MAC Presents
MAC Presents is a New York-based music experiential agency, founded in 2004, that connects artists, brands, and fans through promotional and experiential marketing campaigns under founder-CEO Marcie Allen.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MAC Presents does
MAC Presents (legal entity: MAC Consulting, LLC, also operating as Marcie Allen Consulting) is a New York-based, privately held music experiential agency founded in 2004 by Marcie Allen, who continues to serve as President, Founder, and CEO alongside COO Jody Hall. Per its stated positioning, the firm functions as an intermediary connecting artists, brands, and fans, operating in the sponsorship and experiential marketing layer of the music industry rather than as a ticketing platform, label, or management company.
The firm's service offering, as evidenced by its website navigation (Home, About, Work, Press, Awards, Contact), centers on promotional and experiential campaigns that link artist talent with brand sponsors and fan audiences. No proprietary technology platform, software product, API, or mobile application is disclosed; the source material indicates that core technology is not publicly described and there is no app presence. As such, the operating model is best characterized as a relationship-driven consultancy rather than a software-enabled marketplace.
Revenue mechanics are not disclosed. The company is independently owned (no parent, no institutional investors identified), has never publicly disclosed a funding event beyond a single $3,000,000 round in June 2017, and operates with a headcount in the 11-50 range. The business model appears to be fee-based consulting and deal-brokering on artist-brand engagements, with the specific pricing structure not publicly available.
MAC Presents firmographics
Firmographics- Name
- MAC Presents
- Legal name
- MAC Consulting, LLC
- Website
- https://macpresents.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAC Presents is a New York-based music experiential agency, founded in 2004, that connects artists, brands, and fans through promotional and experiential marketing campaigns under founder-CEO Marcie Allen.
- Ownership category
- akta.pro rank
MAC Presents industry classification
Industry- Product category
- Music Experiential Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
- akta.pro secondary industry
- Exhibitor/Sponsor Management (Corporate Conferences) (THACAFAN)
Keywords
Where MAC Presents is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
MAC Presents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
MAC Presents product offering
Product offeringCore offering
MAC Presents is a music experiential agency that connects recording artists, consumer brands, and fans by brokering music-driven marketing partnerships, branded activations, and live event tie-ins. The firm operates as a consulting practice (legal entity: MAC Consulting, LLC; DBA Marcie Allen Consulting) that designs and executes promotional campaigns leveraging artist talent on behalf of brand clients.
Product overview
MAC Presents (also known as Marcie Allen Consulting / MAC Consulting, LLC) is a consulting company that connects artists, brands, and fans. Based on the source data, the company operates through a simple navigation structure with pages for Home, About, Work, Press, Awards, and Contact. No distinct product names, modules, or specific service offerings beyond general consulting are identified in the available source content.
Differentiator
Problem solved
Functional benefit
Products and services
- Music Experiential Marketing Consulting Agency-style consulting service that connects recording artists with consumer brands to design and execute music-driven promotional campaigns, branded activations, and live event tie-ins. Targeted at brand marketing teams seeking artist partnerships for experiential marketing.
Companies that use MAC Presents
Customer profileIdeal customer profiles1 record
MAC Presents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAC Presents partnerships and signals
Strategic signalRecent moves3 records
MAC Presents competitors and assessment
Company assessmentBroad incumbents
- WME (William Morris Endeavor): Global talent agency representing artists, athletes, and brands across music, entertainment, and experiential marketing. Comparable to MAC Presents because both broker artist-brand partnerships, though WME operates at vastly larger scale.
- Creative Artists Agency (CAA): Full-service talent and sports agency with a dedicated music and brand consulting practice. Comparable because CAA books artists into brand campaigns and experiential activations, the same core service MAC Performs provides.
- United Talent Agency (UTA): Major talent agency representing musicians, actors, and other talent, with growing brand partnerships and experiential divisions. Direct overlap with MAC Presents in connecting artists with brand opportunities.
- Wasserman: Agency representing talent across music, sports, and entertainment with a strong music brand partnerships group. Comparable in serving as the intermediary between artists and brand marketing teams.
- Live Nation Entertainment: Largest live entertainment company, including artist representation, touring, and brand sponsorships. Comparable as it sits across the artist-brand-experience value chain that MAC Presents also services.
- AEG Presents: Live music and entertainment promoter with artist management and brand partnership capabilities. Overlaps with MAC Presents in linking artists to brand experiential opportunities.
Direct peers
- Paradigm Talent Agency: Independent talent agency representing musicians, speakers, and other performers. Comparable because it competes for the same artist clients and brand bookings as MAC Presents, though at larger scale.
- APA (Agency for the Performing Arts): Mid-sized talent agency representing artists across music, comedy, and variety. Comparable niche positioning as an independent music talent agency competing for the same brand-engagement deals.
- The Messina Group: Boutique talent agency and entertainment consultancy booking artists for brand and corporate events. Closest direct comparable to MAC Presents given similar scale and music-talent-for-brands focus.
Emerging players
- Roc Nation: Artist management, label, and brand consulting company with deep music talent relationships. Comparable as a music-led agency connecting artists with brand and experiential opportunities, though typically at higher tier of talent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
MAC Presents social profiles
Digital presenceMAC Presents financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAC Presents leadership team
Management profileNumber of profiles
Profiles2 records
MAC Presents funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAC Presents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAC Presents
What does MAC Presents do?
MAC Presents is a music experiential agency that connects recording artists, consumer brands, and fans by brokering music-driven marketing partnerships, branded activations, and live event tie-ins. The firm operates as a consulting practice (legal entity: MAC Consulting, LLC; DBA Marcie Allen Consulting) that designs and executes promotional campaigns leveraging artist talent on behalf of brand clients.
Is MAC Presents a public or private company?
MAC Presents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAC Presents founded?
MAC Presents was founded in 2004. It employs 11 to 50 people.
Where is MAC Presents based?
MAC Presents is headquartered in New York, United States, in the North America region.
Who are MAC Presents's main competitors?
Broad incumbents on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), United Talent Agency (UTA), Wasserman, Live Nation Entertainment and AEG Presents. Direct peers are Paradigm Talent Agency, APA (Agency for the Performing Arts) and The Messina Group. Roc Nation is listed as an emerging player.
Does MAC Presents have an API?
No public API is recorded for MAC Presents.
What industry is MAC Presents in?
MAC Presents's product category is Music Experiential Marketing Services. Its primary akta.pro industry code is MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events), with a secondary code of THACAFAN, Exhibitor/Sponsor Management (Corporate Conferences). Its NAICS code is 7114 and its SIC code is 7990.