BrightView

What BrightView does

BrightView Holdings, Inc. (NYSE: BV) is the largest commercial landscaping company in the United States, founded in 1939 and headquartered in Blue Bell, Pennsylvania, with 21,000+ employees operating across 200+ branch locations. The company delivers a full lifecycle of landscape services organized into core modules: Design, Development, Maintenance, and Enhancements, complemented by specialized services including Snow & Ice Management, Water Management & Irrigation, Tree Care, Golf Course Maintenance, Sports Turf, and Multi-Location Management. FY2025 revenue was $2.77 billion, with Q1 FY2026 revenue of $702.9 million (+6.1% YoY) and record adjusted EBITDA. BrightView serves eight primary verticals: Commercial, Education, Healthcare, Hospitality, Religious, Residential/HOA, Retail, and Sports & Leisure, anchored by marquee relationships such as Major League Baseball (Official Field Consultant), The Villages (Florida), Pepperdine University, SoFi Stadium, Palm Beach County Parks, and the Gaylord Pacific Hotel. The company's technological edge centers on its cloud-linked smart irrigation platform (BrightView Smart Irrigation) which adjusts watering schedules based on real-time weather and soil data, delivering 15-20% water cost reductions, 91+ million gallons saved at a single client campus, and over $500,000 in cost savings at a single facility. The golf division pairs Ph.D.-level agronomic research with operational scale to deliver up to 10% annual purchasing-power savings to nearly 80 golf courses. The sports turf division is led by Murray Cook, a 35-year veteran serving as MLB Field & Stadium Consultant, with involvement across 200+ international games in 11 countries.

BrightView's business model is anchored in recurring, multi-year maintenance contracts (subscription) supplemented by one-time design/build project revenue, seasonal snow and ice removal (a significant winter revenue diversifier in the Northeast, Mid-Atlantic, and Midwest), and managed golf course services. Pricing is quote-based and tailored to property size, service scope, and geography rather than publicly published list rates. Go-to-market is direct enterprise field sales: dedicated account managers at each branch serve local and mid-market accounts, while a centralized national account management layer pursues multi-location contracts with retailers, corporate campuses, and hospitality chains. High-profile sports venue projects (MLB, FIFA, World Baseball Classic) function as marketing showcases that reinforce credibility for enterprise sales pursuits. Marketing channels combine content (website, blog, case studies), social, investor relations (including an annual Investor Day), industry events, sports-turf PR, and community/CSR programs such as the 'Donate a Day' campaign.

BrightView is a public company with significant institutional preferred-equity sponsorship: One Rock Capital Partners invested $500 million in Series A Preferred Stock in August 2023 (7.0% dividend, convertible at $9.44/share), supporting an active acquisition program that has executed 20+ tuck-in deals since 2019 to expand geographic reach and capabilities (e.g., SGS Hawaii, TDE Group, Intermountain Plantings, NatureScape, West Bay Landscape, Baytree, Birch). Market capitalization stood at approximately $1.22 billion as of June 2026, with $902.6 million in total debt. Capital allocation includes a $100 million share repurchase program announced in March 2025 and extended debt maturities in 2026. The company's Q1 FY2026 results highlighted a 30% reduction in employee turnover and a 450-basis-point improvement in customer retention, signaling operational discipline alongside market expansion.

Name

BrightView

Legal name

BrightView Holdings, Inc.

Website

https://brightview.com

Company type

Public

Founded year

1939

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

BrightView is the largest U.S. commercial landscaping company, providing design, development, maintenance, water management, tree care, golf, sports turf, and snow removal services across 200+ locations to commercial, education, hospitality, healthcare, retail, and municipal clients.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Landscape Architecture & Site Design (BPAHAKAC), Tree Care & Arborist Services (BPABADAD), Residential Landscaping & Lawn Care (BPABADAB)

Keywords

• Commercial landscaping services
• Landscape maintenance
• Snow and ice management
• Golf course maintenance
• Sports turf services

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Landscape Maintenance Services: Recurring maintenance contracts for commercial properties including regular mowing, trimming, irrigation management, tree care, and enhancements. Revenue is recurring in nature with long-term client relationships across 200+ U.S. locations.
2. Landscape Design & Development: One-time project-based revenue for landscape design, construction, and installation services. Includes commercial development projects, sports field construction, and golf course renovation work.
3. Snow & Ice Removal: Seasonal service contracts for snow removal and ice management, particularly important in the Mid-Atlantic, Northeast, and Midwest regions. Revenue is weather-dependent and seasonal but provides winter revenue diversification.
4. Golf Course Maintenance: Ongoing golf course maintenance partnerships with private clubs, municipal courses, and resort properties. Includes agronomic services, crew management, and operational support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BrightView is the nation's largest commercial landscaping company, providing a full lifecycle of landscape services including design, development, ongoing maintenance, and enhancements for commercial properties. The company operates 200+ branch locations across the U.S. with 21,000+ employees, serving commercial properties, golf courses, sports venues, schools, HOAs, municipalities, and hospitality clients through recurring service contracts.

