Hebei Radio and Television Wireless Media

What Hebei Radio and Television Wireless Media does

Hebei Radio and Television Wireless Media Co., Ltd. (河北广电无线传媒股份有限公司) is a Shijiazhuang-headquartered state-controlled cultural enterprise, founded in 2009 and listed on the Shenzhen Stock Exchange ChiNext under stock code 301551 since September 26, 2024. It is a controlled subsidiary of Hebei Broadcasting Television (Hebei Media Group) and operates as the sole, government-licensed provincial IPTV integrated broadcasting and control platform in Hebei Province, serving approximately 15.3 million household subscribers across all 11 prefecture-level cities. The platform is distributed exclusively through bundled partnerships with the three major Chinese telecom operators (China Mobile Hebei, China Unicom Hebei, China Telecom Hebei), achieving full three-operator coverage in December 2017.

The company's core technology is a provincial IPTV integrated broadcasting and control platform that has been extended with proprietary AI-driven modules, including the Smart Advertising Management Platform, the Intelligent Operations System, the 'Extreme Mode' (极速模式) experience feature, the Lingxi Assistant (灵犀助手) smart home AI, and the '吉祥' (Jixiang) digital human. These systems support content management, personalized recommendation, targeted advertising, and AIGC-based digital content production, positioning the company as a 'Media + Technology' (传媒+科技) enterprise. Beyond traditional live TV and on-demand video, the platform now bundles smart education, healthcare and elderly care (Health Wan Jia/健康万家), and smart community services, and the company is developing cultural IP products including the 'Zilong Legend' trading card series and the 'Bilu Sanbao' doll line.

The business model relies on multiple revenue streams: (i) recurring IPTV subscription revenue collected via telecom operator bundles, (ii) value-added subscription services across smart life verticals, (iii) AI-powered targeted advertising on the platform, (iv) membership card sales through the Hebei Provincial Supply and Marketing Cooperative retail network and the company's own digital channels, and (v) cultural IP licensing including card collections and cultural creative merchandise. Pricing is not publicly disclosed. Customer concentration is high on the distribution side due to dependence on three telecom partners, while the end-user household base is broad at 15.3 million across Hebei. The company employs 251-500 staff and operates from a single Shijiazhuang headquarters.

Name

Hebei Radio and Television Wireless Media

Legal name

河北广电无线传媒股份有限公司

Website

https://hebiptv.com

Company type

Public

Founded year

2009

Operating status

Ipo

Headcount range

251–500 employees

Short description

Hebei Radio and Television Wireless Media is the sole licensed operator of the Hebei provincial IPTV integrated broadcasting and control platform, serving about 15.3 million households via bundled partnerships with all three major Chinese telecom operators. Listed on the Shenzhen Stock Exchange ChiNext (301551) since September 2024.

Ownership category

akta.pro rank

Product category

IPTV Broadcasting Services

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

IPTV Pay-TV Operators (Telco TV) (MPABAGAC)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), International/Multilingual Streaming Channels (MPABAHAI)

Keywords

• IPTV broadcasting services
• OTT television platform
• Integrated broadcast control
• Digital audiovisual media
• Smart advertising platform

Headquarters

HQ city

Shijiazhuang

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. IPTV Broadcasting Platform Operations: Core business operating the Hebei Provincial IPTV integrated broadcasting and control platform. Revenue is generated through subscriber fees collected via telecom operator partnerships, with approximately 15.3 million household subscribers. The platform provides live TV channels, on-demand content, and premium services.
2. Smart Life Services: Value-added services including smart education, healthcare and elderly care (医养服务), and smart community services, which diversify revenue beyond traditional TV content.
3. TV Membership Card Sales: Physical and digital membership cards sold through the Hebei Provincial Supply and Marketing Cooperative retail network and platform promotions, offering bundled content access and benefits.
4. Smart Advertising: AI-powered targeted advertising on the IPTV platform through the proprietary Smart Advertising Management Platform, generating advertising revenue from brand partners.
5. AIGC and Digital Content Services: Revenue from AI-generated content, digital humans, and digital cultural products including IP licensing for card collections such as 'Zilong Legend' (子龙传).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hebei Radio and Television Wireless Media operates the sole provincially-licensed IPTV integrated broadcasting and control platform (Hebei IPTV), distributing live TV channels, on-demand audiovisual content, and value-added smart life services (smart education, healthcare/eldercare, smart community) to approximately 15.3 million households across Hebei Province's 11 prefecture-level cities, exclusively through partnerships with the three major telecom operators (China Mobile, China Unicom, China Telecom). Revenue is generated through subscription bundles, AI-powered smart advertising, cultural IP licensing (e.g., 'Zilong Legend' cards), and physical/digital TV membership card sales.

