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UpGrad

Full company profile

uuid000367r

Namestring
UpGrad
Legal namestring
upGrad Education Private Limited
Websiteurl
upgrad.com
Company typeenum
Private
Founded yearint
2015
Descriptiontext

upGrad is an India-based integrated online higher education and professional upskilling platform founded in 2015 and headquartered in Mumbai. The company delivers degree programs, executive certificates, bootcamps, and doctoral degrees across AI/ML, data science, MBA, management, marketing, and education disciplines through co-branded partnerships with marquee universities including IIT Kharagpur, IIIT Bangalore, IIM Kozhikode, Liverpool John Moores, Golden Gate, Touro, Northeastern, and O.P. Jindal Global University, supplemented by 23 offline learning centers across 20 Indian cities (expanding to 50) and a study-abroad pathway business routing learners to international campuses in the USA, Germany, UK, Ireland, and other countries. Its revenue model combines B2C tuition (INR 4.5–5.65 lakh for online program components, USD 22,000–29,350 for on-campus tuition), B2B enterprise training through upGrad Enterprise serving 800+ corporate clients, and an early-talent marketplace revenue stream via the 90%-owned Internshala platform (34M registered learners, 450K employers). Pricing is per-program and multi-year, with EMI options available through Indian banks and merit-based scholarships up to 50%.

The platform's technology layer is anchored by upGrad being the first Indian edtech to integrate OpenAI's full technology stack (ChatGPT, Codex, Atlas) across curriculum, supplemented by AI-powered personalization, AI-led talent matching, Microsoft co-branded GenAI certificates with GPT-4.0 credit access, and a 360-degree career support system including mentorship and job placement. Operationally, upGrad serves learners from 70+ countries, reports FY26 expected revenue of approximately Rs 1,972 crore (~$237M) with PAT of Rs 38+ crore in the first 11 months (a turnaround from a Rs 273.7 crore loss in FY25), and has raised over $650 million in total funding. The May 2026 round valued the company at ~$1.73 billion, below its 2022 peak of $2.25 billion, and the company is preparing for a 2027 IPO with projected FY27–FY29 revenue growth of 30%/64%/59%.

Short descriptiontext

upGrad is an India-based integrated online higher education and upskilling platform offering degree, certificate, and bootcamp programs in AI, data science, MBA, and management through partnerships with global universities, serving individual learners, enterprises (800+ clients), and study-abroad aspirants across 70+ countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersMumbai, India
HQ citystring
Mumbai
HQ countrystring
India
HQ regionstring
Asia
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online higher education, professional certification programs, corporate training services, executive education programs, study abroad pathway
Industry5 codes
1Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs
CodeEDAAAEALPrimaryYes
2Online/Hybrid Overseas Pathway & Bridging Programs
CodeEDAIAJAKPrimaryNo
3Internship/Apprenticeship Matching & Work-Based Learning Platforms
CodeEDAFAMALPrimaryNo
4Intensive Bootcamps & Accelerated ASE Programs
CodeEDAAABAHPrimaryNo
5AI-Powered Tutoring & Study Assistant Platforms
CodeEDANAGADPrimaryNo
NAICS code5 codes
  • Educational Services611
  • Professional and Management Development Training611430
  • Educational Support Services611710
  • Computer Training61142
  • Technical and Trade Schools6115
SIC code1 code
  • Services-Educational Services8200
Product category
Online Higher Education
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Online Higher Education & Professional Programs
TypeSubscription Recurring
Description

Revenue from online degree programs, executive education, and professional certification courses offered in partnership with universities. Programs range from Executive PG Diplomas to full Master's degrees and Doctorates. Pricing is subscription/fee-based per program with varying durations.

inc42.com
2upGrad Enterprise (Corporate Training)
TypeSubscription Recurring
Description

B2B enterprise training solutions serving 800+ companies worldwide, providing AI-powered corporate skilling and workforce development programs.

upgrad.com
3Study Abroad Pathway Programs
TypeSubscription Recurring
Description

Revenue from international education pathway programs combining online pre-requisite coursework with on-campus degree completion at partner universities in USA, Germany, and other countries.

upgrad.com
4Offline Learning Centers
TypeSubscription Recurring
Description

In-person classroom programs in data science, digital marketing, and full-stack development offered at physical centers across India, with merit-based scholarships up to 50%.

