What Imagimob does

Imagimob is a Stockholm-based Edge AI and tinyML software company founded in 2013 that builds developer tools for training and deploying machine learning models directly onto resource-constrained microcontrollers. Its core product, DEEPCRAFT Studio, is an end-to-end platform covering the complete ML workflow — synchronized multi-sensor data collection, ML-assisted labeling, automated model building, evaluation, and one-click deployment of optimized C-code onto target hardware such as Arm Cortex-M class MCUs. The portfolio is complemented by DEEPCRAFT Model Converter (PyTorch/TFLite to optimized edge formats with quantization), DEEPCRAFT Ready Models (pre-trained production models for use cases such as fall detection and siren detection), DEEPCRAFT Studio Accelerators (project templates), and DEEPCRAFT AI Hub (launched October 2025 with embedUR for Infineon PSOC Edge MCU+NPU deployments). The company's proprietary foundation is its patented SensorBeat technology for running AI on low-cost, low-power hardware.

Imagimob was acquired by German semiconductor major Infineon Technologies AG in May 2023 and its products were subsequently rebranded under Infineon's DEEPCRAFT Edge AI software brand in October 2024. It now operates as a wholly-owned subsidiary serving automotive, industrial, healthcare/wearables, consumer electronics, and agritech customers. Named users historically include Scania (connected safety vest), Veoneer (lane-change detection on automotive data loggers), Autoliv (gesture-controlled steering wheel), Husqvarna (edge AI for professional equipment), Flir Systems, Bellpal (elderly fall-detection smartwatch), and Inovasense (in-cabin audio classification for car safety). Revenue mechanics combine a freemium self-serve developer download of DEEPCRAFT Studio, annual enterprise subscriptions, per-device royalty payments on production deployment of trained models, and one-time licensing of pre-built Ready Models. Distribution has shifted post-acquisition to leverage Infineon's global salesforce and integration with Infineon microcontrollers (PSOC, AURIX, TRAVEO, XMC) and tools (ModusToolbox, IAR Embedded Workbench).

Name

Imagimob

Legal name

Imagimob A.B.

Website

https://imagimob.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

11–50 employees

Short description

Imagimob (an Infineon company) develops DEEPCRAFT Studio, an end-to-end Edge AI platform that enables enterprises to build, train, and deploy machine learning models as optimized C-code on resource-constrained microcontrollers for automotive, industrial, healthcare, and IoT applications.

Ownership category

akta.pro rank

Product category

Edge AI Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Model Deployment, Serving & Inference Platforms (HDAAABAF)

akta.pro secondary industries

On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), AutoML & Low-Code ML Platform Operations (HDAAABAL), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Edge AI platform
• TinyML development
• Embedded machine learning
• Microcontroller AI software
• On-device ML deployment

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DEEPCRAFT Studio Subscriptions: Software-as-a-Service subscription model with Free Services tier for development/testing and paid Options tiers for production deployment. Customers pay for subscription options based on number of Customer Devices created. Non-refundable, non-cancellable during term.
2. Software Licensing (Output Data): Customer may install and incorporate Output Data (trained ML models) on Customer Devices and distribute commercially, subject to royalty payments as defined in Licensing Metrics and Fees. Includes free tier restrictions for production use.
3. Ready Models (Pre-trained ML Models): Pre-built production-ready ML models sold/licensed to customers who want to deploy ML without custom model development, providing quick deployment with no to low development effort.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Imagimob (operating as the DEEPCRAFT product line under Infineon Technologies) develops and sells an end-to-end Edge AI / tinyML software platform for building, optimizing, and deploying machine learning models on resource-constrained microcontrollers and edge devices. The portfolio centers on DEEPCRAFT Studio (ML development environment), DEEPCRAFT Model Converter (model optimization tool), DEEPCRAFT Ready Models (pre-trained production models), and DEEPCRAFT AI Hub (Infineon PSOC Edge deployment resources). Trained models are converted to C-code libraries and deployed on-device without cloud connectivity.

