Cross Keys Bank

What Cross Keys Bank does

Cross Keys Bank was a community bank founded in 1989 and headquartered in Monroe, Louisiana, that has been acquired by or converted into Planters Bank & Trust Company, an Independent Community Development Financial Institution (CDFI Bank) operating across Mississippi and Louisiana. As evidenced by the cross-keys-conversion-guide hosted on planters-bank.com, legacy Cross Keys Bank customers and accounts have been migrated onto the Planters Bank platform, with Cross Keys Bank listed as a previously known name and Planters Bank as the current DBA. The combined institution offers a full suite of retail and commercial banking products — personal checking and savings accounts (including premium offerings such as Achievement Checking at up to 5.00% APY and a High Yield Money Market Account at up to 2.95% APY), consumer loans, home equity loans, residential mortgages, Visa credit cards, business deposit accounts, business loans and credit, and treasury management services. Delivery is omnichannel, spanning physical branches, an online banking portal with self-serve account opening, and native iOS and Android mobile applications distributed through the Apple App Store and Google Play Store.

The business model is a standard community-bank deposit-gathering and spread-based lending franchise: the bank raises retail and commercial deposits, funds consumer and business lending (mortgages, home equity, consumer loans, commercial loans, and credit cards), and earns net interest income supplemented by treasury management and interchange fees. It holds three core certifications — CDFI Bank, FDIC-Insured, and Equal Housing Lender — and supports a community development mandate, evidenced by a $2.48M award from the Community Development Financial Institutions Fund in April 2023 and a larger $72.5M capital event in May 2022. Customer segments are horizontal and split between personal/individual banking and business banking (SMB and mid-market), with no named enterprise anchor customers disclosed. Strategic distribution is reinforced by a partnership with TurboTax (Intuit) offering customers a 10% discount on TurboTax Federal products. The bank operates 51–100 employees across Mississippi and Louisiana locations including Indianola and New Orleans.

Name

Cross Keys Bank

Legal name

Planters Bank & Trust Company

Website

https://crosskeysbank.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Cross Keys Bank, founded in 1989 and now operating as Planters Bank & Trust Company, is a CDFI-certified community bank serving personal and business customers across Mississippi and Louisiana with deposits, loans, mortgages, treasury services, and digital banking channels.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

Keywords

• Community banking services
• Consumer lending products
• Residential mortgage lending
• Small business banking
• Treasury management services

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

Core offering

Cross Keys Bank, now operating as Planters Bank & Trust Company, is a community bank offering personal deposit accounts (checking, savings, money market), consumer loans, home equity loans, residential mortgages, Visa credit cards, business deposit accounts, business loans and credit, and treasury management services. Distribution occurs through physical branch locations in Mississippi, an online banking platform, and native iOS/Android mobile applications.

Product overview

Planters Bank operates as an Independent Community Development Financial Institution (CDFI Bank) offering a unified banking platform with integrated products for both personal and business customers. The product portfolio includes deposit accounts (checking, savings, money market), lending products (consumer loans, home equity, mortgages, business loans), credit cards (Visa), and digital banking services. The bank emphasizes digital delivery channels including mobile banking apps for iOS and Android, online account opening, and digital account management. Notable products include Achievement Checking (up to 5.00% APY) and High Yield Money Market Account (up to 2.95% APY) as premium offerings alongside standard retail banking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Consumer checking accounts available for online account opening with digital banking access for individual customers.
• Personal Savings Accounts Consumer savings accounts with digital banking access for online management by individual customers.
• Digital Banking Platform Online and mobile banking platform enabling account access, transfers between accounts, check deposits, bill management, and balance viewing for personal and business customers.
• Consumer Loans and Home Equity Loans Personal lending products including consumer loans and home equity lines of credit for individual borrowers.
• Mortgage Department Residential mortgage lending services for home purchases and refinancing offered to individual consumers.
• Visa Credit Card Visa-branded credit card product offered to consumers and businesses for purchases and credit financing.
• Achievement Checking Premium consumer checking account offering up to 5.00% APY for qualifying individual customers.
• High Yield Money Market Account Money market savings account offering up to 2.95% APY for consumer customers.
• Business Deposit Accounts Business checking and savings deposit accounts for commercial customers.
• Business Loans and Credit Commercial lending products including business loans and credit facilities for commercial customers.
• Treasury Services Treasury management solutions for business cash flow, financial operations, and payment processing for commercial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• TurboTax (Intuit)minorGTM or Marketing PartnerPlanters Bank has partnered with TurboTax to offer customers a 10% discount on TurboTax Federal products. This partnership provides added value to bank customers during tax season.
• Apple App StorecoreTechnology or IntegrationPlanters Bank mobile application distributed through Apple App Store for iOS devices, enabling customers to access banking services on iPhone and iPad.
• Google Play StorecoreTechnology or IntegrationPlanters Bank mobile application distributed through Google Play Store for Android devices, enabling customers to access banking services on Android smartphones and tablets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Peers

• First Horizon National Bank:

Direct peers

• Trustmark National Bank: Mississippi-headquartered super-regional community/commercial bank offering consumer and business banking, mortgages, and treasury services across the Southeast — directly comparable in market footprint and product mix to Planters Bank & Trust.
• Renasant Bank: Mississippi-based community bank with full personal and business banking, mortgage, and treasury management offerings serving the Southeast — a close geographic and product peer to Planters Bank.

Broad incumbents

• Cadence Bank: Large Southeast regional bank (Texas/Mississippi/Alabama footprint) offering consumer, business, mortgage, and treasury services — a broader incumbent with overlapping Mississippi market and product set.
• BancorpSouth (now Cadence Bank): Pre-merger BancorpSouth was a major Mississippi community/commercial bank; Cadence now serves overlapping markets with similar consumer and business banking products, making it a scaled incumbent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crosskeysbank
• LinkedInlinkedin.com/company/cross-keys-bank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Keys Bank