VIVO TV
VIVO TV is a Seoul-based Korean entertainment content company founded in 2015 by entertainers Song Eun-i and Kim Suk. It produces TV programs, podcasts, music, films, and live concerts through three divisions, distributing primarily to Korean audiences on YouTube, Naver TV, and social platforms.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What VIVO TV does
VIVO TV (legal entity: VIVO Corp., Korean business registration 739-86-00266) is a Seoul-based creative content company founded in 2015 by established Korean entertainers Song Eun-i (송은이) and Kim Suk (김숙) after they departed traditional broadcasting. The company operates through three wholly-owned divisions: Content Lab VIVO (video, audio, and performance content production), Media Lab Siso (artist management), and VIVO Wave (music label operations). Its content portfolio spans TV and web entertainment programs (밥블레스유 / Bap Bless You 2, 북유럽 with 켈리어 / Nordic Europe with Carrier), podcasts (비밀보장 / Secret Guarantee, 시네마운틴 / Cinema Mountain), music releases anchored by girl group Celeb Five (셀럽파이브), a 2023 debut feature film (오픈 더 도어 / Open the Door), and live concert events branded as 비보쇼 / VIVO Show.
VIVO TV distributes primarily to Korean entertainment consumers across YouTube, Naver TV, Instagram, Facebook, VLive, and Korean podcast platforms such as Podbbang. Revenue is generated across five streams: content licensing to broadcasters (notably Olive/TV Chosun for Bap Bless You 2) and streaming platforms (Netflix), music sales and royalties through VIVO Wave, talent management fees via Media Lab Siso (representing eight or more artists including Song Eun-i, Shin Bong-sun, An Young-mi, Jeon Mi-do, and K-pop signees Cha Sun-woo and Bong Tae-gyu), advertising and sponsorship (funneled through [email protected]), and ticketing from live concerts and metaverse fan meetings (비보타운 / VIVO Town). The company also operates a dedicated fandom communication platform, 비보장지대 / VIVO Jangjidae (vivozangzidae.com), for direct audience engagement.
The company's go-to-market is community-led, leveraging the founders' celebrity status and direct fan interaction through live performances, metaverse year-end parties, and social media. Operations remain domestic to South Korea with no disclosed international expansion, no public cap table prior to 2022, and no external institutional investors identified until the October 2022 funding round of $6.9M led by Caspian Capital, DSC Investment, and Stonebridge Ventures. Core technology is not publicly disclosed and there is no proprietary software platform; the business is fundamentally a content IP and talent business rather than a technology product.
VIVO TV firmographics
Firmographics- Name
- VIVO TV
- Legal name
- VIVO Corp.
- Website
- https://vivotv.co.kr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VIVO TV is a Seoul-based Korean entertainment content company founded in 2015 by entertainers Song Eun-i and Kim Suk. It produces TV programs, podcasts, music, films, and live concerts through three divisions, distributing primarily to Korean audiences on YouTube, Naver TV, and social platforms.
- Ownership category
- akta.pro rank
VIVO TV industry classification
Industry- Product category
- Korean Entertainment Content Production
- NAICS
- Motion Picture and Video Distribution (51212), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)
- akta.pro secondary industries
- Free TV / Syndication Distribution (MPADAJAI), Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK)
Keywords
Where VIVO TV is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
VIVO TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Content Production & Licensing: Production of TV programs, web content, films, and podcasts. Revenue generated through content licensing to broadcasters and streaming platforms.
- Music Label Operations: VIVO Wave music label produces and releases music, manages concerts and music projects. Revenue from music sales, streaming royalties, and concert tickets.
- Artist Management: Media Lab Siso manages entertainers and actors. Revenue through talent representation, appearances, and management fees.
- Advertising & Sponsorship: Podcast and video content supported by advertising and sponsorship. Contact emails indicate ad/partnership inquiries at [email protected].
- Performance & Events: Live concerts and events (비보쇼) generate ticket revenue and create fan engagement opportunities.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
VIVO TV product offering
Product offeringCore offering
VIVO TV is a Korean creative content company that produces and distributes entertainment content including TV programs, web series, podcasts, films, and live performances through its Content Lab VIVO division. It also operates Media Lab Siso for artist management services and VIVO Wave as a music label producing albums and managing concert productions. The company distributes content across YouTube, Naver TV, podcast platforms, and via licensing deals with broadcasters and streaming services.
Product overview
VIVO TV is a Korean entertainment content company with a multi-division structure comprising Content Lab VIVO (video/audio content production), Media Lab Siso (artist management), and VIVO Wave (music label). The company produces TV and web entertainment programs, podcasts, films, and live performances. It manages a portfolio of talent and distributes content through YouTube, Naver TV, and various social media channels. The product ecosystem includes individual content channels like 비보TV and 김숙TV, podcast platforms like 비보장지대 and 씨네마운틴, music releases under VIVO Wave, and live concert events branded as 비보쇼.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Lab VIVO (컨텐츠랩 비보) Content production division of VIVO TV producing TV programs (e.g., 밥블레스유/Bap Bless You, 북유럽 with 캐리어), web entertainment, podcasts (비밀보장, 시네마운틴, 김생민의 영수증), and live performances for Korean audiences and broadcasters.