upgrad.com
5Internshala Platform Revenue
TypeTransaction Fee
Description

Early-talent marketplace generating revenue from internship postings and employer hiring solutions. upGrad acquired 90% stake and targets scaling revenue from Rs 45 crore to Rs 100 crore.

medianama.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Pricing details5 tiers
1Touro University MBA (Online 6 months + On-campus 12 months)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Online Program Fee: INR 5,65,500 (inclusive of taxes). On-Campus Tuition: USD 29,350 (indicative). On-campus living cost: USD 22,000 per annum. Merit-based scholarships of USD 1,000 available for students maintaining 3.5 GPA.

upgrad.com
2MBA 90 ECTS at ISM Germany (Online 7 months + On-campus 18 months)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Online Fee: INR 4.50 lakh (€4,440). On-Campus Fee: INR 16.8 lakh (€16,620). On-Shore Living Cost: INR 12 lakh (€11,904). upGrad exclusive scholarship: 20%. Total regular cost: INR 45.7 lakh; with upGrad: INR 33.4 lakh (savings of INR 12.3 lakh, 27% reduction).

upgrad.com
3Offline Classroom Programs (4-6 months)
ModelSubscriptionBilling cadenceMonthly
Notes

Programs include Gen AI-powered Data Science (6 months), Certificate in Full Stack Development (6 months), Accelerated Digital Marketing (4 months), Gen AI-powered Data Analytics (4 months). Merit-based scholarships up to 50%.

upgrad.com
4Free Courses
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free courses available in ChatGPT & AI, Technology, Career Planning, Soft Skills, Law, and Study Abroad categories. Examples include Introduction to Data Analysis using Excel (99.2k+ learners), Learn Basic Python Programming (42.7k+ learners).

upgrad.com
5upGrad Enterprise (B2B)
ModelSubscriptionBilling cadenceAnnual
Notes

Enterprise pricing quote-based, customized based on organization size and requirements. Serves 800+ companies with AI-powered corporate training solutions.

upgrad.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Brand1 of 7 records shown
1upGrad Enterprise
Description

Corporate training and workforce development solutions for businesses

upgrad.com
+6 more records
Core offering1 text field

upGrad is an online higher education and professional upskilling platform that delivers degree, executive, and certification programs in partnership with universities such as IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, and Touro University. It also operates an enterprise training arm (upGrad Enterprise) serving 800+ companies, an offline bootcamp network of 23 centers across Indian cities, a study-abroad pathway vertical, and the Internshala early-talent internship marketplace. The platform delivers AI-personalized online learning, live mentorship, career support, and project-based content to individual learners and corporate workforces.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 96% employability rate within 6 months of graduation for Touro University MBA graduates
+4 more records
Product overview1 text field

upGrad is a multi-product, multi-format edtech platform operating as a platform-plus-modules architecture. Its core offering spans degree and executive education programs (AI/ML, Data Science, MBA, Management, Marketing, Doctorate, Education) delivered online with university partners, supplemented by in-person offline bootcamps across Indian cities, project management certifications through KnowledgeHut, Microsoft co-branded AI certificate programs, a free course catalog, and a study abroad vertical enabling pathway degrees at 70+ international universities. The upGrad for Business enterprise arm provides corporate workforce upskilling. The portfolio is unified by a shared learning platform, AI-powered personalization, career support services, and 360-degree learner assistance, connecting education from undergraduate through doctoral and professional upskilling levels.

Product and service13 records
1Agentic AI and Generative AI Programs
CategoryAI/ML Education
Description

A suite of upskilling programs covering applied AI, agentic AI, and generative AI for business and technical roles, offered with IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, and Microsoft as executive certificates and degree programs.

2Artificial Intelligence and Machine Learning Programs
CategoryAI/ML Education
Description

Executive diplomas, master's degrees, and professional certificates in machine learning, deep learning, and AI, delivered with IIIT Bangalore, Liverpool John Moores University, O.P. Jindal Global University, and Golden Gate University.

3Data Science Programs
CategoryData Science Education
Description

Data science curriculum spanning master's degrees, executive diplomas, professional certificates, and bootcamps in data science, analytics, and generative AI, with university partners including IIIT Bangalore, Liverpool John Moores University, and Microsoft.

4MBA Programs
CategoryManagement Education
Description

Online and hybrid MBA degrees from international universities including Liverpool Business School, Golden Gate University, O.P. Jindal Global University, Edgewood College, Paris School of Business, and Touro University, featuring online study followed by on-campus immersion.

