ADYOULIKE

What ADYOULIKE does

ADYOULIKE is a Franco-British native advertising technology company founded in Paris in 2011 that operates a proprietary programmatic advertising platform connecting advertisers and agencies on the demand side with digital publishers on the supply side. The company serves two primary customer segments: advertisers and agencies seeking non-intrusive, high-engagement ad formats (Native Display, Native Video, Native Stories, Native Social), and digital publishers seeking yield optimization through native placements. Geographic footprint spans Europe (France, UK, Italy) and North America (US), with offices in Paris (HQ), New York, London, and Milan, and 51-100 employees.

The platform architecture comprises four integrated technology layers: the ADYOULIKE DSP, a demand-side platform with real-time bidding and an 'impression bus' that handles ad requests, applies segment data from a server-side cookie store, runs advanced bidding algorithms, and serves creatives; the ADYOULIKE SSP, a supply-side platform with header bidding integration via Prebid and Index Exchange; the ADYOULIKE Exchange, a programmatic marketplace connecting 50+ third-party DSPs with 3,000 direct premium publishers and processing 50 billion monthly impressions and 2 billion daily ad calls; and the AYL Clipr Platform, a Stories and Social Post generation tool featuring patent-pending Automatic Stories technology that auto-converts Native Display or Video assets into dynamic vertical/horizontal Story renders. Specialized product extensions include Retail Stories, which leverages loyalty card shopper data from major French retailers for audience-targeted campaigns.

ADYOULIKE monetizes through advertising and marketplace commission revenue streams: charging advertisers for managed media buys and auction-based programmatic buys (CPM, CPC, CPCV bidding) via its DSP, while taking a margin on ad revenue through its SSP on the publisher side. The go-to-market combines enterprise field sales (managed service with dedicated account management on multi-year contracts) and self-serve programmatic access (pay-as-you-go). The exchange reports 300 million monthly unique visitors across premium publisher inventory including CNN, Bloomberg, Forbes, Vogue, The Guardian, The New York Times, and others. Revenue was last disclosed at $34M globally in 2019.

Name

ADYOULIKE

Legal name

Adyoulike SA

Website

https://adyoulike.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

ADYOULIKE is a Franco-British programmatic advertising technology company founded in 2011 that operates a proprietary DSP, SSP, and native exchange connecting 50+ third-party DSPs with 3,000 premium publishers. The platform processes 50 billion monthly impressions across Display, Video, Stories, and Social formats.

Ownership category

akta.pro rank

Product category

Programmatic Native Advertising Technology

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC), Programmatic Display & Video (DSP/RTB) (BPAFACAC)

Keywords

• Native advertising platform
• Programmatic advertising technology
• Demand-side platform
• Supply-side platform
• Digital ad exchange

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Native Advertising - Programmatic: ADYOULIKE operates a native advertising exchange connecting DSPs with premium publisher inventory. They charge advertisers for access to native ad inventory across their network of 3,000+ publishers, handling 50 billion monthly impressions and 2 billion daily ad calls.
2. DSP Platform Services: Proprietary Demand-Side Platform allowing advertisers to set up managed media buys and auction-based buys. The platform provides end-to-end campaign management with targeting, bidding algorithms, and reporting capabilities.
3. SSP/Publisher Monetization: Supply-side platform helping publishers monetize their digital properties through native advertising formats. ADYOULIKE connects publishers with demand (50+ DSPs) and takes a margin on ad revenue.
4. Self-Serve Bidder Platform: Self-serve programmatic bidder for advanced clients (advertisers and agencies) to access native advertising formats including Native Display, Native Video, Native Stories, and Native Social.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ADYOULIKE sells a native advertising technology platform consisting of a demand-side platform (DSP), supply-side platform (SSP), and exchange that enables advertisers and agencies to buy, and publishers to monetize, non-intrusive in-feed native ad placements (Native Display, Native Video, Native Stories, Native Social, Automatic Stories, Retail Stories). The platform is sold to media buyers (advertisers/agencies) and media sellers (publishers) via direct sales, programmatic exchange access, and a self-serve bidder.

Product overview

ADYOULIKE is a Franco-British native advertising platform combining multiple ad formats (Native Display, Native Video, Native Stories, Native Social) with proprietary technology (ADYOULIKE DSP, AYL Clipr Platform) and an exchange network. The platform architecture consists of: the ADYOULIKE SSP (supply-side platform) for publishers, the ADYOULIKE DSP (demand-side platform with real-time bidding) for advertisers, the ADYOULIKE Exchange (programmatic marketplace), and the AYL Clipr Platform (Stories generation tool). Products include core native ad formats (Native Display, Native Video, Native Social, Native Stories) and specialized variants (Automatic Stories for auto-generated Story rendering from existing campaigns, Retail Stories for retail-focused campaigns leveraging shopper data). The platform connects 50 DSPs, 3,000 direct premium publishers, and processes 50 billion impressions monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• ADYOULIKE DSP Self-serve and managed programmatic demand-side platform through which advertisers and agencies buy native in-feed display, video, and Stories placements on premium publisher inventory, with bidding on CPM, CPC, and CPCV.
• ADYOULIKE SSP Supply-side platform that lets digital publishers monetize their audience through non-intrusive native in-feed ad formats and tap premium demand via header bidding and direct deals.
• ADYOULIKE Exchange Real-time bidding exchange that connects demand-side platforms (including ADYOULIKE's own DSP and third-party DSPs) with publisher supply flowing through the ADYOULIKE SSP, enabling programmatic native media transactions.
• Self-Serve Bidder Self-service bidder tool within the ADYOULIKE DSP that allows advertisers and agencies to set up, manage, and optimize native ad campaigns directly without relying on managed services.
• Native Display Native in-feed display advertising format that matches the look-and-feel of surrounding editorial content, bought programmatically via the ADYOULIKE DSP and delivered on premium publisher inventory through the SSP.
• Native Video Native video advertising format supporting outstream, instream, and live video placements purchased via the ADYOULIKE DSP, billed on CPCV (cost-per-completed-view) and integrated using VAST/VPAID standards.
• Native Stories Native advertising format offering social-media-style vertical Stories that publishers can embed within their editorial environments to deliver immersive, full-screen ad experiences.
• Native Social Native social advertising format designed to extend social-feed-style ad experiences into the open web via the ADYOULIKE platform.
• Automatic Stories Patent-pending native creative technology that automatically generates editorial-style Stories creatives from advertiser assets, enabling scalable production of native Stories campaigns across publishers.
• Retail Stories Branded vertical Stories advertising format tailored for retail and consumer-brand storytelling on premium publisher inventory, with a documented case study with Danone.
• AYL Clipr Curation platform that lets advertisers and agencies build custom audience segments from ADYOULIKE native ad placements to inform targeting and campaign planning.

Quantifiable outcome

• 8x higher CTR for Native Display vs standard banners
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• CriteocoreTechnology or IntegrationDSP integration partner enabling programmatic access to ADYOULIKE native inventory through Criteo's demand-side platform.
• The Trade DeskcoreTechnology or IntegrationDSP integration partner providing access to ADYOULIKE's native advertising exchange through The Trade Desk's programmatic platform.
• DV360 (Google Display & Video 360)coreTechnology or IntegrationIntegration with Google's DV360 for programmatic native advertising buying through ADYOULIKE's exchange.
• Xandr (Microsoft)coreTechnology or IntegrationXandr integration for programmatic access to native inventory, formerly part of AT&T's advertising technology portfolio.
• BidSwitchcoreTechnology or IntegrationCross-exchange programmatic partnership enabling real-time bidding integration across multiple DSPs and SSPs.
• CriteocoreStrategic or Co-development PartnerPartnership with Criteo for Retail Stories product combining Open Web creative innovation with Criteo's shopper data capabilities.
• iProspectcoreStrategic or Co-development PartnerAgency partnership for retail media campaigns, combining ADYOULIKE's native advertising technology with iProspect's media expertise.
• Danone (Les 2 Vaches)coreStrategic or Co-development PartnerMulti-stakeholder collaboration for retail media campaign showcasing organic and fair trade product commitments.
• Retailers (Intermarché, Monoprix, Cdiscount, Franprix, Auchan, Casino, Carrefour)coreStrategic or Co-development PartnerPartnership with major French retailers for Retail Stories product, accessing shopper data from loyalty cards, store receipts, and online/offline sales for targeted advertising.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Adyoulike
• Facebookfacebook.com/adyoulike
• LinkedInlinkedin.com/company/adyoulike
• Instagraminstagram.com/adyoulike

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADYOULIKE