and Doctor of Education (Ed.D.) from Northeastern University and Edgewood University, designed for education professionals and leaders.
- Project Management Certifications A library of 30+ project management certification courses including PMP, CAPM, PMI-RMP, PgMP, PfMP, PRINCE2 (Foundation, Practitioner, Agile), Oracle Primavera P6, and change management, delivered through KnowledgeHut.
- Offline Bootcamps In-person classroom programs offered across Indian cities in Data Science and AI-ML, Full Stack Development, Digital Marketing, and Data Analytics, with merit-based scholarships up to 50%, targeting learners in Tier-II and Tier-III cities.
- upGrad Study Abroad Study abroad pathway programs enabling online-to-on-campus degree completion at international universities across the USA, Germany, UK, Ireland, France, Australia, Canada, UAE, Netherlands, Singapore, Finland, and Cyprus, with IELTS/GRE/GMAT prep, visa support, and scholarship assistance.
- upGrad Enterprise (Corporate Training) Corporate upskilling and workforce transformation solutions serving 800+ enterprise clients, offering AI-powered training programs, simulation-based learning infrastructure, and specialized learning pathways for sales, leadership, and technical roles.
- Free Courses A catalog of free self-paced courses spanning ChatGPT and AI, data science, technology, career planning, soft skills, law, study abroad, and marketing, designed for learner acquisition and engagement.
Quantifiable outcome
- 96% employability rate within 6 months of graduation for Touro University MBA graduates
- +4 more outcomes
Companies that use UpGrad
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
UpGrad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
UpGrad partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- OpenAIcoreStrategic partnership making upGrad the first Indian edtech company to integrate OpenAI's full technology stack (ChatGPT, Codex, and ChatGPT Atlas) across its curriculum for enhanced interactive AI-powered learning in technical subjects.
- MicrosoftcoreCollaborative programs including Gen AI Mastery Certificates and Generative AI Foundations Certificate Program, with access to GPT 4.0 credits worth $499 for learners.
- IIIT BangalorecoreUniversity partnership for Executive Post Graduate Programme in Applied AI and Agentic AI, Executive Diploma in Machine Learning and AI, and various data science programs.
- IIM KozhikodecorePartnership for Professional Certificate Programme in AI for Business Professionals and Human Resource Analytics Course.
- IIT KharagpurcorePartnership for Executive Post Graduate Certificate in AI-Native Software Engineering program.
- Liverpool John Moores UniversitycoreInternational university partnership for Master of Science in Machine Learning & AI and Master of Science in Data Science degrees.
- Golden Gate UniversitycorePartnership for MBA from Golden Gate University, DBA in Emerging Technologies with Concentration in Generative AI, and Master + Doctor of Business Administration.
- O.P. Jindal Global UniversitycorePartnership for MBA programs and Master's Degree in Artificial Intelligence and Data Science.
- MICA AhmedabadcorePartnership for Advanced Certificate in AI-Powered Digital Marketing & Communication with MICA Executive Alumni Status.
- Northeastern UniversitycorePartnership for MPS in Applied AI and Master of Education (M.Ed.) from Northeastern University.
- Touro UniversitycorePartnership for MBA program with 96% employability rate, ranked #171 in National Universities by USNWR 2025, with 36-month STEM OPT eligibility.
- International School of Management (ISM Germany)corePartnership for MBA 90 ECTS program at ISM Germany (Top 10 UAS, AACSB & FIBAA accredited), offering 27% cost reduction through upGrad pathway.
- IMT GhaziabadcorePartnership for Professional Certificate in General Management Program as online pre-requisite for ISM Germany campus programs.
- MIT Open LearningcorePartnership to offer MIT Open Learning's Universal AI program to workforce through upGrad Enterprise, covering foundational AI principles and ethical considerations with MIT certifications.
- LTMminorLTM deploying MIT Open Learning's Universal AI program to its workforce through cooperation with upGrad Enterprise.
- PwC IndiaminorAssociation for Certificate Course in Business Analytics & Consulting with PwC India involvement in curriculum and certification.
- KnowledgeHutcoreAcquired company (2021) providing project management certifications (PMP, CAPM, PRINCE2), now operating as wholly-owned subsidiary contributing to international markets including North America and South-East Asia.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
UpGrad competitors and assessment
Company assessmentDirect peers
- Unacademy: Indian edtech platform focused on K-12, test preparation, and professional courses, once a target of upGrad's proposed acquisition. Comparable Indian consumer learner base and competitive overlap in professional and tech skilling categories.
- Simplilearn: India-headquartered online professional upskilling platform offering bootcamps and certifications in data, cloud, AI, and project management, with Blackstone backing. Direct overlap with upGrad's technology and management certification portfolio.
- Udacity: Online platform specializing in AI, data science, and programming nanodegrees for individuals and enterprises. Overlaps significantly with upGrad's data science, AI/ML, and Gen AI programs.
- Emeritus: Operates an online higher-education platform partnering with MIT, Columbia, Wharton, and other global universities to deliver degree and certificate programs for working professionals, closely mirroring upGrad's university-partnered online model.
- TalentSprint: Indian deep-tech executive education platform partnering with IITs and global institutions to deliver advanced certification programs in AI, blockchain, and fintech. Comparable niche, partner structure, and target learner segment to upGrad.
- Great Learning: India-based online professional education provider offering university-aligned degree and certificate programs (data science, AI, MBA, cloud) with strong enterprise training arm; competes head-on with upGrad's higher education and upGrad Enterprise segments.
Broad incumbents
- Coursera: Global online learning platform offering degrees, certificates, and enterprise learning (Coursera for Business). Operates at much larger scale and is a partner and partial competitor to upGrad's online higher education and enterprise upskilling offerings.
- NIIT Limited: Long-established Indian training and education company offering IT, digital skills, and corporate learning programs across multiple geographies. Comparable in corporate training focus and Indian footprint but a much older, broader business model.
- edX (2U): Major online higher-education platform offering university degrees, bootcamps, and executive programs globally. Comparable in the degree and executive education category but at broader, more established scale than upGrad.
- Pluralsight: Technology-focused online learning and skills assessment platform serving enterprise customers, directly comparable to upGrad Enterprise's corporate AI/cloud skilling offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UpGrad social profiles
Digital presenceUpGrad financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpGrad leadership team
Management profileNumber of profiles
Profiles13 records
UpGrad subsidiaries and ownership
Company hierarchySubsidiaries8 records
UpGrad funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpGrad M&A and investment
M&A and investmentM&A16 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpGrad
What does UpGrad do?
upGrad is an online higher education and professional upskilling platform that delivers degree, executive, and certification programs in partnership with universities such as IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, and Touro University. It also operates an enterprise training arm (upGrad Enterprise) serving 800+ companies, an offline bootcamp network of 23 centers across Indian cities, a study-abroad pathway vertical, and the Internshala early-talent internship marketplace. The platform delivers AI-personalized online learning, live mentorship, career support, and project-based content to individual learners and corporate workforces.
Is UpGrad a public or private company?
UpGrad is a private company. It is classified as venture growth investor backed and is currently operating.
When was UpGrad founded?
UpGrad was founded in 2015. It employs 5,001 to 10,000 people.
Where is UpGrad based?
UpGrad is headquartered in Mumbai, India, in the Asia region.
How does UpGrad make money?
Five revenue lines are on record. Online Higher Education & Professional Programs are the primary driver. The others are upGrad Enterprise (Corporate Training), study Abroad Pathway Programs, offline Learning Centers and internshala Platform Revenue.
Who are UpGrad's main competitors?
Direct peers on record are Unacademy, Simplilearn, Udacity, Emeritus, TalentSprint and Great Learning. Broad incumbents are Coursera, NIIT Limited, edX (2U) and Pluralsight.
Does UpGrad have an API?
No public API is recorded for UpGrad.
What industry is UpGrad in?
UpGrad's product category is Online Higher Education. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAIAJAK, Online/Hybrid Overseas Pathway & Bridging Programs. Its NAICS code is 611 and its SIC code is 8200.