pitchIN

What pitchIN does

pitchIN is Malaysia's first Securities Commission-recognized market operator (RMO) for equity crowdfunding, operated by Pitch Platforms Sdn Bhd and headquartered in Kuala Lumpur. The platform enables Malaysian startups and early-stage companies to raise equity capital from the public via Equity Crowdfunding (ECF), with minimum investments set as low as RM500 to make private-company investing accessible to retail investors. Its three primary product modules are Equity Crowdfunding (ECF), Token Crowdfunding (TCF/IEO), and pitchIN Secondary Trading Market (PSTX), a regulated secondary venue where shares of successfully funded companies can be traded on defined windows. Supporting products include a Shariah-compliant investment vertical, the pitchIN Rewards reward-based crowdfunding site, and pitchIN Academy, which runs in-person workshops for both investors and entrepreneurs.

The underlying technology is a digital-first investment platform with nominee-based shareholding (administered by a separate entity, Pitch Nominees Sdn Bhd) enabling retail participation in private equity, plus an order-book secondary market with tiered fee structure. pitchIN monetizes primarily through transaction-based take-rates on PSTX trades (3.5%/2.5% seller/buyer below RM50,000; 3.0%/2.0% at or above RM50,000), recurring nominee management fees (RM3,888 per issuer per annum), and issuer-side ECF placement fees. The platform also leverages an accelerator partnership network (Watch Tower & Friends, MRANTI, Women in Tech, Beyond4, Broku) for deal sourcing. Co-founders Sam Shafie and Kashminder Singh lead the firm alongside COO Xelia Tong; cumulative platform throughput is RM 350M+ across 184+ campaigns with 18,000+ registered investors, making pitchIN the dominant Malaysia-domestic ECF operator.

Name

pitchIN

Legal name

Pitch Platforms Sdn Bhd

Website

https://pitchin.my

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

pitchIN is Malaysia's first Securities Commission-recognized equity crowdfunding platform, operated by Pitch Platforms Sdn Bhd. It enables startups to raise equity from retail investors (minimum RM500), and operates ECF, Token Crowdfunding, and a regulated secondary trading market (PSTX).

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PSTX Trading Fees: Platform charges trading fees on share transactions conducted on the secondary market. For trades below RM50,000: 3.5% to Sellers, 2.5% to Buyers. For trades RM50,000 and above: 3.0% to Sellers, 2.0% to Buyers. Minimum fee of RM50. 50% discount available.
2. Nominee Management Fees: Nominee service fee of RM3,888 per annum (inclusive of SST) charged to companies for nominee shareholding services, managed by Pitch Nominees Sdn Bhd.
3. ECF Platform Fees: Fees charged to issuers for hosting equity crowdfunding campaigns on the platform, enabling startups to raise capital from investors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

pitchIN is Malaysia's first Securities Commission-licensed Recognized Market Operator running a regulated digital investment platform that connects early-stage Malaysian companies with retail, angel, and sophisticated investors. Its core offering combines Equity Crowdfunding (ECF) for vetted private companies and Token Crowdfunding (TCF/IEO) for approved digital token projects, supported by the PSTX secondary trading market and Pitch Nominees shareholding administration to provide liquidity and accessibility starting from a RM 500 minimum investment.

Product overview

pitchIN is Malaysia's first recognized equity crowdfunding operator and digital investment platform operating as a multi-product platform. The core offering comprises Equity Crowdfunding (ECF) for investing in vetted private companies, Token Crowdfunding (TCF) for approved digital token projects, and pitchIN Secondary Trading Market (PSTX) for trading shares of successfully funded companies. Additional services include Shariah-compliant investment options and pitchIN Academy providing educational workshops for investors and entrepreneurs. The platform has facilitated over RM 350 million across 184+ campaigns with 18,000+ investors, operating as a Recognized Market Operator (RMO) with the Securities Commission Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• pitchIN Rewards: Support for creative and innovative projects looking to raise funds with reward-based funding.
• pitchIN Academy
• pitchIN PSTX

Products and services

• Equity Crowdfunding (ECF) Regulated Equity Crowdfunding platform enabling vetted Malaysian private companies to raise capital from retail (minimum RM 500), angel (up to RM 500,000 per 12 months), and sophisticated (unrestricted) investors. Targets early-stage startups across multiple sectors.
• Token Crowdfunding (TCF) / Initial Exchange Offering Regulated Token Crowdfunding / Initial Exchange Offering platform operating under Securities Commission Malaysia guidelines, enabling investors to acquire digital assets in vetted and approved token projects. Operated from www.pitchin.my/token.
• pitchIN Secondary Trading Market (PSTX) Regulated secondary market order-book platform for trading shares of successfully ECF-funded private companies, operating Wednesdays and Thursdays 10:00 AM–5:00 PM MYT with order entry from Tuesdays. Charges tiered trading fees (3.5% sellers / 2.5% buyers below RM 50,000; 3.0% / 2.0% at RM 50,000 and above; minimum RM 50). Targets investors in previously funded issuers such as Speedhome, NU Vending, OXWHITE, Signature Market, Commerce.Asia, and others.
• pitchIN Academy In-person educational workshop program for first-time investors and entrepreneurs, including the multi-day Fundraising Accelerator for issuers and an Investment Workshop program for individual investors. Hosted at the pitchIN Academy site (academy.pitchin.my).
• pitchIN Rewards Reward-based crowdfunding platform supporting creative and innovative projects by enabling project owners to raise funds from supporters who receive rewards in return, distinct from the equity-based ECF product.

Quantifiable outcome

• RM 350M+ raised across 184+ campaigns
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Watch Tower & Friends (WTF)coreStrategic or Co-development PartnerPartnership with Kuala Lumpur-based tech accelerator for sourcing and supporting innovative startups in their crowdfunding journey. WTF co-founders Sam Shafie and Kashminder Singh cited pitchIN (PitchIn) as Malaysia's first recognized equity crowdfunding operator and a successful example of their ventures.
• MRANTIminorStrategic or Co-development PartnerPartnership with MRANTI (Malaysian Research & Innovation Network) for sourcing innovative tech startups for equity crowdfunding campaigns.
• Women in TechminorStrategic or Co-development PartnerPartnership supporting women-led tech startups to access equity crowdfunding through pitchIN platform.
• Beyond4minorStrategic or Co-development PartnerPartnership for sourcing and supporting innovative startups in their equity crowdfunding journey.
• BrokuminorStrategic or Co-development PartnerPartnership for supporting startup ecosystem and sourcing quality campaigns for pitchIN platform.
• Leet CapitalcoreChannel Partner/ Reseller/ DistributorLeet Capital hosted pitchIN's first equity crowdfunding campaign, raising RM 5.5 million from 322 investors. This was a milestone campaign for pitchIN's ECF platform expansion.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crowdcube: UK-headquartered equity crowdfunding platform that raises capital for early-stage and growth companies from a pool of retail and angel investors using an FCA-regulated model. Directly comparable to pitchIN as a regulated, multi-tier (retail/angel/sophisticated) ECF operator with marketplace fees and investor education components.
• Seedrs (now Republic Europe): European equity crowdfunding platform enabling retail and professional investors to invest in vetted startups, with nominee structure and secondary transfers. Closely mirrors pitchIN's combination of primary ECF issuance, nominee managed holdings and secondary trading.
• Wefunder: US-regulated equity crowdfunding platform (Reg CF / Reg A) raising capital for startups from a large retail investor base with low minimum investments. Comparable in business model, audience segmentation and fee structure to pitchIN's Malaysian ECF offering.
• Republic: US-based multi-product private markets platform offering equity crowdfunding, secondary trading and crypto/token offerings to retail and accredited investors. Closely comparable to pitchIN's ECF + TCF + PSTX three-pillar platform under one brand.
• StartEngine: US equity crowdfunding and secondary trading platform with a large retail investor base. Comparable to pitchIN as a regulated ECF/secondary venue taking transaction fees from issuer campaigns and secondary transfers.
• Leet Capital: Malaysia-based equity crowdfunding platform and direct competitor, recognized by Securities Commission Malaysia, on which pitchIN itself raised its 2021 funding round. Directly competes in the same Malaysian ECF market with overlapping regulated operator status.
• SyndicateRoom: UK equity crowdfunding platform with a sophisticated/professional investor focus and nominee-style structures for early-stage rounds. Comparable to pitchIN on regulated ECF mechanics, fee-based revenue model and use of nominee shareholding services.

Regional players

• Eureeca: UAE-headquartered equity crowdfunding platform operating across the Middle East and Southeast Asia, focused on SME and growth-stage capital raising. Comparable to pitchIN as a regional ECF operator with regulated entry in adjacent emerging markets and cross-border investor access.
• Funded.club (Crowdo): Singapore-based equity crowdfunding platform serving SEA startups with cross-border investor access. Comparable to pitchIN as a regulated ECF operator in a neighbouring ASEAN market with similar deal sizes and retail/qualified investor segmentation.

Broad incumbents

• Funding Societies: Large Southeast Asian digital financing platform offering P2P lending and Islamic financing products to SMEs across Malaysia, Singapore, Indonesia and beyond. Comparable to pitchIN as a regional regulated digital capital-raising platform serving Malaysian SMEs, though operating in debt rather than equity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pitchin_my
• Facebookfacebook.com/pitchIN.my
• LinkedInlinkedin.com/company/pitchin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments8 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pitchIN