Agilitas

What Agilitas does

Agilitas Sports Private Limited is a vertically integrated Indian sportswear platform founded in 2023 by former Puma India executives Abhishek Ganguly (CEO), Atul Bajaj (COO), and Amit Prabhu (CFO). The company operates three integrated pillars: Manufacturing, via its wholly-owned subsidiary Mochiko Shoes (acquired in 2023), India's largest sports footwear manufacturer producing 12 million pairs per year for global brands including Adidas, Puma, New Balance, Skechers, Asics, Crocs, Decathlon, Clarks, and US Polo; Brands, through the Virat Kohli co-founded One8 (acquired in December 2025) and a 40-year exclusive license for Italian heritage brand Lotto across India, South Asia, Australia, and South Africa; and Retail, through the Sportsyard 34,000 sq ft multi-brand concept in Bengaluru and the planned Agilitas.Sport omni-channel destination. The platform employs 12,500+ people, is BIS-certified, and operates an in-house R&D center (Agilitas Lab) developing six proprietary cushioning and fabric technologies deployed across owned and licensed product lines.

Agilitas makes money through four revenue streams: B2B contract manufacturing (the dominant stream, with Mochiko growing from ₹642 crore in FY23 to ₹1,350 crore in FY26 and guiding ₹1,800-1,900 crore in FY27), direct-to-consumer product sales across owned e-commerce sites and brand stores (entry-level Lotto slippers at ~₹1,999; premium One8 cricket footwear up to ₹10,000 MRP), brand licensing royalties (Lotto and One8), and multi-brand/marketplace retail via Sportsyard. Go-to-market is omnichannel D2C combined with enterprise field sales to global sports brands, amplified by event-driven launches with athlete co-founders (Virat Kohli, Smriti Mandhana, Sania Mirza, Anushka Sharma) and access-commerce drops with the District/Zomato platform. As of the June 2026 funding round, the company is valued at approximately ₹2,058 crore post-money with ₹755+ crore in cumulative funding from Convergent Finance, Nexus Venture Partners, Rainmatter/Zerodha, Spring Marketing Capital, and a roster of athlete-investors.

The primary customer base spans two distinct cohorts: enterprise B2B buyers (global sportswear brands contracting Mochiko for footwear manufacturing) and Indian consumers across athlete/fitness, cricket-culture, Gen-Z/millennial athleisure, and women's sports personas. Agilitas has separately announced the €300M acquisition of Tietoevry's Tech Services business, which would add a non-sportswear technology services vertical and diversify the revenue mix.

Name

Agilitas

Legal name

Agilitas Sports Private Limited

Website

https://agilitas.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Agilitas Sports is a vertically integrated Indian sportswear platform combining contract manufacturing (Mochiko Shoes, 12M pairs/year for global brands), owned and licensed brands (One8 with Virat Kohli, Lotto), and multi-brand retail (Sportsyard), serving global sportswear OEMs and Indian consumers across athlete, cricket-culture, and athleisure segments.

Ownership category

akta.pro rank

Product category

Sportswear and Athletic Footwear

NAICS

Footwear Manufacturing (3162), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

akta.pro secondary industries

Athletic & Performance Footwear (CRAAACAA), Team Sports & On-Field Performance Apparel (CRAAAEAE), Athletic & Performance Footwear Retail (CRAAADAA)

Keywords

• Sportswear manufacturing
• Athletic footwear
• Contract manufacturing
• Multi-brand retail
• Performance apparel

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (D2C & Retail): Direct-to-consumer sales through owned e-commerce platforms (agilitas.in, one8.com, lottosport.in) and retail stores including Sportsyard multi-brand format and exclusive brand outlets
2. Manufacturing (Mochiko): Revenue from manufacturing sports footwear for global brands including Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo. Manufacturing revenue grew from ₹642 crore (FY23) to ₹1,350 crore (FY26)
3. Brand Licensing & Partnerships: Revenue from licensed brands including Lotto (40-year license for India, South Asia, Australia, South Africa) and co-owned brands like One8 with Virat Kohli
4. Marketplace & Multi-brand Retail: Sales through third-party marketplaces and Sportsyard retail concept featuring 20+ global sports brands under one roof

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Agilitas is a vertically integrated sportswear platform operating across three pillars: manufacturing (via wholly-owned Mochiko Shoes, India's largest sports footwear manufacturer producing 12 million pairs annually for global brands), owned and licensed brands (One8 co-founded with Virat Kohli, Lotto under a 40-year license), and immersive multi-brand retail (SportsYard and Agilitas.Sport). The company develops proprietary performance technologies including SONIC FOAM™, BOOM FOAM™, and OXYTEC™ cushioning systems, and operates Agilitas Lab as a dedicated sports footwear R&D center.

Product overview

Agilitas is a vertically integrated sportswear platform combining world-class manufacturing, aspirational brands, and immersive retail experiences. The platform operates across three pillars: Manufacturing (through acquired Mochiko Shoes, India’s largest sports footwear manufacturer producing 12M pairs annually for global brands), Brands (one8 co-founded with Virat Kohli, licensed Italian brand Lotto, and owned retail brand SportsYard), and Retail (omni-channel destination through Agilitas.Sport and multi-brand retail concept SportsYard). The company also operates Agilitas Lab, an R&D innovation center developing proprietary technologies including SONIC FOAM™, OXYTEC™, BOOM FOAM™ cushioning systems and Evapr8™, DRNCHPRTCT™, DRY.SHIFT™ fabric technologies.

Differentiator

Problem solved

Functional benefit

Brands

• One8: High-performance sportswear brand co-founded with Virat Kohli; spans footwear, apparel, accessories and equipment. Rooted in innovation, functionality and performance-led design. Also includes One8 Yoga co-created with Anushka Sharma.
• Lotto
• Mochiko
• SportsYard
• Agilitas.Sport
• Agilitas Lab

Products and services

• One8 High-performance sportswear brand co-founded with Virat Kohli, owned and operated by Agilitas. Spans footwear, apparel, accessories and equipment blending athletic performance with everyday style. Targeted at athletes and sports enthusiasts with global market ambitions including India, US, UK, and Australia.
• Lotto Italian heritage sportswear brand licensed to Agilitas for India, South Africa, and Australia under a 40-year license from WHP Global. Includes the Lotto Leggenda premium sneaker line and spans footwear, apparel, and accessories. Sania Mirza serves as Brand Ambassador and Chief Advisor for Women's Sports.
• SportsYard Large-format multi-brand retail destination in Bengaluru (34,000 sq ft) bringing together 20+ top global sports brands including Nike, adidas, New Balance, ASICS, Puma, and Skechers under one roof. Plans for 10+ additional stores across India.
• Agilitas.Sport Omni-channel multi-brand retail destination dedicated to matching the right gear to every athlete at their level.
• Mochiko Shoes contract manufacturing B2B contract manufacturing of sports footwear for global brands including Adidas, Puma, New Balance, Skechers, Reebok, Asics, Crocs, Decathlon, Clarks, and US Polo. India's largest sports footwear manufacturer (BIS-certified) with capacity of 12 million pairs per year. Manufacturing revenue grew from ₹642 crore (FY23) to ₹1,350 crore (FY26).
• One8 Yoga Movement-inspired sportswear category co-created with Anushka Sharma under the One8 brand, designed around performance, wellness and everyday life. Launched on International Day of Yoga (June 21, 2026).
• SEAM XVIII Signature cricket-inspired lifestyle sneaker under the One8 brand drawing inspiration from stitch detailing and construction philosophy of a cricket ball. Limited edition drop with select pairs signed by Virat Kohli.
• Seam XVIII Signature One8 brand cricket-inspired lifestyle sneaker available in multiple colorways (Red Gum, White, Black) as part of the signature collection. Priced at ₹2,500 with 20% discount available.
• Groove Stack (Lotto) Lotto brand slipper featuring comfort technology, available in Rifle Green colorway and priced at ₹1,999.
• Agilitas Lab India's first fully equipped R&D and innovation center for sports footwear, providing performance R&D, rapid prototyping, athlete insights, and material innovation. Develops proprietary technologies across footwear and apparel including SONIC FOAM™, OXYTEC™, BOOM FOAM™, Evapr8™, DRNCHPRTCT™, and DRY.SHIFT™.

Quantifiable outcome

• Revenue grew from ₹640 crore to ₹1,350 crore within 3 years of acquiring Mochiko
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• Sports365minorStrategic or Co-development Partner · 1 July 2026Agilitas in advanced talks to acquire Sports365, a sports accessories retailer originally founded in 2012 with backing from cricketer Yuvraj Singh. Would be Agilitas's latest acquisition after Mochiko and One8.
• Anushka SharmacoreStrategic or Co-development Partner · 30 May 2026Actor-producer acquired minority equity stake in Agilitas and serves as co-creator for One8 Yoga category launching June 21, 2026 on International Day of Yoga.
• District (Zomato)coreGTM or Marketing Partner · 27 May 2026Zomato's ticketing platform partnered with One8 for India's first fandom-led access commerce drop for the One8 Global Premiere launch event, combining product booking with exclusive event access.
• Smriti MandhanacoreStrategic or Co-development Partner · 12 April 2026India women's cricket vice-captain signed 8-year deal to co-create One8 women's cricket and high-intensity training performance wear collections. Declined ₹30 crore Nike extension to join Agilitas. Works directly with product and R&D teams.
• Sania MirzacoreStrategic or Co-development Partner · 6 January 2026Tennis legend appointed as Brand Ambassador and Chief Advisor for Women's Sports for Lotto brand. Previously worked with Lotto at age 19 before her Grand Slam career. Now helps shape women's athleisure and sportswear strategy.
• Virat KohliflagshipStrategic or Co-development Partner · 8 December 2025Indian cricket legend invested ₹40 crore for 1.94% minority stake and transferred his One8 brand to Agilitas. Serves as co-founder of One8 brand and investor in the platform. Turned down ₹300 crore Puma endorsement to partner with Agilitas.
• WHP Global (Lotto License)coreOEM/ Whitelabel/ Licensing Partner · 14 July 2025Agilitas secured 40-year license for Lotto brand from WHP Global, gaining exclusive rights to design, manufacture, market, and distribute Lotto products in India, South Africa, and Australia.
• Mochiko ShoesflagshipStrategic or Co-development Partner · 14 July 2025Acquired in 2023 for ₹430 crore total funding. India's largest sports footwear manufacturer producing 12M pairs/year for global brands including Adidas, Puma, New Balance, Skechers, Asics. Revenue grew from ₹642 crore (FY23) to ₹1,350 crore (FY26).
• Saurav GhosalminorStrategic or Co-development Partner · 20 June 2025India's most decorated squash player (World No. 10, Arjuna Award recipient) appointed as Director – High Performance Sports, driving performance innovation and athlete partnerships.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Adidas: Adidas is a leading global sportswear brand and one of Mochiko's largest manufacturing customers. Adidas's portfolio approach (core brand plus performance sub-brands) and emphasis on athlete-led product development parallel One8's strategic direction.
• Asics: Asics is a global performance athletic footwear brand and one of Mochiko's contract manufacturing customers. Asics's category specialization in running and performance footwear makes it directly comparable to One8's positioning in the Indian athletic footwear market.
• Decathlon: Decathlon is a global sports retailer and private-label manufacturer that produces through Mochiko and operates large-format multi-brand sports stores conceptually similar to Sportsyard. Both target value-conscious sports consumers across multiple sporting categories.
• Puma: Puma is a global sportswear incumbent and the former employer of all three Agilitas co-founders. Puma manufactures through partners including Mochiko and competes directly with One8 in performance athletic footwear; Agilitas's playbook appears closely modeled on Puma's India success.
• New Balance: New Balance is a global athletic footwear manufacturer and brand that manufactures through Mochiko. New Balance's vertically integrated approach combining owned manufacturing with brand-led retail mirrors the strategic model Agilitas is building around Mochiko and One8.
• Skechers: Skechers is a global footwear-focused sportswear brand and one of Mochiko's largest contract manufacturing customers. Both companies emphasize comfort and performance footwear at accessible price points, with Skechers serving as a benchmark for Agilitas's branded footwear ambitions.

Emerging players

• HOKA (Deckers Brands): HOKA is a fast-growing premium performance footwear brand owned by Deckers, distinguished by proprietary cushioning technology (similar to Agilitas's SONIC FOAM and BOOM FOAM). HOKA represents the category-defining template Agilitas is attempting to replicate with One8 in the Indian and emerging markets.

Regional players

• Li Ning: Li Ning is a leading Chinese sportswear brand that built domestic scale through athlete-led marketing (founder Li Ning's Olympic legacy). Li Ning's trajectory from regional brand to international ambitions parallels the India-to-global thesis Agilitas is pursuing with One8.
• Xtep International: Xtep is a Hong Kong-listed sportswear company focused on running and athleisure footwear, comparable in scale and category focus to Agilitas. Xtep's portfolio approach combining value mass-market products with branded performance lines offers a regional comparable for Agilitas's One8/Lotto brand strategy.

Direct peers

• Anta Sports: Anta Sports is China's leading vertically integrated sportswear platform owning brands (Anta, FILA, Descente), manufacturing, and retail — directly analogous to Agilitas's manufacturing-to-brand-to-retail model. Both companies leveraged athlete endorsements and acquisitions to build a multi-brand portfolio targeting both domestic and global markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agilitas-sports
• Instagraminstagram.com/agilitas_sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds8 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agilitas