- Media Lab Siso (미디어랩 시소) Artist management division of VIVO TV providing exclusive talent representation for entertainers and actors including Song Eun-i, Shin Bong-sun, An Young-mi, Jeon Mi-do, Jang Kwang-won, Kwon Il-yong, and additional signed talents, handling bookings, appearances, and management fees.
- VIVO Wave (비보 웨이브) Music label division of VIVO TV producing and releasing albums, managing music projects, and coordinating concerts and live performances including the Celeb Five (셀럽파이브) girl group project, with revenue from music sales, streaming royalties, and concert tickets.
- VIVO Jangjidae (비보장지대) Podcast Platform Podcast and fandom communication platform originally launched as the Secret Guarantee (비밀보장) podcast by founders Song Eun-i and Kim Suk, evolving into a broader community platform for direct audience engagement.
- VIVO TV YouTube/Web Content Channel VIVO TV's primary video content distribution channel on YouTube and web, hosting variety shows and entertainment programs produced by Content Lab VIVO.
- VIVO Show (비보쇼) Live Performance Series Live concert and performance event series featuring VIVO artists including VIVO Show Original 2024 and VIVO Show With Friends 2025, generating ticket revenue and direct fan engagement.
Companies that use VIVO TV
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
VIVO TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VIVO TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- 고아웃코리아 (Go Out Korea)coreMOU signed with Go Out Korea for project collaboration. This partnership expands VIVO's content collaboration scope with lifestyle and youth culture organizations.
- 매직스트로베리사운드 (Magic Strawberry Sound)minorCollaborated on '잘 먹고 잘 사는 법' (How to Eat Well and Live Well) music project, combining VIVO Wave music label with Magic Strawberry Sound production.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
VIVO TV competitors and assessment
Company assessmentDirect peers
- Antenna Music: Korean music label and content company founded by entertainer Yoo Hee-yeol with artist management, music production, and content arms — directly comparable talent-led entertainment business model to VIVO.
- Mystic Story: Korean entertainment company combining artist management, music production, and content creation — comparable mid-sized multi-vertical entertainment structure to VIVO's Media Lab Siso + VIVO Wave + Content Lab.
- KeyEast: Korean actor/entertainer management and content production company — directly comparable artist-management-plus-content model to Media Lab Siso and Content Lab VIVO.
- Management SOOP: Korean talent agency representing major actors and creators with adjacent content production — comparable to VIVO's talent-management-first content studio approach.
- IOK Company: Korean multi-entertainment company spanning artist management, content production, and events — comparable mid-sized multi-vertical entertainment peer to VIVO Group.
- Jellyfish Entertainment: Korean entertainment company combining artist management, music production, and content — comparable mid-sized integrated entertainment business model.
Broad incumbents
- Studio Dragon: Korea's leading drama production studio (KBS/CJ-linked) producing premium scripted content for domestic and global streaming — comparable as a Korean content production house, though larger-scale and focused on drama rather than variety.
- CJ ENM: Major Korean media conglomerate with TV channels (tvN), film (CJ Entertainment), music, and live events — broad incumbent operating in many of the same verticals as VIVO at much greater scale.
- YG Entertainment: Major Korean entertainment company combining artist management, music label, content production, and concerts — comparable vertically-integrated entertainment model though far larger and idol-focused.
- HYBE: Korean entertainment platform company with global music label, artist management, and content (Weverse, BTS, etc.) — comparable vertically-integrated entertainment structure though at vastly greater scale and international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VIVO TV social profiles
Digital presenceVIVO TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIVO TV leadership team
Management profileNumber of profiles
Profiles1 record
VIVO TV subsidiaries and ownership
Company hierarchySubsidiaries3 records
VIVO TV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIVO TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIVO TV
What does VIVO TV do?
VIVO TV is a Korean creative content company that produces and distributes entertainment content including TV programs, web series, podcasts, films, and live performances through its Content Lab VIVO division. It also operates Media Lab Siso for artist management services and VIVO Wave as a music label producing albums and managing concert productions. The company distributes content across YouTube, Naver TV, podcast platforms, and via licensing deals with broadcasters and streaming services.
Is VIVO TV a public or private company?
VIVO TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VIVO TV founded?
VIVO TV was founded in 2015. It employs 11 to 50 people.
Where is VIVO TV based?
VIVO TV is headquartered in Seoul, South Korea, in the Asia region.
How does VIVO TV make money?
Five revenue lines are on record. Content Production & Licensing is the primary driver. The others are music Label Operations, artist Management, advertising & Sponsorship and performance & Events.
Who are VIVO TV's main competitors?
Direct peers on record are Antenna Music, Mystic Story, KeyEast, Management SOOP, IOK Company and Jellyfish Entertainment. Broad incumbents are Studio Dragon, CJ ENM, YG Entertainment and HYBE.
Does VIVO TV have an API?
No public API is recorded for VIVO TV.
What industry is VIVO TV in?
VIVO TV's product category is Korean Entertainment Content Production. Its primary akta.pro industry code is MPABAMAC, Program Distribution to Stations & Affiliates (Domestic), with a secondary code of MPADAJAI, Free TV / Syndication Distribution. Its NAICS code is 51212 and its SIC code is 7812.