5Marketing Programs
CategoryMarketing Education
Description

Digital marketing and communications upskilling programs including an AI-powered digital marketing certificate from MICA, with additional offerings in advertising, performance marketing, SEO, social media, and content marketing.

6Management Programs
CategoryManagement Education
Description

Management upskilling covering executive certificates, leadership programs, HR analytics, business analytics, supply chain, and fintech, in collaboration with IIM Bangalore, IIM Kozhikode, IIIT-B, IIM Udaipur, and IMT Ghaziabad.

7Doctorate Programs
CategoryDoctoral Education
Description

Doctoral offerings including Doctor of Business Administration (DBA) and Doctor of Education (Ed.D.) degrees from Swiss School of Business and Management, Edgewood College, ESGCI Paris, Golden Gate University, and Rushford Business School.

8Education Programs
CategoryEducation Leadership
Description

Advanced education degrees including Master of Education (M.Ed.) and Doctor of Education (Ed.D.) from Northeastern University and Edgewood University, designed for education professionals and leaders.

9Project Management Certifications
CategoryProfessional Certifications
Description

A library of 30+ project management certification courses including PMP, CAPM, PMI-RMP, PgMP, PfMP, PRINCE2 (Foundation, Practitioner, Agile), Oracle Primavera P6, and change management, delivered through KnowledgeHut.

10Offline Bootcamps
CategoryClassroom Training
Description

In-person classroom programs offered across Indian cities in Data Science and AI-ML, Full Stack Development, Digital Marketing, and Data Analytics, with merit-based scholarships up to 50%, targeting learners in Tier-II and Tier-III cities.

11upGrad Study Abroad
CategoryStudy Abroad Services
Description

Study abroad pathway programs enabling online-to-on-campus degree completion at international universities across the USA, Germany, UK, Ireland, France, Australia, Canada, UAE, Netherlands, Singapore, Finland, and Cyprus, with IELTS/GRE/GMAT prep, visa support, and scholarship assistance.

12upGrad Enterprise (Corporate Training)
CategoryEnterprise Training
Description

Corporate upskilling and workforce transformation solutions serving 800+ enterprise clients, offering AI-powered training programs, simulation-based learning infrastructure, and specialized learning pathways for sales, leadership, and technical roles.

13Free Courses
CategoryFree Learning Content
Description

A catalog of free self-paced courses spanning ChatGPT and AI, data science, technology, career planning, soft skills, law, study abroad, and marketing, designed for learner acquisition and engagement.

Scale indicator16 records

Each record includes

Type, Value, Description, Source

Partnership17 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-03-02
Description

Strategic partnership making upGrad the first Indian edtech company to integrate OpenAI's full technology stack (ChatGPT, Codex, and ChatGPT Atlas) across its curriculum for enhanced interactive AI-powered learning in technical subjects.

Strategic tierCoreTypeTechnology or Integration
Description

Collaborative programs including Gen AI Mastery Certificates and Generative AI Foundations Certificate Program, with access to GPT 4.0 credits worth $499 for learners.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

University partnership for Executive Post Graduate Programme in Applied AI and Agentic AI, Executive Diploma in Machine Learning and AI, and various data science programs.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for Professional Certificate Programme in AI for Business Professionals and Human Resource Analytics Course.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for Executive Post Graduate Certificate in AI-Native Software Engineering program.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

International university partnership for Master of Science in Machine Learning & AI and Master of Science in Data Science degrees.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for MBA from Golden Gate University, DBA in Emerging Technologies with Concentration in Generative AI, and Master + Doctor of Business Administration.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for MBA programs and Master's Degree in Artificial Intelligence and Data Science.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for Advanced Certificate in AI-Powered Digital Marketing & Communication with MICA Executive Alumni Status.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for MPS in Applied AI and Master of Education (M.Ed.) from Northeastern University.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for MBA program with 96% employability rate, ranked #171 in National Universities by USNWR 2025, with 36-month STEM OPT eligibility.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for MBA 90 ECTS program at ISM Germany (Top 10 UAS, AACSB & FIBAA accredited), offering 27% cost reduction through upGrad pathway.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership for Professional Certificate in General Management Program as online pre-requisite for ISM Germany campus programs.

14MIT Open Learning
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership to offer MIT Open Learning's Universal AI program to workforce through upGrad Enterprise, covering foundational AI principles and ethical considerations with MIT certifications.

businesswireindia.com
15LTM
Strategic tierMinorTypeGTM or Marketing Partner
Description

LTM deploying MIT Open Learning's Universal AI program to its workforce through cooperation with upGrad Enterprise.

businesswireindia.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Association for Certificate Course in Business Analytics & Consulting with PwC India involvement in curriculum and certification.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Acquired company (2021) providing project management certifications (PMP, CAPM, PRINCE2), now operating as wholly-owned subsidiary contributing to international markets including North America and South-East Asia.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Indian edtech platform focused on K-12, test preparation, and professional courses, once a target of upGrad's proposed acquisition. Comparable Indian consumer learner base and competitive overlap in professional and tech skilling categories.

TypeDirect peer
Description

India-headquartered online professional upskilling platform offering bootcamps and certifications in data, cloud, AI, and project management, with Blackstone backing. Direct overlap with upGrad's technology and management certification portfolio.

TypeDirect peer
Description

Online platform specializing in AI, data science, and programming nanodegrees for individuals and enterprises. Overlaps significantly with upGrad's data science, AI/ML, and Gen AI programs.

TypeDirect peer
Description

Operates an online higher-education platform partnering with MIT, Columbia, Wharton, and other global universities to deliver degree and certificate programs for working professionals, closely mirroring upGrad's university-partnered online model.

TypeBroad incumbent
Description

Global online learning platform offering degrees, certificates, and enterprise learning (Coursera for Business). Operates at much larger scale and is a partner and partial competitor to upGrad's online higher education and enterprise upskilling offerings.

TypeBroad incumbent
Description

Long-established Indian training and education company offering IT, digital skills, and corporate learning programs across multiple geographies. Comparable in corporate training focus and Indian footprint but a much older, broader business model.

TypeBroad incumbent
Description

Major online higher-education platform offering university degrees, bootcamps, and executive programs globally. Comparable in the degree and executive education category but at broader, more established scale than upGrad.

TypeDirect peer
Description

Indian deep-tech executive education platform partnering with IITs and global institutions to deliver advanced certification programs in AI, blockchain, and fintech. Comparable niche, partner structure, and target learner segment to upGrad.

TypeBroad incumbent
Description

Technology-focused online learning and skills assessment platform serving enterprise customers, directly comparable to upGrad Enterprise's corporate AI/cloud skilling offerings.

TypeDirect peer
Description

India-based online professional education provider offering university-aligned degree and certificate programs (data science, AI, MBA, cloud) with strong enterprise training arm; competes head-on with upGrad's higher education and upGrad Enterprise segments.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds11 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors15 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A16 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

UpGrad

Online Higher Educationupgrad.com

upGrad is an India-based integrated online higher education and upskilling platform offering degree, certificate, and bootcamp programs in AI, data science, MBA, and management through partnerships with global universities, serving individual learners, enterprises (800+ clients), and study-abroad aspirants across 70+ countries.

What UpGrad does

upGrad is an India-based integrated online higher education and professional upskilling platform founded in 2015 and headquartered in Mumbai. The company delivers degree programs, executive certificates, bootcamps, and doctoral degrees across AI/ML, data science, MBA, management, marketing, and education disciplines through co-branded partnerships with marquee universities including IIT Kharagpur, IIIT Bangalore, IIM Kozhikode, Liverpool John Moores, Golden Gate, Touro, Northeastern, and O.P. Jindal Global University, supplemented by 23 offline learning centers across 20 Indian cities (expanding to 50) and a study-abroad pathway business routing learners to international campuses in the USA, Germany, UK, Ireland, and other countries. Its revenue model combines B2C tuition (INR 4.5–5.65 lakh for online program components, USD 22,000–29,350 for on-campus tuition), B2B enterprise training through upGrad Enterprise serving 800+ corporate clients, and an early-talent marketplace revenue stream via the 90%-owned Internshala platform (34M registered learners, 450K employers). Pricing is per-program and multi-year, with EMI options available through Indian banks and merit-based scholarships up to 50%.

