Apollo Behavior

What Apollo Behavior does

Apollo Behavior, operating as Apollo Behavior Services LLC, is a Georgia-based provider of Applied Behavior Analysis (ABA) therapy for children with autism (up to age 10). Founded in 2019 by Kim Dean, the company delivers center-based, in-home, and telehealth ABA through 7+ company-owned clinics concentrated in the Atlanta metro area (Johns Creek, Suwanee, Alpharetta, Marietta/East Cobb, Lawrenceville) plus a Columbus, GA location. Each child's program is individualized and overseen by a Board Certified Behavior Analyst with a small caseload, executed by Registered Behavior Technicians trained in a 160-hour program roughly 4x the BACB industry minimum.

The company's clinical stack integrates multiple evidence-based ABA methodologies — Discrete Trial Training, Pivotal Response Treatment, Verbal Behavior Intervention, Early Intensive Behavioral Intervention, Natural Environment Teaching, and the Picture Exchange Communication System — alongside a specialization in Relational Frame Theory that Apollo positions as the leading RFT offering in Georgia. Around this core, Apollo wraps three complementary services: in-house Autism Diagnostic Services (providing formal ASD diagnosis and ABA prescription), Occupational Therapy, and Speech Therapy, creating a multidisciplinary continuum from diagnosis through treatment under one roof.

The business model is professional services billed primarily through commercial insurers (Anthem, Humana) and Medicaid/state waiver programs, with revenue tied to medically necessary prescribed hours (center-based 25–40 hrs/wk, in-home 15–30 hrs/wk). Apollo runs an in-house insurance authorization team that advocates for covered hours during admission, and customer acquisition is direct-to-consumer via the company website, phone intake, Facebook/web lead forms (collected by third-party vendor Reputation Elevation), and an SEO-oriented blog targeting parents searching for early autism signs and ABA therapy information. The company filed a $4.175M SEC Form D in February 2023, its first disclosed external capital raise, and continues to be led by founder & CEO Kim Dean with Kristen Vaughn as VP of Clinical Operations and Sarah Trautman as Board Member.

Name

Apollo Behavior

Legal name

Apollo Behavior Services LLC

Website

https://apollobehavior.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Apollo Behavior delivers Applied Behavior Analysis therapy to children with autism across 7+ clinics in Georgia. Founded in 2019, the Atlanta-area provider offers center-based, in-home, and telehealth ABA alongside autism diagnostics, occupational therapy, and speech therapy.

Ownership category

akta.pro rank

Product category

Autism Therapy Services

NAICS

Educational Support Services (611710), Child Care Services (62441)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

ABA Therapy Providers (Clinic-Based) (EDAKAHAA)

akta.pro secondary industries

ABA Therapy Providers (Home-Based) (EDAKAHAB), Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Social Skills, Play Skills & Group ABA Programs (EDAKAHAJ), Autism Communication Support (AAC, Pragmatics & Language) (EDAKAKAG), ABA Therapy Providers (School-Based) (EDAKAHAC)

Keywords

• ABA therapy services
• Autism therapy
• Behavior analysis
• Pediatric therapy
• Autism diagnostics

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. ABA therapy services (center-based, in-home, telehealth): Core revenue stream from direct delivery of Applied Behavior Analysis therapy—center-based programs (the primary offering), in-home supplements, and telehealth for parent interviews/caregiver training. Center-based early intervention follows a 25–40 hour weekly schedule across 4–5 days; in-home runs 15–30 hours weekly. Revenue is recurring per child over the course of an intervention episode.
2. Insurance-billed clinical services: Therapy is billed primarily through major commercial insurers (Anthem, Humana) and Medicaid/state waiver programs. Apollo's admission process includes an internal 'Insurance Evaluation' where staff advocate with the insurer for medically necessary hours. Coverage is mandated across U.S. states for ABA when medically necessary, providing a recurring reimbursement stream.
3. Autism diagnostic and evaluation services: Apollo Behavior now offers Autism Diagnostic Services as an adjunct to therapy, generating incremental one-time evaluation revenue per client before they enter ongoing therapy.
4. Adjunct therapies (occupational therapy, speech therapy): Apollo offers Occupational Therapy and Speech Therapy alongside ABA at its centers, creating cross-sell/upsell revenue within the same client relationship and supporting multidisciplinary care.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Apollo Behavior delivers center-based Applied Behavior Analysis (ABA) therapy to children with autism across multiple Georgia clinics, led by Board Certified Behavior Analysts and Registered Behavior Technicians. The core center-based service is supplemented by limited in-home ABA therapy and telehealth for parent interviews and caregiver training, with complementary autism diagnostic, occupational therapy, and speech therapy services offered in-house. Programs incorporate Relational Frame Theory alongside traditional ABA methods such as DTT, PRT, VBI, EIBI, NET, and PECS.

Product overview

Apollo Behavior is a unified Applied Behavior Analysis (ABA) therapy service offering, not a modular SaaS platform. Its anchor product is Center-Based ABA Therapy, delivered in person at multiple Georgia clinics (e.g., Johns Creek, Suwanee, East Cobb, Lawrenceville, Alpharetta, Marietta, Columbus) under the supervision of Board Certified Behavior Analysts (BCBAs) and executed by Registered Behavior Technicians (RBTs). This core is extended through two supplemental delivery modalities: In-Home ABA Therapy (limited, for generalizing skills into natural environments) and Telehealth ABA Services (limited, for initial parent interviews and caregiver training). Apollo Behavior wraps the core ABA program with three complementary clinical services — Autism Diagnostic Services, Occupational Therapy, and Speech Therapy — that together cover the diagnostic-to-treatment continuum for children up to age 10 with Autism Spectrum Disorder. Service delivery is grounded in evidence-based ABA methodologies (Discrete Trial Training, Early Intensive Behavioral Intervention, Verbal Behavior Intervention, Pivotal Response Treatment, Natural Environment Teaching, Picture Exchange Communication Systems) and a Relational Frame Theory-informed, play-based approach, with each child receiving a one-on-one, individualized program overseen by a BCBA with a small caseload.

Differentiator

Problem solved

Functional benefit

Products and services

• Center-Based ABA Therapy Structured, distraction-free clinic-based Applied Behavior Analysis program led by Board Certified Behavior Analysts and Registered Behavior Technicians that develops social skills, communication, group-based routines, independence, and school-readiness skills using Relational Frame Theory and play-based methods. Intended for children with autism, primarily in the Atlanta metro and Georgia.
• In-Home ABA Therapy Limited in-home Applied Behavior Analysis service offered as a supplement to center-based care, focused on generalizing skills and addressing home-specific goals such as mealtime, bathing, and family-routine behaviors in the child's natural environment.
• Telehealth ABA Services Virtual Applied Behavior Analysis sessions used for initial parent interviews and, on a limited basis, for caregiver training to extend BCBA-led coaching beyond the center.
• Autism Diagnostic Services

Quantifiable outcome

• 96% first-time RBT exam pass rate
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Reputation ElevationcoreGTM or Marketing PartnerReputation Elevation is a third-party marketing vendor disclosed in Apollo Behavior's Privacy Policy. The vendor collects contact, insurance, and diagnostic information ('Collected Information') from Facebook and Apollo Behavior website forms and forwards it to Apollo for the purpose of scheduling a free consultation with the ABA provider. By submitting a form, the user consents to Reputation Elevation's receipt and forwarding of their information.
• University of West Georgia (UWG)minorImplementation/ SI/ Consulting PartnerUWG is referenced as an approved provider of the BACB 40-hour Registered Behavior Technician training in Georgia, which candidates complete as a prerequisite to the RBT competency assessment and exam.
• University of Georgia (UGA) - Georgia Center for Continuing EducationminorImplementation/ SI/ Consulting PartnerUGA is referenced as a provider of a Registered Behavior Technician training program (with voucher included) in Georgia that meets current federal BACB standards and policy updates.
• Behavior Analyst Certification Board (BACB)coreOthersBACB is the global credentialing body for BCBA, BCaBA, and RBT certifications. Apollo's clinical staff (BCBAs, BCaBAs) and RBTs are certified by BACB; Apollo explicitly references BACB 40-hour training, 5% supervision minimums, and competency assessment standards.
• Pearson VUEminorOthersPearson VUE is the testing platform used by the BACB to schedule and administer the BCBA certification exam. Apollo's blog directs aspiring BCBAs to the Pearson VUE website to schedule their exam.
• AnthemcoreChannel Partner/ Reseller/ DistributorAnthem is repeatedly cited across Apollo Behavior's content as a major commercial insurer that covers ABA therapy evaluations and ongoing treatment when medically necessary. Apollo's admissions team works directly with Anthem to authorize hours, making in-network status a core channel for client access.
• HumanacoreChannel Partner/ Reseller/ DistributorHumana is repeatedly cited as a major commercial insurer covering ABA therapy evaluations and treatment when medically necessary. Apollo accepts Humana and helps families navigate the authorization process.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cortica: Multi-modality provider combining ABA, OT, speech, and diagnostics for children with autism under one roof — a near-exact analog of Apollo's full-stack offering (ABA + diagnostics + OT + speech) and therefore the closest direct peer.
• Proud Moments ABA: Center-based and home-based ABA provider for children with autism with a multi-state clinic network; comparable in clinical delivery model, payer relationships, and target population to Apollo Behavior.
• Trumpet Behavioral Health: Center-based ABA therapy provider for children with autism operating across multiple states with BCBA-supervised clinical programs; comparable operating model and target market to Apollo's Georgia-based clinics.
• Centria Healthcare: Large national center-based and in-home ABA therapy provider serving children with autism; directly comparable in core service line, payer mix, and clinical-staff model to Apollo Behavior.
• ABS Kids: Center-based ABA therapy provider for children with autism with a growing multi-state footprint and comparable clinical-staff training emphasis; competes with Apollo for both clients and RBT talent.
• Hopebridge: Multi-state center-based ABA therapy provider for children with autism, with a similar one-on-one BCBA-supervised clinical model and rapidly expanding clinic footprint — directly comparable to Apollo's center-based approach and 7+ Georgia footprint.
• BlueSprig Pediatrics: PE-backed center-based ABA therapy provider with a multi-state clinic footprint targeting children with autism; competes head-to-head with Apollo for clinical talent, payer contracts, and families.
• LEARN Behavioral: National ABA provider with a network of center-based clinics serving children with autism, with similar BCBA-supervised clinical models and insurance-billed revenue mix.
• Autism Learning Partners: Multi-state ABA provider offering center-based and home-based services to children with autism; comparable payer mix, clinical methodology, and family-facing positioning to Apollo.
• Behavioral Innovations: Center-based ABA therapy provider for children with autism operating multiple clinics across multiple states, with comparable BCBA-supervised one-on-one therapy delivery to Apollo Behavior.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apollobehavior
• Xx.com/apollobehavior

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Behavior