Butter
- Company typePrivate
- Founded2024
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Butter firmographics
Firmographics- Name
- Butter
- Legal name
- Butter Pty Ltd
- Website
- https://joinbutter.co
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Butter is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Butter business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticketing Platform Fees: Butter charges 8.60% plus 30 cents processing fee per ticket sold for ticketed events. Platform facilitates payment between hosts and attendees via Stripe.
- Peer-to-Peer Payments: Optional peer-to-peer 'tips' from attendees to hosts. Butter takes 20% processing fee on each peer-to-peer payment received.
- Club Host Platform: Free for clubs to start with approximately 6% fee on ticket earnings. Hosts can sell tickets, collect thanks, and withdraw via Stripe.
- Payout Processing: $2.25 plus 0.25% fee per payout when hosts withdraw earnings from their Butter wallet via Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free App Access |
| Freemium | Pay-as-you-go | Free Club Hosting |
| Transaction based/ take rate | Pay-as-you-go | Creator/Host Ticketing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Butter product offering
Product offeringCore offering
Butter operates a mobile social platform (iOS, Android, and web) that connects adults through activity-based social plans such as dinners, run clubs, book clubs, and workshops. Users discover, create, and join "plans" rather than swipe on profiles, with hosts able to monetize IRL experiences via integrated ticketing and Stripe-powered peer-to-peer payments. Complementary Butter for Clubs and Butter for Creators modules provide all-in-one community management for organizers.
Product overview
Butter is a mobile-first social platform for real-life connection built around activity-based social plans. The core Butter app (iOS/Android) enables users to discover, create, and join social plans in Melbourne and Sydney. The platform extends through two complementary modules: Butter for Clubs serves community hosts with ticketing, member management, group chats, and analytics; Butter for Creators enables influencers and community builders to monetize IRL experiences. Additional offerings include a UGC Rewards Program for user referrals and a Creator Affiliate Program for established influencers. The platform uses Stripe for all payment processing including ticket sales and peer-to-peer payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Butter (Core App) A mobile social app for making friends and finding activity-based social plans. Users browse, create, and join plans such as dinners, runs, pottery classes, and book clubs; create their own plans; and meet people IRL through shared interests. Available on iOS and Android with web checkout support.
- Butter for Clubs An all-in-one community management platform for club hosts that combines event ticketing, member management, group messaging, and organic discovery. Club hosts can sell tickets, manage RSVPs, communicate with members via group chats, track analytics, and earn through ticket sales and peer-to-peer "thanks" payments via Stripe.
- Butter for Creators A platform for content creators and community builders to host IRL experiences and monetize their audience. Creators host events such as dinners, run clubs, and workshops; sell tickets; build member communities; and earn from their audience. Includes verified host status, ops support, and content capture assistance.
- UGC Rewards Program User-generated content rewards program where members earn $20 for each new user who joins Butter via their unique link and attends their first plan. Includes a starter toolkit with links, QR codes, captions, and content guidelines.
- Butter City Referrals Referral program for expanding Butter to new cities. Cities launch when their waitlist reaches 300 people; existing users can share their unique code to help push their city over the threshold.
Quantifiable outcome
- Clubs report average 3.5x revenue growth in first 6 months
- +2 more outcomes
Companies that use Butter
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Butter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Butter partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Butter competitors and assessment
Company assessmentDirect peers
- Meetup: Global IRL community platform connecting people through shared-interest groups and events. Most direct comparison to Butter's club and activity-based plans model, though Meetup operates globally and is much more mature.
- Bumble BFF: Bumble's friendship-mode product targeting the same adult social connection use case. Competes with Butter on the friendship-discovery experience, though profile-based rather than activity-based.
- IRL (app): Social app explicitly named for 'in real life' connections, targeting young adults seeking online-to-offline friendship. Closest direct competitor on naming and positioning to Butter.
Emerging players
- Timeleft: Dinner-based social app that matches strangers for group meals weekly, sharing Butter's emphasis on offline plans over swipe-based connections. Operates across multiple European and Latin American cities.
- Yope: Group social app for shared activities and experiences among friends. Comparable in targeting activity-first social discovery with a younger demographic.
- Wink: Friendship and social discovery app targeting younger users seeking new connections. Comparable in the friendship-app category though with profile-based rather than activity-based discovery.
Broad incumbents
- Eventbrite: Large-scale event ticketing and discovery platform used by hosts to sell tickets to IRL experiences. Competes with Butter's ticketing functionality, though Eventbrite is broader in scope and B2B-oriented.
- Fever: Experiences and events marketplace operating across major cities, offering ticketed IRL activities. Comparable to Butter's event ticketing and discovery use cases though at much larger scale.
Others
- Patreon: Creator monetization platform enabling influencers to earn from their audiences. Comparable to Butter's 'For Creators' vertical where community builders monetize IRL audiences, though Patreon is digital-first.
- Locket: Social widget app for close friends. Not a direct competitor but illustrative of consumer social apps targeting younger demographics seeking intimate, low-friction connection — adjacent space to Butter's friendship thesis.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Butter social profiles
Digital presenceButter compliance and trust
Trust signalCompliance3 records
Butter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butter leadership team
Management profileNumber of profiles
Profiles2 records
Butter funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butter
What does Butter do?
Butter operates a mobile social platform (iOS, Android, and web) that connects adults through activity-based social plans such as dinners, run clubs, book clubs, and workshops. Users discover, create, and join "plans" rather than swipe on profiles, with hosts able to monetize IRL experiences via integrated ticketing and Stripe-powered peer-to-peer payments. Complementary Butter for Clubs and Butter for Creators modules provide all-in-one community management for organizers.
Is Butter a public or private company?
Butter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Butter founded?
Butter was founded in 2024. It employs 1 to 10 people.
Where is Butter based?
Butter is headquartered in Melbourne, Australia, in the Oceania region.
How does Butter make money?
Four revenue lines are on record. Ticketing Platform Fees are the primary driver. The others are peer-to-Peer Payments, club Host Platform and payout Processing.
Who are Butter's main competitors?
Direct peers on record are Meetup, Bumble BFF and IRL (app). Emerging players are Timeleft, Yope and Wink. Broad incumbents are Eventbrite and Fever. Others are Patreon and Locket.
Does Butter have an API?
No public API is recorded for Butter.