Singularu
Singularu is a Valencia-based Spanish direct-to-consumer fashion jewelry brand selling personalized and trend-driven women's jewelry (€7.99–€69.99) online and through an expanding network of owned retail stores across Spain.
- Company typePrivate
- Founded2016
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Singularu does
Singularu Ideas a Medida SL is a Spanish direct-to-consumer fashion jewelry brand headquartered in Valencia, founded in 2014 (legal entity date 2016) by Paco Tormo and Cristina Aristoy. The company designs, personalizes, and sells women's fashion jewelry—earrings, necklaces, rings, bracelets, anklets, charms, and accessories—across price points of €7.99 to €69.99, with materials spanning sterling silver 925, stainless steel, and 18kt gold plating. Its principal differentiator is a personalization service ('Joyas Personalizadas') offering custom engraving of initials, names, and dates, including a 24–48 hour turnaround on select items, supplemented by a Club Singularu loyalty program.
Singularu operates an omnichannel distribution model built on a Shopify-powered e-commerce storefront (singularu.com) and an expanding network of owned physical retail stores across Spain, with a stated plan to reach 35 stores by end-2022. Marketing is digital-first, centered on Instagram and Facebook community engagement under the #ChicaSingularu hashtag, an in-house blog, SEO, email marketing through Club Singularu, a student discount partnership, and earned media across Vanity Fair, Glamour, Elle, Marie Claire, Vogue, and Hola. Spanish production ('Impulsamos la producción en España') and recycled silver sourcing are part of the brand positioning.
The business model is straightforward unit-economics retail: one-time direct sales of individually priced jewelry SKUs with no subscription component, supported by Klarna/PayPal/Apple Pay installments and standard card payments. The company has raised approximately €3 million cumulatively across multiple rounds (Grupo Zriser, Lanzadera Accelerator, Big Ban angels/Sitka Capital, IVF, and Faraday Venture Partners), with the most recent €1.3 million secondary equity round from Faraday in September 2023 explicitly aimed at international expansion beyond Spain.
Singularu firmographics
Firmographics- Name
- Singularu
- Legal name
- Singularu Ideas a Medida SL
- Website
- https://singularu.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Singularu is a Valencia-based Spanish direct-to-consumer fashion jewelry brand selling personalized and trend-driven women's jewelry (€7.99–€69.99) online and through an expanding network of owned retail stores across Spain.
- Ownership category
- akta.pro rank
Singularu industry classification
Industry- Product category
- Fashion Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)
- akta.pro secondary industries
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where Singularu is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Singularu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct jewellery retail sales: Singularu generates revenue through direct-to-consumer sales of fashion jewellery via its owned e-commerce website and physical retail stores. Products include earrings, necklaces, rings, bracelets, anklets, charms, and accessories. Pricing ranges from approximately €7.99 to €69.99 per item. All revenue is one-time transaction-based with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Jewellery products sold individually with price points ranging from €7.99 to €69.99 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Singularu product offering
Product offeringCore offering
Singularu designs, produces in Spain, and retails women's fashion jewelry across earrings, necklaces, rings, bracelets, anklets, and charms/pendants in sterling silver 925, stainless steel, and 18kt gold-plated finishes, plus complementary accessories such as sunglasses and gift packaging. The company differentiates through a custom jewelry service (Joyas Personalizadas) that lets customers personalize pieces with initials, names, or dates, with select items available within 24-48 hours, and prices most items between €7.99 and €69.99. Distribution combines the singularu.com e-commerce site with a growing network of owned physical retail stores across Spain, supported by a Club Singularu loyalty programme offering a 10% first-purchase discount and free shipping benefits.
Product overview
Singularu is a Spanish jewelry brand offering a diverse portfolio of women's jewelry products built on the Shopify e-commerce platform. The core product line spans six main categories: earrings (pendientes), necklaces (collares), rings (anillos), bracelets (pulseras), anklets (tobilleras), and charms/pendants. The company distinguishes itself through personalization services (Joyas Personalizadas) allowing customers to customize pieces with initials, names, and special dates, some with 24-hour delivery. Products are offered in three primary material categories: Sterling Silver 925, Stainless Steel, and Gold-plated finishes (18kt). The business operates a loyalty program (Club Singularu) and sells complementary accessories like gift packaging and sunglasses. The brand positions itself around sustainable practices using recycled silver and Spanish production.
Differentiator
Problem solved
Functional benefit
Products and services
- Earrings (Pendientes) Core earrings collection offering individual earrings, hoops (aros), ear cuffs, and styles in stainless steel, sterling silver 925, and gold plating, priced from €7.99 to €34.99 for women seeking everyday and occasion fashion jewelry.
- Necklaces (Collares) Core necklace collection including chains, chokers, long necklaces, personalized necklaces, and pieces with pearls and natural stones, priced from €19.99 to €54.99.
- Rings (Anillos) Core ring collection offering adjustable and sized options with minimalist designs, colourful pieces, and personalized letter rings in stainless steel and sterling silver, priced from €14.99 to €34.99.
- Bracelets (Pulseras) Core bracelet collection including bangles (brazaletes), personalized bracelets, thread bracelets with engraved plates, and colourful enamel designs, priced from €12.99 to €29.99.
- Anklets (Tobilleras) Anklet jewelry collection for summer and beach styles, available in various materials and finishes.