Product overview

Imagimob (now part of Infineon Technologies as developer of DEEPCRAFT products) offers a unified Edge AI platform centered on DEEPCRAFT Studio, an end-to-end ML development environment for creating and deploying AI models on constrained edge devices. The product portfolio includes DEEPCRAFT Studio (core platform), DEEPCRAFT Model Converter (model optimization), DEEPCRAFT Ready Models (pre-built production models), DEEPCRAFT Studio Accelerators (starter templates), and DEEPCRAFT AI Hub (Infineon-specific deployment resources). The platform covers the complete ML lifecycle: collecting and annotating data, building models without ML expertise, evaluating and verifying models, and one-click deployment to target hardware. Target hardware primarily includes Infineon microcontrollers (PSOC, AURIX, Traveo, XMC), with broader support for ARM Cortex-M based devices. Key capabilities include audio/sound event classification, gesture detection, anomaly detection, fall detection, and (as of 2025) computer vision with YOLO models.

Differentiator

Problem solved

Functional benefit

Brands

• DEEPCRAFT: DEEPCRAFT is Infineon's product brand for Edge AI software. Imagimob develops DEEPCRAFT products including DEEPCRAFT Studio, DEEPCRAFT Model Converter and DEEPCRAFT Ready Models.
• DEEPCRAFT Studio
• DEEPCRAFT Ready Models
• DEEPCRAFT Model Converter
• DEEPCRAFT AI Hub

Products and services

• DEEPCRAFT Studio End-to-end platform for developing AI/ML models for edge devices covering the full machine learning workflow: data collection and annotation, data management and processing, model building, evaluation and verification, and deployment to target hardware. Sold to enterprise developers and embedded engineering teams via freemium and paid subscriptions.
• DEEPCRAFT Model Converter Desktop tool for converting trained ML models to optimized formats for edge deployment. Supports PyTorch to TFLite conversion, model validation, and outputs deployable C-code or static libraries for resource-constrained microcontrollers.
• DEEPCRAFT Ready Models Production-ready pre-trained ML models (siren detection, fall detection, gunshot detection, etc.) that can be deployed onto edge devices without the cost and effort of collecting, validating, labeling data, and training custom models. Licensed to enterprise customers for quick deployment.
• DEEPCRAFT Studio Accelerators Starter models and project templates that accelerate ML development on edge devices. Provides pre-configured workflows for common Edge AI use cases to reduce development time.
• DEEPCRAFT AI Hub Online platform for AI development on Infineon PSOC Edge MCU and NPU products. Offers pre-optimized AI models and deployment resources for the Infineon PSOC Edge hardware family.

