ADYOULIKE
ADYOULIKE is a Franco-British programmatic advertising technology company founded in 2011 that operates a proprietary DSP, SSP, and native exchange connecting 50+ third-party DSPs with 3,000 premium publishers. The platform processes 50 billion monthly impressions across Display, Video, Stories, and Social formats.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ADYOULIKE does
ADYOULIKE is a Franco-British native advertising technology company founded in Paris in 2011 that operates a proprietary programmatic advertising platform connecting advertisers and agencies on the demand side with digital publishers on the supply side. The company serves two primary customer segments: advertisers and agencies seeking non-intrusive, high-engagement ad formats (Native Display, Native Video, Native Stories, Native Social), and digital publishers seeking yield optimization through native placements. Geographic footprint spans Europe (France, UK, Italy) and North America (US), with offices in Paris (HQ), New York, London, and Milan, and 51-100 employees.
The platform architecture comprises four integrated technology layers: the ADYOULIKE DSP, a demand-side platform with real-time bidding and an 'impression bus' that handles ad requests, applies segment data from a server-side cookie store, runs advanced bidding algorithms, and serves creatives; the ADYOULIKE SSP, a supply-side platform with header bidding integration via Prebid and Index Exchange; the ADYOULIKE Exchange, a programmatic marketplace connecting 50+ third-party DSPs with 3,000 direct premium publishers and processing 50 billion monthly impressions and 2 billion daily ad calls; and the AYL Clipr Platform, a Stories and Social Post generation tool featuring patent-pending Automatic Stories technology that auto-converts Native Display or Video assets into dynamic vertical/horizontal Story renders. Specialized product extensions include Retail Stories, which leverages loyalty card shopper data from major French retailers for audience-targeted campaigns.
ADYOULIKE monetizes through advertising and marketplace commission revenue streams: charging advertisers for managed media buys and auction-based programmatic buys (CPM, CPC, CPCV bidding) via its DSP, while taking a margin on ad revenue through its SSP on the publisher side. The go-to-market combines enterprise field sales (managed service with dedicated account management on multi-year contracts) and self-serve programmatic access (pay-as-you-go). The exchange reports 300 million monthly unique visitors across premium publisher inventory including CNN, Bloomberg, Forbes, Vogue, The Guardian, The New York Times, and others. Revenue was last disclosed at $34M globally in 2019.
ADYOULIKE firmographics
Firmographics- Name
- ADYOULIKE
- Legal name
- Adyoulike SA
- Website
- https://adyoulike.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ADYOULIKE is a Franco-British programmatic advertising technology company founded in 2011 that operates a proprietary DSP, SSP, and native exchange connecting 50+ third-party DSPs with 3,000 premium publishers. The platform processes 50 billion monthly impressions across Display, Video, Stories, and Social formats.
- Ownership category
- akta.pro rank
ADYOULIKE industry classification
Industry- Product category
- Programmatic Native Advertising Technology
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where ADYOULIKE is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
ADYOULIKE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Native Advertising - Programmatic: ADYOULIKE operates a native advertising exchange connecting DSPs with premium publisher inventory. They charge advertisers for access to native ad inventory across their network of 3,000+ publishers, handling 50 billion monthly impressions and 2 billion daily ad calls.
- DSP Platform Services: Proprietary Demand-Side Platform allowing advertisers to set up managed media buys and auction-based buys. The platform provides end-to-end campaign management with targeting, bidding algorithms, and reporting capabilities.
- SSP/Publisher Monetization: Supply-side platform helping publishers monetize their digital properties through native advertising formats. ADYOULIKE connects publishers with demand (50+ DSPs) and takes a margin on ad revenue.
- Self-Serve Bidder Platform: Self-serve programmatic bidder for advanced clients (advertisers and agencies) to access native advertising formats including Native Display, Native Video, Native Stories, and Native Social.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Managed Service - Full-service account management with dedicated support |
| Usage-based | Pay-as-you-go | Self-Serve Platform - Programmatic access to native ad bidder |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ADYOULIKE product offering
Product offeringCore offering
ADYOULIKE sells a native advertising technology platform consisting of a demand-side platform (DSP), supply-side platform (SSP), and exchange that enables advertisers and agencies to buy, and publishers to monetize, non-intrusive in-feed native ad placements (Native Display, Native Video, Native Stories, Native Social, Automatic Stories, Retail Stories). The platform is sold to media buyers (advertisers/agencies) and media sellers (publishers) via direct sales, programmatic exchange access, and a self-serve bidder.
Product overview
ADYOULIKE is a Franco-British native advertising platform combining multiple ad formats (Native Display, Native Video, Native Stories, Native Social) with proprietary technology (ADYOULIKE DSP, AYL Clipr Platform) and an exchange network. The platform architecture consists of: the ADYOULIKE SSP (supply-side platform) for publishers, the ADYOULIKE DSP (demand-side platform with real-time bidding) for advertisers, the ADYOULIKE Exchange (programmatic marketplace), and the AYL Clipr Platform (Stories generation tool). Products include core native ad formats (Native Display, Native Video, Native Social, Native Stories) and specialized variants (Automatic Stories for auto-generated Story rendering from existing campaigns, Retail Stories for retail-focused campaigns leveraging shopper data). The platform connects 50 DSPs, 3,000 direct premium publishers, and processes 50 billion impressions monthly.
Differentiator
Problem solved
Functional benefit
Products and services
- ADYOULIKE DSP Self-serve and managed programmatic demand-side platform through which advertisers and agencies buy native in-feed display, video, and Stories placements on premium publisher inventory, with bidding on CPM, CPC, and CPCV.
- ADYOULIKE SSP Supply-side platform that lets digital publishers monetize their audience through non-intrusive native in-feed ad formats and tap premium demand via header bidding and direct deals.
- ADYOULIKE Exchange Real-time bidding exchange that connects demand-side platforms (including ADYOULIKE's own DSP and third-party DSPs) with publisher supply flowing through the ADYOULIKE SSP, enabling programmatic native media transactions.
- Self-Serve Bidder Self-service bidder tool within the ADYOULIKE DSP that allows advertisers and agencies to set up, manage, and optimize native ad campaigns directly without relying on managed services.
- Native Display Native in-feed display advertising format that matches the look-and-feel of surrounding editorial content, bought programmatically via the ADYOULIKE DSP and delivered on premium publisher inventory through the SSP.
- Native Video Native video advertising format supporting outstream, instream, and live video placements purchased via the ADYOULIKE DSP, billed on CPCV (cost-per-completed-view) and integrated using VAST/VPAID standards.
- Native Stories Native advertising format offering social-media-style vertical Stories that publishers can embed within their editorial environments to deliver immersive, full-screen ad experiences.
- Native Social Native social advertising format designed to extend social-feed-style ad experiences into the open web via the ADYOULIKE platform.
- Automatic Stories Patent-pending native creative technology that automatically generates editorial-style Stories creatives from advertiser assets, enabling scalable production of native Stories campaigns across publishers.
- Retail Stories Branded vertical Stories advertising format tailored for retail and consumer-brand storytelling on premium publisher inventory, with a documented case study with Danone.
- AYL Clipr Curation platform that lets advertisers and agencies build custom audience segments from ADYOULIKE native ad placements to inform targeting and campaign planning.
Quantifiable outcome
- 8x higher CTR for Native Display vs standard banners
- +7 more outcomes
Companies that use ADYOULIKE
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
ADYOULIKE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability6 records
Feature5 records
ADYOULIKE partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CriteocoreDSP integration partner enabling programmatic access to ADYOULIKE native inventory through Criteo's demand-side platform.
- The Trade DeskcoreDSP integration partner providing access to ADYOULIKE's native advertising exchange through The Trade Desk's programmatic platform.
- DV360 (Google Display & Video 360)coreIntegration with Google's DV360 for programmatic native advertising buying through ADYOULIKE's exchange.
- Xandr (Microsoft)coreXandr integration for programmatic access to native inventory, formerly part of AT&T's advertising technology portfolio.
- BidSwitchcoreCross-exchange programmatic partnership enabling real-time bidding integration across multiple DSPs and SSPs.
- CriteocorePartnership with Criteo for Retail Stories product combining Open Web creative innovation with Criteo's shopper data capabilities.
- iProspectcoreAgency partnership for retail media campaigns, combining ADYOULIKE's native advertising technology with iProspect's media expertise.
- Danone (Les 2 Vaches)coreMulti-stakeholder collaboration for retail media campaign showcasing organic and fair trade product commitments.
- Retailers (Intermarché, Monoprix, Cdiscount, Franprix, Auchan, Casino, Carrefour)corePartnership with major French retailers for Retail Stories product, accessing shopper data from loyalty cards, store receipts, and online/offline sales for targeted advertising.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
ADYOULIKE competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ADYOULIKE social profiles
Digital presenceADYOULIKE compliance and trust
Trust signalCompliance3 records
ADYOULIKE financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADYOULIKE leadership team
Management profileNumber of profiles
Profiles5 records
ADYOULIKE funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADYOULIKE M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADYOULIKE
What does ADYOULIKE do?
ADYOULIKE sells a native advertising technology platform consisting of a demand-side platform (DSP), supply-side platform (SSP), and exchange that enables advertisers and agencies to buy, and publishers to monetize, non-intrusive in-feed native ad placements (Native Display, Native Video, Native Stories, Native Social, Automatic Stories, Retail Stories). The platform is sold to media buyers (advertisers/agencies) and media sellers (publishers) via direct sales, programmatic exchange access, and a self-serve bidder.
Is ADYOULIKE a public or private company?
ADYOULIKE is a private company. It is classified as venture growth investor backed and is currently operating.
When was ADYOULIKE founded?
ADYOULIKE was founded in 2011. It employs 51 to 100 people.
Where is ADYOULIKE based?
ADYOULIKE is headquartered in New York, United States, in the North America region.
How does ADYOULIKE make money?
Four revenue lines are on record. Native Advertising - Programmatic is the primary driver. The others are DSP Platform Services, SSP/Publisher Monetization and self-Serve Bidder Platform.
Does ADYOULIKE have an API?
No public API is recorded for ADYOULIKE.
What industry is ADYOULIKE in?
ADYOULIKE's product category is Programmatic Native Advertising Technology. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization. Its NAICS code is 54181 and its SIC code is 7310.