The platform's technology layer is anchored by upGrad being the first Indian edtech to integrate OpenAI's full technology stack (ChatGPT, Codex, Atlas) across curriculum, supplemented by AI-powered personalization, AI-led talent matching, Microsoft co-branded GenAI certificates with GPT-4.0 credit access, and a 360-degree career support system including mentorship and job placement. Operationally, upGrad serves learners from 70+ countries, reports FY26 expected revenue of approximately Rs 1,972 crore (~$237M) with PAT of Rs 38+ crore in the first 11 months (a turnaround from a Rs 273.7 crore loss in FY25), and has raised over $650 million in total funding. The May 2026 round valued the company at ~$1.73 billion, below its 2022 peak of $2.25 billion, and the company is preparing for a 2027 IPO with projected FY27–FY29 revenue growth of 30%/64%/59%.

UpGrad firmographics

Firmographics
Name
UpGrad
Legal name
upGrad Education Private Limited
Website
https://upgrad.com
Company type
Private
Founded year
2015
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
upGrad is an India-based integrated online higher education and upskilling platform offering degree, certificate, and bootcamp programs in AI, data science, MBA, and management through partnerships with global universities, serving individual learners, enterprises (800+ clients), and study-abroad aspirants across 70+ countries.
Ownership category
akta.pro rank

UpGrad industry classification

Industry
Product category
Online Higher Education
NAICS
Educational Services (611), Professional and Management Development Training (611430), Educational Support Services (611710), Computer Training (61142), Technical and Trade Schools (6115)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)
akta.pro secondary industries
Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Intensive Bootcamps & Accelerated ASE Programs (EDAAABAH), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

  • Online higher education
  • Professional certification programs
  • Corporate training services
  • Executive education programs
  • Study abroad pathway

Where UpGrad is headquartered

Location

Headquarters

HQ city
Mumbai
HQ country
India
HQ region
Asia

Offices6 records

Markets served

UpGrad business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

  1. Online Higher Education & Professional Programs: Revenue from online degree programs, executive education, and professional certification courses offered in partnership with universities. Programs range from Executive PG Diplomas to full Master's degrees and Doctorates. Pricing is subscription/fee-based per program with varying durations.
  2. upGrad Enterprise (Corporate Training): B2B enterprise training solutions serving 800+ companies worldwide, providing AI-powered corporate skilling and workforce development programs.
  3. Study Abroad Pathway Programs: Revenue from international education pathway programs combining online pre-requisite coursework with on-campus degree completion at partner universities in USA, Germany, and other countries.
  4. Offline Learning Centers: In-person classroom programs in data science, digital marketing, and full-stack development offered at physical centers across India, with merit-based scholarships up to 50%.
  5. Internshala Platform Revenue: Early-talent marketplace generating revenue from internship postings and employer hiring solutions. upGrad acquired 90% stake and targets scaling revenue from Rs 45 crore to Rs 100 crore.

Pricing tiers

ModelBillingPrice
SubscriptionMulti-year contractTouro University MBA (Online 6 months + On-campus 12 months)
SubscriptionMulti-year contractMBA 90 ECTS at ISM Germany (Online 7 months + On-campus 18 months)
SubscriptionMonthlyOffline Classroom Programs (4-6 months)
FreemiumPay-as-you-goFree Courses
SubscriptionAnnualupGrad Enterprise (B2B)

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

UpGrad product offering

Product offering

Core offering

upGrad is an online higher education and professional upskilling platform that delivers degree, executive, and certification programs in partnership with universities such as IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, and Touro University. It also operates an enterprise training arm (upGrad Enterprise) serving 800+ companies, an offline bootcamp network of 23 centers across Indian cities, a study-abroad pathway vertical, and the Internshala early-talent internship marketplace. The platform delivers AI-personalized online learning, live mentorship, career support, and project-based content to individual learners and corporate workforces.

Product overview

upGrad is a multi-product, multi-format edtech platform operating as a platform-plus-modules architecture. Its core offering spans degree and executive education programs (AI/ML, Data Science, MBA, Management, Marketing, Doctorate, Education) delivered online with university partners, supplemented by in-person offline bootcamps across Indian cities, project management certifications through KnowledgeHut, Microsoft co-branded AI certificate programs, a free course catalog, and a study abroad vertical enabling pathway degrees at 70+ international universities. The upGrad for Business enterprise arm provides corporate workforce upskilling. The portfolio is unified by a shared learning platform, AI-powered personalization, career support services, and 360-degree learner assistance, connecting education from undergraduate through doctoral and professional upskilling levels.

