Shotcall
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shotcall does
Shotcall (operating as Shotcall.gg, headquartered in Atlanta, founded 2018) is an informational and editorial website that publishes guides, reviews, and strategy articles about online casino games for real money. Content is authored primarily through a single "Online Casino" vertical covering blackjack, roulette, poker, slots, baccarat, and live dealer games, with a single visible author (Madeline Kilback) producing approximately three to four articles per month — most recently through April 2026 — and an archive reaching back to August 2025. The site is built on a commodity WordPress stack using the Astra theme, with no native mobile app, no public API or SDK, and no disclosed AI/ML capabilities. The company's own Terms page states it does not operate or manage any gambling services.
The business model is best characterized as affiliate-referral publishing. The site sells no products or services directly; instead, monetization is implied to flow through outbound referrals to third-party online casino operators, evidenced by gambling-domain links in the site's blogroll (freebet1.com, spincitycasino777.com, etc.) and a generic gmail.com contact address ([email protected]). Distribution is driven entirely by organic channels: a WordPress blog for content marketing, plus branded social profiles on Twitter, Facebook, and Instagram (all @shotcallgg) for top-of-funnel engagement. The company discloses no pricing, no customer logos, no select-customer roster, and no enterprise customers because the product is free, consumer-facing content rather than a B2B offering.
A meaningful evidentiary tension exists in the underlying data: firmographic descriptors frame Shotcall as "the platform and marketplace for fans to join the game or content with their favorite people" and reference an Atlanta-based team of 11-50 with venture backing (Techstars pre-seed of $120K in February 2020 and a $2.2M seed round in October 2020 led by Initial Capital and New Stack Ventures, with Lerer Hippeau participating), a CEO (Thomas Gentle), Founder/Head of Engineering (Riley Auten), CTO (Gordon Li), and Head of Operations (Michaela Forehand). The first-party website evidence, however, shows a WordPress affiliate content site with a gmail.com contact and a single-author publishing cadence — a footprint that does not match the venture-platform framing. Per the convention of preferring first-party sources for first-party facts, this description is anchored to the observable shotcall.gg evidence, with the VC-backed platform framing noted as a data-input inconsistency.
Shotcall firmographics
Firmographics- Name
- Shotcall
- Website
- https://shotcall.gg
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shotcall industry classification
Industry- Product category
- Gaming Social Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
- akta.pro secondary industry
- Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF)
Keywords
Where Shotcall is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Shotcall business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels4 records
Shotcall product offering
Product offeringCore offering
Shotcall is a platform and marketplace that enables fans to join games or content experiences with their favorite gaming personalities and content creators. Founded in 2018 and based in Atlanta, the platform facilitates interactive engagement between creators and their audiences in the gaming and esports space. The company's domain (shotcall.gg) currently hosts editorial content covering online casino game strategies, platform reviews, and responsible gaming practices, indicating a content-driven monetization layer.
Product overview
Shotcall.gg is a single informational/editorial platform publishing content about online casino games. The site does not operate a licensed gambling service but instead provides editorial articles, guides, and reviews about third-party online casino platforms. Content covers topics including game strategies (blackjack, roulette, poker, slots), bonus evaluations, live dealer games, payment methods, and responsible gaming practices. The company maintains social media channels (Twitter, Facebook, Instagram) for community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Shotcall Platform A platform and marketplace that enables fans to join games or content experiences with their favorite people (gaming creators and personalities). The platform facilitates interactive engagement between creators and audiences in the gaming/esports space.
- Shotcall.gg Editorial Content An informational and editorial content site covering online casino game strategies (blackjack, poker, slots, roulette, baccarat, live dealer games), platform reviews, bonus evaluation, and responsible gambling guidance for players interested in real money online casino games.
Quantifiable outcome
- Provides guidance on house edges (Blackjack ~1%, Roulette ~2.5%) to help players make informed decisions
Companies that use Shotcall
Customer profileSegments1 record
Ideal customer profiles2 records
Shotcall technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Shotcall partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Shotcall competitors and assessment
Company assessmentDirect peers
- AskGamblers: Large online-casino review and affiliate site. Directly comparable to Shotcall's live website output — strategy guides, bonus evaluations, and casino reviews monetized via affiliate referrals.
- GamerLink: LFG and team-finding app for console/PC gamers. Direct overlap with Shotcall's "join the game with your favorite people" positioning, with a similar narrow community-matching focus.
- The Wizard of Odds: Long-running online casino strategy and odds-analysis site. Comparable depth on game-mechanics and house-edge analysis (e.g., blackjack ~1%, roulette ~2.5%) referenced in Shotcall's content.
- Guilded: Gaming community platform with servers, LFG tools, and team matchmaking — acquired by Roblox in 2021. Closest direct competitor in dedicated gaming-community + LFG functionality versus generalist chat.
Broad incumbents
- Casino.org: Established online-casino editorial and affiliate platform covering strategy, reviews, and responsible gambling — closely mirrors the content surface area visible on shotcall.gg.
- Discord: Dominant gaming-focused chat and community platform with hundreds of millions of users. Overlaps with Shotcall's community/LFG thesis at a vastly larger scale and as part of a much broader communication product.
Emerging players
- TeamSpeak: Legacy voice-chat platform heavily used by gaming clans/guilds. Comparable in serving the "play with your favorite people" use case, though via voice rather than matchmaking.
- Mighty Networks: Community-platform SaaS enabling creators and brands to build paid/freemium communities. Comparable marketplace/community-building infrastructure thesis even though not gaming-specific.
- Caffeine: Social broadcasting platform centered on gaming and entertainment communities with chat. Comparable niche as a community + content engagement layer for gamers.
- Plato: Mobile-focused gaming social/LFG app with in-game chat and team formation. Direct overlap with Shotcall's community + LFG mobile-first positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Shotcall social profiles
Digital presenceShotcall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shotcall leadership team
Management profileNumber of profiles
Profiles4 records
Shotcall funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shotcall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shotcall
What does Shotcall do?
Shotcall is a platform and marketplace that enables fans to join games or content experiences with their favorite gaming personalities and content creators. Founded in 2018 and based in Atlanta, the platform facilitates interactive engagement between creators and their audiences in the gaming and esports space. The company's domain (shotcall.gg) currently hosts editorial content covering online casino game strategies, platform reviews, and responsible gaming practices, indicating a content-driven monetization layer.
Is Shotcall a public or private company?
Shotcall is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shotcall founded?
Shotcall was founded in 2018. It employs 11 to 50 people.
Where is Shotcall based?
Shotcall is headquartered in Atlanta, United States, in the North America region.
Who are Shotcall's main competitors?
Direct peers on record are AskGamblers, GamerLink, The Wizard of Odds and Guilded. Broad incumbents are Casino.org and Discord. Emerging players are TeamSpeak, Mighty Networks, Caffeine and Plato.
Does Shotcall have an API?
No public API is recorded for Shotcall.
What industry is Shotcall in?
Shotcall's product category is Gaming Social Platform. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms, with a secondary code of MPAFAIAF, Game Server Hosting & Community Infrastructure (private servers, matchmaking communities). Its NAICS code is 5162 and its SIC code is 7900.