What View does

View United Real Estate Development (فيو المتحدة للتطوير العقاري) is a Saudi closed joint-stock real estate developer founded in 2011, headquartered in Riyadh and listed on the Nomu parallel market of the Saudi Stock Exchange under ticker 9591. The company develops residential villas and apartment projects — including the View Arch, Loft Villas, Shadow Residence, Tone Villa, Sky Villa, River Villa, and Light Villa series — across Riyadh and Jeddah, with a portfolio exceeding SAR 800 million in ongoing and under-development work and more than 40 completed projects delivered to date. Projects are sold both off-plan (on-map) and as completed units through a direct sales organization targeting Saudi homebuyers and residential investors, with a stated 7-15% pricing premium and 20-30% faster sales velocity on its sustainability-certified product.

The business operates three core revenue streams: off-plan property sales (sale on map), land sales, and completed-project sales, all on a one-time-sale basis. Capital structure has evolved from SAR 100,000 at founding in 2011 to SAR 66 million in 2025 through multiple bonus-share issuances and a 2023 acquisition of Aktal Real Estate; a SAR 10 million sukuk private placement was arranged in 2026. Distribution is direct: the company sells to end-customers through its own sales force and to white-land owners via the Riyadh Muzdahir program, a strategic partnership with the Ministry of Municipalities and Housing launched in 2025. The product is differentiated by Salmani-inspired architecture, ISO 9001:2015 quality certification, and integrated sustainability features (thermal insulation, low-emissivity glazing, greywater recycling, smart irrigation) that reduce end-user energy costs by 30-50% and water consumption by 30-40%. View United is led by Founder & Chairman Ahmed Al-Harbi with CEO Louay Baras, and holds awards including the 2026 Real Estate Excellence Award (Loft project) and the 2025 Great Place to Work certification. The company explicitly positions itself around Saudi Vision 2030's 70% homeownership target and the Sakani housing ecosystem.

Name

View

Legal name

View United Real Estate Development

Website

https://view.sa

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

View United Real Estate Development is a Saudi joint-stock residential developer listed on the Nomu parallel market, building Salmani-inspired, sustainability-certified villas and apartments in Riyadh and Jeddah for Saudi homebuyers and investors, with a SAR 800M project portfolio.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Real Estate (6500)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Residential real estate development
• Sustainable housing construction
• Villa and apartment projects
• Off-plan property sales
• Land partnership development

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Off-Plan Property Sales (Sale on Map): Revenue generated from selling residential units before construction completion, through off-plan (on-map) sales agreements. This is a primary revenue driver, with the company noting strong growth in this segment alongside land sales.
2. Land Sales: Revenue from the sale of developed and undeveloped land parcels, primarily from the company's core business operations in Riyadh and Jeddah. Land sales represent a significant and growing portion of total revenue.
3. Completed Project Sales: Revenue from the sale of completed residential units, including villas and apartments across the company's project portfolio in Riyadh and Jeddah.
4. Sukuk Issuance (Islamic Financing): The company raises capital through private placement sukuk issuances (SAR 10 million sukuk through Sukuk Financial Company as sole arranger) to support operational needs and project financing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

View United Real Estate Development designs, develops, and sells modern sustainable residential properties — including branded villa series (View Arch, Loft, View Loft, River Villa, Light Villa, Shadow Villa, Sky Villa, Tone Villa) and the Larsa Qortoba apartment complex — across Riyadh and Jeddah. Units are sold both off-plan (on-map) and as completed inventory, complemented by land sales and a partnership program for white land owners. The company also offers post-handover maintenance services and a supplier portal for contractor collaboration.

Product overview

View United Real Estate Development is a Saudi real estate developer offering a portfolio of residential villa and apartment products across Riyadh and Jeddah. The core product line consists of multiple villa series (View Arch, Loft, View Loft, River Villa, Light Villa, Shadow Villa, Sky Villa, Tone Villa) and apartment complexes (Larsa Qortoba). Projects are categorized by status as Available, Completed, or Sold. The company also provides complementary services including a Supplier Portal for contractor management, Maintenance Request services for post-handover support, and the Riyadh Muzdahir program for partnering with white land owners. View Community represents the company's contemporary residential unit brand designed for Saudi families.

Differentiator

Problem solved

Functional benefit

Products and services

• View Arch Residence Branded residential villa project located in Riyadh, featuring modern architectural design; available for off-plan or completed unit purchase by Saudi homebuyers and residential investors.
• Loft Villas (Loft) Low-rise residential villa project in Riyadh featuring Salmani-inspired architectural design with contemporary interpretation, recognized with the Real Estate Excellence Award (REA) in 2026.
• View Loft Residential project located in Riyadh featuring contemporary architectural design, available for purchase by individual homebuyers and investors.
• River Villa Red Sea Completed residential villa project located in Jeddah along the Red Sea coast, part of View United's coastal portfolio.
• Light Villa Red Sea Residential villa project located in Jeddah along the Red Sea coast, part of the company's coastal development portfolio.
• Shadow Residence Residential project in Riyadh featuring distinctive architectural design within View United's branded villa portfolio.
• Tone Villa Al Narjis Completed residential villa in Riyadh's Al Narjis district, part of the Tone Villa series.
• Shadow Villa Al Aarid (Series) Completed residential villas in Riyadh's Al Aarid area, part of the Shadow Villa series.
• Sky Villa Red Sea Completed residential villa in Jeddah along the Red Sea coast, part of the Sky Villa series.
• Larsa Qortoba Apartments Completed apartment complex in Riyadh within View United's residential portfolio.
• Tone Villa Al Yasmin Completed residential villa in Riyadh's Al Yasmin district, part of the Tone Villa series.
• Sky Villa Al Yasmin Completed residential villa in Riyadh's Al Yasmin district, part of the Sky Villa series.
• Light Villa Al Aarid (Series) Residential villa projects in Riyadh's Al Aarid area within the Light Villa series, across multiple phases and statuses.
• River Villa Al Aarid Sold residential villa project in Riyadh's Al Aarid area within the River Villa series.
• Sky Villa Al Aarid Sold residential villa project in Riyadh's Al Aarid area within the Sky Villa series.
• View Community Contemporary residential unit brand within View United's portfolio, designed to meet the needs and lifestyle aspirations of Saudi families.
• Riyadh Muzdahir Program Partnership program enabling white land owners in Riyadh to participate in development projects, converting undeveloped land into residential and commercial destinations in cooperation with the Ministry of Municipalities and Housing.
• Maintenance Request Service Post-handover maintenance service enabling residents of View United properties to submit maintenance requests with photos and track resolution status.
• Supplier Portal Digital platform for supplier registration, qualification, and collaboration covering general contracting, electrical works, mechanical works, interior design, building materials, landscaping, security systems, and engineering consulting.

Quantifiable outcome

• Energy cost reduction of 30-50% through advanced sustainability standards including thermal insulation and smart building technologies
• +5 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Ministry of Municipalities and Housing (Kingdom of Saudi Arabia)flagshipStrategic or Co-development Partner · 25 September 2025View United launched the 'Riyadh Muzdahir' program in partnership with the Ministry of Municipalities and Housing (represented by the Housing Supply Stimulation and Real Estate Development Agency). The program enables partnership with white land owners in Riyadh to convert undeveloped land into residential and commercial destinations. The company had previously signed a memorandum of understanding with the ministry on January 29, 2025.
• Deputy Minister of Municipalities and HousingminorStrategic or Co-development Partner · 11 September 2025The Deputy Minister of Municipalities and Housing, Engineer Abdulrahman Al-Tayil, visited View United during the opening ceremony of the Loft project. The ministry visit was intended to boost housing supply and real estate development, and represents government-level engagement and support for the company's initiatives.
• Aktal Real EstatecoreStrategic or Co-development Partner · 1 January 2023View United acquired Aktal Real Estate as part of its integration strategy and expansion plans. The acquisition was a key milestone in the company's growth trajectory, contributing to its listing on the Nomu parallel market and supporting the increase of capital to SAR 33 million.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Dar Al Arkan Real Estate Development: One of Saudi Arabia's largest publicly listed residential real estate developers, operating at national scale across multiple cities including Riyadh. Comparable as a Saudi-focused developer building and selling residential units to Saudi homebuyers and investors.
• ROSHN: Saudi PIF-backed giga residential developer delivering master-planned communities under Vision 2030. Direct comparison to View on Saudi residential supply, government alignment, and modern sustainable design, though at vastly larger scale.
• Emaar The Economic City (EEC): King Abdullah Economic City master developer with significant residential villa and apartment product in Saudi Arabia. Comparable to View on Saudi residential supply and development model, though operating a single mega-project rather than distributed urban infill.
• Jabal Omar Development Company: Saudi publicly listed real estate developer focused on large-scale mixed-use and residential developments, with significant villa/tower inventory in Makkah. Comparable on Saudi-listed residential developer business model, though more hospitality-anchored.
• Arriyadh Development Company (ARDCO): Saudi-listed real estate developer focused on Riyadh commercial and residential assets. Comparable on Saudi publicly listed developer model with Riyadh-centric portfolio, though more weighted to commercial/land than View's villa/apartment focus.
• Emaar Properties (UAE): GCC-region giga-developer with extensive villa, apartment, and master-planned community experience including Saudi projects. Comparable on luxury/contemporary residential design language and Saudi market participation, though operates at vastly larger scale across multiple countries.

Direct peers

• Retal Urban Development Company: Saudi-listed residential and commercial real estate developer building villas, apartments, and mixed-use communities, primarily in Riyadh. Closest comparable to View by city focus, product mix (villas and apartments), and target Saudi homebuyer segment.
• Al Akaria (Saudi Real Estate Company): Long-standing Saudi-listed real estate developer with residential land and villa inventory primarily in Riyadh. Comparable to View on Saudi publicly listed residential developer model with Riyadh-centric land and villa portfolio.

Regional players

• Knowledge Economic City (KEC): Saudi-listed developer of the Knowledge Economic City master plan in Madinah with residential and commercial product. Comparable Saudi-listed residential developer model, though focused on a single secondary city rather than Riyadh/Jeddah.
• Taiba Investments Company: Saudi-listed real estate developer and investor with hospitality and residential assets primarily in Madinah. Comparable as a Saudi-listed mid-cap property developer, though with a hospitality-led portfolio mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/view_saudi
• YouTubeyoutube.com/channel/UCgqlhnFj26xrtSkCYnnaqDQ
• LinkedInlinkedin.com/company/view-saudi
• Instagraminstagram.com/view_saudi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about View