Differentiator

Problem solved

Functional benefit

Brands

  • upGrad Enterprise: Corporate training and workforce development solutions for businesses
  • upGrad for Business
  • upGrad Abroad
  • upGrad Rekrut
  • KnowledgeHut
  • Harappa Education
  • Internshala

Products and services

  • Agentic AI and Generative AI Programs A suite of upskilling programs covering applied AI, agentic AI, and generative AI for business and technical roles, offered with IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, and Microsoft as executive certificates and degree programs.
  • Artificial Intelligence and Machine Learning Programs Executive diplomas, master's degrees, and professional certificates in machine learning, deep learning, and AI, delivered with IIIT Bangalore, Liverpool John Moores University, O.P. Jindal Global University, and Golden Gate University.
  • Data Science Programs Data science curriculum spanning master's degrees, executive diplomas, professional certificates, and bootcamps in data science, analytics, and generative AI, with university partners including IIIT Bangalore, Liverpool John Moores University, and Microsoft.
  • MBA Programs Online and hybrid MBA degrees from international universities including Liverpool Business School, Golden Gate University, O.P. Jindal Global University, Edgewood College, Paris School of Business, and Touro University, featuring online study followed by on-campus immersion.
  • Marketing Programs Digital marketing and communications upskilling programs including an AI-powered digital marketing certificate from MICA, with additional offerings in advertising, performance marketing, SEO, social media, and content marketing.
  • Management Programs Management upskilling covering executive certificates, leadership programs, HR analytics, business analytics, supply chain, and fintech, in collaboration with IIM Bangalore, IIM Kozhikode, IIIT-B, IIM Udaipur, and IMT Ghaziabad.
  • Doctorate Programs Doctoral offerings including Doctor of Business Administration (DBA) and Doctor of Education (Ed.D.) degrees from Swiss School of Business and Management, Edgewood College, ESGCI Paris, Golden Gate University, and Rushford Business School.
  • Education Programs Advanced education degrees including Master of Education (M.Ed.) and Doctor of Education (Ed.D.) from Northeastern University and Edgewood University, designed for education professionals and leaders.
  • Project Management Certifications A library of 30+ project management certification courses including PMP, CAPM, PMI-RMP, PgMP, PfMP, PRINCE2 (Foundation, Practitioner, Agile), Oracle Primavera P6, and change management, delivered through KnowledgeHut.
  • Offline Bootcamps In-person classroom programs offered across Indian cities in Data Science and AI-ML, Full Stack Development, Digital Marketing, and Data Analytics, with merit-based scholarships up to 50%, targeting learners in Tier-II and Tier-III cities.
  • upGrad Study Abroad Study abroad pathway programs enabling online-to-on-campus degree completion at international universities across the USA, Germany, UK, Ireland, France, Australia, Canada, UAE, Netherlands, Singapore, Finland, and Cyprus, with IELTS/GRE/GMAT prep, visa support, and scholarship assistance.
  • upGrad Enterprise (Corporate Training) Corporate upskilling and workforce transformation solutions serving 800+ enterprise clients, offering AI-powered training programs, simulation-based learning infrastructure, and specialized learning pathways for sales, leadership, and technical roles.
  • Free Courses A catalog of free self-paced courses spanning ChatGPT and AI, data science, technology, career planning, soft skills, law, study abroad, and marketing, designed for learner acquisition and engagement.

Quantifiable outcome

  • 96% employability rate within 6 months of graduation for Touro University MBA graduates
  • +4 more outcomes

Companies that use UpGrad

Customer profile

Named customers8 records

Segments5 records

Ideal customer profiles5 records

UpGrad technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

UpGrad partnerships and signals

Strategic signal

Partnerships

17 partnerships are on record, tiered core and minor.

