Big Picture Farm
Big Picture Farm is a family-owned Vermont goat dairy and farmstead confectionery producing award-winning goat milk caramels, chocolates, and cheese from a 40-goat herd, sold direct-to-consumer, via wholesale, and through agritourism farm stays.
- Company typePrivate
- Founded2010
- HeadquartersTownshend, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Big Picture Farm does
Big Picture Farm is a privately held, family-owned goat dairy and farmstead confectionery founded in 2010 by Louisa Conrad and Lucas Farrell, operating on a 100-acre property in Townshend, Vermont. The company's core operation is the production of award-winning goat milk caramels in eight flavors, chocolate-covered caramels, and artisan goat cheese, manufactured from the milk of a 40-goat free-ranging herd rotationally grazed on 88 acres. Products are made fresh to order with a 1-4 business day lead time, and the facility is 100% solar-powered (32kw barn-mounted plus 12kw in-pasture tracker) and Animal Welfare Approved by A Greener World. Distribution spans a Shopify DTC storefront, a physical farm shop, the Faire wholesale marketplace, direct wholesale, and Airbnb for farm stays.
The business model combines multiple revenue streams: unit-priced DTC sales of confectionery, gift box bundles, and lifestyle goods (apparel, art prints at $400 each, home goods); bulk and corporate gifting at 10% volume discounts for 25+ recipient orders; and experiential revenue from three Airbnb-listed farm stay properties and goat hangout / private goat snuggle sessions. Customer segments are primarily individual gift shoppers, with secondary segments in B2B corporate buyers and agritourism visitors. The company has earned multiple national recognitions, including Best Confection four times at the Fancy Food Show, three Good Food Awards, a 2015 Silver sofi Award, and a 2016 Good Food Award, alongside extensive earned media in publications such as The New York Times, Martha Stewart Living, Forbes, and Bloomberg Businessweek.
The operation remains small, with 11-50 employees, a single production site, and structural capacity limits imposed by herd size. Strategic capital is non-dilutive in nature, sourced from a $147,800 Vermont Agency of Agriculture grant (2022) and participation in a $1.1M NE-DBIC sustainable packaging initiative shared with four other regional dairy processors. The founders retain full ownership and control, with no evidence of external institutional investment or parent company ownership.
Big Picture Farm firmographics
Firmographics- Name
- Big Picture Farm
- Legal name
- Big Picture Farm
- Website
- https://bigpicturefarm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Picture Farm is a family-owned Vermont goat dairy and farmstead confectionery producing award-winning goat milk caramels, chocolates, and cheese from a 40-goat herd, sold direct-to-consumer, via wholesale, and through agritourism farm stays.
- Ownership category
- akta.pro rank
Big Picture Farm industry classification
Industry- Product category
- Farmstead Confectionery and Dairy
- NAICS
- Goat Farming (112420), Sheep and Goat Farming (1124)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)
- akta.pro primary industry
- Dairy Goat Farming (Milk Production) (AFAEAFAC)
- akta.pro secondary industries
- Grazing & Pasture-Based Operations (Range, Rotational Grazing) (AFAEAFAG), Milk Collection & On-Farm Handling (Sheep/Goat) (AFAEAFAJ), Farmstay Rooms (Working Farms/Ranches) (THAMABAG)
Keywords
Where Big Picture Farm is headquartered
LocationHeadquarters
- HQ city
- Townshend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Picture Farm business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Farmstead Confectionery Products: Direct sales of award-winning goat milk caramels, chocolates, and farmstead cheeses through e-commerce and physical retail. Products made fresh to order with 1-4 business day production lead time.
- Farm Stays and Agritourism: Three farm stay properties (Farmhouse 9BR, Colt Barn 2BR, Solar Cabin 1BR) rented via Airbnb, plus goat hangout experiences and private goat snuggle sessions generating experiential revenue.
- Corporate and Bulk Gifting: B2B bulk gifting program with 10% discount for orders of 25+ recipients. Custom recipient templates and gift messaging. Wholesale through Faire platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Farm Box Caramels |
| Unit Pricing | Pay-as-you-go | Gift Box Bundles |
| Unit Pricing | Pay-as-you-go | Premium Caramel and Chocolate Bundles |
| Unit Pricing | Pay-as-you-go | Chocolate Confections |
| Unit Pricing | Pay-as-you-go | Goat Hangout Experiences |
| Unit Pricing | Pay-as-you-go | Private Goat Snuggle Experience |
| Transaction based/ take rate | Pay-as-you-go | Corporate/Bulk Gifting |
| Subscription | Multi-year contract | Farm Stay Accommodations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Big Picture Farm product offering
Product offeringCore offering
Big Picture Farm is a 100-acre hillside goat dairy in Townshend, Vermont that produces and sells award-winning farmstead goat milk caramels, chocolate-covered caramels, chocolates, and farmstead cheeses using milk from its herd of 40 free-ranging, Animal Welfare Approved goats. The farm also operates agritourism experiences, including goat hangout and private goat snuggle sessions, and three on-site farm stay properties (Farmhouse, Colt Barn, Solar Cabin) listed on Airbnb.
Product overview
Big Picture Farm is a small hillside goat dairy and farmstead confectionery and creamery in southern Vermont. The company operates as a single unified brand offering farmstead products organized into three main categories: (1) Core Food Products including award-winning Farmstead Goat Milk Caramels in 8 flavors, Chocolate Covered Goat Milk Caramels, and Chocolate & Confections; (2) Farmstead Cheese including artisan goat cheeses; (3) Experiences including Goat Snuggles and Farm Stays accommodations; and (4) Branded Lifestyle products including Apparel, Art Prints, and Home Goods. The company also offers Corporate & Bulk Gifting services and Wholesale distribution. Products are available through their e-commerce website, their farm shop in Townshend, VT, and via wholesale channels including Faire.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmstead Goat Milk Caramels Award-winning caramels made with fresh farmstead goat's milk from the farm's own herd of 40 free-ranging goats, offered in multiple flavors (Sea Salt & Vanilla, Maple Crème, Chai, Cocoa Latte, Brown Butter Bourbon, Raspberry Rhubarb, Cider Honey, Wild Chocolate Mint) and in various packaging formats. Won Best Confection four times at the Fancy Food Show and three Good Food Awards.
- Chocolate Covered Goat Milk Caramels Award-winning Sea Salt & Vanilla farmstead goat milk caramels hand-dipped in organic fair trade dark chocolate, topped with cocoa butter impressions of the farm's goats. Winners of the 2015 Silver sofi Award and 2016 Good Food Award.
- Chocolate & Confections Chocolate products including Farmstead Dark Truffles, Mini Goat Tricks, Goaturtles, Mint Creams, Dreamy Peanut Butter Cups, Chocolate Covered Graham Crackers, and bulk chocolate covered caramels, all made with farmstead goat milk.
- Farmstead Goat Cheese Artisan farmstead goat cheeses made from the farm's own goat milk, including Sonnet and Haiku varieties, produced using traditional cave-aging methods.
- Goat Snuggles Experience Interactive farm experience where visitors spend time with the goat herd, offered as group sessions on select Sundays ($20/person for adults and children 13+, $12/person for children 12 and under) and as private sessions ($250 for groups up to 8, $25 per additional guest up to 20 total).
- Farm Stays (The Farmhouse, The Colt Barn, The Solar Cabin) Agritourism accommodations on the farm property: The Farmhouse (9 bedrooms, sleeps 16+), The Colt Barn (2 bedrooms, sleeps 4), and The Solar Cabin (1 bedroom, sleeps 2), available for booking through Airbnb, including a special $3,000 two-night Kidding Weekend rental for the entire Farmhouse.
- Corporate & Bulk Gifting B2B bulk gifting service for corporate clients, offering 10% off retail for orders of 25+ recipients, custom recipient templates, personalized gift messaging, and party favors starting from $7 each.
Quantifiable outcome
- Over a dozen national awards for Farmstead Goat Milk Caramels, including Best Confection four times at the Fancy Food Show and three Good Food Awards.
- +3 more outcomes
Companies that use Big Picture Farm
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Big Picture Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Big Picture Farm partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Big Picture Farm competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Picture Farm social profiles
Digital presenceBig Picture Farm compliance and trust
Trust signalCompliance1 record
Big Picture Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Picture Farm leadership team
Management profileNumber of profiles
Profiles3 records
Big Picture Farm funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Picture Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Picture Farm
What does Big Picture Farm do?
Big Picture Farm is a 100-acre hillside goat dairy in Townshend, Vermont that produces and sells award-winning farmstead goat milk caramels, chocolate-covered caramels, chocolates, and farmstead cheeses using milk from its herd of 40 free-ranging, Animal Welfare Approved goats. The farm also operates agritourism experiences, including goat hangout and private goat snuggle sessions, and three on-site farm stay properties (Farmhouse, Colt Barn, Solar Cabin) listed on Airbnb.
Is Big Picture Farm a public or private company?
Big Picture Farm is a private company. It is classified as family owned and is currently operating.
When was Big Picture Farm founded?
Big Picture Farm was founded in 2010. It employs 11 to 50 people.
Where is Big Picture Farm based?
Big Picture Farm is headquartered in Townshend, United States, in the North America region.
How does Big Picture Farm make money?
Three revenue lines are on record. Farmstead Confectionery Products are the primary driver. The others are farm Stays and Agritourism and corporate and Bulk Gifting.
Does Big Picture Farm have an API?
No public API is recorded for Big Picture Farm.
What industry is Big Picture Farm in?
Big Picture Farm's product category is Farmstead Confectionery and Dairy. Its primary akta.pro industry code is AFAEAFAC, Dairy Goat Farming (Milk Production), with a secondary code of AFAEAFAG, Grazing & Pasture-Based Operations (Range, Rotational Grazing). Its NAICS code is 112420 and its SIC code is 200.