Product overview

BrightView is a comprehensive commercial landscaping services company offering a full lifecycle of landscape services through distinct service modules. The portfolio includes Design, Development, Maintenance, and Enhancement services for commercial landscapes, complemented by specialized services including Snow & Ice Management, Water Management & Irrigation, Tree Care, Golf Course Maintenance, Sports Turf Services, and Multi-Location Management. The company serves diverse markets including Commercial, Education, Healthcare, Hospitality, Religious, Residential, Retail, and Sports & Leisure sectors. BrightView positions itself as a single provider for all landscape needs, operating across 200+ locations with over 21,000 employees throughout the United States. The company also serves as the Official Field Consultant for Major League Baseball and has been involved in over 200 international games across 11 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Forward-thinking, constructible commercial landscape design that considers future operating costs for commercial properties.

Quantifiable outcome

• 15-20% reduction in water costs through water usage analysis and smart irrigation
• +6 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• The Villages (Florida)coreStrategic or Co-development Partner · 18 February 2026Expanded partnership to manage over 50% of The Villages' 400 golf holes (upwards of 20 nine-hole courses), doubling their previous portfolio share. BrightView provides comprehensive turf management, agronomy, irrigation, and ongoing enhancements for this premier Florida retirement community.
• Casa PacificaminorOthers · 9 March 2022Community service partnership through 'Donate a Day' campaign. BrightView crews restored landscapes at the Camarillo campus of this non-profit serving foster and at-risk youth, clearing overgrown brush and fire hazards. Partner companies including JLL, City of Westlake, and La Ventana HOA donated service days to support the effort.
• Major League BaseballflagshipStrategic or Co-development PartnerBrightView serves as the Official Field Consultant for Major League Baseball, providing field design, construction, and maintenance expertise for MLB events including the World Baseball Classic, Field of Dreams game, London Series, and the Speedway Classic at Bristol Motor Speedway. This partnership involves over 200 international games across 11 countries.
• FIFA/World Cup EventsflagshipStrategic or Co-development PartnerBrightView has prepared and converted playing surfaces for FIFA World Cup events, including SoFi Stadium for the 2025 Club World Cup with preparations underway for the 2026 World Cup. They also installed soccer pitches for San Diego FC's training facility.
• Pepperdine UniversitycoreStrategic or Co-development PartnerSeven-year partnership for enhancement work. Following the Franklin Fire in Malibu, BrightView mobilized teams to stabilize wildfire-ravaged hillsides, working daily for two months with up to 25 team members to prevent erosion during rainy season.
• Country Club of Miami and Lake Arrowhead Country ClubcoreStrategic or Co-development PartnerSecured new golf course maintenance contracts with these prestigious golf clubs, adding to BrightView's portfolio of nearly 80 golf courses nationwide.
• Redlands Country Club (California)coreStrategic or Co-development PartnerRestored the historic Redlands Country Club golf course, revitalizing fairways, greens, and tees that had lost their luster. The turnaround was endorsed by former PGA Tour major winner Dave Stockton.
• University of Southern CaliforniacoreStrategic or Co-development PartnerInstalled new baseball, women's soccer, and lacrosse fields at USC as part of campus athletic facility upgrades.
• University of NebraskacoreStrategic or Co-development PartnerRenovated outdoor football practice fields at the University of Nebraska as part of collegiate athletics portfolio expansion.
• Santa Clara County ParkscoreStrategic or Co-development PartnerPartnership for Mount Madonna County Park fuel reduction project, removing invasive blue gum eucalyptus trees to reduce wildfire risk and restore native redwood ecosystem.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Yellowstone Landscape: One of the largest privately-held commercial landscape maintenance companies in the U.S., serving similar enterprise clients with multi-location maintenance, irrigation, and enhancement services across the Southeast and Mid-Atlantic.
• Ruppert Landscape: Mid-Atlantic-focused commercial landscape services company offering design/build, maintenance, and enhancements for corporate, HOA, and institutional clients—directly comparable to BrightView's commercial core.
• Davey Tree Expert Co. Employee-owned tree care and commercial landscape services provider with national reach; comparable to BrightView's tree care and utility line-clearing service lines.
• Bartlett Tree Experts: Major U.S. tree care services company with residential and commercial focus; competes directly with BrightView's tree care service module and shares certified arborist expertise.
• Mariani Landscape: Premium residential and commercial landscape design, installation, and maintenance firm serving high-end estates and corporate clients in the Midwest and East Coast.
• McFarlin Stanford: Commercial landscape maintenance provider in the Southwest U.S. with comparable service model and customer mix in commercial real estate and HOA segments.
• Terracare Associates: West/Mountain-region commercial landscape maintenance provider serving municipal, HOA, and corporate clients with comparable snow removal and turf management capabilities.
• Asplundh Tree Expert Co. Family-owned national tree care and vegetation management services company serving utilities, municipalities, and commercial clients; overlaps with BrightView's tree care service module.
• SavATree: Tree, shrub, and lawn care services company serving residential and commercial customers across the Northeast, Mid-Atlantic, and Midwest with certified arborist expertise comparable to BrightView's offerings.

Broad incumbents

• TruGreen: Largest U.S. lawn care company (predominantly residential) owned by TruGreen Holding Corp; overlaps with BrightView in commercial fertilization and lawn health services but operates a fundamentally different customer base and direct-to-consumer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/brightview
• Facebookfacebook.com/brightview
• LinkedInlinkedin.com/company/brightview-landscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A25 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrightView