What Newradio Technology does

Newradio Technology (纽瑞芯科技) is a privately held, fabless semiconductor design house headquartered in Shenzhen, China, founded in 2016. The company develops wireless communication and positioning silicon, with its core franchise built around the ursamajor family of Ultra-Wideband (UWB) System-on-Chip / System-in-Package products. The portfolio is segmented by application: the 800 series targets smartphones and AR/MR devices with FiRa- and IEEE 802.15.4a/4z-compliant high-accuracy ranging and radar sensing; the 700 series is an automotive-grade UWB SoC compliant with CCC and ICCE digital-key standards, integrated with BLE and NFC; and the 600 series is a cost-optimized, small-form-factor UWB SoC for IoT use cases such as location tags, smart speakers, TWS cases, and smart home devices. Beyond UWB, the company sells Smart Antenna Tuning technology for mobile RF front-end optimization and Advanced Technologies for 5G — high-speed ADC/DAC, all-frequency synthesizers, and silicon-based driver and low-noise amplifiers — aimed at communication base stations.

The company's business model is B2B hardware sales of semiconductor chips to OEMs and module makers, supplemented by customized design services and short-cycle co-development with partners. Pricing is not publicly disclosed. Go-to-market is sales-led: direct engagement with smartphone manufacturers, automotive Tier-1/electronics suppliers, and IoT device makers, supported by participation in international standards bodies (FiRa, IEEE, CCC, ICCE) and close collaboration with partners to drive new applications. Headcount is small at 11-50 employees, consistent with an early-stage chip vendor, and the company has raised approximately $31.4M in a January 2022 Series B led by GoerTek Inc. No revenue, customer concentration, or design-win disclosures are available, and operating geographies beyond the Shenzhen headquarters are not specified despite an English-language site signaling global ambition.

Name

Newradio Technology

Legal name

NewRadio Technologies Co., Ltd.

Website

https://en.newradiotech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Newradio Technology is a Shenzhen-based fabless semiconductor company developing UWB SoC chips (ursamajor 800/700/600 series for smartphones, automotive, and IoT), Smart Antenna Tuning RF technology, and 5G components, sold B2B to OEMs and module makers.

Ownership category

akta.pro rank

Product category

Wireless Semiconductors

NAICS

Semiconductor and Related Device Manufacturing (334413)

SIC

Semiconductors & Related Devices (3674)

akta.pro primary industry

UWB, NFC & Short-Range Connectivity ICs (HDAHAMAI)

akta.pro secondary industry

RF Transceivers & RFIC SoCs (Cellular/Wi‑Fi/Bluetooth) (HDAHAMAE)

Keywords

• UWB semiconductor chips
• Wireless positioning SoCs
• RF front-end solutions
• 5G RF components
• Smart antenna tuning

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. UWB Chip/SoC Sales: Sale ofursamajor series UWB SoC/SiP chip products for smartphones, smart cars, smart homes, wearable devices, and IoT applications. The company designs and sells semiconductor chips with various series targeting different market segments.
2. Smart Antenna Tuning Solutions: Sale of smart antenna tuning technology solutions for mobile devices to improve RF performance, power efficiency, and reception sensitivity.
3. 5G Technology Components: Sale of 5G chip components including ADC/DAC, synthesizers, driver amplifiers, and low-noise amplifiers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Newradio Technology designs and sells UWB (Ultra-Wideband) SoC/SiP semiconductor chips under its ursamajor brand for smartphones, automotive electronics, and IoT devices, with three product series targeting each segment. The company also provides Smart Antenna Tuning RF front-end solutions for mobile devices and 5G chip technology building blocks (ADC/DAC, synthesizers, amplifiers). All offerings are sold as semiconductor hardware to device manufacturers.

Product overview

Newradio Technology offers a portfolio of wireless semiconductor chips and RF solutions, centered on its ursamajor UWB (Ultra-Wideband) SoC/SiP chip family and RF front-end technologies. The UWB product line comprises three series: the 800 series for smartphones and AR/MR devices, the 700 series for automotive electronics, and the 600 series for diversified IoT applications. These are complemented by Smart Antenna Tuning technology for mobile RF optimization and Advanced Technologies for 5G. All products target smart terminals, automotive electronics, IoT, and communication base station markets, applying UWB technology to indoor positioning, object location, mobile payment, digital keys, and radar sensing applications.

Differentiator

Problem solved

Functional benefit

Brands

• ursamajor: UWB SoC chip series brand featuring 800 series (smartphone applications), 700 series (automotive applications), and 600 series (IoT applications).
• ursamajor UWB SoC

Products and services

• ursamajor UWB SoC 800 Series UWB System-on-Chip designed for smartphones and intelligent AR/MR devices featuring state-of-the-art distance and angle measurement accuracy, spatial location coverage, highly integrated SiP packaging, compliance with IEEE 802.15.4a/4z and FiRa standards, and eSE security chip integration for secure mobile payments. Targets smartphone OEMs requiring precise indoor positioning, radar sensing, and digital key functionality.
• ursamajor UWB SoC 700 Series Automotive-grade UWB SoC series complying with CCC and ICCE standards, featuring state-of-the-art distance/angle measurement accuracy, highly sensitive radar sensing, high reliability and security, integrated BLE and NFC functions. Applied in digital car keys, life signs detection, in-car smart device interaction, and intelligent ETC.
• ursamajor UWB SoC 600 Series Cost-optimized IoT UWB SoC featuring small SiP package, high integration, low power design, compliance with IEEE 802.15.4a/4z and FiRa standards, and compatibility with mainstream smartphones. Used in location tags, smart speakers, smart home appliances, TWS earphone charging cases, sports equipment, smart remote controls, smart wearables, and digital keys.
• Smart Antenna Tuning RF front-end technology solution that monitors mobile phone antenna working status in real-time and adaptively tunes it, enabling multi-frequency band coverage, improving RF performance under changing external environments, and enhancing power efficiency and reception sensitivity of the RF front-end.
• Advanced Technologies for 5G Key 5G chip technologies including high-speed, high-precision, low-power ADC/DAC, high-performance all-frequency synthesizers, high-linear high-efficiency silicon-based driver amplifiers, and ultra-wideband low-power low-noise amplifiers for communication base stations and 5G RF chains.

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Apple: Designs captive U1 and U2 UWB chips for iPhone, AirTags, and Watch. Not a direct seller but defines the consumer UWB UX (precision finding) and effectively raises the bar for any third-party smartphone UWB silicon.
• Nordic Semiconductor: Dominant short-range wireless SoC vendor (Bluetooth LE, Thread, Matter) now extending into UWB via the acquired Imagination Nordic UWB IP. Adjacent competitor for IoT connectivity sockets where 600 Series UWB is positioned.
• Skyworks Solutions: Leading RF front-end and antenna tuner supplier for smartphones. Comparable competitor in the Smart Antenna Tuning product line, where Newradio also targets handset OEMs.

Direct peers

• Sony Semiconductor Solutions: Supplies UWB SoCs (CXD5603/CXD5605) to smartphone and IoT OEMs in Asia. Comparable short-range connectivity IC vendor competing for the same regional smartphone and consumer IoT sockets as Newradio.
• NXP Semiconductors: Major automotive UWB SoC supplier (NCJ29D5 family) and key driver of the CCC digital car key standard. Directly comparable to Newradio's automotive 700 Series and a primary competitor for OEM automotive sockets.
• STMicroelectronics: Entered the UWB SoC market with the STM32 UWB family for automotive and IoT. Competes head-to-head with Newradio's ursamajor 600/700 Series in cost-sensitive IoT and CCC-compliant automotive designs.
• Qorvo: Acquired Decawave, the pioneer of UWB SoCs (DW3000 series), and offers directly comparable UWB transceivers targeting smartphones, automotive, and IoT. Most direct UWB SoC competitor and a benchmark for design-win economics in the category.
• Bosch: Develops automotive UWB modules and integrated secure access solutions for OEMs. Competes directly with Newradio's 700 Series for automotive digital key and in-cabin sensing design wins.

Emerging players

• SPARK Microsystems: Early-stage Canadian fabless vendor of short-range UWB/wideband transceivers targeting IoT and AR/VR. Comparable emerging UWB SoC competitor with similar scale and go-to-market posture.
• 3db Access: Fabless UWB chip vendor specializing in secure ranging and IR-UWB for automotive access. Directly comparable niche UWB peer targeting similar CCC/ICCE secure-access use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newradio Technology