Zenda.la
Zendala is a Mexico City-based AI-powered corporate wellness and insurance platform that serves Mexican employers with an AI wellness coach, telemedicine, mental health monitoring, and NOM-035 compliance tooling, monetized via per-employee SaaS subscriptions and insurance commissions.
- Company typePrivate
- Founded2019
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zenda.la does
Zendala (operating as ZENDALA, S.A.P.I. de C.V., formerly branded Zenda.la) is a Mexico City-headquartered corporate wellness and insurance intermediation platform serving Mexican employers and their employees. The company was founded around 2019 and operates as a commercial agent for Prevem Seguros, intermediating health and prevention insurance products under COFEPRIS registration 223300201A033, while also offering direct telemedicine services through its DR ZENDA sub-brand. Its core product is an AI-powered wellness platform that combines an autonomous 24/7 AI wellness coach (Master Zenda), biological age calculation, mental health monitoring (burnout, depression, anxiety), a gamified engagement system (Lotos rewards), and a real-time HR analytics dashboard, with the platform specifically engineered to help Mexican companies comply with NOM-035 psychosocial risk regulations.
The underlying technology stack integrates a recommendation engine that generates hyper-personalized wellness paths from onboarding health data, predictive analytics for mental health risk scoring, and a process automation layer for proactive care delivery. The DR ZENDA telemedicine sub-brand supports multimodal consultations (text, voice, image, video) with general physicians, psychologists, nutritionists, personal trainers, and specialist physicians. The platform is distributed through three channels: direct enterprise sales targeting HR departments (with Calendly-based demo scheduling), a dedicated insurance broker channel (AI-powered data analytics and personalized proposal tools), and a parallel insurance agent channel (training, marketing, and revenue share).
Zendala monetizes through two revenue streams: B2B SaaS subscriptions on two annual tiers (Esencial and Alto Rendimiento) priced per employee on a quote basis, and insurance commissions earned as a commercial agent for Prevem Seguros. The company has raised approximately $2M USD across three funding rounds (2019, 2020, 2021) with Angel Ventures as lead investor, supported by partnerships with SwissRe (reinsurance), Prevem Seguros (policy issuance), and Salud Digna (diagnostics). Co-founder and CEO Diego Muradás Lorenzo leads the company, which operates exclusively in the Mexican market.
Zenda.la firmographics
Firmographics- Name
- Zenda.la
- Legal name
- ZENDALA, S.A.P.I. DE C.V.
- Website
- https://zenda.la
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zendala is a Mexico City-based AI-powered corporate wellness and insurance platform that serves Mexican employers with an AI wellness coach, telemedicine, mental health monitoring, and NOM-035 compliance tooling, monetized via per-employee SaaS subscriptions and insurance commissions.
- Ownership category
- akta.pro rank
Zenda.la industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011), Life Insurance (6311)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Psychiatry & Medication Management Platforms (HLALAEAB), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
Keywords
Where Zenda.la is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Zenda.la business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: B2B SaaS subscription model with two tiers (Esencial and Alto Rendimiento) offering corporate wellness platform access, telemedicina, and AI coaching services on a per-employee basis.
- Insurance Intermediation: As a commercial agent for insurance companies, Zendala earns commissions on insurance policies sold through its platform, facilitated by partners like Prevem Seguros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Esencial: Core wellness platform with AI coaching, telemedicina, and gamification |
| Subscription | Annual | Alto Rendimiento: Enhanced plan with specialist consultations and personalized wellness pathways |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Zenda.la product offering
Product offeringCore offering
Zendala operates an all-in-one AI-powered corporate wellness SaaS platform that guides employees toward high performance through hyper-personalized wellbeing programs, combining an AI wellness coach (Master Zenda), 24/7 telemedicine (DR ZENDA), mental health monitoring, biological age calculation, gamification, and an HR analytics dashboard. The company also intermediates health and prevention insurance policies as a commercial agent for partner insurers such as Prevem Seguros, supported by reinsurer SwissRe and diagnostic partner Salud Digna.
Product overview
Zendala is an all-in-one AI-powered corporate wellness platform designed to guide employees to a state of high performance. The core platform (Zendala Wellness Platform) integrates Master Zenda, an AI wellness coach available 24/7, with the DR ZENDA telemedicine service for 24/7 medical consultations. The Zendala App provides employee-facing features including physical activity tracking, mindfulness, journaling, gamification, and rewards (Lotos). For HR management, the platform offers a real-time dashboard with health scorecards and the NOM-035 compliance solution for Mexican regulatory requirements. The company offers two subscription tiers: the Esencial Plan with core wellness monitoring, AI coaching, and telemedicine; and the Alto Rendimiento Plan adding specialist consultations (Pediatrics, Gynecology, Cardiology) and personalized wellness paths. Additionally, Zendala serves insurance brokers and agents through dedicated platforms that leverage AI analytics for customized insurance offerings. Zendala operates as a commercial commission agent for insurance companies, with policies sold and managed through Prevem Seguros.
Differentiator
Problem solved
Functional benefit
Brands
- DR ZENDA: Telemedicine service offering 24/7 chat medical consultations with doctors and health specialists.
Products and services
- Zendala Wellness Platform All-in-one AI-powered corporate wellness SaaS platform for Mexican employers, combining AI coaching, telemedicine, mental health monitoring, biological age calculation, gamification, and HR analytics on a per-employee subscription.
- Master Zenda (AI Wellness Coach) AI-powered virtual wellness coach available 24/7 that delivers hyper-personalized wellbeing guidance and proactive outreach to employees using the platform.
- DR ZENDA Telemedicine 24/7 chat-based telemedicine service that connects employees with certified doctors, psychologists, nutritionists, and personal trainers via text, voice, images, and video.
- Zendala for Brokers Channel platform that provides insurance brokers with AI-powered corporate wellness data analytics, segmentation insights, and proposal-generation tools to create personalized insurance offerings for their business clients.
- Zendala for Agents Channel platform that equips insurance agents with training, marketing materials, and revenue-share terms to resell the Zendala corporate wellness platform to their corporate clients.
Quantifiable outcome
- Companies with high Employee Experience grow 1.8x faster
- +5 more outcomes
Companies that use Zenda.la
Customer profileSegments3 records
Ideal customer profiles3 records
Zenda.la technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Zenda.la partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prevem SeguroscoreInsurance company that issues and manages policies sold through Zendala's platform. Zendala acts as commercial agent for Prevem Seguros, intermediating health and insurance products. COFEPRIS registration: 223300201A033.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Zenda.la competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Zenda.la social profiles
Digital presenceZenda.la compliance and trust
Trust signalCompliance1 record
Zenda.la financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zenda.la leadership team
Management profileNumber of profiles
Profiles1 record
Zenda.la funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zenda.la M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zenda.la
What does Zenda.la do?
Zendala operates an all-in-one AI-powered corporate wellness SaaS platform that guides employees toward high performance through hyper-personalized wellbeing programs, combining an AI wellness coach (Master Zenda), 24/7 telemedicine (DR ZENDA), mental health monitoring, biological age calculation, gamification, and an HR analytics dashboard. The company also intermediates health and prevention insurance policies as a commercial agent for partner insurers such as Prevem Seguros, supported by reinsurer SwissRe and diagnostic partner Salud Digna.
Is Zenda.la a public or private company?
Zenda.la is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zenda.la founded?
Zenda.la was founded in 2019. It employs 11 to 50 people.
Where is Zenda.la based?
Zenda.la is headquartered in Mexico City, Mexico, in the Latin America region.
How does Zenda.la make money?
Two revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are insurance Intermediation.
Does Zenda.la have an API?
No public API is recorded for Zenda.la.
What industry is Zenda.la in?
Zenda.la's product category is Corporate Wellness Software. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD). Its NAICS code is 621330 and its SIC code is 8090.