Quantifiable outcome

• Project delivery time reduced from 4 months to 6-8 weeks
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Infineon Technologies AGcoreStrategic or Co-development Partner · 16 May 2023Infineon acquired Imagimob in May 2023 to strengthen its embedded AI capabilities for IoT and automotive applications. Imagimob became the core of Infineon's DEEPCRAFT Edge AI software brand, developing DEEPCRAFT Studio, DEEPCRAFT Model Converter, and DEEPCRAFT Ready Models as part of Infineon's AI ecosystem.
• AcconeerflagshipStrategic or Co-development PartnerOngoing collaboration since 2019 on radar-based gesture recognition applications. Joint project developing gesture-controlled earphones combining Acconeer's pulsed coherent radar sensors with Imagimob's Edge AI. Vinnova-funded project ($450,000) to develop gesture-controlled in-ear headphones with Flexworks. Multiple joint demos at CES (2020) and publications.
• VeoneercoreStrategic or Co-development PartnerJoint research project with Pionate, funded by Vinnova via MobilityXlab, developing deep learning models for automotive event detection (lane changes) on Veoneer's data logging platform. Model trained using Imagimob AI and deployed on the Pionate edge platform.
• PionatecoreTechnology or IntegrationCollaboration on edge AI deployment for automotive data logging. Pionate provides standalone data logging platform installed in cars; Imagimob provides ML models deployed on-device for real-time event classification without cloud connectivity.
• BellpalminorStrategic or Co-development PartnerCollaboration to integrate Imagimob's fall-detection AI model into Bellpal's smartwatch for the elderly, providing motion-based health monitoring and fall alerting capabilities.
• Sigma ConnectivityminorStrategic or Co-development PartnerPartnership in development of tinyML applications, leveraging Sigma Connectivity's embedded systems expertise with Imagimob's Edge AI platform.
• SemconminorStrategic or Co-development PartnerEdge AI partnership announced February 2020 for collaborative development of embedded AI applications, combining Semcon's engineering services with Imagimob's AI platform.
• InovasenseminorStrategic or Co-development PartnerThree-month project evaluating Imagimob AI for building audio classification applications for the automotive industry. Inovasense built and trained AI models using the platform targeting ultra low-power devices with hardware security.
• tinyML FoundationcoreStrategic or Co-development PartnerImagimob is a Strategic Partner and Gold Sponsor of tinyML Foundation. Co-founded tinyML Meetup Group in Sweden. Active participation in tinyML Summit 2021 (Gold Sponsor), tinyML Summit 2023, tinyML Innovation Forum 2024. Leadership position in the tinyML ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Edge Impulse: Edge Impulse offers a near-identical end-to-end platform for collecting data, training, and deploying ML on edge devices. It targets the same developer and enterprise buyers in industrial IoT and is Imagimob's most direct competitor in the tinyML tooling category.
• SensiML: SensiML provides an AutoML toolkit for building and deploying AI on resource-constrained IoT endpoints. It overlaps directly with DEEPCRAFT Studio's positioning around low-code model building for sensor data on MCUs.
• Cartesiam (Analog Devices): Cartesiam (acquired by Analog Devices) developed NanoEdge AI Studio for embedded ML on Arm Cortex-M microcontrollers. It directly competes with Imagimob's tinyML toolchain and was absorbed by an MCU vendor, mirroring Imagimob's Infineon trajectory.
• Plumerai: Plumerai provides compact, efficient neural network inference for microcontrollers and edge devices, with a focus on people detection on low-power hardware. It competes with DEEPCRAFT in the on-device inference optimization segment of edge AI.
• Latent AI: Latent AI offers an edge AI development platform focused on model compression, quantization, and adaptive inference for resource-constrained devices. It is a direct competitor in the MLOps-for-edge workflow that DEEPCRAFT Studio targets.

Emerging players

• Octai: Octai is a developer platform for edge AI on industrial IoT devices, covering federated learning and model deployment at the edge. It overlaps with Imagimob's enterprise IoT/industrial customer segment.
• Syntiant: Syntiant produces ultra-low-power neural decision processors (NDP) and offers a tinyML development flow. While it is also a named Imagimob partner (NDP120 support), its chip-plus-toolchain model overlaps with DEEPCRAFT's hardware-software integrated offering.

Broad incumbents

• STMicroelectronics (STM32Cube.AI): STMicroelectronics offers STM32Cube.AI for deploying neural networks on its STM32 microcontrollers. As an MCU vendor with a first-party AI toolchain and a partner of Imagimob, it is both an ecosystem ally and a competitor for embedded AI workflows.
• Renesas Electronics (e-AI): Renesas offers e-AI/AI tools for its RA and RX MCU families, including a partner program in which Imagimob is a named partner. It is a broad incumbent in edge AI tooling for automotive and industrial MCUs.
• Qualcomm AI Hub: Qualcomm AI Hub provides model optimization and deployment for edge inference on Qualcomm chips, including IoT and automotive. It is a large-vendor platform that competes for the same edge AI developer mindshare as DEEPCRAFT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGiJycMp19zfOqR17l-UTaw
• LinkedInlinkedin.com/company/imagimob-ab
• Xx.com/imagimob
• Facebookfacebook.com/imagimob

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagimob