What New Ground Ventures does

New Ground Ventures is a privately held, Westport, Connecticut-based early-stage venture capital firm established in 2013 (with portfolio activity claimed since 2011). The firm describes itself as a "generalist" investor with stated concentration in three sectors — Software, Consumer, and Deep Tech — and reports having funded 145 portfolio companies since 2011 across verticals including Education, Financial Services, Food & Consumer, Health, Software, and Technology. Its diligence framework focuses on team quality, product and technology, unit economics, and cash flow relative to capital needs, and it explicitly emphasizes long-term relationships with founders and investors. Documented portfolio activity includes both small early-stage checks (e.g., Adjacent at $2.1M) and participation in larger rounds (PsiQuantum $450M, Tonal $250M, Petal $140M), indicating a flexible check-size approach.

The firm is led by Founder & Partner Zac Zeitlin (formerly a partner at Silver Point Capital and an early-career investor at Goldman Sachs PIA and TPG Capital), Partner Anthony Xu (formerly Managing Director at Reservoir Capital and an investor at Bain Capital Credit), and Director of Operations Suzy Wolfson (operations, investor reporting and pipeline monitoring). Satori Capital — a Dallas-based private equity and alternatives manager with over $500M in AUM and 20+ investment professionals — serves as the firm's founding investor and strategic partner, providing LP capital, co-investor reach and operating support. The team is small (1–10 employees), and the firm operates as a partnership-style GP without any disclosed parent company or institutional owner.

New Ground Ventures does not disclose fund size, AUM, revenue, or management fee economics. Its "product" is early-stage capital plus strategic guidance to founders, sourced through direct relationships, referrals and founder networks. Marketing and distribution are limited to the firm website, which features a filterable portfolio directory, team profiles, and a curated "Reading" section. The operating model is consistent with a boutique, relationship-driven venture platform rather than a scaled institutional fund.

Name

New Ground Ventures

Legal name

New Ground Ventures

Website

https://newground.vc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Series A/B) (FSANAAAB)

Keywords

• Early stage venture capital
• Impact investing
• Startup funding
• Private equity investment
• Venture capital firm

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

New Ground Ventures is an early-stage venture capital firm that invests equity capital in visionary entrepreneurs building pioneering and impactful companies. Since 2011, the firm has funded 145 companies across Software, Consumer, and Deep Tech sectors using a generalist approach, and provides portfolio companies with strategic mentorship, business model guidance, and long-term partnership support through investment cycles.

Product overview

New Ground Ventures is a high-impact venture capital firm that provides early-stage investment funding to visionary entrepreneurs. As an investor rather than a product company, New Ground Ventures does not offer a commercial product or service in the traditional sense. The firm's offering consists of venture capital funding, mentorship, and strategic support to portfolio companies across three primary investment sectors: Software, Consumer, and Deep Tech. Since 2011, the firm has funded 145 companies, maintaining a generalist investment approach with flexibility across industries and stages. Their investment process focuses on team quality, product and technology assessment, unit economics, and cash flow analysis. The firm maintains long-term relationships with portfolio companies and provides differentiated perspective on business models and funding strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Early-Stage Venture Capital Investment Generalist equity capital investment in early-stage visionary entrepreneurs building pioneering and impactful companies, focused on Software, Consumer, and Deep Tech sectors, as well as food, health & wellness, education, and financial technology. Targeted at founders seeking a long-term investor partner.
• Strategic Mentorship and Portfolio Support Long-term partnership and differentiated perspective on business models, unit economics, and funding strategy for portfolio companies, backed by the team's broad investment experience across many asset classes.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BoxGroup: Early-stage (often pre-seed/seed) venture firm with a generalist thesis and a small, high-conviction team. Comparable to NGV in team size and stage focus.
• Notation Capital: Pre-seed and seed venture firm with a generalist thesis across consumer, software, and emerging tech. Comparable in stage, fund size, and team structure.
• Floodgate: Early-stage VC focused on seed investments across software, consumer, and frontier technology. Directly comparable to NGV in fund size, stage, and sector mix.
• First Round Capital: Premier seed-stage venture firm investing in software and consumer. Comparable in stage and general orientation, though significantly larger in AUM and brand.
• Lerer Hippeau: Early-stage VC firm investing primarily in consumer, software, and frontier-tech companies, often leading or co-leading seed and Series A rounds. Highly comparable to NGV in stage, sector focus, and generalist-with-conviction approach.
• Founder Collective: Seed-stage venture capital firm with a generalist thesis across software, consumer, and deep tech. Comparable to NGV in stage, size, and the emphasis on founder quality and capital-efficient businesses.
• Collaborative Fund: Early-stage impact-oriented venture firm investing in food, health, climate, and consumer. Closely comparable to NGV in its 'impact-minded' framing and stage focus.
• Haystack: Early-stage venture firm making seed and Series A investments across software, consumer, and frontier tech. Comparable in stage and generalist approach.
• Eniac Ventures: Seed-stage venture firm investing in software and consumer with a generalist-but-software-led approach. Comparable in size, stage, and category mix to NGV.

Broad incumbents

• Bessemer Venture Partners: Multi-stage venture firm with broad coverage including early-stage software, consumer, and deep tech. While far larger and later-stage on average, BVP overlaps NGV in early-stage software/consumer and serves as a comparable incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newgroundvc
• LinkedInlinkedin.com/company/new-ground-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments48 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ground Ventures