- Charms and Pendants (Charms y Colgantes) Charm and pendant collection for necklaces and bracelets, featuring various shapes including animals, fruits, stars, hearts, and zodiac signs.
- Personalized Jewelry (Joyas Personalizadas) Custom jewelry service offering necklaces, bracelets, and rings personalized with letters, initials, names, and special dates, with select items available within 24-48 hours through the Joyas Personalizadas 24h line.
- Sterling Silver 925 Jewelry Collection Dedicated sterling silver 925 jewelry line spanning earrings, rings, necklaces, bracelets, and anklets, positioned for superior quality, lasting brilliance, and hypoallergenic wear, including pieces using recycled silver.
- Stainless Steel Jewelry Collection Stainless steel jewelry collection offering durable, modern designs suited for daily wear across earrings, necklaces, bracelets, and rings.
- Beach and Seashell Jewelry (Joyas de Playa y Conchas) Seasonal beach and seashell-themed jewelry collection featuring shell designs, oceanic colours, and summer-inspired pieces.
- Accessories (Accesorios) Complementary accessories beyond jewelry including sunglasses and other lifestyle items sold alongside the core jewelry catalogue.
- Gift Packaging (Packaging para Regalo) Gift packaging add-ons including gift boxes, wrapping kits, premium envelopes, jewellery cases, and greeting cards, priced from €1.99 to €29.99 for special-occasion presentation.
Companies that use Singularu
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Singularu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Singularu partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Singularu competitors and assessment
Company assessmentDirect peers
- Missoma: London-based D2C demi-fine and fashion jewelry brand (gold vermeil, sterling silver) sold direct online and through retailers, targeting trend-driven millennial/Gen Z women — directly comparable assortment, price point, and customer to Singularu.
- Astrid & Miyu: UK D2C jewelry brand offering everyday fine and demi-fine pieces via e-commerce and a meaningful physical store fleet; comparable omnichannel model, female millennial target, and price ladder to Singularu.
- Mejuri: Canadian D2C fine and fashion jewelry brand selling affordable everyday pieces (~$50-$500) with strong personalization, social-media-led acquisition, and growing physical retail — the closest comparable to Singularu's positioning and price ladder.
- BaubleBar: US-based D2C fashion jewelry brand targeting trend-driven female consumers with affordable price points and personalization; directly comparable on category, audience, and price ladder.
- Pura Vida Bracelets: D2C accessories brand with a charitable/sustainable story, low price points, and influencer-driven acquisition; comparable in price ladder, audience, and social-led growth motion to Singularu's bracelet/personalization line.
- Monica Vinader: British accessible-luxury jewelry brand selling personalized and demi-fine pieces direct to consumers globally; overlaps with Singularu on personalization, recycled/ethical materials positioning, and direct-to-consumer go-to-market.
Broad incumbents
- Pandora: Global jewelry giant in affordable sterling silver and charm bracelets; competes with Singularu on personalization (charms), price ladder, and physical retail scale, and anchors category benchmarks for unit economics.
- Etsy (jewellery category): Global marketplace aggregating thousands of independent jewelry makers, including personalized and trend pieces; the primary indirect alternative Singularu's customers consider when shopping for affordable, unique, or personalized jewelry.
Regional players
- Aristocrazy: Spanish jewelry brand (sister to TOUS) targeting younger, trend-conscious women with more accessible price points; directly overlaps with Singularu's primary Spanish customer and category positioning.
- TOUS: Iconic Spanish jewelry and accessories brand with deep domestic awareness and global flagship stores; competes with Singularu in Spain across price tiers and serves as the natural local incumbent benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Singularu social profiles
Digital presenceSingularu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Singularu leadership team
Management profileNumber of profiles
Profiles3 records
Singularu funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Singularu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Singularu
What does Singularu do?
Singularu designs, produces in Spain, and retails women's fashion jewelry across earrings, necklaces, rings, bracelets, anklets, and charms/pendants in sterling silver 925, stainless steel, and 18kt gold-plated finishes, plus complementary accessories such as sunglasses and gift packaging. The company differentiates through a custom jewelry service (Joyas Personalizadas) that lets customers personalize pieces with initials, names, or dates, with select items available within 24-48 hours, and prices most items between €7.99 and €69.99. Distribution combines the singularu.com e-commerce site with a growing network of owned physical retail stores across Spain, supported by a Club Singularu loyalty programme offering a 10% first-purchase discount and free shipping benefits.
Is Singularu a public or private company?
Singularu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Singularu founded?
Singularu was founded in 2016. It employs 1 to 10 people.
Where is Singularu based?
Singularu is headquartered in Valencia, Spain, in the Europe region.
How does Singularu make money?
One revenue line is on record: direct jewellery retail sales.
Who are Singularu's main competitors?
Direct peers on record are Missoma, Astrid & Miyu, Mejuri, BaubleBar, Pura Vida Bracelets and Monica Vinader. Broad incumbents are Pandora and Etsy (jewellery category). Regional players are Aristocrazy and TOUS.
Does Singularu have an API?
No public API is recorded for Singularu.
What industry is Singularu in?
Singularu's product category is Fashion Jewelry. Its primary akta.pro industry code is CRAFAEAH, Jewelry, Watches & Luxury Omnichannel, with a secondary code of CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved). Its NAICS code is 458310 and its SIC code is 5944.