Bank of Travelers Rest

What Bank of Travelers Rest does

Bank of Travelers Rest is a privately held, state-chartered community bank and Member FDIC institution headquartered in Travelers Rest, South Carolina. Founded in 1945 and continuously operating since March 18, 1946, it is the oldest bank chartered and continually headquartered in Greenville County. The bank serves individual consumers and small-to-medium businesses in the northern Greenville County market through 10 full-service branches plus three ATM-only locations across Travelers Rest, Greenville, Taylors, and Marietta, supported by a customer support center, 24-hour telephone banking, and live chat.

The product portfolio spans consumer and business deposits (checking tiers including ValuePack, Prestige, Premium, and business checking variants), savings and money market products, CDs and IRAs, consumer lending (vehicle, personal, mortgage, construction, home equity, overdraft protection), commercial lending (real estate, equipment, working capital lines), Visa-branded debit and credit cards (Platinum Rewards, Cash Rewards, and Business variants), merchant services and POS processing, and a Gateway Wealth Strategies wealth management offering delivered through a Raymond James partnership. Digital banking is delivered via the myBTRmoney mobile app (iOS/Android) and a web-based online banking platform, with integrations to Zelle, TransferNow, Apple Pay, Google Pay, Quicken, and QuickBooks, alongside add-on services such as IDProtect identity-theft monitoring, Cash Management (ACH/wire/positive pay), and Bill Pay.

Revenue is generated primarily through net interest income from the spread between deposit rates and consumer/commercial loan rates, supplemented by non-interest income from account maintenance fees, overdraft and wire fees, merchant services transaction fees, credit card interchange and annual fees, subscription revenue from IDProtect, and referral or revenue-sharing income from the Raymond James wealth management partnership. Customer-acquisition relies on a hybrid sales-led/direct-to-consumer motion combining relationship banking across the 10-branch physical network with online account opening, loan applications, and mobile deposit capability, supported by local decision-making for commercial lending.

Name

Bank of Travelers Rest

Legal name

Bank of Travelers Rest

Website

https://bankoftravelersrest.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Bank of Travelers Rest is a privately held, FDIC-insured community bank serving consumers and small-to-medium businesses in northern Greenville County, South Carolina via 10 branches, a mobile banking app, and wealth management delivered through a Raymond James partnership.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Hotels (except Casino Hotels) and Motels (72111)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro industry

PRIMARYTHACAJAK

Rewards, Rebates & Program Optimization (Interchange, Supplier-funded)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Payments (Virtual Cards, Lodge Cards, Travel Wallets)

SECONDARYTHACAJAG

Fraud Prevention, Controls & Compliance (MCC controls, AML/KYC, SCA)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Payments (Virtual Cards, Lodge Cards, Travel Wallets)

SECONDARYTHABAKAD

Co-Branded Credit Card Partnerships (Issuers/Networks)

Travel & Hospitality/Airlines & Air Travel/Airline Loyalty Programs & Co-Branded Partnerships

Keywords

• Community banking
• Consumer lending
• Commercial lending
• Deposit accounts
• Merchant services

Headquarters

HQ city

Travelers Rest

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Primary revenue from interest earned on loans (consumer, commercial, mortgage, credit cards) and investment securities. Net interest income from spread between interest paid on deposits and interest charged on loans.
2. Non-Interest Income - Fees and Charges: Monthly maintenance fees on checking and savings accounts, overdraft fees, ATM fees, wire transfer fees, and stop payment fees. Fee waivers for higher balance accounts and seniors.
3. Merchant Services: Transaction processing fees charged to merchants for accepting credit and debit card payments. Revenue from POS systems, mobile processing, terminal processing, and e-commerce solutions.
4. Credit Card Revenue: Interchange fees from Visa credit and debit card transactions, annual fees on certain card products, and interest charges on revolving balances.
5. IDProtect Subscription: $2.95 per statement cycle ($35.40 annually) for identity theft monitoring and protection services added to consumer checking accounts.
6. Wealth Management: Gateway Wealth Strategies, offered through Raymond James partnership, provides investment and wealth management services generating referral or revenue-sharing income.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Bank of Travelers Rest is a community bank offering consumer and business deposit accounts (checking, savings, money market, CDs, IRAs), a full range of consumer and commercial loans (vehicle, mortgage, construction, home equity, personal, commercial real estate, equipment, lines of credit), Visa-branded debit and credit cards, merchant payment processing, identity theft protection, and wealth management through a Raymond James partnership. Services are delivered through 10 branches and 3 ATM-only locations in Greenville County, SC, plus online and myBTRmoney mobile banking channels.

Product overview

Bank of Travelers Rest is a community bank offering a comprehensive suite of financial products and services through both a traditional branch network and digital banking platforms. The core product portfolio spans personal and business checking/savings accounts, consumer and commercial lending (including vehicles, real estate, equipment, and credit cards), and wealth management. Digital banking is delivered through two interconnected platforms: Online Banking (web-based) and myBTRmoney mobile app (iOS/Android), which serve as the primary interfaces for account management, bill pay, Zelle P2P transfers, and mobile deposits. Add-on services include RediLine (home equity LOC), RediReserv (overdraft protection), IDProtect (identity theft protection), Cash Management (business ACH/wire services), Merchant Services (payment processing), and TransferNow (external transfers). Credit products are branded under the Visa platform (Platinum Rewards, Cash Rewards, Business Rewards, Business Cash Rewards). The bank operates 10 branch locations across Travelers Rest, Greenville, Taylors, and Marietta, SC, and maintains affiliate relationships with Gateway Wealth Strategies for wealth management and Raymond James for brokerage services.

Differentiator

Problem solved

Functional benefit

Brands

• Gateway Wealth Strategies: Wealth management department offering financial planning and investment services. Previously known as Gateway Financial Services when launched in March 1994.

Products and services

• Personal Checking Accounts Tiered personal checking products including Free Checking, SimpleStart Checking, ValuePack Checking, Prestige Checking, and Premium Checking with interest-earning options, monthly maintenance fees waivable with minimum daily balances, and overdraft privileges. Designed for individual consumers in the Greenville County area.
• Savings and Money Market Accounts Personal Savings, Premium Money Market, Certificates of Deposit, Prime Rate CDs, and IRAs with tiered interest rates and minimum balance requirements. Targeted at individual consumers seeking to grow savings with FDIC-insured deposits.
• Business Checking Accounts Business checking products including Basic Business Checking, ValuePack Checking, Premium Business Checking, and Commercial Checking with tiered features and balances suited to small and mid-sized businesses.
• Business Savings Accounts Business savings products including Business Savings, Business Premium Money Market, CDs, and Prime Rate CDs for local businesses to manage excess cash and earn interest.
• Vehicle Loans Financing for new and used vehicle purchases from dealerships or private parties, with competitive rates (new car from 6.40% APR) and quick approvals for individual borrowers.
• RediLine Home Equity Line of Credit Revolving home equity line of credit secured by built home equity, with variable rate and potential tax-deductible interest for personal borrowing needs.
• Mortgage Loans Real estate financing programs for first-time homebuyers, second homes, and refinancing needs, offered through a dedicated mortgage department with an experienced loan officer.
• Construction Loans Financing for building custom homes, guiding borrowers through the construction loan process with experienced lenders.
• Visa Platinum Rewards Card Consumer credit card earning 1 bonus point per dollar spent, redeemable for merchandise, gift cards, or travel through uChoose Rewards.
• Visa Cash Rewards Card Consumer credit card earning 1.5 bonus points per dollar spent, redeemable for merchandise, gift cards, travel, or cash back through uChoose Rewards.
• Visa Debit Cards Visa-branded debit cards providing access to checking accounts with worldwide acceptance, instant issuance at branches, 24/7 fraud monitoring, and digital wallet compatibility (Apple Pay, Google Pay).
• Commercial Real Estate Loans Financing for purchasing or building commercial property, including owner-occupied properties, investment properties, and construction-to-permanent financing for businesses.
• Commercial Equipment Loans Financing for new and used equipment including commercial vehicles, construction machinery, business machinery, and office equipment.
• Commercial Line of Credit Revolving credit line to address cash flow needs for inventory purchases and short-term working capital for businesses.
• Visa Business Rewards Card Business credit card earning 1 bonus point per dollar spent with online card management tools and QuickBooks integration.
• Visa Business Cash Rewards Card Business credit card with no annual fee, earning 1.5 bonus points per dollar spent, with security features and QuickBooks integration.
• Online Banking Web-based banking platform providing account access, fund transfers, statements, alerts, check ordering, and Quicken/QuickBooks download capabilities for consumer and business customers.
• myBTRmoney Mobile Banking Mobile banking app for iOS and Android providing balance viewing, mobile deposits, transfers, bill pay, debit/credit card management, Zelle person-to-person transfers, account alerts, and online account opening.
• Merchant Services Payment processing solutions including POS systems, mobile processing, terminal processing, e-commerce processing, B2B processing, and ancillary services such as gift/loyalty cards, with EMV-integrated terminals supporting debit cards.
• Cash Management Business online banking enhancement providing direct deposits, ACH origination, wire transfers, remote deposit capture, Positive Pay fraud protection, and user access controls for business customers.
• IDProtect Identity theft monitoring and protection service including credit file monitoring (Equifax, Experian, TransUnion), up to $10,000 identity theft expense reimbursement, fraud resolution services, and card registration for consumer checking accounts at $2.95 per statement cycle.
• Wealth Management (Gateway Wealth Strategies) Wealth management and financial planning services offered through partnership with Raymond James Gateway Wealth Strategies for affluent customers needing investment, retirement, and estate planning.

Quantifiable outcome

• Interest rates on 7-month CD Special: 3.78% APY; 13-month CD: 3.55% APY
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Gateway Wealth StrategiescoreGTM or Marketing PartnerAffiliated wealth management company offering investment and wealth management services to bank customers. Now called Gateway Wealth Strategies (formerly Gateway Financial Services), launched March 1994. Offered through Raymond James partnership.
• Life Insurance CompaniesminorGTM or Marketing PartnerJoint marketing partners for financial products including insurance offerings.
• Credit Card CompaniesminorGTM or Marketing PartnerJoint marketing partners for credit card products.
• Raymond JamescoreStrategic or Co-development PartnerGateway Wealth Strategies wealth management services are offered through Raymond James partnership, providing investment services and portfolio management.
• Early Warning Services, LLC (Zelle)coreTechnology or IntegrationZelle is a person-to-person payment service that enables customers to send and receive money using email addresses or mobile phone numbers. Integrated into online and mobile banking platforms. Zelle is live in more than 2,300 financial institutions.
• Fiserv, Inc. (uChoose Rewards)coreTechnology or IntegrationuChoose Rewards is a points-based rewards program integrated into Visa credit and debit cards, allowing cardholders to earn points on purchases redeemable for merchandise, gift cards, travel, or cash.
• Econocheck Corporation (IDProtect)coreTechnology or IntegrationIDProtect identity theft monitoring and protection service provided through partnership with Econocheck Corporation. Includes credit file monitoring, identity theft resolution services, and expense reimbursement coverage.
• Fiserv, Inc. (TransferNow)coreTechnology or IntegrationTransferNow external transfer service enabling consumers to transfer money between Bank of Travelers Rest accounts and accounts at other financial institutions. Powered by Fiserv.
• Federal Deposit Insurance Corporation (FDIC)coreOthersFDIC insures deposits up to $250,000 per depositor. Bank of Travelers Rest is a Member FDIC institution.
• Visa International Service AssociationcoreTechnology or IntegrationVisa branded debit and credit cards issued by Bank of Travelers Rest, accepted at merchants and ATMs worldwide.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• S&T Bancorp: Pennsylvania-based community bank holding company with similar full-service consumer, commercial, and wealth management product set and comparable community-bank operating philosophy.
• Pinnacle Financial Partners: Large community-focused bank known for relationship banking and local decision-making — directly comparable operating philosophy to Bank of Travelers Rest, though at significantly greater scale across multiple Southeast markets.
• United Community Banks: Regional Southeast bank with significant South Carolina branch presence and similar community-banking model, offering consumer and commercial banking, mortgage, and wealth management across multiple states.
• Park National Corporation: Newark, OH-based community bank holding company with comparable full-service retail and commercial banking model, emphasizing local decision-making and community reinvestment.
• First Citizens BancShares: Large Raleigh, NC-headquartered bank with deep South Carolina presence and full-service community banking model, serving as a likely acquirer of community franchises like Bank of Travelers Rest.
• Ameris Bancorp: Southeast-focused community bank holding company with similar relationship-banking model across consumer, commercial, and mortgage lending — relevant comparable on operating philosophy and product mix.
• National Bank Holdings Corporation: Multi-state community bank holding company with similar full-service retail and commercial banking model, providing a relevant scale-comparable on community-bank operating metrics and product breadth.

Direct peers

• Southern First Bancshares: Greenville, SC-headquartered community bank with comparable full-service consumer, commercial, and mortgage offerings serving the same Upstate South Carolina market as Bank of Travelers Rest.

Regional players

• First Bancorp: Troy, NC-based community bank holding company operating primarily in the Carolinas with similar size, branch model, and full-service consumer/commercial product set.

Emerging players

• Live Oak Bancshares: Digital-forward community bank emphasizing small-business lending and technology-enabled banking — comparable product overlap (commercial lending, treasury, merchant) but with a substantially more tech-centric operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BankofTravelersRest
• LinkedInlinkedin.com/company/bank-of-travelers-rest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bank of Travelers Rest