Product overview

Hebei IPTV is a unified platform operated by Hebei Radio and Television Wireless Media, serving as the sole provincial IPTV integrated broadcast control platform with approximately 15.3 million households. The platform has evolved from a traditional audiovisual entertainment service into a comprehensive smart living services platform. The core offering is the Hebei IPTV platform, supplemented by intelligent add-on modules including the national award-winning '灵犀助手' intelligent assistant, '吉祥' digital human for conversational AI interactions, '健康万家' healthcare service platform, '极速模式' speed optimization feature, '智能广告管理平台' intelligent advertising management system, '河北IPTV智能运营体系' intelligent operations system, '智慧教育' smart education, '智慧社区' smart community, and '医养服务' healthcare/eldercare services. The company also develops cultural creative products including the '毗卢三宝系列玩偶' doll series and '子龙传卡牌' trading card project, and operates supplementary services like the '全冀游' tourism mini-program and 'AI运动' fitness feature. In September 2024, the company became the first listed state-owned cultural enterprise in Hebei on the Shenzhen Stock Exchange (stock code: 301551), and is now building 'AIGC数智广电' (AI-generated content digital intelligence broadcasting) as a new business format.

Differentiator

Problem solved

Functional benefit

Brands

• 河北IPTV: Hebei IPTV platform - the core product and service brand for IPTV integrated broadcasting and control platform serving approximately 15.3 million users
• 灵犀助手
• 灵犀时光智能中屏应用
• 健康万家
• 吉祥
• 毗卢三宝

Products and services

• Hebei IPTV Integrated Broadcasting and Control Platform (河北IPTV) The sole provincially-licensed IPTV integrated broadcasting and control platform for Hebei Province, distributing live TV channels, on-demand audiovisual content, and value-added smart life services (smart education, healthcare/eldercare, smart community) to approximately 15.3 million household subscribers across all 11 prefecture-level cities, delivered exclusively through partnerships with China Mobile, China Unicom, and China Telecom Hebei.
• Health Wan Jia Service Platform (健康万家) IPTV-based healthcare and elderly care service platform jointly developed with China Mobile Hebei, providing telemedicine consultations, health education, and elderly care services. Selected as a national 'Broadband Network + Healthy Countryside' pilot application project by the Ministry of Industry and Information Technology and the National Health Commission in November 2025.
• Smart Advertising Management Platform (智能广告管理平台) Self-developed AI-powered advertising management platform for the IPTV service, enabling intelligent ad placement, optimization, and analytics. Won the 'Annual Technology Innovation Award' at the 2025 Gold Screen Awards. Sells targeted large-screen advertising reach to brand partners across 15.3 million Hebei households.
• Digital Human '吉祥' (Jixiang) Self-developed AI digital human technology providing conversational interactions for intelligent Q&A, content recommendation, and user engagement across educational, healthcare, and community service scenarios on the IPTV platform. Selected into the 2025 National Audio-Visual System Typical Cases in the 'Digital Stage and Smart Museum Audio-Visual System' category by five ministries including MIIT and NRTA.
• Broad-screen Digital Education Platform (大屏数字教育平台) Education platform integrating TV content with primary school curricula and leveraging big data and AI for personalized learning. Funded by the 2025 Hebei Provincial Social Science Fund for research on cultural and technological integration.
• Bilu Sanbao Series Dolls (毗卢三宝系列玩偶) Original cultural creative product series featuring dolls based on the Bilu Temple treasures. Won the 2026 Cultural Fair Gift Newcomer Award (文化博览会礼物·新锐奖) at the China (Shenzhen) International Cultural Industry Fair, was granted authorization to use the 'Cultural Fair Gift' designation, and was selected into the National Foreign Cultural Trade Base Selection Center.
• Zilong Legend Trading Cards (子龙传卡牌) Trading card project featuring the legendary hero Zilong from Hebei/Yanzhao culture, part of the 'National Tide Culture DNA Recombination Plan.' Developed through strategic cooperation with Haichuang Baice and showcased at the Shanghai World Card Collection Center opening ceremony in May 2026.
• IPTV TV Membership Cards (TV会员卡) Physical and digital TV membership cards sold through the Hebei Provincial Supply and Marketing Cooperative retail network and platform promotions. Cards offer bundled content access and partner benefits (e.g., 67% discount at Hebei International Hotel, 88% discount at Hebei Huizhaofu Cultural Communication) and are bundled with physical gift packages for promotional events.
• Quanjiyou Mini Program (全冀游小程序) and 'IPTV Invites You to Tour Hebei for Free' IPTV-anchored mini program providing free tourism cards covering 36 scenic spots in Hebei Province to subscribers, promoting a 'Big Screen + Cultural Tourism' ecosystem. Distribution partner Hebei Jiyu Information Technology contributed 500,000 travel card rights to support the activity.

Quantifiable outcome

• 15.3 million household subscribers served across Hebei Province
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• National Radio and Television Administration 292 Station (国家广播电视总局二九二台)minorOthers · 21 May 2026Awarded the 2026-2027 video review service contract (82 yuan/hour) alongside Hebei Radio and Television Jingyi Cultural Media, providing content compliance and review services for IPTV platform content.
• Hebei Radio and Television Jingyi Cultural Media Co., Ltd. (河北广电经视文化传媒有限责任公司)minorOthers · 21 May 2026Co-awarded the 2026-2027 video review service contract (80 yuan/hour) with NRTA 292 Station, providing content review and compliance services.
• Haichuang Baice (海创百策)coreStrategic or Co-development Partner · 18 May 2026Company VP Tian Tian signed a card project cooperation agreement with Haichuang Baice General Manager Tang Pin at the Shanghai World Card Collection Center opening ceremony. The partnership aims to leverage quality cultural IPs for deep research, premium operations, and full industry chain ecosystem development, creating a new benchmark for Hebei IP commercialization.
• Hebei Provincial Supply and Marketing Cooperative (河北省供销社)minorChannel Partner/ Reseller/ Distributor · 1 January 2026The company partnered with the Hebei Provincial Supply and Marketing Cooperative for member card sales and promotion. Physical IPTV membership cards are now available in cooperative stores, participating in store promotional events and bundled with physical gift packages.
• Hebei Guokong Cultural Media Co., Ltd. (河北国控文化传媒有限公司)minorStrategic or Co-development Partner · 1 January 2026Co-organized the first CMW China Animation Game IP Carnival with Hebei Guokong Cultural Media and Beijing Bugubugu Cultural Technology at Zhengding International Convention Center, attracting 50+ IP vendors and 30,000+ participants.
• Beijing Bugubugu Cultural Technology Co., Ltd. (北京布谷布谷文化科技有限公司)minorStrategic or Co-development Partner · 1 January 2026Co-organized the CMW China Animation Game IP Carnival as a co-host, contributing to the cultural and IP event that drew 50+ IP vendors and 30,000+ attendees over two days.
• Hebei Jiyu Information Technology Co., Ltd. (河北冀域信息技术有限公司)minorGTM or Marketing Partner · 1 January 2026Provided 500,000 free travel card rights for the 'IPTV Invites You to Tour Hebei for Free' activity, covering 36 high-quality scenic areas across Hebei Province, supporting cross-industry marketing collaboration.
• National Radio and Television Administration Broadcasting Science Research Institute (国家广播电视总局广播电视科学研究院, 总局广科院)coreStrategic or Co-development Partner · 6 June 2025Joint study and co-construction activity conducted in Fuping County, Baoding with NRTA Broadcasting Science Research Institute, exploring industry development combined with red education and rural revitalization. Attended by NRTA Broadcasting Science Research Institute Deputy Secretary Ling Liwen and Hebei Broadcasting TV Group Deputy General Manager Liu Xiaomei.
• China Mobile Hebei (河北移动)coreChannel Partner/ Reseller/ Distributor · 26 December 2017Full coverage with all three telecom operators including China Mobile Hebei achieved in December 2017. China Mobile is a key partner for the 'Health Wan Jia' smart healthcare platform, and the company was awarded 'Smart Home Excellent Partner 2025'.
• China Telecom Hebei (河北电信)coreChannel Partner/ Reseller/ Distributor · 1 January 2015IPTV service launched on Hebei Telecom platform in 2015. By 2017, all three operators (China Mobile, Unicom, Telecom) were fully covered, reaching 10 million+ subscribers.
• CCTV.com (央视网)coreChannel Partner/ Reseller/ Distributor · 6 August 2012CCTV.com partnered with the company and China Unicom Hebei to sign the first tri-party IPTV cooperation agreement under the three-network convergence policy, establishing the foundational IPTV broadcasting partnership in Hebei.
• China Unicom Hebei (河北联通)coreChannel Partner/ Reseller/ Distributor · 6 August 2012IPTV service piloted in Shijiazhuang Unicom platform in 2014 and expanded to all 11 cities. China Unicom distributes IPTV bundled with telecom packages to its subscriber base.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• iQIYI: Leading Chinese OTT streaming platform listed on NASDAQ. Comparable as a competing video distribution channel accessed on the same connected-TV screens as IPTV, exerting competitive pressure on viewing time and content spend.
• Youku (Alibaba): Major Chinese OTT streaming platform owned by Alibaba. Comparable as a competing streaming service on smart TVs and connected devices that competes for IPTV's traditional viewing share.
• Tencent Video: Major Chinese OTT streaming platform operated by Tencent. Comparable as a competing on-demand video service on connected TVs that competes for household entertainment time and content budgets.

Direct peers

• Wasu Media Holding: Zhejiang-based provincial IPTV integrated broadcasting and control platform operator and Shenzhen-listed company (000156). Direct peer as another provincial-level licensed IPTV operator with telecom bundles and similar smart-life service evolution.
• BesTV (Shanghai Oriental Pearl Group): Shanghai-based IPTV operator (BesTV brand) under Shanghai Media Group, one of the earliest and largest IPTV platforms in China. Comparable as a provincial-level licensed IPTV integrated broadcasting and control operator with telecom distribution and multi-screen strategy.

Broad incumbents

• China Unicom (WoTV): China Unicom's IPTV service WoTV delivered to subscribers nationwide. Comparable as one of the three telecom operators that distribute the subject company's IPTV services and a peer in the broader IPTV ecosystem.
• Hunan TV & Broadcast Intermediary (芒果超媒/Mango TV): Hunan-based state broadcaster affiliated Mango Excellent Media operates Mango TV, one of China's largest OTT platforms. Comparable as a provincial-broadcaster-affiliated streaming/video business that competes in the connected-TV ecosystem.
• China Mobile (MIGU Video): China Mobile's nationwide video and content platform MIGU. Comparable as the parent telecom ecosystem that distributes IPTV services, and an emerging direct competitor in mobile video and IPTV in markets including Hebei.

Others

• NRTA / State Administration of Radio and Television: China's national broadcasting regulator. Comparable as the governing authority that sets IPTV licensing, integrated broadcasting control platform rules, and content review mandates that directly shape the subject company's operating environment.
• Wasu Cloud Computing / Cable TV operations: Wasu's cable TV operations in Zhejiang. Comparable as a cable/pay-TV operator in a different province, providing reference for ARPU, bundling, and content monetization dynamics relevant to IPTV operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hebei Radio and Television Wireless Media