Petcube
Petcube is a connected pet care company selling AI-powered pet cameras, GPS trackers, smart fountains, and a subscription app with 24/7 vet chat to individual pet parents across 21+ countries through direct e-commerce and major retailers.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Petcube does
Petcube, Inc. is a connected pet care company founded in 2012 in Ukraine and headquartered in San Francisco, building hardware, software, and subscription services that let pet parents monitor, interact with, and care for their pets remotely. Its product portfolio spans five cameras (Petcube Cam, Cam 360, Play 2, Bites 2 Lite) with HD video, two-way audio, AI-powered pet/human recognition, and treat-dispensing or laser-play features, plus the GPS Tracker wearable for real-time 4G/LTE location and activity monitoring, the UV-C-equipped smart Water Fountain, and Petcube POPS dog treats. The technology stack combines on-device sensors, cloud-based AI (computer vision, audio classification, anomaly detection), and the Petcube App — relaunched in 2026 as a hardware-free, AI-assisted platform with personalized pet care guidance, 24/7 certified vet chat, and integrated health records.
The business model blends one-time hardware sales with recurring subscription services. Hardware is sold through petcube.com, Amazon storefronts in five countries, Target (1,900+ stores), Petco, Chewy, Walmart, Macy's, and regional partners across the UK, Germany, France, Australia, and Ukraine. Subscriptions drive the recurring layer: Petcube Care (from $5.99/mo for 90-day video history and smart alerts), the new Petcube App (from $9.99/mo for AI guidance and unlimited vet chat), and Emergency Fund (up to $3,000 in emergency medical coverage). The primary customer segment is individual pet parents, with a secondary B2B opportunity in corporate gifting. The company is privately held, venture-backed (cumulative disclosed funding of approximately $14M, last round in 2020), and operates as a Top 4 player in the global pet tech market alongside Garmin, Mars, and Pawbo.
Petcube firmographics
Firmographics- Name
- Petcube
- Legal name
- Petcube, Inc.
- Website
- https://petcube.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Petcube is a connected pet care company selling AI-powered pet cameras, GPS trackers, smart fountains, and a subscription app with 24/7 vet chat to individual pet parents across 21+ countries through direct e-commerce and major retailers.
- Ownership category
- akta.pro rank
Petcube industry classification
Industry- Product category
- Connected Pet Care / Smart Pet Devices
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291)
- SIC
- Household Audio & Video Equipment (3651), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industries
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC), Pet Insurance (FSAJAKAG), Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Petcube is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Petcube business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Hardware device sales: One-time sales of pet monitoring cameras (Cam, Cam 360, Play 2, Bites 2 Lite), GPS trackers, and water fountains through e-commerce and retail partners
- Petcube Care subscription: Monthly or annual subscription providing up to 90-day video history, smart alerts for pets and humans, 30-second video clips, and enhanced recognition features. Starts at $5.99/month
- Petcube App subscription: Subscription for AI guidance, unlimited 24/7 certified vet chat, and complete pet health management. Starts at $9.99/month or $99.99/year with free 2-week trial
- Emergency Fund subscription: Optional subscription providing up to $3,000 in emergency medical funds for pets plus 24/7 access to registered vets. Includes 14-day waiting period and covers up to 6 domestic pets
- Petcube POPS dog treats: Sale of all-natural, human-grade dog treats in three flavors (Rabbit, Duck, Pumpkin) at $24.99, designed to work with Petcube Bites cameras
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Petcube Cam - Entry-level pet camera |
| One time/ perpetual license | Pay-as-you-go | Petcube Cam 360 - Pan-tilt camera with 360-degree coverage |
| One time/ perpetual license | Pay-as-you-go | Petcube Play 2 - Interactive pet camera with laser toy |
| One time/ perpetual license | Pay-as-you-go | Petcube Bites 2 Lite - Camera with treat dispenser |
| One time/ perpetual license | Pay-as-you-go | Petcube GPS Tracker - Wearable location and activity tracker |
| One time/ perpetual license | Pay-as-you-go | Petcube Fountain - Smart water fountain with UV-C purification |
| Subscription | Monthly | Petcube Care - Video history and smart alerts subscription |
| Subscription | Monthly | Petcube App - AI guidance and 24/7 vet chat |
| Subscription | Monthly | Emergency Fund - Emergency medical funds and vet access |
| Unit Pricing | Pay-as-you-go | Petcube POPS - All-natural dog treats |
Go-to-market motion2 records
Distribution channels13 records
Marketing channels7 records
Petcube product offering
Product offeringCore offering
Petcube designs, manufactures, and sells connected pet care hardware including HD pet cameras (Cam, Cam 360, Play 2, Bites 2 Lite), a 4G/LTE GPS Tracker wearable, and a UV-C smart Water Fountain. These devices are paired with subscription services (Petcube Care for video history and AI alerts, Emergency Fund for up to $3,000 in vet medical coverage, and Online Vet 24/7 chat) and a unified Petcube App that delivers personalized AI pet guidance, pet profile and health management, and vet access. The offering is aimed at pet parents who want to monitor, interact with, and safeguard their pets remotely.
Product overview
Petcube offers a portfolio of connected pet care products centered on interactive cameras and wearables, complemented by subscription services and a unified mobile app. The hardware lineup includes five cameras (Petcube Cam, Cam 360, Play 2, Bites 2 Lite) ranging from basic monitoring to advanced pan-tilt with AI recognition, a GPS Tracker wearable for outdoor location and activity monitoring, and a smart Water Fountain for pet hydration with UV-C purification. The subscription layer includes Petcube Care (video history and smart alerts), Emergency Fund (emergency vet funds up to $3,000 plus 24/7 vet chat), and the standalone vet consultation service. The 2026 all-in-one Petcube App serves as the unified platform integrating all devices with personalized AI guidance, pet health records management, and 24/7 vet access—available with or without hardware. Treats (POPS) extend the ecosystem into consumables optimized for use with Bites cameras.
Differentiator
Problem solved
Functional benefit
Products and services
- Petcube Cam Compact HD 1080p pet camera with two-way audio, night vision, and AI-powered smart alerts for pet and human detection. Entry-level monitoring camera enabling remote pet interaction for individual pet owners.
- Petcube Cam 360 Enhanced pet camera with 360-degree pan-tilt rotation, 105-degree wide-angle lens, 8x digital zoom, physical privacy mode, and AI-powered human/pet recognition alerts via Petcube Care subscription. Designed for pet owners wanting full-room remote monitoring.
- Petcube Play 2 Interactive pet camera with built-in laser toy, two-way audio, HD video, and AI-powered smart alerts. Enables remote play, training reinforcement, and engagement with pets when owners are away.
- Petcube Bites 2 Lite Interactive WiFi pet camera with built-in treat dispenser, HD 1080p video, two-way audio, night vision, and AI smart alerts. Allows pet owners to remotely dispense treats for training and reward.
- Petcube GPS Tracker Wearable 4G/LTE GPS device for dogs providing real-time location tracking, virtual geofencing, Lost Dog Mode, activity monitoring, wellness insights, LED light, buzzer, and up to 30-day battery in power save mode. IP67 water-resistant with glow-in-the-dark case.
- Petcube Fountain Smart pet water fountain with UV-C antibacterial light and 4-layer filtration for pets' urinary and kidney wellness. Features whisper-quiet wireless magnetic pump, 5200 mAh rechargeable battery (up to 3 weeks wireless), dishwasher-safe food-grade tank, and Petcube App integration for filter tracking. Available in ceramic basin and stainless steel variants.
- Petcube Care Subscription service providing up to 90-day video history with 30-second clips, AI-powered pet and human smart alerts, Motion Zones for privacy, Daily Diary video recaps, and enhanced video recognition. Starting from $5.99/month.
- Petcube Online Vet 24/7 chat access to licensed veterinarians with the ability to share pet profiles, AI chat history, photos, and videos for faster consultations. Available through the Petcube App or as part of the Emergency Fund subscription.
- Emergency Fund Subscription providing up to $3,000 in emergency medical funds plus 24/7 vet access for up to 6 domestic pets. Includes 14-day waiting period, video assessment requirement, and direct payout to vet clinics. Marketed as an alternative to pet insurance at less than $1/day.
- Petcube App (All-in-One Intelligent Pet Care) Unified mobile platform combining pet-centered architecture, personalized AI assistant for health/behavior guidance, unlimited vet chat, pet profile management, medical records storage, activity tracking, and seamless integration with all Petcube devices. Available on iOS and Android. No hardware required. Subscription from $9.99/month.
- Petcube POPS Healthy all-natural dog treats made with human-grade ingredients and added vitamins E and C, less than 2 calories per piece. Available in three flavors: Rabbit (Fur & Skin), Duck (Dental), and Pumpkin (Vegetarian). Designed to work with Petcube Bites cameras for remote dispensing. Priced at $24.99.
Quantifiable outcome
- AI recognition improvements provide sharper identification of people and animals in recorded videos
- +3 more outcomes
Companies that use Petcube
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Petcube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability12 records
Feature6 records
Petcube partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Meow ParlourminorPetcube Fountain integrated into Meow Parlour - first cat café and nonprofit rescue in New York City. Helps keep adoptable cats hydrated, healthy, and comfortable as they wait for families.
- Shop Cats of New YorkminorPartnership launch celebrating Tamar Arslanian's book featured in The New York Times, USA Today, and New York Post, tied to Meow Parlour cat café activation.
- Doclay NYCminorCeramic basin painting workshop hosted at Doclay NYC pottery studio to celebrate Petcube Fountain launch. Pet parents could design custom ceramic basins for their fountains.
- FluentPetcoreIntegration allowing pet parents to receive real-time video clips from Petcube cameras whenever pets press FluentPet Connect buttons. Combines FluentPet's recordable sound buttons (used in 100,000+ homes, 1M+ units sold) with Petcube's real-time video for richer pet communication.
- TargetcorePetcube Play 2 and Bites 2 Lite cameras available at over 1,900 Target stores nationwide (1,548 with physical displays). Online availability at Target.com with free 2-day shipping for Target Circle 360 members.
- TBS (Turner Networks)minorPartnership with Stupid Pet Tricks TV show hosted by Sarah Silverman. Weekly audience winners receive Petcube Bites 2 Lite cameras. Show airs on TBS, Discovery, truTV, and Animal Planet.
- PetcocorePetcube cameras returned to Petco.com after 5-year hiatus. Products featured: Petcube Cam and Petcube Bites 2 Lite with free shipping on orders $35+. Company aims to lead Connected Pet category on Petco website.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Petcube competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Petcube social profiles
Digital presencePetcube compliance and trust
Trust signalCompliance3 records
Petcube financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petcube leadership team
Management profileNumber of profiles
Profiles7 records
Petcube funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petcube M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petcube
What does Petcube do?
Petcube designs, manufactures, and sells connected pet care hardware including HD pet cameras (Cam, Cam 360, Play 2, Bites 2 Lite), a 4G/LTE GPS Tracker wearable, and a UV-C smart Water Fountain. These devices are paired with subscription services (Petcube Care for video history and AI alerts, Emergency Fund for up to $3,000 in vet medical coverage, and Online Vet 24/7 chat) and a unified Petcube App that delivers personalized AI pet guidance, pet profile and health management, and vet access. The offering is aimed at pet parents who want to monitor, interact with, and safeguard their pets remotely.
Is Petcube a public or private company?
Petcube is a private company. It is classified as venture growth investor backed and is currently operating.
When was Petcube founded?
Petcube was founded in 2012. It employs 51 to 100 people.
Where is Petcube based?
Petcube is headquartered in San Francisco, United States, in the North America region.
How does Petcube make money?
Five revenue lines are on record. Hardware device sales are the primary driver. The others are petcube Care subscription, petcube App subscription, emergency Fund subscription and petcube POPS dog treats.
Does Petcube have an API?
No public API is recorded for Petcube.
What industry is Petcube in?
Petcube's product category is Connected Pet Care / Smart Pet Devices. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 45991 and its SIC code is 3651.