  • OpenAIcoreTechnology or Integration · 2 March 2026Strategic partnership making upGrad the first Indian edtech company to integrate OpenAI's full technology stack (ChatGPT, Codex, and ChatGPT Atlas) across its curriculum for enhanced interactive AI-powered learning in technical subjects.
  • MicrosoftcoreTechnology or IntegrationCollaborative programs including Gen AI Mastery Certificates and Generative AI Foundations Certificate Program, with access to GPT 4.0 credits worth $499 for learners.
  • IIIT BangalorecoreStrategic or Co-development PartnerUniversity partnership for Executive Post Graduate Programme in Applied AI and Agentic AI, Executive Diploma in Machine Learning and AI, and various data science programs.
  • IIM KozhikodecoreStrategic or Co-development PartnerPartnership for Professional Certificate Programme in AI for Business Professionals and Human Resource Analytics Course.
  • IIT KharagpurcoreStrategic or Co-development PartnerPartnership for Executive Post Graduate Certificate in AI-Native Software Engineering program.
  • Liverpool John Moores UniversitycoreStrategic or Co-development PartnerInternational university partnership for Master of Science in Machine Learning & AI and Master of Science in Data Science degrees.
  • Golden Gate UniversitycoreStrategic or Co-development PartnerPartnership for MBA from Golden Gate University, DBA in Emerging Technologies with Concentration in Generative AI, and Master + Doctor of Business Administration.
  • O.P. Jindal Global UniversitycoreStrategic or Co-development PartnerPartnership for MBA programs and Master's Degree in Artificial Intelligence and Data Science.
  • MICA AhmedabadcoreStrategic or Co-development PartnerPartnership for Advanced Certificate in AI-Powered Digital Marketing & Communication with MICA Executive Alumni Status.
  • Northeastern UniversitycoreStrategic or Co-development PartnerPartnership for MPS in Applied AI and Master of Education (M.Ed.) from Northeastern University.
  • Touro UniversitycoreStrategic or Co-development PartnerPartnership for MBA program with 96% employability rate, ranked #171 in National Universities by USNWR 2025, with 36-month STEM OPT eligibility.
  • International School of Management (ISM Germany)coreStrategic or Co-development PartnerPartnership for MBA 90 ECTS program at ISM Germany (Top 10 UAS, AACSB & FIBAA accredited), offering 27% cost reduction through upGrad pathway.
  • IMT GhaziabadcoreStrategic or Co-development PartnerPartnership for Professional Certificate in General Management Program as online pre-requisite for ISM Germany campus programs.
  • MIT Open LearningcoreStrategic or Co-development PartnerPartnership to offer MIT Open Learning's Universal AI program to workforce through upGrad Enterprise, covering foundational AI principles and ethical considerations with MIT certifications.
  • LTMminorGTM or Marketing PartnerLTM deploying MIT Open Learning's Universal AI program to its workforce through cooperation with upGrad Enterprise.
  • PwC IndiaminorStrategic or Co-development PartnerAssociation for Certificate Course in Business Analytics & Consulting with PwC India involvement in curriculum and certification.
  • KnowledgeHutcoreOEM/ Whitelabel/ Licensing PartnerAcquired company (2021) providing project management certifications (PMP, CAPM, PRINCE2), now operating as wholly-owned subsidiary contributing to international markets including North America and South-East Asia.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

UpGrad competitors and assessment

Company assessment

Direct peers

  • Unacademy: Indian edtech platform focused on K-12, test preparation, and professional courses, once a target of upGrad's proposed acquisition. Comparable Indian consumer learner base and competitive overlap in professional and tech skilling categories.
  • Simplilearn: India-headquartered online professional upskilling platform offering bootcamps and certifications in data, cloud, AI, and project management, with Blackstone backing. Direct overlap with upGrad's technology and management certification portfolio.
  • Udacity: Online platform specializing in AI, data science, and programming nanodegrees for individuals and enterprises. Overlaps significantly with upGrad's data science, AI/ML, and Gen AI programs.
  • Emeritus: Operates an online higher-education platform partnering with MIT, Columbia, Wharton, and other global universities to deliver degree and certificate programs for working professionals, closely mirroring upGrad's university-partnered online model.
  • TalentSprint: Indian deep-tech executive education platform partnering with IITs and global institutions to deliver advanced certification programs in AI, blockchain, and fintech. Comparable niche, partner structure, and target learner segment to upGrad.
  • Great Learning: India-based online professional education provider offering university-aligned degree and certificate programs (data science, AI, MBA, cloud) with strong enterprise training arm; competes head-on with upGrad's higher education and upGrad Enterprise segments.

Broad incumbents

  • Coursera: Global online learning platform offering degrees, certificates, and enterprise learning (Coursera for Business). Operates at much larger scale and is a partner and partial competitor to upGrad's online higher education and enterprise upskilling offerings.
  • NIIT Limited: Long-established Indian training and education company offering IT, digital skills, and corporate learning programs across multiple geographies. Comparable in corporate training focus and Indian footprint but a much older, broader business model.
  • edX (2U): Major online higher-education platform offering university degrees, bootcamps, and executive programs globally. Comparable in the degree and executive education category but at broader, more established scale than upGrad.
  • Pluralsight: Technology-focused online learning and skills assessment platform serving enterprise customers, directly comparable to upGrad Enterprise's corporate AI/cloud skilling offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

UpGrad social profiles

Digital presence

UpGrad financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UpGrad leadership team

Management profile

Number of profiles

Profiles13 records

UpGrad subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

UpGrad funding detail

Funding detail

Funding overview

Funding rounds11 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UpGrad M&A and investment

M&A and investment

M&A16 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpGrad

What does UpGrad do?

upGrad is an online higher education and professional upskilling platform that delivers degree, executive, and certification programs in partnership with universities such as IIIT Bangalore, IIM Kozhikode, IIT Kharagpur, Liverpool John Moores University, Golden Gate University, and Touro University. It also operates an enterprise training arm (upGrad Enterprise) serving 800+ companies, an offline bootcamp network of 23 centers across Indian cities, a study-abroad pathway vertical, and the Internshala early-talent internship marketplace. The platform delivers AI-personalized online learning, live mentorship, career support, and project-based content to individual learners and corporate workforces.

Is UpGrad a public or private company?

UpGrad is a private company. It is classified as venture growth investor backed and is currently operating.

When was UpGrad founded?

UpGrad was founded in 2015. It employs 5,001 to 10,000 people.

Where is UpGrad based?

UpGrad is headquartered in Mumbai, India, in the Asia region.

How does UpGrad make money?

Five revenue lines are on record. Online Higher Education & Professional Programs are the primary driver. The others are upGrad Enterprise (Corporate Training), study Abroad Pathway Programs, offline Learning Centers and internshala Platform Revenue.

Who are UpGrad's main competitors?

Direct peers on record are Unacademy, Simplilearn, Udacity, Emeritus, TalentSprint and Great Learning. Broad incumbents are Coursera, NIIT Limited, edX (2U) and Pluralsight.

Does UpGrad have an API?

No public API is recorded for UpGrad.

What industry is UpGrad in?

UpGrad's product category is Online Higher Education. Its primary akta.pro industry code is EDAAAEAL, Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs, with a secondary code of EDAIAJAK, Online/Hybrid Overseas Pathway & Bridging Programs. Its NAICS code is 611 and its SIC code is 8200.

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Live signals
The Times of IndiaDegree in one hand, AI course in the other: College students aren’t waiting for classrooms to catch up with jobsCollege students are independently enrolling in AI courses while universities partner with edtech firms for industry-oriented learning. Simplilearn reports 90% self-funded enrolments and a 50% year-on-year increase, while Coursera and upGrad highlight the shift from theory to practical skills. The gap between industry change and university curricula drives this trend.The Times of IndiaDegree in one hand, AI course in the other: College students aren’t waiting for classrooms to catch up with jobsCollege students are independently enrolling in AI courses while universities partner with edtech firms for industry-oriented learning. Simplilearn reports 90% self-funded learners and 50% year-on-year enrolment growth, while Coursera for Campus serves over one million Indian learners. UpGrad's data shows students learn AI mainly from YouTube and personal experimentation, not formal courses.Business StandardIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand has been strongest for hands-on AI programmes, with Bengaluru as the largest learner hub.The TribuneIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has drawn learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand has been strongest for hands-on AI programmes, and completion metrics will be available as cohorts progress.BignewsnetworkIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. The expansion reflects strong demand for hands-on AI programmes among experienced professionals.Indian Economic ObserverIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years.The TribuneIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand is strongest for hands-on AI programmes, and completion metrics will be available as cohorts progress.Ani NewsIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand is strongest for hands-on AI programmes, and completion metrics will be available as cohorts progress.BusinessLineIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand has been strongest for hands-on AI programmes, with Bengaluru as the largest learner hub.The HinduIndia's Senior Tech Workforce Turns to IIT Kharagpur for AI UpskillingIIT Kharagpur and upGrad expanded their executive AI portfolio from four to seven programmes after recording 3x quarter-on-quarter enrolment growth. The portfolio, launched in April 2026, has attracted learners from 133 cities across India and seven countries, with a median work experience of 12 years. Demand has been strongest for hands-on AI programmes, with Bengaluru as the largest learner hub.